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Welcome to Business Case Studies >

Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.

With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.

The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.

Partnership through sponsorship

Twenty years ago sponsorship of the arts developed as a way of funding tours, performances and exhibitions. If it had not been for corporate...

Segmentation

Beiersdorf is the international skin care company behind the leading brands NIVEA, ELASTOPLAST, ATRIXO and EUCERIN. Over the past 10 years the company has...

The new world of Rexam

We are surrounded by brand images. Coca-Cola, Nike and Shell are all strong brands backed by corporate names that we are all familiar with....

Communicating through the “world game”, for brand and corporate reputation

Football is the 'world game' and Coca-Cola is the brand name of the world's biggest selling soft drink, so it is hardly surprising that the two...

Motivational theory in practice at Tesco

Tesco began in 1919 with one man, Jack Cohen, a market stallholder selling groceries in London. Tesco was formed out of a merger with T.E....

Using effective communications

Although they might not know it, when people are at work they engage in the process of communication all the time. For example, they...

Private Finance Initiatives

PricewaterhouseCoopers was created in 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots going...

The importance of accounting standards

PricewaterhouseCoopers was created in July 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots...

Costing aircraft components

When we think about the cost of an aircraft, we tend to think of the cost of buying the product rather than the costs...

Delivering a superior customer experience

The reputation of a business may be affected by what its customers think and say about its products or services. This is driven by...

Introducing a Pan European product

The Chiefs of Air Staff of Germany, Italy, Spain and the United Kingdom signed an agreement to develop a new European fighter aircraft in...

Improving the performance of manufacturers

primary - gifts of nature such as extracting or developing natural resources including farming, forestry, mining or fishingsecondary – manufacturing and the construction industries...

Building a global telecommunications business

The twentieth century will be looked back on as the period when telecommunications revolutionised people’s daily lives - from the first telephone call and...

Using technology to create a paperless office

Information technology has become increasingly important in the life of all organisations in providing effective communication systems, serving all members of an organisation. At...

Developing vision and values to build a market strategy

This case study focuses on Eversheds, one of the largest law firms in the world. It emphasises how Eversheds uses vision and values to...

Competitive advantage through sustainable product development in construction

Understanding the external environment Corus examined its construction strategy in light of the external environment, to identify future market needs. By linking Corus competencies and...

Managing firms throughout the business cycle

The first decade of the 21st century has been a rollercoaster ride for economic activity. Business confidence was high at the start of the...

A revolution in banking

There are a number of ways of developing new business opportunities and one of the most important of these is that of “recognising a...

We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.

Continuous improvement as a business strategy

The steel manufacturing company Corus focuses on meeting the needs of its worldwide customers and providing innovative solutions. It manufactures, processes and distributes steel...

The role of investment trusts in the capital market

The capital market enables individuals and organisations with spare capital (money which they want to invest) to channel these funds to businesses and other...

Operating an effective Safety, Health and Environmental Policy

Living is a risky business. Taking risks begins in childhood, and continues throughout our lives and into old age, when many accidents are associated...

Our business theory pages cover all the topics you need to know in business.

Functional areas within the business

Organisations are structured in radically different ways ranging from relatively fixed structures with positions, rules, and established chains of communication to dynamic structures in...

How businesses are affected by competition

Some markets are highly competitive, while others are a lot less so. A good example of a competitive market in which there are many buyers...

Human resources planning

Human resources are the people that work for an organisation, and Human Resource Management is concerned with how these people are managed. However, the...

Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.

Important Questions You Should Ask a White Label Manufacturer

The CBD industry is thriving, and there are many new business ventures related to CBD taking off constantly. You might have started to see...

3 Of the best eCommerce websites and how to make yours better

In 2016, the United Kingdom had the third largest e-commerce economy in the world, with annual sales reaching a staggering £488.4 billion. E-commerce is...

EOR vs PEO: Understanding the Differences and Choosing the Right One for Your Business

As companies expand their operations globally, hiring employees in different countries has become more common. However, setting up overseas branches may only sometimes be...

Here’s why some gas engineers still advertise themselves as CORGI registered

CORGI, or the Council Of Registered Gas Installers to give it its full name, ceased to be the government’s official gas engineer register back...

The First-Time Entrepreneur: How to Stay Sharp

There is no denying that running a business can be a challenge no matter your chosen industry. When dealing with any competitive business landscape,...

