Supporting superbrands: the role of high-tech suppliers (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
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The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Building brand equity
Deciding to buy a certain product involves choosing between the many alternatives in the marketplace. Such decisions are rarely easy, as in most markets,...
Developing new products
Mr King C. Gillette devised and marketed the first safety razor in 1901. In a short space of time, Gillette converted his idea into...
Creating consumer demand for SKY TV through sports
Successful marketing involves providing consumers with the goods and services they require, where they want them and when they want them. In this country,...
Motivation how Egg unleashes the power of people
Egg is the world's largest pure online bank, established in 1998. It has a reputation for innovation in financial services and was set up...
Increasing employee engagement through HRM
Harrods is a brand that is recognised all over the world. Its Knightsbridge store has 1 million square feet of selling space with over...
Driving change through training and development
A Northern Rock case study
Every organisation needs to move forward and face the future. In order to do so it must take decisions which...
Investing in natural gas drilling down into the risks
Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...
Private Finance Initiatives
PricewaterhouseCoopers was created in 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots going...
Trading places
In order to make judgements about business activities, individuals require information. Accounting acts as an information system by processing business data so that interested...
Building the Jaguar S-Type at Castle Bromwich
The background to Jaguar provides a good example of entrepreneurship - identifying opportunities, creating a winning formula and responding to consumer needs to build...
The importance of customer service
Customer serviceis the whole activity of identifying customer needs in all their complexity, satisfying them fully, and keeping them satisfied. Customers are people who...
Supporting business through standards
New goods and services come to market after a sequence of activities:
researchdevelopmenttestingproduction and launch.
This case study shows how BSI British Standards (BSI), the UK”s...
Strategy in action healthy schools
Governments often propose new initiatives, some of which turn out in the long run to be more successful than others. One key factor affecting...
Meeting needs in a competitive sector
Go-Ahead is one of the UK's leading providers in the fields of bus, rail and aviation support services. The company employs over 24,000 people...
Making shopping easier for today’s family
The challenge for companies in this sector is to provide a service that will regularly bring customers back to their stores. So they have...
Encouraging innovation through intellectual property rights
In a rapidly changing competitive environment knowledge has become the basis for organisations to develop advantages. When individuals create new products or processes they...
Developing and implementing a strategic approach to ethics
Ethics and business aims
Vodafone has grown rapidly since it was originally formed in 1984. It has responsibilities to its 60,000 staff and 151 million...
Socially responsible investment
In the business world, ‘investment’ has two separate but related meanings. For many producers, ‘investment’ means spending money in ways that add to the...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
A focus on customer service
Over recent years many changes have taken place in traditional service organisations. There have been many reasons for these changes. Some have been brought...
Planning effective marketing strategies for a target audience
Since it was established in Germany in 1949, by Adolf Dassler, Adidas has been synonymous with the sporting industry. Today, Adidas is a global...
Motivating and engaging employees for better business
Virgin Media was created from the merger of NTL, Telewest and Richard Branson's Virgin Mobile and is a part of Liberty Global plc, the...
Our business theory pages cover all the topics you need to know in business.
SLEPT analysis
Before creating business plans or when evaluating existing ones it is important to 'scan' the external environment. This takes the form of a SLEPT analysis,...
Responsible production
Responsible production involves the production of goods and services in an ethical way which involves the minimisation of waste and pollution.
In the past...
Transfers and termination of employment
Transfers and termination of employment
The Human Resources Department of an organisation typically oversees the transfer of employees within an organisation, as well as the...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
How to Plan Your Delivery Routes Effectively
Did you know that many small and medium-sized delivery businesses still use Google Maps and Excel (or similar office tools) to plan their routes?...
Moving offices: how to manage your move
There comes a
time in many businesses' lifespans when, if they’re lucky enough, they’re able
to expand and make the move to a larger, more accommodating...
Are we seeing the end of the ‘traditional receptionist’?
From James Bond’s Moneypenny to Waylon Smithers in the Simpsons, receptionists have made some of the most recognisable characters in popular culture.
But are we...
Is Starting a Business in the UK Worth It?
As an entrepreneur, running a successful business is an ideal outcome to anyone looking to reap the benefits of their labour. While that statement...
CEO Chris Hall regains success for sparkling ice
It only took 365 days for Sparkling Ice to gain back its magic with the help of the new CEO, Chris Hall. The leading...
