Extending the product life cycle (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Meeting customers’ needs in growth – markets online gaming
Development of broadband markets
Companies like BT that build communication networks must also develop their markets in order to earn a return on their investment....
Creating a redical new pension
In order to enjoy a comfortable retirement, individuals need to take responsibility for their future. Creating a pension should not be delayed as there...
Getting the right message across the relaunch of Mars
The Mars bar is part of our cultural heritage. Our parents and grandparents were brought up with Mars, and instantly recognise the product by...
Establishing a diversity initiative
In a rapidly changing business environment decision-takers in large organisations are recognising that, in order for their company to succeed, they need to develop...
Developing responsiveness through organisational structure
UNISON is the UK’s biggest public service trade union. It represents 1.3 million members who deliver essential services to the public. These are services...
Recruitment as a business process
For these individuals, the workplace of the future will be quite different from that of the past. For example, there will be a continuing...
Managing trading risk
This case study examines the importance of futures trading and focuses more specifically on commodity futures trading. The futures market plays a key role...
Financial statements and reporting
Limited companies (those owned by shareholders) are required by law to produce Financial Statements. These statements must be published and made available to shareholders...
The importance of accounting standards
PricewaterhouseCoopers was created in July 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots...
New technology development in the primary sector
Anglo American is a UK public limited company that operates on a global scale, with mines in Africa, Europe, South America, Canada, Australia and...
The importance of customer service
Customer serviceis the whole activity of identifying customer needs in all their complexity, satisfying them fully, and keeping them satisfied. Customers are people who...
Leading innovation in world healthcare
AstraZeneca is one of the world’s leading pharmaceutical companies, producing a powerful range of medicines designed to fight disease in important areas of medical...
Objectives and dynamic strategies in an expanding market
In September 1998, Freeserve sent shockwaves through the emerging Internet market by becoming the UK’s first fully featured free Internet Service. On August 2nd...
Decision making techniques
A business aims to generate value for its owners, customers and other stakeholders. It must decide how to combine valuable resources – typically buildings...
The Body Shop Approach to Stakeholder Auditing
This case study focuses on how The Body Shop assesses its own business performance whilst taking into account its different stakeholder groups and their...
De-regulation
These state monopolies reduced consumer choice. For example, only one producer supplied gas, and only one producer supplied electricity. Power lay with government ministers....
Packaging and sustainable development
Most companies that manufacture or use packaging accept that they need to produce and use it in ways that are environmentally, economically and socially...
Decision making across the business cycle
CIMA, the Chartered Institute of Management Accountants, is the world’s leading body for management accountants. Management accountants can provide management information and insights as...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Social marketing in the new millennium
There is a growing consensus within society that companies should take a more active and structured approach to the relationships they have with the...
Managing workforce requirements
ScottishPower currently supplies electricity and gas to over five million homes and businesses in the UK and operates an extensive electricity transmission and distribution...
Developing enterprise skills
In a world in which young people follow the National Curriculum and then prepare for examinations, it is easy to ignore some of the...
Our business theory pages cover all the topics you need to know in business.
PEST analysis
Before creating business plans or making decisions, it is important to 'scan' the external environment. This can be achieved through a PEST analysis, i.e....
Marketing and the business environment
Marketing and the business environment demand the identification and understanding of target markets. These are highly dynamic: expanding and contracting, shifting in new directions...
Planned market and mixed economies
Three main sets of decisions need to be made by the economic system - what to produce, how to produce, and how to share...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Call centre outsourcing
As
the UK welcomes the start of a new decade, call centre outsourcing has never
played a more vital role in the success of a business....
Best places business meetings London
When you’re looking for the best spaces for business meetings in London, it can be beneficial for both your staff and your wallet to...
Packaging Solutions for Temperature Sensitive Shipments
Whether it's extremely cold or hotter, temperature-controlled shipment is critical in the supply chain and logistics sector. The shipping phase is essential because the...
5 Reasons a side hustle is ideal for people new to business
If you’re not a seasoned entrepreneur, you may be wondering how to get your first business off the ground. For many people, a side...
Nearly half of Google searches have local intent – how can your small business leverage this?
When you need a contractor to come to fix your leaking radiator in the middle of the night, or you want to order a...
