Using sports marketing to engage with consumers (MP3) 
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Welcome to Business Case Studies >
Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Kit Kat revitalising a brand leader
All products have a life-cycle. It starts with preparations for the product's launch, followed by the launch itself. Some products are an immediate success;...
Transforming the marketplace
The Internet has been around since 1969. It started as a defence network that linked the computers of a few researchers and military bases....
Using the marketing mix in the fashion industry
Ben Sherman is a globally recognised lifestyle brand. It has grown from its business beginnings in quality shirts in Brighton in 1963 and is...
Acas and effective workplaces
As markets become increasingly competitive it is essential that employers and employees have a good working relationship and are pulling in the same direction. The employment...
The role of an equal opportunities policy
A critical issue in the development of a successful working relationship is whether we believe we are treated differently from someone else, not because...
Workforce planning at British Gas
British Gas is part of the Centrica Group. It is the country”s best recognised energy brand. Centrica is a multinational company, with businesses in...
Raising finance for SMEs
It was the European Commission that first coined the term ‘small and medium enterprise’ (SME) to describe businesses which employ less than 500 workers.
This...
The role of investment trusts in the capital market
The capital market enables individuals and organisations with spare capital (money which they want to invest) to channel these funds to businesses and other...
Using cost benefit analysis to appraise investments
Every morning millions of people in the UK have a bath or shower, make a cup of tea and wash the dishes before they...
Growth through ingenuity and enterprise
Everything you use at home, at school, or college has its origins in simple, perhaps ingenious, ideas.
However, it takes more than creative thinking to...
The importance of excellent customer service
With a proven track record in supplying the highest quality accommodation, Portakabin hires and sells permanent and relocatable buildings. Clients include hospitals and schools,...
Leading the digital revolution through innovation
Throughout the 20th century, the pace of technological advancement has increased dramatically. The digital revolution, now upon us, will see further massive steps forward....
Securicor and the private finance initiative
The government spends millions of pounds of public money on providing services to meet the needs of the public each year. Public sector markets...
Building community partnerships
In recent years, there has been a profound change in the financial services industry, with increasing competition coming from companies not normally associated with...
Tips to Start a Startup in Leeds
Leeds is a vibrant city that has, in recent years, been gaining prominence as a hub for innovation and entrepreneurship.
With a thriving ecosystem and...
De-regulation
These state monopolies reduced consumer choice. For example, only one producer supplied gas, and only one producer supplied electricity. Power lay with government ministers....
Socially responsible investment
In the business world, ‘investment’ has two separate but related meanings. For many producers, ‘investment’ means spending money in ways that add to the...
Supporting international trade
One of the biggest challenges for business organisations in the UK is learning how and where to trade overseas. In an interdependent world, international...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Cause marketing Vodafone’s partnership with the National Autistic Society
Successful companies act as role models to other businesses and the wider community. To achieve this role model status they must be committed to...
Using business principles to support ethical communication
In 1985 the first mobile phone call was made on the Vodafone network. This is now one of the largest telecommunications companies in the...
Acting as a regulator and enabler
Governments have no money of their own. They must raise it in ways that are efficient and also acceptable to citizens. That means having...
Our business theory pages cover all the topics you need to know in business.
Resources and assistance for a business
Businesses require inputs of time, information, people, raw material, premises, capital, labour and paperwork. You can see from this list that considerable managerial skills...
Cash Flow management
Budgets are statements setting out the planned performance of a business type in a table made up of numbers. Usually, these plans deal with...
The formal and informal organisation structure
Organisations have a formal structure which is the way that the organisation is organised by those with responsibility for managing the organisation. They create...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
How You Can Improve Your Business Management Skills
Competition over clientele has become much more intense, mainly due to the fact that in today’s reality, more people have access to capital which...
Some Importance of Demand Planning
The degree to which consumers want a particular company's goods or services influences a variety of business choices made by that company. Planning for...
5 Things Know Starting an eCommerce Business
Are you one of those individuals looking to run an online business from your laptop?
The e-commerce world presents a ton of opportunities for people...
Tej kohli’s foundation donates $14m to find a cure for corneal blindness
London entrepreneur Tej Kohli takes on many philanthropic efforts through his foundation and institute. Primarily, his efforts are focused on solving heath challenges throughout...
How Machine Learning Solutions Help in Business Analytics
Today's business landscape considers business analytics indispensable, enabling corporations to leverage data's potential for robust decision-making and process improvement. The integration of machine learning...
