Edition 10 Business Case Studies eBook 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Creating a new and exciting brand Café Cadbury
Everyone knows about Cadbury and what it represents. The Cadbury Masterbrand is the flagship for a variety of well known distinctive products including Flake,...
Developing a uniform global marketing presence
It is easy to think of global products and brand names: Coca-Cola, Mars, and Nestlé are obvious examples in the food and drink line,...
Creating a market
In 1950, Bernard Matthews bought 20 turkey eggs and an old incubator - a total investment of £2.50. Today, Bernard Matthews is a multi-national...
Workforce planning in the global oil and gas environment
Today most people, probably yourself included, have come to expect energy at the touch of a button or the flick of a switch. Until...
Motivation within an innovative work environment
Individuals work for many different reasons. Financial rewards are frequently a key factor in influencing why individuals undertake certain jobs. However, money is not...
Developing a human resource strategy
Tarmac was established in 1903 and is the UK's leading supplier of building materials and aggregates to the building industry.
Tarmac is most often associated with...
Trading places
In order to make judgements about business activities, individuals require information. Accounting acts as an information system by processing business data so that interested...
The role of investment trusts in the capital market
The capital market enables individuals and organisations with spare capital (money which they want to invest) to channel these funds to businesses and other...
The role of asset management
British Aerospace is a world leader in aerospace and defence with annual sales exceeding £8 billion and an order book of more than £22...
Making life easier
For businesses to survive and prosper, they must listen to and fulfil the needs of their customers. Businesses are harnessing the advantages of developments...
Sustainable performance in the construction industry
Cement was invented in England in 1824 and is a key ingredient in concrete. Every year the average family uses one tonne of cement...
How to act if your employee gets injured at work
Just like pretty much anywhere else, it is probable that sooner or later an accident happens at your workplace. The important thing to keep...
Balancing stakeholder needs
A stakeholder is anyone who has an interest in what a business does or an influence upon the business.
Large organisations have many different stakeholder...
From ice cream van to Dragons’ Den – Duncan Bannatyne
Every year thousands of entrepreneurs decide to set up their own businesses, anticipating great financial rewards. However, over half of new business start-ups fail...
Building a multi utility business
If you look in the dictionary for the word ‘utility’ you will find the following:
“the quality of practical use, usefulness: a public service such...
Responding to a changing external business environment
United Airlines
United Airlines was formed in 1927 from four airlines: Boeing Aeroplane Company, National Air Transport, Varney and Pacific Air Transport. From being predominantly...
Responding to a changing market
Golden Wonder has been one of the most easily recognisable household names for over fifty years. It has developed a product portfolio which includes...
How McCain responds to changes in the external environment
Businesses have a number of objectives. Typical examples include:
winning the biggest share of the total marketincreasing salessatisfying customersmaking profit for shareholders.
A business' ability to...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Market leadership in the 3G market
3G stands for third-generation mobile communication and can be viewed as wireless broadband for mobile phones. It is a radio communications technology offering:
3G is...
Providing a customer centric service
Zurich® is a major financial services group that was founded in 1872. Its headquarters are in Zurich, Switzerland. Today, the company employs 60,000 people. It...
The importance of excellent customer service
With a proven track record in supplying the highest quality accommodation, Portakabin hires and sells permanent and relocatable buildings. Clients include hospitals and schools,...
Our business theory pages cover all the topics you need to know in business.
Aiding and controlling business activity
Organisations are structured in such a way as to aid and control business activity. Typically business activity is organised around a systems approach in...
Legal protection for customers
Consumer protection is the process of defending consumers against unscrupulous practices by producers and sellers. Over time, case law in this country has developed...
Production process
The production process is concerned with transforming a range of inputs into those outputs that are required by the market.
This involves two main sets...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Use of tin ingots for surface treatments
Everything around the globe rotates about production and manufacturing regardless of the industry. The growth in technology has made it easy to run industries...
Amazon Selling Plan Comparison – What Is It?
Choosing a selling plan on the marketplace is the first step to launching an Amazon business. There are two selling subscriptions available: the individual...
Amazing Benefits of Working with Domestic Suppliers
There are many decisions that you have to make every day as a business owner. One of the most important things that you have...
Your laser engraving business making money etching wood glass leather and more
The economy became shaky and has gotten a little better. However, the increased stability does not deter workers from searching for ways to make...
Starting a new business in 2023. From Zero to Hero
Starting a new business is tough and challenging. Many businesses fail in part because they lack an appropriate long-term action plan. When you start...