A Couple of Business Ideas in Plasma Cutting
The best thing in life is to be able to make money out of what we really enjoy. That is the case for many...
Abuse of limited liability companies has accelerated during the pandemic and it’s time for change
There is, in human nature, the urge to fight or to take flight when presented with a crisis.
In situations where it’s merely you versus...
Using trademarks to exercise Amazon brand protection
When it comes to labelling, regardless if it is private or white, you as a seller must understand what trademarks can do to help...
The British economy after Brexit: challenges and opportunities
Since the referendum in 2016 and the UK's subsequent exit from the European Union in 2020, Brexit has been a crucial milestone in the...
Top 10 Day Trading Books That Will Unlock Your Knowledge and Help You Succeed
Day trading is an exciting endeavour that continues to become popular among global traders. However, the activity carries risks, and you can lose your...
Advantages and Disadvantages of Online Trading
The popularity of online trading has been increasing over the years. More than 14 million people in the United States participate in online trading,...
4 best binary option strategies beginners
Binary options offer investors the possibility of high profit percentages with less risk than traditional stock trading. You only need a small amount of...
4 Reasons to use professional CV writing services
If you think you are the only person struggling to put together a decent CV, think again. Many job seekers find it difficult to...
How Robotic Automation Can Make Employees Happier
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If you’ve been in the manufacturing industry for a number of years or are just getting in it, you’ve likely already seen some...
The Art Of Conducting Effective Qualitative Interviews
Qualitative interviews are a cornerstone in the edifice of social research. They offer an in-depth understanding of human behavior, thoughts, and experiences, far beyond...
Different ways to promote your business for free
You have just gotten your website, opened for business, and also discovered that you have no money left for advertising. Business will not come...
How Important is Data Collection When Devising Your Marketing Strategies?
In the modern age of business, technology is helping entrepreneurs gather a vast amount of information about their customers. This is allowing them to...
5 tips to make the most out of Clickfunnels
ClickFunnels is a hot tool right now and many business owners are using it to build high-profitable sales funnels. In fact, some entrepreneurs report...
7 Tips on Choosing Your Tech Major
The Tech industry has many different opportunities. Graduates can work in software companies, create their own projects or help corporations manage their businesses. With...
How to Choose the Best Renewable Electricity Source Supplier for Your School
Is your learning institution looking to embrace renewable electricity? If this has been on your radar for a while, you have to the right...
The Importance of Higher Education In Business
You might have heard that many of the world's billionaires and innovators are college dropouts. This fact could have influenced you to abandon your...
How do football bookmakers work?
Today we will talk about the best way to choose a bookmaker so that you can bet safely.
In recent years, sports betting has become...
Main rules in online poker: best-trusted sites to play poker in the UK
The rules of UK Pokerstars or any other form of poker are usually simple, but it is important to master them in order to...
Tips for playing the lottery online
We have all dreamed of ever winning the jackpot in the lottery. Thus, thousands of people decide to buy or play the lottery. This...
How COVID-19 spurs the development of VR
This pandemic has shattered global economies and transformed our lives. With consumers stuck in their homes, many businesses are reinventing themselves. Virtual reality brings...
Review of Best Game Boosting Services
(Image by Fox from pexels)
Do You Need a Game Booster?
One of the most popular pastimes today is playing video games with millions of people...
5 ways indie gamers can look to make money
Working as an indie gamer comes with some inherent pros and cons. Although this dream job allows you to be creative and independent, there...
How to Think Like a Wise Person?
You know, sometimes we think wisdom is this rare thing that only a few special people have. We picture wise people as having all...
Why CBD Products Are Popular More Than Ever?
It will not be a surprise if you have heard of CBD products. It has been gaining popularity lately, and its fame will keep...
What does organic really mean on food labels
It hasn’t been long since the organic term appealed on images of health food stores, departmental stores, and farmers markets where off branded fruits...
4 Colors and Prints for Spring Styles
As temperatures begin to warm up, your thoughts turn to putting away your winter clothes and creating a colourful wardrobe for the spring season....
How to digitise your art to sell prints on demand
Digitising original artwork to sell giclée prints on demand is a meticulous process that requires attention to detail, precision, and the right equipment. Giclée...
