Delivering a superior customer experience (MP3) 
Subscribe | Write for Us | Contact | Terms of Service | Privacy Policy | Copyright
© Copyright 1995 - 2023 GC Digital Marketing
Welcome to Business Case Studies >
Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
The repositioning of Hobnobs
United Biscuits (UB) is an international foods business operating in 24 countries. The company manufactures, markets and distributes biscuits, savoury snacks and frozen and...
Increasing brand awareness through social media communications
Voted ‘Luxury Retailer of the Year’ in 2013, Harrods is a department store with a difference. Its unique brand is recognised across the world....
The Freeserve solution
The Internet is a rapidly growing medium which enables people all over the world to share information, communicate, be entertained and conduct business. It...
Developing a motivated workforce
In 2005 the government brought this work under the control of a new organisation, the Nuclear Decommissioning Authority (NDA). NDA does not directly manage...
Communication the key to success
This case study focuses on the issue of communications. It describes a range of ways in which organisations communicate with their workforce in order...
How roles and functions contribute to organisational performance
A Nottingham County Surveyor, Edgar Purnell Hooley, discovered tarmac by accident in the early 20th century. He found a barrel of tar had spilled...
The role of investment trusts in the capital market
The capital market enables individuals and organisations with spare capital (money which they want to invest) to channel these funds to businesses and other...
The benefits of budgeting
Zurich Insurance Group is a leading global provider of insurance services. Zurich’s mission is to help customers understand and protect themselves from risk. The...
Managing trading risk
This case study examines the importance of futures trading and focuses more specifically on commodity futures trading. The futures market plays a key role...
Building a sustainable supply chain
It is easy to think about the present without considering the future. Consumers want more goods and services to improve their standard of living....
Continuous improvement within an organisation
Some business improvements involve a giant leap forward. An example of this would be the development of a revolutionary new product such as the...
People in organisations
When you run a large organisation, you are likely to have a large number of employees. The Singapore Airlines Group has more than 29,000...
Developing growth strategies to become a market leader
A business will not become the market leader by chance. It takes careful planning to build an organisation that outperforms its competitors. In business,...
Creating strategic direction
In order to grow, a business needs to develop competitive advantage. This means that it is different or does things better than its rivals....
Organisations and Shareholders
Development of organisations and reasons to become a shareholder
Many businesses have humble beginnings; their founder had a business idea that worked. There are many...
Encouraging innovation through intellectual property rights
In a rapidly changing competitive environment knowledge has become the basis for organisations to develop advantages. When individuals create new products or processes they...
Using PESTEL to design effective strategies
When people think of rail travel they think of trains. They do not think about the infrastructure of the train network. This consists of...
The importance of social responsibility
A good business is also a good citizen. As well as making a profit by supplying products or services that people want to buy,...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Social marketing in the new millennium
There is a growing consensus within society that companies should take a more active and structured approach to the relationships they have with the...
The importance of competition policy
The purpose of competition policy
Competition is an essential element in the efficient working of markets. It brings important benefits to the consumer by:
encouraging enterprise,...
Recruitment and selection at Enterprise Rent-A-Car
Enterprise Rent-A-Car (Enterprise) was founded by Jack Taylor in 1957 in the basement of a car dealership in St Louis in the USA. The...
Our business theory pages cover all the topics you need to know in business.
Aims of the marketing department
The Aims of the marketing department involve a range of processes concerned with finding out what consumers want and then providing it for them....
Human needs and rewards
People being human need to be rewarded and encouraged for their endeavours. A number of researchers have investigated the link between motivation and reward....
Calculating the profit or loss of a business
Two of the most important financial statements for a business are the Profit and Loss Account, and the Balance Sheet. The Profit and Loss...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Applications of data science in real time world
No matter what
the stream/industry is, data is very important. Data collected from a
particular industry can be used for analysis of patterns, trends, etc. This
aspect...
Selecting a CAFM System – How to Find the Best Company
Investing in a CAFM system is a good move for any business. But, every software solution is going to be different. There are various...
How to Keep Your Business Premises Safe in Cold Weather
Cold weather carries a variety of risks for people and all businesses have a duty of care to ensure the safety of everyone on...
The right foundation everything you need to know about starting a construction company
The construction industry is one of the largest industries in the United States. It includes more than 700,000 construction companies and more than 7...
Creating a Bridge between Existing and Upcoming Businesses to Promote Economic Growth
Without sustainable methods to ensure the gaps that hinder small markets' growth are sealed, it will be too difficult for new businesses to thrive.