4 step funding roadmap for small business growth and success
To give small business owners a roadmap to successfully funding their business, we sat down with Martin Zwilling, founder and CEO of Startup Professionals....
What You Need to Know about the ROI of a Commercial Solar Panel Installation: Facts and Figures
For business enterprises looking into installing a commercial solar panel system, the first factor they would need to consider is the system's return on...
Can your business stand out in the crowd
Businesses are popping up here, there and everywhere these days, but do you really know the lay of the land when it comes to...
ZeroAvia Participates in World Economic Forum
As an international organization for private-public cooperation, the World Economic Forum is focused on protecting people and the environment while also encouraging business and...
Why you need to find the best accountant for your business
Some of the small businesses do not bother to higher an
accountant. They think that they can do the accounts their selves using an app
or...
Online trading account tips and ideas
Foreign exchange trading is arguably one of the largest financial markets in the world recording the highest turnover in a day. It involves the...
How AuditForm Can Easily Help You Run Your Business
Auditing is the process of examining and checking books of accounts to ensure the accuracy and transparency of a company’s financial statements. An audit...
What Will the State of Employment Look Like in 2022?
We are all aware that 2021 has been an extremely challenging year thanks to the ongoing COVID crisis. As we are now only months...
This is the most powerful word you will ever use in business
Business in the 21st century has changed a lot. Internet and other means of communication have made the world a smaller and this has...
Why do so many people want to become cosmetologists
Have you asked yourself why many of your peers want to
become cosmetologists? Cosmetology, beefed up by a beauty craze, is now a
leading career.
The beauty...
Five-step B2B SEO strategy to skyrocket your rankings
Most people understand the basics of search engine optimization (SEO). To increase rankings on search results pages, you need to optimize pages with the...
4 Unusual Strategies for Creating an Unstoppable Sales Team
Even though making a sale requires around five follow-up calls, most salespeople only make one. And that's a clear indication that in most companies,...
Social media marketing mistakes you should avoid today
Apart from having the best trade show displays in your business and using a host of other marketing strategies for your business, you are...
The benefits of using an LMS in 2020
With the rising popularity of eLearning solutions and remote workspaces, your business needs an LMS for better outcomes. Here are some reasons why.
Why Your...
Investment opportunities in online education business
Online education is in its nascent stages but continues to experience tremendous growth. The primary reason is due to the availability of internet facilities...
Private schools in San Francisco
Private schools in San Francisco
San Francisco is one of the most visited cities in the world and is a popular destination for international students...
888 Sells Their Bingo Business
The global boom in online gambling is leading to major re-organisation among familiar international betting and gaming brands.
The latest demonstration of the exciting changes...
Going for Gold: Navigating the World of Online Competitions
Welcome, enthusiastic participants and aspiring champions! Are you ready to embark on an exhilarating journey through the realm of online competitions? Prepare to unlock...
The Resurgence of Online Poker
Despite popular belief, poker is not as old of a game as some people think. Some historians claim that it derives roots from 10th-century...
How to choose your gaming monitor? What you need to know? (guide)
When you want to buy your favorite gaming laptop, it becomes very confusing for you as to which is the best laptop for? In...
How online gaming became so profitable
The average gamer spends up to 60% of their time playing online games as per a new report. In 2015, online casino gamers contributed...
Trends in the video game market in 2021
In 2020, the Covid-19 crisis has significantly impacted many industries but it has certainly accelerated many trends in the gaming market, contributing to a...
Finding the Right Balance Between Work and Home Life in a UK City
Living and working in a UK city can be a fast-paced, stressful environment but it doesn’t have to be at the expense of your...
Deaf and Hard of Hearing: What’s the Difference?
The terms deaf and hard of hearing can be used to describe people with hearing loss. However, they’re not always used to explain the...
The exploding business of Male grooming
The beauty industry seems to always be buzzing with trends and forecasts for the latest in male grooming, and the industry itself has exploded...
5 Ways to Earn FIFA Coins in FIFA 23
Do you need help building the Ultimate Team in FIFA 23? It's easier to acquire the best players with a surplus of FIFA coins...
General Guide to Icon Paintings and Sacred Art
What is an icon? It has a myriad of definitions, so it is easy to get confused. In general, an icon is a sacred...
What Are Celebrities Allowed To Take Into The Jungle: I’m A Celebrity
In every game show, the contestants are only allowed to take certain things inside. I am a celebrity in a reality TV show which...