How does the performance of the stock market affect small businesses
Whilst the global stock market may not boast the universal appeal of the foreign exchange, this is a vast and influential space that has...
Legal Update: Comparing State Business Name Requirements
There are over 30 million small businesses in America, and this number is constantly growing. With such a significant number of enterprises comes a...
4 strategies for leadership success in China
If you wish to enter an overseas market, you
must be ready to research on the different ways of doing business within your
target market. Every...
Importance of Translation in Multicultural Society to Build Effective Relationships
One of the important aspects of a multicultural society is coexistence. People must get ideas from people from near and far. After all, all people...
Investing in stocks vs trading on price movements: what’s the difference?
In the world of finance, we often hear the words ‘trading’ and ‘investing’ used interchangeably. However, although investors and traders are both attempting to profit...
Mastering the Future: A Guide to Seamless Tech Integration for Accountants
In the dynamic landscape of 2023, technology emerged as the protagonist, with cutting-edge innovations like automation and AI dictating the pace of progress. Yet,...
Why you should offer life insurance to your employees
Finding and keeping great employees has become a challenge in recent years. One way to keep employee turn over low is to offer great...
6 Employee motivation ideas can be implemented today
Employees will gladly come to work as long as they get paid on time, but they may not be very enthused. In order to...
Epic team building activities for every mood of the season
Every event agency knows that organising team-building activities can be a challenge.
Employees aren’t always too keen about performing cheesy and awkward tasks with their...
How to Keep Your Resume on One Page
A resume has many roles, but most importantly, it is an introductory overview of you before your recruiter meets you. The document and its...
Optimizing web pages for intent advanced tips
Image Credit: Pixabay
To optimize web pages for intent, you must know why a user is visiting your page and how to fill their need....
Improve Your Sales And Drive Customer Interest With Copywriting In London
In today's digital age, where businesses need to capture the attention of their target audience amidst the constant flow of information, the demand for...
Here’s Why Your Company Should Collaborate With A Branded Merchandise
Promotions are an integral part of the marketing scheme of brands nowadays, and branded merchandise is the easiest tool to do it. To define...
Knowledge broker blueprint review: educating the business world
In the past, successfully starting a mastermind was a reserve for the experts. But those days are gone. Nowadays, anybody can start his/her own...
Managing campus safety – Effective ways to stay safe on the college campus
Returning to college this fall has been much different than ever before. As we already know the key component in determining the success of...
Best certification institutes in Dubai
Training is the most important factor, which will change your life or gives worth to your work. If you are attained enough in your...
Australian online pokies
Everyone enjoys vacations to far-flung corners of the globe, but the problem with this is getting there. Typically, international vacations mean spending hours and...
MuchBetter Casinos List: Effortless Deposits and Withdrawals for Discerning Players
MuchBetter Casinos List offers discerning players an invaluable resource for finding high-quality online gambling platforms. The list showcases a range of online casinos that...
How To Make Profits From Casino Online
Don't you think casino bonuses are an excellent way to attract new players? It is also an outstanding way to maintain and keep the...
Review of Best Game Boosting Services
(Image by Fox from pexels)
Do You Need a Game Booster?
One of the most popular pastimes today is playing video games with millions of people...
Virtual reality: The new definition of online casino experience
Nielsen Scarborough conducted a comprehensive survey in 2016 which highlighted that more than 83 million people in USA visited different casinos in a year....
Boundless Reality: Navigating the Future with All-in-One VR Headsets
The immersive realm of virtual reality (VR) is set to undergo revolutionary advancements with the introduction of futuristic devices that promise to take the...
How to Think Like a Wise Person?
You know, sometimes we think wisdom is this rare thing that only a few special people have. We picture wise people as having all...
Top 5 UK CBD Oil Brands for 2022!
The CBD supplement market is huge and estimated to get larger, but commonly the largest brands and companies in the cannabis supplements industry hail...
The business model that makes divorce easier than ever case study
It is thought that online divorce providers
account for around 10 to 13% of the divorce market. These conservative figures
were revealed by a study the...
How to Sell Art Without Holding Stock
There are so many ways to get your art out into the world these days, especially online. Whether you showcase on Instagram, sell on...