One...
How Much Can a Small Business Make Before Paying Taxes
Many entrepreneurs are anxious to start their small business, but they don't know how much money they'll need before the IRS takes it.
A small...
Cracking the code for reopening
As people around the world begin the transition back into a normal routine, the Covid-19 pandemic has left many establishments searching for innovative ways...
Using trademarks to exercise Amazon brand protection
When it comes to labelling, regardless if it is private or white, you as a seller must understand what trademarks can do to help...
Innovation could be the Key to Success Post COVID-19
The ongoing Coronavirus pandemic has already had a significant impact on the global economy. Experts have warned that we are heading for the worst...
5 common uses emergency short term loan business
No matter how much planning and preparation you do, businesses can still become unexpected, and when this involves a form of finance, it can...
How to be smart with money as a business owner
For a start-up to be successful, it is important that it establishes good product-market fit, is led by a great team and has brilliant...
Can become rich trading
Becoming rich in the Forex market is possible if you are trading like a pro trader. Even if you are trading the market like...
Major Drivers for Employee Advocacy Software That Businesses Need to Consider in 2022
Employee advocacy software is a powerful tool for businesses, and it's only getting more critical as time goes on.
The reason? As the world of...
What is a Time Sheet and How Does It Work?
Timesheets function as records, documenting the number of hours an individual dedicates to specific tasks or projects. This mechanism enables employers to track work,...
Brands that stand out why the human factor makes a big difference
Brand recognition and trust could arguably be considered the golden ticket that helps your business become successful and profitable, giving you a considerable edge...
How cornerstone content can boost your rankings
Getting your website ranked highly in the search engines is primary reason to optimize your website, and there are lots of ways to go...
Top 5 Salesforce Consulting Partners
In the ever-evolving realm of Salesforce consulting, choosing the right partner cannot be overstated. Harnessing the power of Salesforce can be a game-changer for...
Optimizing your business in social media: how to gain more followers
Businesses and companies of all shapes and sizes have found a new fountain of wealth in terms of self-marketing. Social media is one of...
Importance of Online Education in Life
Everyone has their own perception of education. It varies according to the family to which one comes from and the society to which one...
Things to look for in an essay writing service
If you want your essay to catch the eye of your reader, then you need to get professional help to write your paper. You...
Keys to success in the development of the education system
The education system is of the utmost importance as this is how we shape the minds of tomorrow and, consequently, the entire world. The...
Are Sports Betting Stocks a Good Long-Term Investment?
With consistent growth in online gambling over the past few years, sports betting companies have had sustained periods of growth. Huge changes in legislation,...
The iGaming Giants Listed in the FTSE 100 Index
In 1984, the FTSE Group decided to create a share index of the 100 largest companies listed on the London Stock Exchange (LSE). The...
The Best Tips For Online Casino Newbies
2020 has seen a high rise in new users for online casinos due to the Covid19 pandemic and lockdowns, however it can be a...
Trends in the video game market in 2021
In 2020, the Covid-19 crisis has significantly impacted many industries but it has certainly accelerated many trends in the gaming market, contributing to a...
Virtual reality: The new definition of online casino experience
Nielsen Scarborough conducted a comprehensive survey in 2016 which highlighted that more than 83 million people in USA visited different casinos in a year....
Top mobile game marketing strategies you must know
Most people now use their mobile
phones to play games, rather than the traditional means of a PC or laptop.
According to a recent report, mobile...
Better healthcare starts now: the rise of the digital therapeutics market
Patient-centric, on-demand and fast. These are just a few ways digital therapeutics (DTx) revolutionize healthcare delivery. Across a wide range of medical conditions, including...
Daughter Birthday Party with Brown and Rose Bears
How about having your daughter's next birthday party decorated in a brown and rose bear party theme? It's a really enchanting combination, where these...
Cancer Treatment in European hospitals
According to the WHO, in 2020 tumors of various localizations caused almost 10 million deaths worldwide. This high number of deaths is connected with...
4 Colors and Prints for Spring Styles
As temperatures begin to warm up, your thoughts turn to putting away your winter clothes and creating a colourful wardrobe for the spring season....
5 Ways to Earn FIFA Coins in FIFA 23
Do you need help building the Ultimate Team in FIFA 23? It's easier to acquire the best players with a surplus of FIFA coins...
Viatcheslav Kantor and art
Russia, since almost the last decades, turned out as a strong marketplace for the artwork. This is happening because the art collectors like Dr....
