Responding positively to a changing environment (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
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The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Creating value brand management
The environment in which an organisation competes will provide both opportunities and threats that influence its long-term strategic development. Organisations, therefore, have to analyse...
Balancing the product portfolio to satisfy customer demand
JD is the UK’s leading retailer and distributor of fashionable sports and casual wear. JD has a reputation as the most innovative visual merchandiser...
Building a business in Europe
Over recent years, the changing political, social and economic environment has created a different type of competitive situation for European companies. The pace of...
Recruiting selecting and training for success
The importance of recruitment
For McDonald's, people are its most important asset. This is because customer satisfaction begins with the attitudes and abilities of employees...
Management styles in the oil and gas industry
OPITO The Oil & Gas Academy is the focal point for skills, learning and workforce development for the oil and gas industry. Its role is...
Developing a communications strategy
This case study examines the way that a multi-product, multi-national company has developed an integrated Corporate Publicity Programme to improve communications both externally and...
Costing aircraft components
When we think about the cost of an aircraft, we tend to think of the cost of buying the product rather than the costs...
Calculating the risks in making investment decisions
Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...
Using cost benefit analysis to appraise investments
Every morning millions of people in the UK have a bath or shower, make a cup of tea and wash the dishes before they...
Staying Ahead By Meeting Changing Consumer Needs
Consumers’ buying habits reflect their personality, income, age, lifestyle and aspirations. What people want to buy changes over the years. Many consumers constantly seek...
Health and safety in the workplace
Everyone has the right to be in a safe and healthy workplace. This is a basic human right as most people spend a large...
Steeling market share
It is easy for consumers in a changing world to take availability and choice for granted. This can be best characterised by examining markets...
Achieving a competitive advantage through risk management
Returning publicly owned enterprises to the private sector is a process known as privatisation. The effects of privatisation are highly significant as organisations, which...
The rebirth of the MGF
We identify with products in a variety of ways. At a simple level we may buy a coat in order to keep warm or...
Creating an effective organisational structure
The Coca-Cola Company is truly global, and its main product is recognised and consumed worldwide. The Company organises and structures itself in a way...
Business principles in action nutritional labelling
Consumers have higher expectations than ever before. They want products to match these expectations. They also want accurate, up-to-date and useful information about what...
Responding to a changing marketing environment
Lubricating oil is the vital component of every internal combustion engine. From a small passenger vehicle to a Formula 1 racing car, from a...
Competing within a changing world
No business today operates in a complete vacuum unaffected by market forces. By their very nature business activities are competitive. Within a dynamic, rapidly...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Product development through continuous improvement
Corus is part of the Tata Steel Group, the world's sixth largest steel producer. Within Europe, Corus is the second largest steel producer with...
Working for free trade
Businesses and consumers in the UK are buying and selling goods and services in ever more diverse and distant markets as globalisation increases. Trade...
Promoting the brand
Entrepreneurship happens when someone sees a market need and has an idea that will satisfy that need. The entrepreneur follows up, explores and develops...
Our business theory pages cover all the topics you need to know in business.
Employment legislation
Over time a body of law or legislation has developed governing employer/employee relations and the rights of employees and employers in the workplace.
The Employment...
Rights and responsibilities of employers and employees
Employers and employees have responsibilities to each other, they should also expect their rights to be upheld. These rights and responsibilities relate to areas...
External influences
Businesses operate in an external environment in which as well as competition from rivals businesses have to take into account legal, political, social and...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
A brief history of outsourcing and how to make it work for you
Outsourcing is a
modern term used to identify an action that has been around for a very long
time. When we look at homeowners that have...
WMS system: warehouse management in the real-time
Strong competition in the market places demands on the high level of logistics services for warehouse companies. Nowadays, the competent organization of logistics and...
8 Tips for keeping your warehouse organized
Organizing your warehouse is a good way to boost productivity and increase employee satisfaction. Your warehouse staff will be more motivated to work if...
Starting a new business with bad credit
It might seem like a counterproductive idea to start a business when you’re already facing pre-existing financial difficulties. However, in certain circumstances, there’s never...
The Key Types of Entrepreneurs: Opinion of Victor Orlovski
Victor Mikhailovich Orlovski talks about the types of entrepreneurs, their distinctive skills and competencies.
Victor Orlovski: managers and entrepreneurs
In business, every entrepreneur is unique and...