Starting personal training business

It’s never easy to start your own business, especially in such a competitive market.The personal training industry is worth an estimated $635 million, employing...

4 steps to make your legal business more efficient

All businesses strive to become more efficient, but few organisations are quite as stretched as law firms to make the time count. Long hours,...

Starting a coconut export business

The coconut business is quite lucrative with the right kind of tools. The coconut industry has many business opportunities that one can take advantage...

How Can a Lawyer Help with a Construction Project?

In a construction project, managing contracts and payments is a necessity. However, there are also instances throughout the project where employee disputes or legal...

What is the best advice for new investors in 2020?

2020 has certainly proved to be quite a year so far. We’ve only been through the first quarter of 2020 and things are already looking pretty...

Best Alternative Payment Methods for Online Transactions

Given the rise in online banking fraud and other worrying activities, many of us are becoming hesitant to use our bank cards to pay...

What is SGST?

The Goods and Service Tax (GST) introduced in India brought about a good economic reform in terms of tax administration by creating a ‘one nation, one...

Unlock your potential obtaining Microsoft Azure technologies expert credentials

Microsoft brings you the best opportunity to enhance your professional worth and unlock your potential by earning the smartest status of Microsoft Certified Azure...

6 Giant Tech Companies in North Carolina

Some of the most significant tech contributors to North Carolina’s economy include Apple, Alphabet, Microsoft, Meta, Lenovo, and Oracle. In fact, all six of...

5 Examples of growth hacking and what you can learn from them

The biggest companies on the market today are all the perfect models when it comes to growth hacking. They have all used creative growth...

Why iPads are Great for Digital Marketing Tasks

Digital marketing involves a variety of equally important components. For example, there’s email marketing, webinar production, social media posts, sales page creation, PPC ads,...

The best SEO agencies of 2020

If you are looking for the best search engine optimization companies so you have come to the right place. We arranged a list for...

5 tips planning last minute event

Planning an event is complicated as it is; planning one at the very last-minute is certainly tricky. However, even the most experienced event planners...

Our lifestyle articles cover all aspects of lifestyle including, health, travel, education and so much more.

Managing campus safety – Effective ways to stay safe on the college campus

Returning to college this fall has been much different than ever before. As we already know the key component in determining the success of...

Salary vs. Hourly pay: Which is best for tutors?

Why this discussion? Everything is moving at a fast pace in this digital era, where payment is still a bone of contention for not only...

Home study – how to find an online TEFL course

As more and more people turn to their laptops for income, study and just downright distraction during the lockdown, many are focusing their attention...

An Easy Guide to Understanding the Gambling Business and Its Economics

Gambling is one of the world’s largest, oldest, and most lucrative businesses. The global gambling industry is worth an astonishing $265 billion. There are...

Why you should get on board the online gambling niche today

Over the last few years, there has been an unprecedented level of growth in the online gambling industry.  The proliferation of internet usage, in...

Is This The Right Time to Invest in Online Gambling?

2020 was probably the most bizarre year for the casino industry compared to most of the market, with some stocks skyrocketing and others tanking....

How Playing Games can Improve Productivity

Playing games at work goes against all the cultural norms instilled in your average office or workplace. If there’s one thing that almost all...

How online gaming became so profitable

The average gamer spends up to 60% of their time playing online games as per a new report. In 2015, online casino gamers contributed...

Path of Exile Crafting Tips

Get started with crafting In a nutshell, crafting in Path of Exile means improving the quality and rarity plus modifying the mods (also called affixes)...

Three Types of Cognitive Therapy Used in Eating Disorder Treatment

When a person goes into eating disorder treatment for the first time, they might not know what to expect. Most people assume there will...

Things that you can do if you can’t attend a funeral

Funerals are sad events during which we pay our respects to the people we have known and loved. It is never a fun affair,...

Types of Stem Cells Used in Autism Treatment

Autism Spectrum Disorders (ASD) are a group of psychological conditions in which the patient has difficulty communicating and socializing, has repetitive behaviours or actions,...

What Are Celebrities Allowed To Take Into The Jungle: I’m A Celebrity

In every game show, the contestants are only allowed to take certain things inside. I am a celebrity in a reality TV show which...

5 Ways to Earn FIFA Coins in FIFA 23

Do you need help building the Ultimate Team in FIFA 23? It's easier to acquire the best players with a surplus of FIFA coins...

6 TV shows to watch if you miss office life and work drama

The work environment looks nothing as it used to a few years back. Before the pandemic, remote work was just a perk only certain...