Things you need to consider before making your own recording studio
The music industry is full of artists who want to create their own sound. Many musicians and digital engineers feel they cannot express themselves...
Will credit companies work with me if I lose my job
Credit companies are notorious for fleeing jobless clients. They will stop working with you the moment you lose your source of income. Only a...
Why is currency the best investment?
Each broker is probably going to refer to various benefits in foreign exchange, and there's a ton of data out there pertaining to this...
How to protect your financial assets in a divorce
When a marriage or civil
partnership comes to an end, it can be a messy business. When emotions run
high, people can stoop to any level...
White Recovery A quicker service
If you are going to an important meeting and sadly your car stops and you tried your best to recover it and make it...
Not just designed for drivers excellent uses for modern GPS
Modern GPS (global positioning system) devices made it more convenient to drive to new places. Afterward, people no longer needed to worry about getting...
The best fleet management tools for small businesses in 2023
Your small fleet deserves the best protection. With easy, cost-effective tools that help you lead in your industry, managing your small fleet has never...
The Mortgage Genie Business Case Study
Launched in 2016 by Matt Stevens, The Mortgage Genie has since become one of the leading mortgage advisory services in the UK. It was...
A Beginner’s Guide to Using an Offset Mortgage
Finding the best mortgage is one of the most important decisions you’ll have to make when buying a house, so it pays to do...
Signs it’s time to replace your wood flooring
It’s well known that wood flooring adds instant value to your home and it’s easy to see why. It brings an air of sophistication...
Business travel during a pandemic: what precautions should I take?
With lockdown restrictions gradually being lifted in nearly all parts of the world, the travel ban is expected to be lifted in the near...
Reasons to Move to Albania
"The last mystery of Europe" is the second name of Albania, which for many years remained a closed country for visitors. A lot has...
How To Have A Productive Summer Break
Summer is a great time to relax and have fun. It’s that time of the year when you no longer need to worry about...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Top 3 Technologies that Will Help Your Business Past Covid-19
As we emerge from the haze of an unprecedented global pandemic, businesses are looking at the lay of the land to see how they...
Top Tech Tips For Your Home And Your Business
Tech needn’t drain resources today with some savvy moves. This guide shares battle-tested tactics to control costs without compromising connectivity or performance. Whether at...
What is a Dictation Transcription?
Dictation transcription has been a valuable resource for a long time. In days gone by, a boss would call on a secretary. He'd dictate...
Why its time to move your data warehouse to Azure
The power of cloud data warehouses is becoming more widely known thanks to its involvement in newsworthy achievements such as calculating pi to 31,415,926,535,897...
Looking for a good VPN service? NordVPN is your best bet
The award-winning NordVPN has always been one of the most trusted VPN service providers in the industry. They have more than 12 million users...
Analysing the big question: Cost to develop software application
This era has been thriving on the wave of digitization. However, there can be many reasons behind this wave. But the advent of apps...
Is Cryptocurrency Really the Future of Money?
Though cryptocurrency has been around for a while now, some people still have absolutely no clue what it really is and that is a...
The Rise of Decentralized Finance (DeFi) and Its Potential
Decentralized Finance, or DeFi, is a rapidly growing sector within the cryptocurrency ecosystem that aims to revolutionize traditional financial systems by leveraging blockchain technology....
What is the Difference between DeFi Coins and Tokens
Cryptocurrencies, coins, tokens. For a person who is just discovering the world of crypto, all these concepts look like synonyms. The fact that all...
Top Apps for High School Students
By the time students get to high school these days, they are experts in technology. They use it for everything, which is why schools...
How To Forward Text Messages On Android
Forwarding messages on Android can be a game-changer when you realize not only how easy it is. But how helpful it can be in...
Electrician apps what’s in it for you
Life as an electrical contractor isn’t all flashing lights and fun. What would you give to lose the pains in your daily job list?...
5 reasons lacking mobile friendly website costing money
If you are running a business then let’s get one thing straight, you need to have a website of your own or any other...
The top 5 PHP frameworks for 2020
As the software development world continues to expand,
it’s important having the right, modern tools to build a functional and
responsive website or an enterprise web...
The powerful role of website design and development
Now that we are living in the age of digital domination, it goes without saying that just about every aspect of life as we...