Viatcheslav Kantor and art
Russia, since almost the last decades, turned out as a strong marketplace for the artwork. This is happening because the art collectors like Dr....
Some Myths About Weather Forecasting
As we boldly — or frightfully — walk toward winter's pinnacle, individuals definitely go to weather forecasts to attempt to foresee when streets will...
7 Sure-fire ways to make money online
Money is a necessity, a needed ingredient for survival. So you might be thinking, how can I make money in a legitimate way?
The internet...
A Simple Guide To Improving Your Financial Situation
With more and more Americans living longer, it only makes sense that we have more savings to help us in old age. However, research...
3 Ways to optimise your investments
Investing is key for building your wealth effectively. However, this isn’t always easy to carry out in the most efficient way for your finances.
That...
5 tips for safe refrigerated trailer hire for your event
Safety is paramount for any business and this
is as true for those hiring refrigerated trailers as it is for those in the
building trade. Refrigerated...
6 Reasons to Get into the Trucking Business
Everyone wants to lead a joyful, entertaining lifestyle. Trucking is one of the many chances that may help you live the life of your...
Main features of Proton Saga the people’s car
Overview
The Proton
Saga is known as the national car of Malaysia. Over its three decades, it has
gone through two generations and several updates. It has...
Property Crowdfunding in the UK
Several crowdfunding platforms in the UK offer property investment opportunities, such as Property Partner, CrowdProperty, and The House Crowd. These platforms allow investors to...
10 Things you need to remember before selling your house
Selling your home isn't something you do on a moment's notice. There's usually a long preparation process, one that's as much about your mental...
Tips On Designing The Best Workspace
Nowadays, having a fantastic workspace is a top priority for many workers. You spend a lot of time in your office, and you need...
How to Get a Dominica Passport: Procedures, Costs, and More
Citizenship by investment is a program offered by many countries, and Dominica is one of them. It allows obtaining a passport of this island...
How To Have A Productive Summer Break
Summer is a great time to relax and have fun. It’s that time of the year when you no longer need to worry about...
How to save money when travelling for business
Travelling can be a costly affair, particularly when you’re racking up those miles in the name of business. While some of those expenses may...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Best Managed Services Companies For 2021
There is no doubt about the fact that IT is the backbone of the modern era. This being the age of technology, requires the...
The impact of technology towards online finances
Attitudes towards money and finances have changed substantially in recent years with more and more of us using the internet and mobile technology to...
Why Your Company Should Acquire Managed It Services
To stay up-to-date with the changing times, companies rely on technology. A lot of IT functions should be dealt with such as email hosting,...
Fraud Management
How To Control Security Risks in Online Payments
Fraud can occur in any online business. Even if you have a small e-commerce shop or your...
Pdfelement 7: pdf editing has never been easier
Generation of restricted access and privileges to be able to modify the document for those who do not have editing rights to it.Cross-platform capability:...
6 ways learning Photoshop can improve your business
If you want to be a successful business owner, you need to be a jack of all trades: you need to be familiar with...
7 Things to Look For When Choosing a Crypto Exchange to Trade on
Before choosing where to buy your cryptocurrency, you'll want to make sure you understand some key points. You'll want to consider your security, your...
What brings Bitorex for beginners and experience traders
Bitorex is the place that offers incredible quality and professional help and guidance with the best customer support for clients on all accounts.
Using state...
Interested in getting into the world of crypto day trading but not sure where to start
Interested in getting into the world of crypto day trading but not sure where to start?
This article covers everything you need to know, from...
How to improve mobile phone signal strength in rural areas
Living in the countryside, or owning a cabin in the woods, basically living off-grid is by far the coolest way of spending life. Far...
Top Apps for High School Students
By the time students get to high school these days, they are experts in technology. They use it for everything, which is why schools...
How To Forward Text Messages On Android
Forwarding messages on Android can be a game-changer when you realize not only how easy it is. But how helpful it can be in...
Design Tips for Comparison Websites
With so much of information available on the internet, it has become exceedingly difficult to shop around for products and services. For every single...
Last minute things to check before launching your website
You’ve created a website and you’re (understandably!) excited to launch it out into the world for people to see. But wait! Don’t be too...
It’s the long game!
Finding reliable, robust, and secure Magento hosting is no piece of cake. And if you’re tired of inefficient hosting and are now trying to...