Engaging consumers through word of mouth marketing (MP3) 
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Welcome to Business Case Studies >
Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
The marketing process
McDonald's is one of the best-known brands worldwide. This case study shows how McDonald's continually aims to build its brand by listening to its...
Growing a brand through portfolio management
Each day, the average consumer makes many decisions and choices about products and brands. When doing so, he or she identifies products in a...
Entering a new market with a new product
Decision-makers within organisations need to look into the future. As they do so, their thinking should focus on their customers. These should include existing...
Releasing the talents of employees
This case study focuses on the way in which ICI, one of the UK’s best known companies, has maximised the potential of its people...
Motivation how Egg unleashes the power of people
Egg is the world's largest pure online bank, established in 1998. It has a reputation for innovation in financial services and was set up...
Motivation within a creative environment
Siemens is the engineering group that is behind many of the products and services people take for granted in their daily lives. The list...
Managing financial risk
There is an element of risk in an activity when the outcome cannot be predicted with any certainty, or when the outcome is known...
Controlling cash flow for business growth
CIMA is the Chartered Institute of Management Accountants. Its members are trained and qualified in the vital area of management accountancy. Businesses can only...
Calculating the risks in making investment decisions
Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...
The importance of excellent customer service
With a proven track record in supplying the highest quality accommodation, Portakabin hires and sells permanent and relocatable buildings. Clients include hospitals and schools,...
Making life easier
For businesses to survive and prosper, they must listen to and fulfil the needs of their customers. Businesses are harnessing the advantages of developments...
Leading the digital revolution through innovation
Throughout the 20th century, the pace of technological advancement has increased dramatically. The digital revolution, now upon us, will see further massive steps forward....
Delivering a business strategy
TNT is the market leader in the provision of business-to-business (B2B) express delivery services. It delivers documents, parcels and freight securely between businesses, using the...
Thinking global acting local
Do you ever think about what goes into a motor car, a power tool or a particular type of domestic appliance? If you were...
Engaging with stakeholders
The textile manufacture and clothing distribution industry has seen dramatic changes in recent years. Consumers’ expectations are higher today than ever before, they expect...
Responding to a changing external business environment
United Airlines
United Airlines was formed in 1927 from four airlines: Boeing Aeroplane Company, National Air Transport, Varney and Pacific Air Transport. From being predominantly...
Beyond corporate social responsibility
Primark is a subsidiary company of the ABF (Associated British Foods) Group. The company was launched in 1969 in Ireland trading as Penny's. By...
Using technology to improve economies
Vodafone is a leading international mobile communications company with interests in 27 countries and partnership agreements with a further 40 countries, including Safaricom in...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Planning effective marketing strategies for a target audience
Since it was established in Germany in 1949, by Adolf Dassler, Adidas has been synonymous with the sporting industry. Today, Adidas is a global...
Creating a New Transport System for a Modern City
Cities are not just concentrations of people, they are also centres of economic activity and decision-making. Many European cities now face a transportation crisis....
Devising a communications plan
Research shows that children benefit from eating a healthy breakfast prior to the start of the school day. However, too often children have no...
Our business theory pages cover all the topics you need to know in business.
Employment legislation
Over time a body of law or legislation has developed governing employer/employee relations and the rights of employees and employers in the workplace.
The Employment...
Accounting for decisions
Management accounting uses financial information in order to enable better decision-making within the organisation. The format and content of management accounts will depend on...
Human resources
Human resources are the people that work for an organisation, and Human Resource Management is concerned with how these people are managed. However, the...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Top 7 cheap and fast ways to ship your goods
For most online retailers, a problem arises when it comes to shipping your goods. There are many different ways that you can ship your...
5 Tips For Improving Business Performance
Image by StartupStockPhotos from Pixabay
Even if your company is doing great, that doesn’t mean that you should just sit and watch how things unfold....
Benefits of incorporating RFID technology into your inventory
RFID, or Radio-frequency identification technology, utilizes electromagnetic fields to identify and track information stored on tags that are affixed to objects such as consumer...
How to Get Cash to Start Your Business
A business of your own can provide a path to financial freedom, but it can be hard to get together the cash to start...
5 Low-budget marketing ideas for small businesses
The key to growing your business is marketing, in other words, finding a way to break through the clutter and connect with your audience....