Adverse Effects of Having a Bad Credit Score
Unless you live under a rock, you must be aware of credit scores and their significance in determining your financial health.
For the unversed, a...
Find the will writing and lasting power of attorney solicitors
Dying without an estate plan or a will can cause a lot of problems for your surviving family. Wills are essential to any succession...
Sending money to Ghana
With the
advancement in technology, we have several convenient ways of transferring
money. You can use banks for money transfer, and you can prefer online service
providers...
Car Loan in Singapore: Answers to the Common Questions
Most people in Singapore buy their cars using car loans, which is a good thing because they get to enjoy the asset and pay...
5 tips for safe refrigerated trailer hire for your event
Safety is paramount for any business and this
is as true for those hiring refrigerated trailers as it is for those in the
building trade. Refrigerated...
How to get approved for a bad credit car loan
Are you struggling to get approved for a car loan? Is your bad credit score holding you back? Don’t worry, there are a few...
Help to buy windows uses own profits to provide double glazing grants
H2B Windows Ltd trading as Help to Buy Windows uses profits to pay for new energy-efficient glazing for qualifying applicants, the company directors decided...
The Stress-Free Ways To Handle The Daily Operations of Your Real Estate Investment
Handling the day-to-day operations of a real estate investment is no easy task. It may sound straightforward but it's a difficult job that can...
Getting Older in Today’s World: Gadgets and Fixtures That Make It Easier on Seniors
Ageing is natural, but it comes with its own set of challenges. As we get older, our bodies go through changes that can make...
Get the best marine binoculars for a splendid day on water top marine binoculars
The beauty of taking a lot of trips is that you’ll never know exactly what kind of wonders you will be able to find...
Best ways to get around London on a budget
A notoriously expensive city in every aspect of the word, public transport in London is no exception to the rule. Whilst getting around London...
Taking it easy on a business trip
A business trip can be fun, it does not have to be work all through. There are a number of ways to relax on...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
6 Pieces Of Travel Technology That Will Make Your Life Easier
Technology has made travel easier in so many ways that it can be hard to keep track of all the new apps, gadgets, and...
Connected Systems Drive the Omnichannel Future
“After a year like no other …” is how the Retail Speaks, Seven Imperatives for the Industry report starts. We can all agree...
Technologies shaping and changing the world in 2020
One of the most exciting things about each New Year is the new releases. Whether it be movies, cars, music, or video games, it...
Why Managed IT Is The Best Enterprise Ransomware Protection
Ransomware is one of the largest cyber threats that today’s businesses face. It encrypts your data and does not let you access it until...
The Power of AI Chat: Revolutionising Communication
Discover how AI chat is transforming the way we communicate.
Know the Difference between Forward Proxy and Reverse Proxy Servers
Business owners have knowledge of the reverse proxy servers and they know how they are beneficial in protecting the servers in the IP network....
Bitcoin Prime: Why Invest in It?
Bitcoin Prime is an exciting new development in the world of cryptocurrency. It offers all the benefits of Bitcoin, but with some added features...
4 Cryptocurrency business opportunities that entrepreneurs are excited about
Cryptocurrencies
are continuing to attract attention from mainstream entrepreneurs and for good
reason. There are numerous business opportunities around cryptocurrencies. Here
are four that have got a...
Cryptocurrency vs. Traditional Investments: Risk and Reward
Cryptocurrency has caused a seismic shift in the world of finance, emerging as a viable investment option. Bitcoin, Ethereum, and other cryptocurrencies have gained...
Choosing the Right Partner for Your High-Volume Communication Needs
In today's information-driven landscape, connecting with the audience effectively is essential for any enterprise. Hence, having a robust channel of communication is non-negotiable. It's...
How To Forward Text Messages On Android
Forwarding messages on Android can be a game-changer when you realize not only how easy it is. But how helpful it can be in...
7 Types of cameras you must have
Buying a new digital camera can feel overwhelming. There are just so many cameras from which to choose. The variety of options can leave...
Web Design Trends to Boost Your Engagement
With most businesses utilizing the power of the World Wide Web to reach more potential customers, having a great business website is now more...
How to design an effective business website?
Whether you are a co-founder, CEO, entrepreneur, freelancer, owner, or local or offline business, a website for your business is essential for your company's...
The best hosting company ever WordPress domain blogging help
Choosing the right hosting company for your WordPress is something you need to think about as a new blogger, or even as an option...