Entering overseas markets (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Creating and managing a unique sponsorship
On 18th March 1997 Royal & Sun Alliance Insurance Group plc announced that it was to sponsor Tracy Edwards MBE and an all women...
Within an arm’s reach of desire – global marketing
Global marketing has become a reality, the product most representative of this process is Coca-Cola's Robert Woodruff, former chairman of The Coca-Cola Company stated...
Pricing the product
Pricing is one of the most important decisions made by any business organisation. Economists use the term market clearing price to identify a price...
Developing people through training
The Forestry Commission is a government department, making it a public sector organisation. Its mission is 'to protect and expand Britain's forests and woodlands...
Motivational theory in practice at Tesco
Tesco began in 1919 with one man, Jack Cohen, a market stallholder selling groceries in London. Tesco was formed out of a merger with T.E....
Using diversity and inclusion to provide better service
Tesco is the UK’s leading retailer, serving millions of customers every day. It also employs more people than any other company, with over 300,000...
The business mission of Britannia
Britannia is the third largest UK building society, with group assets exceeding £16 billion. Following the conversion to plc status of a number of...
The role of investment trusts in the capital market
The capital market enables individuals and organisations with spare capital (money which they want to invest) to channel these funds to businesses and other...
Controlling cash flow for business growth
CIMA is the Chartered Institute of Management Accountants. Its members are trained and qualified in the vital area of management accountancy. Businesses can only...
Developing a sustainable supply chain to add value
Lafarge may not be a company name that you would quickly recognise but its products and expertise have helped to create some of the...
Continuous improvement within an organisation
Some business improvements involve a giant leap forward. An example of this would be the development of a revolutionary new product such as the...
Competitive advantage through efficiency
The food retail industry is a highly competitive market. More so than ever, organisations need to offer customers value for money. Customers want the...
Stakeholder engagement
The Kellogg Company is the world’s leading producer of cereals. For more than 100 years, Kellogg’s has been a leader in health and nutrition...
Using technology to create a paperless office
Information technology has become increasingly important in the life of all organisations in providing effective communication systems, serving all members of an organisation. At...
The Body Shop Approach to Stakeholder Auditing
This case study focuses on how The Body Shop assesses its own business performance whilst taking into account its different stakeholder groups and their...
Responding positively to a changing environment
When a new technology comes along that is capable of improving dramatically the products of a whole industry, every firm in that industry has...
Doing better by the environment
The environment is a key subject that affects us all. Protection of the environment and the move towards sustainable development remains a responsibility that...
Responding to changes in the market environment
Jessops has been a leader in the photographic business for over 75 years. The Jessops story began in 1935, when Frank Jessop opened a photography...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Creating innovation for competitive advantage
Companies must innovate in order to keep ahead of their competitors. If an organisation wants to create a business strategy that keeps it at...
Using sports marketing to engage with consumers
Today’s consumers have higher expectations than ever before. Dramatic improvements in media, communication and transport have made the world’s economy more connected. Products developed...
Highways Agency PEST analysis
The strategic road network in England consists of motorways and major 'A' roads. It represents only 3% of all roads in England yet carries...
Our business theory pages cover all the topics you need to know in business.
Market research
Market research involves collecting, recording and making sense of all the available information which will help a business unit to understand its market. Market...
Business competitors
Businesses exist in a competitive environment. For example, supermarkets are in fierce competition with each other to provide the best possible value for money...
Employer employee relations
Employers and employees need to have some system for communicating their views and requirements to each other. Employee-employer relations take place at two main...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
How To Choose The Right Conference Table
Choosing the right conference table for your business is an important decision. The conference table is where you and your colleagues will gather to make...
Adam J Clarke on How to Save a Failing Project
Adam J Clarke, the Founder and CEO of Macropay, recognizes that startups and small businesses play a vital role in the world’s broader economy...
How to give your office building a new shine
Motivating your employees is key in the modern world as a business is so competitive that there is a constant need to drive productivity...
Lessons from the Uber business model
Uber was founded in 2009 by entrepreneur Travis Kalanick. Uber was developed with a brilliant idea when Travis became frustrated with the tremendous traffic...
Best Ways to Promote Your Small Business
If you’re a startup or a small business, you’ll have to put some effort to get the word out about your products or services...