Clothing business a safe bet
People wear clothing for various reasons. The most basic ones include covering the body, to make themselves attractive and to non-verbally communicate to others....
How legal case management software can improve your firm’s efficiency
When it comes to practising law, efficiency is vital. In 2018 alone, the Magistrates courts in England and Wales received 1.469 million cases. For...
Energy optimization: why and how you should do it
For years, energy optimization has been viewed by many to be the best way of reducing energy costs. Recent research has been able to...
MPs discuss boosting gene-editing technologies after Brexit
(Image credit - iStock.com/ poba)
The Agriculture Bill has the potential to shape the biggest reform of British agriculture in decades by defining how farming...
The Ins and Outs of Forex Trading
Forex Trading has been a prime subject of fascination for investors all over the world. Every day countless people join and leave forex trading...
Qualities To Look For In A Forex Broker
In the world of foreign exchange trading, a broker facilitates traders in buying and selling foreign currencies with ease. The trade occurs between a...
Essential services offered by accounting firms
We all know that no business can survive without accounts and bookkeeping. Hence, we can say that accounting firms are an essential part of...
How a bad reputation can end your career
One of the most important aspects of a business is its reputation overall or that of its founder. If you have a bad reputation...
Need more patients to sink your teeth into these 8 dental practice management tips
The dental practice is now emerging as a very attractive career with the potential to grow by 19% by 2026. More and more dental...
How Future Work Will Change in 20 Years: Is Remote Work the Future?
Apart from social distancing, mask-wearing, and lack of travel, there is one more thing that the pandemic has changed drastically: the way people do...
Could Migrating To a New Email Client Finesse Your Best Practices?
In today's fast-paced digital world, email remains a primary mode of business communication. Given its significance, the efficiency of your email client can significantly...
How To Create Loyal Customers For Your Business
Customers are critical to the growth and survival of a business, but it is costly to keep on generating new ones since you have...
How to make your company a brand?
The most important and critical step in increasing sales and making the company popular among the crowd is marketing and promotion. Proper marketing and...
Essay writers online academic help users are happy with at essaylancers.com
You have probably heard about the custom writing companies that provide you with a variety of writing services from the cheapest to the most...
Start a single man business using essay writing service
Living in today's world everybody is in dire straits as far as finances are concerned trying to make ends meet. A little extra money...
How to Know If an MBA Is Worth Your Time and Money
To become an MBA holder, you will need to invest a lot of money, time, and effort. Therefore, if you are considering enrolling in...
Online bingo: everything you need to know about the game of bingo on the internet
Bingo is one of the timeless casino games. If this game was once played in land-based rooms, you can now try your luck online....
Ultimate revelation online lotto business
Do you ever enter in the world of Lottery? Well, the answer would be quite obvious. Lottery business is booming with time and how....
Playing at an Online Casino
When it comes to playing for real money online, there are several great options available. The Jackpot City casino, for example, features over 125...
5 ways indie gamers can look to make money
Working as an indie gamer comes with some inherent pros and cons. Although this dream job allows you to be creative and independent, there...
Virtual reality: The new definition of online casino experience
Nielsen Scarborough conducted a comprehensive survey in 2016 which highlighted that more than 83 million people in USA visited different casinos in a year....
Business Insights from Traditional Card Games
In the dynamic business landscape, age-old card games like Hearts, Spades, and Bridge surprisingly hold valuable lessons. These games, steeped in history, are not...
Health & Wellness Business Trends and Examples for 2021 & Beyond
Health and wellness are important resources for any person's quality of life. It's a constantly evolving field, and it can be a challenge for...
National health the hidden cost of substance abuse in the workplace
Contrary to what most people think, the majority of people who have alcohol or drug abuse problems are employed. Did you also know that...
Convenience Store Customers Are Buying These Alternative Nicotine Products in 2023
Convenience stores have always been some of the biggest sellers of tobacco products – and if you’re a convenience store owner, you’ve probably grown...
How To Match Your Sunglasses With Your Style
Sunglasses have been in trend these days, and it has been the most bought fashion apparel in the 21st century. However, if you are...
Importance of a commentator in a sports broadcasting station
Don’t be reluctant to empower your audience base and also try not to
be dreary. Try to have some vitality! Regardless of whether it’s not...
5 Ways to Wear a Bathing Suit With Confidence
It's time for the swimsuit season, pool parties, and warm weather. There is never a better time to feel fantastic and look amazing. Many...