Revolutionizing Your Restaurant: Strategies for Effective Management
Revolutionizing your restaurant management is essential to offer the best customer service, streamlining operations, and boost sales. In today's competitive and rapidly changing landscape,...
How can OOH media help drive business recovery post-pandemic?
To say that out-of-home (OOH) media took a financial hit as the COVID-19 pandemic struck would be a major understatement. In 2020, the OOH...
4 Practical ways to create an eco-friendly business
Global warming is becoming an increasingly realistic yet complex issue.
Both individuals and businesses have a duty to tackle the rising concern, as small changes...
Facts you need to know about Firmex
If you are a firm looking in to M&A, then it is quite obvious that you will have quite a few reasons to find...
Keeping your mind on your business how invoice factoring works for you and your money
In 2008, there were an estimated 27,281,452 businesses in the US alone. Now we’re in 2017, it’s likely that figure is even bigger with...
Meet the World’s Richest Traders – Multimillionaire Stockbrokers
As a profession, trading has influenced our mindsets in different ways. Most of us view it as a profession with high entry barriers, but...
Business challenges conquered small business loans
Sad to say, small business can have bad credit like individual can have bad credit, too. Things turn out and before you know it,...
How to improve parking for your employees in the city
Parking scarcity in an organisation can be a headache for the management as well as the employees. It has significant monetary as well as...
How can hiring women for senior roles refresh a business?
In theory, the
sex of a person leading a business shouldn’t really matter. In an ideal world,
it would be possible for both men and women...
How to Ensure Organizational Culture Does Not Disrupt WFH
Occurrences and changes make us come up with acronyms; sometimes an acronym will quickly fade away, but that depends on how it impacted people....
How businesses rank in first place on Google and how you can too
Ever wondered why certain businesses show up first when you search for something on Google? Or, how Google actually decides which website to put...
Why is Marketing Important for A Restaurant?
Do you ever wonder if your restaurant needs marketing? Regardless of your current situation, whether your business is doing great or not, the answer...
The Vox apocalypse and the future of social media
Social media is an incredibly powerful tool of the modern age. People on one side of the planet can talk to people on the...
Something You Must Know About The MBA Program
With the increasing pressure for
employment, more and more students tend to go to graduate school in the society
of high degree education. Many of them...
Why you should choose Shattuck ST. Mary’s school Forest City
If you are looking to select a school, you would be better off filling out the application in Shattuck St. Mary's School Forest City...
5 guides to great essay writing
Essay writing is a burden that every student faces. Like it or not, it is an academic requirement to hone every student's writing and comprehension...
How Gambling Market Changed in the Last Year
It is incredible how the turn of events last year resulted in a massive change in the way of life as we knew it....
2022’s winners as well as losers from World Cup Draw
In 2022, the FIFA Men's World Cup in Qatar has just 234 more days to go. The first step toward the biggest sporting event...
What You Need to Know About Pokies Sites?
From the fun that comes with playing games in online casinos to the financial might it could bring to a player, it is no...
Expert tips to level up your Pubg game
Pubg emerged as one of the most popular and topmost games all over the globe. It has become massively popular among people of all...
How to choose a gaming desk
Very essential to optimize its gaming performance, the gamer desktop is the appropriate tool that allows the player to have a good gaming experience...
Do Video Games Affect Morality?
In recent years, we see more video games "blaming" due to the rising number of mass shootings by increasingly younger offenders in the U.S....
What is Snus and how does it work?
Snus is a Swedish smokeless tobacco product that is growing in popularity in the USA, the world needs to be ready for this next...
Can cannabis impact student academic performance?
When it comes to cannabis use and the academic performance of students, it is very important for school administrators, teachers and parents to take...
Cannabis-infused products that might interest you
Over recent years, the use of cannabis products has become more and more popular around the world. As scientific studies began emerging and proving...
6 TV shows to watch if you miss office life and work drama
The work environment looks nothing as it used to a few years back. Before the pandemic, remote work was just a perk only certain...
What Are Celebrities Allowed To Take Into The Jungle: I’m A Celebrity
In every game show, the contestants are only allowed to take certain things inside. I am a celebrity in a reality TV show which...
Is technology spoiling sport
There is no doubt that technology has improved all of our lives. This is from lifesaving medical procedures to everyday uses such as smartphones,...