Steps you can take to grow your business
As an entrepreneur starting a business, your innate desire is to see it grow into a large and successful enterprise. After all, you took...
Can your business stand out in the crowd
Businesses are popping up here, there and everywhere these days, but do you really know the lay of the land when it comes to...
Tips On Conducting Business Internationally
Taking your business to an international level may seem overwhelming. However, there are some tips that you can follow to make sure that you...
A virtual office space in the Netherlands as cost effective start with benefits
Are you a planning
to start a new business in Western Europe? Amsterdam, the capital of the
Netherlands, is a great place to start a new...
FinoTrend Review: Trade like a pro in 2022
Trading is slowly becoming one of the most doubt professions. The growth of the retail traders has made it quite clear, moreover, after the...
Why your business should have a financial broker
Running a business is a very difficult thing to do. With the current uncertainty about the stability of global markets moving forward, it has...
It has been almost two months since Airbnb went public
Airbnb stock price by TradingView
It has been almost two months since Airbnb went public and it is time to analyze the results. Despite the...
Top 10 traits of a successful leader
Looking to be a successful leader? Here are 10 different characteristics that a successful leader usually has. These traits can help your business move...
One Mistake from an Employee Can Be Incredibly Costly
The COVID-19 pandemic has forced countless companies to rethink how they operate. Organizations have adopted new regulations at the office, such as stricter physical...
Analysing the Impact of Temperature on Workplace Productivity
Throughout the United Kingdom, employers have long battled with ever-changing weather conditions and their impact on worker efficiency. Interestingly, Resume Target states that rainy days...
Why is Marketing Important for A Restaurant?
Do you ever wonder if your restaurant needs marketing? Regardless of your current situation, whether your business is doing great or not, the answer...
Collaboration ideas for your influencer campaigns
Collaborating with influencers is a proven way to boost your brand awareness, sales, or website traffic. But have you explored the different ways you...
Could Migrating To a New Email Client Finesse Your Best Practices?
In today's fast-paced digital world, email remains a primary mode of business communication. Given its significance, the efficiency of your email client can significantly...
The Importance Of An Excellent Academic Education To Improving As A Writer
Being a writer or author requires a lot of dedication. Whether you are a writer and journalist for a paper or news network, or...
Research paper writing help and assistance with other tasks for students
People say that many students do nothing but are enjoying their life. If you are a student you know how far from the truth...
What to expect when your child transitions to high school
If you’re a parent who already has a child attending high school, I’m sure you remember what it felt like on their first day....
Online and Land-Based Casinos in Cyprus
Cyprus is a beautiful island country in the Mediterranean Sea, known for its rich history, culture, and natural beauty. It is also a popular...
How to Find a Reputable Online Casino
If you are looking for a reputable Singapore online casino, there are some things you need to look for. Among other things, you need...
Mobile and Online Casinos Launch Responsible Gambling Tools
As both mobile and online casino sites offer people the chance of playing their favourite casino games online for real money and therefore give...
Review of Best Game Boosting Services
(Image by Fox from pexels)
Do You Need a Game Booster?
One of the most popular pastimes today is playing video games with millions of people...
6 Reasons why players love Elder scrolls online
When it was released, Elder Scrolls Online suffered a little bit because of the bugs that were still in the game. Not to say...
How blockchain is changing video gaming
Things
are always changing for software developers which makes the occupation
challenging and exciting.
Technology
doesn’t stay still even for a moment. The latest developments are changing the...
How Problem Gambling Affects Your Health
The world of gambling is clouded with uncertainty and somewhat mystery for those just about to start playing. Much due to a reputation gained...
Getting the positive effects of stretching
Generally, stretching as a part of the workout and now many people are stretching workout in order to get major health benefits. The stretching...
8 Unique Gifts For Your Friend Who Turns 30
Turning 30 is a big occasion, and as a friend, you don’t want to let someone down by buying something they won’t enjoy.
This...
3 ingredients you definitely want to see in your pets food
(Photo Credit: Shutterstock)
Have you ever taken a look at what goes into your pet’s food? There are several dozen ingredients in your average dog...
The Benefits of Personalised Cards
Sending a personalised card has become a popular way to show someone you care. It can be something as simple as sending a birthday...