Legal funding presents a great opportunity for plaintiffs and attorneys
In recent times, legal funding has emerged as a sustainable financing option for plaintiffs that are involved in cases that deal with lawsuits. Additionally,...
How to read a pay stub: this is everything you need to know
It's everyone's favorite day: payday! There's nothing quite like seeing all of your hard work and effort come to fruition in the form you need:...
7 Sure-fire ways to make money online
Money is a necessity, a needed ingredient for survival. So you might be thinking, how can I make money in a legitimate way?
The internet...
Top 8 locations in Costa Blanca for rental car drive
The eastern coast of Spain, known as one of the most popular resort regions of the Mediterranean, receives annually up to 6 million tourists....
The temporary car insurance revolution
In recent years, there has been a revolution in the world of car insurance, thanks to the introduction of temporary car insurance policies. These...
Main features of Proton Saga the people’s car
Overview
The Proton
Saga is known as the national car of Malaysia. Over its three decades, it has
gone through two generations and several updates. It has...
How to find really cheap property to do up
There are twin principles when it comes to developing property, one is creating something very saleable that makes top dollar on the open market...
A Guide to Cleaning Your Bath Pillows the Right Way
When it comes to relaxing soaks, it is crucial to clean everything, including your bath pillows. Tub pillows are perfect for your neck when...
The historical Moffit manor in Tennessee is listed for sale after a complete renovation
TENNESSE MANSION FOR SALE
The historic Moffitt Manor is one of the premier residences in the state of Tennessee. This property is a stately manor...
A quick guide to Thailands romantic and exotic adventures
Thailand is a jewel of South-Eastern Asia. There’s no better country in the whole of Indochina to offer such great tourist service at the...
Hotel Revenue Management Trends & Innovations in 2022
Revenue managers for a long time had every element of success historical data, reliability, and demand that can be forecasted with great accuracy, proven...
The Incredible Benefits of Travel on Young & Curious Minds
Travel is important and beneficial at any age, but it can be a life-changing experience for young and malleable minds. Discovering new cultures and...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Revolutionizing Product Lifecycle Management With New Technologies
The business world is experiencing a transformational shift in how products are conceptualized, designed, developed, and brought to market. As industries across the globe...
Connected Systems Drive the Omnichannel Future
“After a year like no other …” is how the Retail Speaks, Seven Imperatives for the Industry report starts. We can all agree...
What should businesses be looking for in a VoIP phone system?
Technological innovation has long been shown to improve how a business operates and ultimately succeeds. One of the latest pieces of technology to take...
Unleashing the Power of ChatGPT: Revolutionising Conversational AI
Discover how ChatGPT is transforming the world of conversational AI, revolutionizing the way we interact with technology.
Deep Learning in AI Development: How It Works and Why to Implement
Programs that run machine learning algorithms are often called intelligent, even though most do not learn without human intervention. Instead, deep learning can do...
Common macOS 10.15 Catalina problems and ways to fix them
We’re all excited about Apple’s new operating system for Macs. Beta testers got to try it before the macOS Catalina release date, and they...
The continued rise of the Cryptocurrency Bitcoin
Bitcoin is a real talking point in investment circles, it has been hovering around an all-time high for a few weeks now. And everyone...
4 Cryptocurrency business opportunities that entrepreneurs are excited about
Cryptocurrencies
are continuing to attract attention from mainstream entrepreneurs and for good
reason. There are numerous business opportunities around cryptocurrencies. Here
are four that have got a...
How businesses can use Blockchain to make things easier
Blockchain is not a new technology. It has been there for quite some time, yet not many people are aware of its benefits or...
A brief history of radio who invented radio
The first
questin is in our mind who invented radio? Let’s read today this article where we are going to
explain overview and history of radio...
Expert tips to launching a successful mobile app
If you are considering dipping your toe into the world-wide-web of mobile apps, you should probably read this before you call a developer. The...
Best data recovery services for mobile phones
Do you forget to back up your mobile phone data? It's very unfortunate! But it's okay now as we offer you some of the...
Creating an Attractive Website: Boosting User Engagement and Experience
In the current day digital landscape, an attractive, user-friendly website is very important to attract and retain the attention of the audience. The overall...
Tips for Making a Great Website
In this day and age the average consumer spends a lot of time making their purchases and purchasing decisions online, which means that just...
The top 5 PHP frameworks for 2020
As the software development world continues to expand,
it’s important having the right, modern tools to build a functional and
responsive website or an enterprise web...