Discover if you are eligible to claim tax back for washing your uniform
When your employer requires you to wear a uniform to perform your job, then it is okay to claim any cost including washing the...
11 Things You Need to Consider Before Buying Gold
We all want to make our money work for us, but buying gold is not always the best investment. Before buying gold, there are...
Factors that affect home insurance rates
Insurance companies typically base their rates on risk. The greater the risk, the more you’re going to pay. And at times, it’s completely out...
How to get the best motorcycle loan
At last, you have decided to purchase a motorcycle. You want a means of transport that is not only convenient but also affordable. But...
Car Loan in Singapore: Answers to the Common Questions
Most people in Singapore buy their cars using car loans, which is a good thing because they get to enjoy the asset and pay...
10 facts about truck accidents that you must know
Road accidents are not confined to car accidents but include truck accidents as well. In fact, truck accidents are more dangerous because these involve...
Getting New Windows in Canada: Tips, Prices and Case Studies
Where do you even start looking for new windows for your house? The process can seem more daunting, especially if it is your first...
Things you need to know about Eames chairs
Charles and Ray Eames married in 1941. The Eames couple
comes up with an idea of making a chair with molded plywood in 1946. The...
3 advanced technologies revolutionizing the future of construction
The construction industry has come a long way now and
has innovated many techniques and technologies to aid in construction. These
technologies are shaping the entire...
Business travel during a pandemic: what precautions should I take?
With lockdown restrictions gradually being lifted in nearly all parts of the world, the travel ban is expected to be lifted in the near...
Get your information about boating fines in Manibota from this article
When it comes to Canada, all the authorities which are authorized (for instance, Royal Canadian Mounted Police, RCMP for short and even police forces)...
How technology makes travel safer and easier
An unprecedented number of people is
constantly on the move, and the figures are going to keep increasing regularly.
We all travel locally and overseas for...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
What does sound inventory software look like: Read these 9 Tips
Whether you are running a tech start-up or a brick or mortar store, inventory management could mean the difference between surviving and thriving. A...
Market Size & Analysis of Online Transcription Services
The management of marketing research has been significantly reshaped as a result of the increasing prevalence of technology factors. The marketing transcription sector has...
Here’s Why You Need to Hire an IT Consultant for Your Business
Many businesses struggle with the decision of whether they need to hire a consultant. Higher management often feels that such a decision can indicate...
PDF Bear: 3 useful features that anyone can use
Technology is continually evolving, and what you think is advance now will be obsolete in the future, and that’s inevitable. With the rapid change...
Common macOS 10.15 Catalina problems and ways to fix them
We’re all excited about Apple’s new operating system for Macs. Beta testers got to try it before the macOS Catalina release date, and they...
Why you should seriously consider implementing data ops
Data is more important now than ever, but as information flows and grows in greater volumes, organizations of all sizes face the perpetual challenge...
6 amateur mistakes people make when investing in Bitcoins
OK, let’s face it — bitcoin is probably the best thing to happen to humanity since paper money. It has not only revolutionized the...
Bitcoin Investment Progress for this Decade in Tunisia
Over the past decade, Bitcoin investment in Tunisia has shown significant progress. The country has witnessed a continuous increase in the number of individuals...
An Introduction to Bitcoin: What You Need to Know
Are you curious about Bitcoin? Do you want to understand the basics of this revolutionary digital currency and how it works? Whether you're a...
Mobile app: a must have integration for any business that wants to keep on thriving in great measure
In the last few
years, mobile apps have revolutionized different aspects of the business sector
to a meaningful extent. There are numerous businesses that have been...
6 tips for finding the perfect app developer for your brand
These days, finding an app developer isn’t tough at all, but finding one who is a perfect fit for your business can be tricky....
How Well Did Communication Apps Perform During Lockdown?
The way we communicate has changed dramatically over recent decades but the fastest and most unexpected change has been how we have communicated with...
What is web analytics? A beginner’s guide
Image Source: PixaBay
If you have a website, the best way to track what your viewers are doing and what they respond to is through...
Web Design Trends to Boost Your Engagement
With most businesses utilizing the power of the World Wide Web to reach more potential customers, having a great business website is now more...
WordPress Vs Squarespace – 5 Top Tips To Consider
In our fast evolving world, people seek to promote what they market so as to get massive customer engagement and patronage.
And you know what?...