How to Get Rich Online

You can readily earn via the internet, thanks to the advanced technology improvements. Since the introduction of the internet, thousands of people have been...

Where to get a personal loan with bad credit history

In Singapore, bad credit history can be a major barrier to personal and business opportunities. Not only does it greatly reduce the chances of...

What is One-Click Payment and How to Use

Long gone are the days when in order to make a bank transfer to another individual it was necessary to make a long queue...

The temporary car insurance revolution

In recent years, there has been a revolution in the world of car insurance, thanks to the introduction of temporary car insurance policies. These...

Here is how you can choose the perfect auto accident lawyer

Automobile accidents can be a harrowing experience for the victim. The incident can have a traumatic impact on not only the injured but also...

How to pick the right motorcycle insurance

Riding a motorcycle requires you to have insurance. It is a law, but more importantly, you need insurance to protect yourself, passengers, your investment...

Good Reasons to Hire Professional NYC Painters

Everyone wants a nice and pretty house. In most cases, this is not easy, if you don’t know the proper way of doing it....

Top secrets to help you hire the right plumber

The plumbing system of a home or any building is made of a complex system of fixtures and pipes. They all work together for...

7 Business ideas to make money when buying land

The current real estate market in Pakistan offers great opportunities to acquire land at low prices and in privileged locations. Faced with the possibility of...

Repatriation flights and the key role of private aviation during pandemic

Once plagued with uncertainty, private aviation companies rose to help people a great deal during the global pandemic, COVID-19, as private aviation, a key...

7 ways to manage summer holiday requests

Summer 2018 is almost here, which means you’re about to hit peak holiday booking season! But with a spike in requests for time off,...

How to stay productive on the commute

Whether you used to commute to a coworking space in London or work from a high rise in Hong Kong, in recent months, the workforce of the world has...

Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.

Here’s why tech is so important in the world of business

Technology has a very important impact on business operations. It doesn’t matter how big your enterprise is because technology has benefits which are tangible...

The Importance of Computer in Human Life: How Technology Has Changed Our Lives

It is hard to imagine a life without computers. They have become an integral part of our lives, and it is difficult to overestimate...

Top 3 reasons – Why should every business opt for VOIP technology now in the COVID-19

We’ll demonstrate in-depth analysis on how switching your business communication system to VoIP telephony or Internet telephony can improve your business during the COVID-19...

How cloud manufacturing is disrupting the traditional supply chain, a three-part case study

Cloud manufacturing is disrupting the traditional supply chain, exposing underlying inefficiencies that will get erased systematically. Whilst the so-called discrete manufacturing industry will be affected...

Recover deleted text messages iOS devices save business

Most of us have text messages on our iPhones that date from lots of years ago. These can be crucial gems such as messages...

What are the Benefits of Online Platforms

2020 was a challenging year for most businesses. Extended lockdowns, depressed salaries and widespread uncertainty made for a jittery public that was not eager...

3 Great Facts About Cryptocurrency

Bitcoin is on the rise and becoming well-known as the king of cryptocurrency. You can find the technical and financial facts about Bitcoin absolutely...

Are stablecoins the Cryptocurrencies of the future

A stablecoin is a cryptocurrency that is designed to have stable price characteristics. The ultimate goal of stablecoins is to be a stable digital form of...

3 Proven Ethereum Use Cases

What is the purpose of Ethereum? Ethereum is a blockchain platform that stores digital transaction data. It is predicated on the blockchain principle, with...

iOS vs Android: what’s the best choice for your mobile app?

Want to conquer the market and stay ahead of your competitors? In that case, having a mobile app is a must. But this is...

Top 10 List for Software Mobile App Development

Many factors determine the success of your mobile app development. One of the main factors is how well you have designed and developed it....

Choosing the Right Partner for Your High-Volume Communication Needs

In today's information-driven landscape, connecting with the audience effectively is essential for any enterprise. Hence, having a robust channel of communication is non-negotiable. It's...

Why won’t this website work?

As you are reading this, somewhere an app or website is crashing. Some of them will be for banks, some will be for a...

Only Use the Right Criteria to Buy a Domain Name for Your New Blog

Are you planning on starting a new website for your business? There are a lot of things that you are going to need to...

Web Design Trends to Boost Your Engagement

With most businesses utilizing the power of the World Wide Web to reach more potential customers, having a great business website is now more...

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