The boating industry sees modest growth in 2019 thanks to new innovation
After a stellar 2018 where most yacht dealers saw the highest sales since the Great Recession, achieving the same results in 2019 would be...
Abuse of limited liability companies has accelerated during the pandemic and it’s time for change
There is, in human nature, the urge to fight or to take flight when presented with a crisis.
In situations where it’s merely you versus...
How to make your business thrive during the Coronavirus outbreak
We live uncertain times with many businesses facing full shut down after two of the hardest months for sales since the Great Depression in...
Understanding where India stands globally in terms of renewable energy sources
The world is going through a considerable climate crisis. People are rising against the challenges of climate change in the West. Greta Thunberg came...
Why you need to find the best accountant for your business
Some of the small businesses do not bother to higher an
accountant. They think that they can do the accounts their selves using an app
or...
What are the funding options for your small business?
Thanks to the
internet, these days it’s easier than ever for anyone to get started with their
own small business, run from the comfort of their...
Blue Stars FX Review – Assisting You in Discovering the Top Trading Opportunities
Are you looking for a trading platform that can help you catch up to the constantly changing market and find the best possible opportunities? ...
Reasons why employee retention is so important
Talent is an organisation’s biggest asset. For companies operating in a competitive market, people are their biggest competitive advantage. Building a strong team of...
Empowering Employees to Find Meaning and Purpose in Their Work
Pursuing meaning and purpose in one's job has become paramount in today's workforce. Employees aspire to find personal fulfilment and contribute positively to the...
10 Easy tips to improve your work performance
We are living in a time where we think about work performance only when the annual performance evaluation time arrives. Throughout the year we...
How To Develop A Social Media Marketing Plan
Yes, social media can accomplish so many great things for your business if you leverage it in the right way. From increasing brand awareness,...
Is SEO Strategy Going Full on for Visual Approach?
These days, marketers are looking for better reach and a better market. The SEO market is thriving and has returned from the post-pandemic phase...
8 Unique Website Enhancement Tips to Increase Your Business Sale
The phrase “we should create a better website” could as well mean “we should create a better business.” So, what exactly does it mean...
How Important a Well-Written Thesis Is
Writing a thesis can be very difficult, especially if you have very little experience writing them. Assuming you are taking a university course, you...
6 easy steps to deliver high results in Microsoft 70 740 certification exam (practice tests are included in this list)
Nowadays, every company and organization values certified specialists more than those who don’t want to improve their knowledge for the sake of the working...
Is It Worth Retaking Your A Levels?
After taking their A-level exams, most students worry about the results because they know that lower scores mean not getting into their preferred university...
The revitalisation of the bingo industry
For many of us, it's fair to say that bingo feels like a game that should have been consigned to history a long time ago....
3 New trends with online casinos
Image by Okan Caliskan Pixabay
Online casinos have been at the forefront of web development for more than 20 years now and one of the...
Short Guide to Casinos in the Southwest UK
Although the southwest of England is not known for its casino scene, there are some exquisite options for those who want to play a...
The ultimate guide to online gaming
With so much time at home due to Covid-19, a lot of us are enjoying new hobbies. Why not try one that is fun...
Video games are good for your brain or not
Video games are no doubt a great way for entertainment as research shows that gamers spend about 3 billion hours per week on the...
Can Spider Solitaire Increase Productivity?
While widely believed that gaming during working hours negatively affects productivity, scientific and psychological research has repeatedly demonstrated that taking a solitaire break may...
Health benefits of rose essential oil
The Rose is widely considered the most beautiful flower in the world; however, it is not only its physical beauty and fragrant scent that...
The importance of a water filter during emergencies
In times of natural disasters or emergency situations, one of the most important survival considerations is the need for a source of clean, drinkable...
Why Is It Important To Know Your Genealogy
Genealogy is a divisive topic whose impact on people is profound. Many people have a limited scope of what the past looked like. To...
How to look the part in business
American costume designer Edith Head once said: “You can have anything you want in life if you dress for it.” And when it comes...
How to Sell Art Without Holding Stock
There are so many ways to get your art out into the world these days, especially online. Whether you showcase on Instagram, sell on...
3 ingredients you definitely want to see in your pets food
(Photo Credit: Shutterstock)
Have you ever taken a look at what goes into your pet’s food? There are several dozen ingredients in your average dog...