Smart Ways to Make Money Online In 2021
Living in a digitally advanced world, there are a lot of opportunities to make money today. Well, when the Covid 19 pandemic hit, many...
Invest In Gold With IRA
The fact that the inflation rate increases continually over time, no matter how much wealth you have accumulated, is proof that money will only...
IVA vs. Bankruptcy: Which Debt Solution is Right for You?
When contemplating their choices for escaping their financial obligations, many ponder whether filing for bankruptcy or entering into an IVA would be the better...
Car cover frost protection
Winter is coming! no. Winter is here to stay for a few days more. With the following tips, you can improve your car frost...
Why Financing a Car is Probably a Bad Idea?
Purchasing a car is not a minor investment as it needs a lot of money to have a new car. People having plentiful money...
Parking for customers tips for choosing the best spot
Undoubtedly, a critical point in choosing where to set up your business is customer parking. The flow of people in the establishment depends on...
Purchasing Your First Property Soon? Here Are Some Solid Ways You Can Fund Your Upcoming Acquisition
Buying a home is a giant leap in everyone's life. It takes a lot of planning, research, contemplation, and discussions before you even start...
Enhance Your Home’s Style and Functionality with a Wardrobe Sliding Door Kit
When it comes to optimising your home’s functionality, a wardrobe sliding door kit is a game changer. This innovative solution is a blend of...
5 Things You Should Know Before Buying a House in Europe
Navigating the complex world of real estate can be a daunting task, especially when you plan to buy a property outside of your home...
Sunday market guide for first time solo traveller in London
There is no better way to spend a Sunday morning in London than walking the lively street markets of the capital, picking up cool...
Get the best marine binoculars for a splendid day on water top marine binoculars
The beauty of taking a lot of trips is that you’ll never know exactly what kind of wonders you will be able to find...
The best rated business hotels in Ho Chi Minh
As one of the most vibrant and busy cities in the world, Ho Chi Minh – commonly referred to by its former name Saigon...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Translating IT Complexity at the Heart of a University of Phoenix Faculty Leader’s Work
For Sharon Golett, technology is a powerful tool for solving problems and understanding the world we live in.
As an information technology instructor at University...
4 essential tools to organize your digital team
Running an online business is easier and more popular than ever. Businesses are finding new ways to capitalize on the rise of remote work...
Top technology trends for IT help desk software
There’s no denying the incredible benefits of technology for all of us today. Because of the evolution of technology, our lives have changed as...
The Power of Open Chat AI: Revolutionising Conversations
Discover how open chat AI is transforming conversations and revolutionizing the way we interact online.
How to Choose the Ultimate Document Capture and Scanner in 2023
Say Goodbye to Messy Paperwork Forever!
Document capture and scanning have become important tools for businesses and individuals alike as digitalization has grown. Choosing the...
Ensuring the Endurance of Our Data Legacy
In the inexhaustible realms of the digital cosmos, civilizations continuously encode their ethos, practices, and inventive endeavours, ultimately generating colossal data archives. This digital...
Can I really make money with Bitcoin Cryptocurrency?
The simple answer is yes, however, like everything in life you have to make wise decisions of course. There is an element of risk...
Cryptocurrency vs. Traditional Investments: Risk and Reward
Cryptocurrency has caused a seismic shift in the world of finance, emerging as a viable investment option. Bitcoin, Ethereum, and other cryptocurrencies have gained...
Bitcoin Prime: Why Invest in It?
Bitcoin Prime is an exciting new development in the world of cryptocurrency. It offers all the benefits of Bitcoin, but with some added features...
How to develop a food app for your restaurant in 2021
Mobile technology has changed the way in which numerous organizations work. The food industry is an area where app development has a huge impact....
How to choose a mobile application development company
If you’re a young entrepreneur, working on your new startup, you will find yourself have plenty of ideas every now-and-then. It is unfortunate that...
Top Apps for High School Students
By the time students get to high school these days, they are experts in technology. They use it for everything, which is why schools...
How web hosting affects your search engine rankings
SEO is very important for any scale business as high ranking greatly affects the traffic a website generates. It also improves user experience, making...
5 tips for increasing your website traffic
During the dot com boom, just having a website was enough to make money. Now more than a decade later, website owners have learned...
Why Should Businesses Check WHOIS History?
Let’s look at the answer to the question “why should businesses check WHOIS history?” The most common reason for looking up a website’s WHOIS...