Top 10 popular sports to follow
A huge number of important sporting events are planned, which will be watched by the whole world. Among them: are the Winter Olympic Games,...
5 Ways to Save on Your Electric Bill
As people stay home during the COVID-19 pandemic, electric bills are on the rise. People are using more technology to stay entertained and more...
Tax deductions and benefits for the 1099 contract workers
As an independent 1099 contract worker, paying off the taxes can be quite overwhelming and can haunt you in your deepest nightmares. Working in...
Tax System in the UK and 25000 after tax in the UK
Life in the UK isn’t simple when it comes to coping up with daily life expenditures. People working at lower wages have to worry...
Car leasing business versus personal
When you are thinking of leasing a car it can be difficult deciding whether you want to do this personally or through your business....
Collector car insurance 5 reasons to secure the vehicle
There’s always something romantic about old-fashioned cars. They carry the air of past times and very often emphasize the owner’s status. Unfortunately, the more...
Ceramic coating car, innovative solutions for the world of car paint
Since the 70s, in the field of car paint, polyurethane topcoats formulated based on acrylic resin have proven to be the most resistant in...
Responsibilities of Construction Business Owners
Business owners in every industry have dozens of responsibilities, but construction is an industry where business owners seem to have an enormous amount of...
Different Types of Cranes Used in Building Projects
There are several commercial and residential construction opportunities. If you want to be a contractor, you need to have the proper training, certification, and...
A Beginner’s Guide to Using an Offset Mortgage
Finding the best mortgage is one of the most important decisions you’ll have to make when buying a house, so it pays to do...
Possible private jet ban plunges market into further uncertainty
The French government recently announced they plan to lobby the EU to ban all private jets within the European Union amid growing concerns over...
7 ways to manage summer holiday requests
Summer 2018 is almost here, which means you’re about to hit peak holiday booking season! But with a spike in requests for time off,...
How to make a featured online hotel booking website
The modern world has been witnessing the power of the internet and its advancement since it has developed. Every online business, whether it is...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
How technology has made businesses more efficient
Technology has come a long way and still has a long way to go in many respects. It has revolutionised the lives of people...
Connected Systems Drive the Omnichannel Future
“After a year like no other …” is how the Retail Speaks, Seven Imperatives for the Industry report starts. We can all agree...
FinTech: how it has impacted banking today
Fintech is a global revolution that has a huge impact on banks and financial institutions. A technology that enables consumers access to financial services...
Inventory management software
Are you thinking of setting up your business? If yes, then you must need specific tracking software for monitoring your stocks and projects. Inventory...
Are you sick of losing your work all the time? go Google
Living in the second decade of the 21st
century, we don’t have flying cars, but we should at least have a method in
which we can...
Learn about several interesting uses of lanyards
These days, so many of us have bits and pieces of equipment we need to keep on us for constant use and we often...
What is Bitcoin halving?
‘Half’ is not really a popular term in the world of investment because it conjures up fears of investments losing half their value. However,...
How Crypto Is Changing the Banking Sector in 2023: What to Expect
Cryptocurrencies have become increasingly popular in the past decade across many platforms, including the gaming industry. Even the best Bitcoin casino uses cryptocurrency to...
Buy Bitcoin With a Credit Card
Back in the day, gold and paper bills were traded to pay for services, but as the barter system’s inconsistency started rising, fiat money...
5 Reasons to Use a Budgeting App to Manage Your Finances
Are you looking for a way to create an effective budgeting plan that you can easily follow? If so, budgeting apps might just be...
Mobile app: a must have integration for any business that wants to keep on thriving in great measure
In the last few
years, mobile apps have revolutionized different aspects of the business sector
to a meaningful extent. There are numerous businesses that have been...
Mobile App Dev Lifecycle: Explained in Plain English
We’ve got an app for everything.
To get food home delivered.
Or ferry us to the restaurant.
Then to pay for the food.
And then another one to...
How to Make Your Online Presence More Mobile-Friendly
Regardless of the industry, having a strong online presence is everything. Nowadays, the vast majority of customers rely heavily on the internet when seeking...
Only Use the Right Criteria to Buy a Domain Name for Your New Blog
Are you planning on starting a new website for your business? There are a lot of things that you are going to need to...
Qualities of web designs that people appreciate
While planning the details of your small business, one of the things you need to pay attention to is web design. You want to...