Facts to know about Legally Changing Your Name
Do you want to have a more ethnic name?
Do you wish to combine your name with your partner's?
Do you want to take up your...
Quick Loans for People of Retirement Age
Just like working life, retirement age comes with its demand. Even though retirees dream of enjoying their old age, most do not enjoy it...
6 Benefits of having a credit card
There are approximately 2.8 billion credit cards used worldwide. This figure is enough to say that credit cards are one of the most important...
Car leasing business versus personal
When you are thinking of leasing a car it can be difficult deciding whether you want to do this personally or through your business....
Emergency Vehicle Lights on Vasa Shop
Do you own a vehicle and need an emergency light? Well, Vasa shop is the right one-time shop where you can get the best...
3 killer tips to get a good second chance auto loan
Sometimes goodluck is necessary to get a second chance. The ongoing financial downturn has forced loan providers to be more careful,and even people with...
Renovating A Property For The First Time: 11 Common Mistakes To Avoid
Undertaking a renovation project for the first time can be daunting and stressful. As a result, you may end up making some common mistakes,...
Why Reactive Maintenance Services are Vital for the Success of Your Business
In today's fast-paced business landscape, the success of your company hinges on its ability to address maintenance issues swiftly and efficiently. Reactive maintenance services...
8 Things You Should Never Put in a Storage Unit
Whether you’re a lucky person shifting your home to your dream burrow, or a rather unlucky student who got stuck with a tiny dorm...
Essential Items When Going Camping
10 must-pack camping essentials for your next trip to the woods
If you are looking to make your next camping trip your best one yet...
Planning business trips with a travel management system
Many industries now rely heavily on business travel. It is a huge part of modern life for many people, yet it can still cause...
Possible private jet ban plunges market into further uncertainty
The French government recently announced they plan to lobby the EU to ban all private jets within the European Union amid growing concerns over...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Why VoIP has such a huge global target audience
VOIP Phone system are the most significant innovation in the telecommunications industry. They have drastically altered the way organizations communicate. Consumer reports on VoIP...
3 industries that have been immeasurably transformed by the internet
The advent of the internet and subsequent increase of broadband speeds has meant that we now spend a mindboggling amount of time online. It...
How businesses can benefit from VOIP
VoIP stands for Voice over Internet Protocol. Instead of using traditional analog wires to send a person's voice, VoIP uses the internet. VoIP breaks...
Artificial Intelligence In The Image Stock Market
The image stock market is a multi-billion dollar industry that allows individuals and businesses to buy and sell high-quality images for various purposes. In...
How To Prepare iPhone For Repair Service?
Apple is one of the top technology companies in the world. The brand designs and produces high-quality electronic devices, including the iPhone, iPad, Smart...
The Encryption Debate and its Potential Effects on Business
At the heart of the encryption debate lies the question of privacy and security, as both individuals and companies are secured by encryption technologies....
How Does Bitcoin Trader Work?
The Bitcoin Trader is the right solution for those looking to trade cryptocurrencies. This platform offers a user-friendly interface and plenty of tools at...
How Cryptocurrencies can be the future of many online businesses and industries
In 2009,
Bitcoin was created by a group of people under the name Satoshi Nakamoto. It’s
really unknown whether this alias is for a group of...
On which platform to invest in cryptocurrency after the ban of Binance in the UK ?
After several months of success, Binance, one of the largest crypto trading platforms, was banned in the UK. As the Chinese platform is not...
7 Types of cameras you must have
Buying a new digital camera can feel overwhelming. There are just so many cameras from which to choose. The variety of options can leave...
Decoding Long-term vs. Short-term Virtual Number Rentals: An In-Depth Comparison
In the world of online interactions, rent sms number has become a popular solution for receiving SMS messages during registrations on various social networks,...
Electrician apps what’s in it for you
Life as an electrical contractor isn’t all flashing lights and fun. What would you give to lose the pains in your daily job list?...
How to Make Your Online Presence More Mobile-Friendly
Regardless of the industry, having a strong online presence is everything. Nowadays, the vast majority of customers rely heavily on the internet when seeking...
How to design an effective business website?
Whether you are a co-founder, CEO, entrepreneur, freelancer, owner, or local or offline business, a website for your business is essential for your company's...
It’s the long game!
Finding reliable, robust, and secure Magento hosting is no piece of cake. And if you’re tired of inefficient hosting and are now trying to...