Developing products and services to meet market demand (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
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The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Revolution in retailing
The use of technology in the retailing environment has created a massive change in expectations about how customers expect to shop in the future....
Product development innovation and the product life cycle
Profitable and innovative commercial businesses are ones which provide customers with exactly what they need and want. Portakabin is an example of such a business. Portakabin has been...
Increasing brand awareness through social media communications
Voted ‘Luxury Retailer of the Year’ in 2013, Harrods is a department store with a difference. Its unique brand is recognised across the world....
Training and development for cultural diversity
Organisations that wish to be successful in the increasingly competitive markets of the 90s must consider how to provide rewarding roles which allow their...
Roles responsibilities and career development
In the past, many people would expect to undertake the same job for the whole of their working lives. However, today it is widely...
Motivation in action
Motivation is a driving force within an individual to do something well. Motivation is particular to an individual so it is important to find...
Budgeting and strategy
What is a budget?
A budget is a financial plan that sets out, using figures, an organisation's expected future results. For planning purposes, organisations can...
Using cost benefit analysis to appraise investments
Every morning millions of people in the UK have a bath or shower, make a cup of tea and wash the dishes before they...
The role of asset management
British Aerospace is a world leader in aerospace and defence with annual sales exceeding £8 billion and an order book of more than £22...
One to One – Designing user-friendly technology
“Roy, the first shipment has just arrived, I thought you might like to see one.” Gary Maughan passed Roy Doughty a handset across the...
Managing Stock To meet Customer Needs
McDonald's is one of only a handful of brands that command instant recognition in virtually every country in the world. It has more than...
Staying ahead in a competitive environment
For any business, becoming and staying the market leader is a huge task, even for household names such as McDonald's. Keeping ahead involves continuous...
Respecting stakeholder values
Michelin continues to be the world's number one tyre manufacturer. The company has a unique and famous marketing emblem, 'Bibendum', more commonly known as...
Supporting new business start-ups
Barclays is a major global financial services provider. It operates in over 50 countries and employs more than 156,000 people. In 2008, Barclays had...
Converting to a Public Limited Company – PLC
On Wednesday, July 12, 1989, Abbey National Building Society converted to become Abbey National plc. This case study tells the story of how that...
The importance of competition policy
The purpose of competition policy
Competition is an essential element in the efficient working of markets. It brings important benefits to the consumer by:
encouraging enterprise,...
Integration in the public sector HM Revenue and Customs
To integrate or merge means to join together. There are often advantages for two organisations to merge to become one. The most important is...
Responding to changes in the market environment
Jessops has been a leader in the photographic business for over 75 years. The Jessops story began in 1935, when Frank Jessop opened a photography...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Meeting responsibilities to stakeholders
The provision of energy to meet the needs of society is a pressing issue today. Many of the world's non-renewable resources such as coal,...
Motivation in action
Motivation is a driving force within an individual to do something well. Motivation is particular to an individual so it is important to find...
Positioning the brand
Few organisations operate in a static environment. As we move toward the last years of the 20th century, the pace of change in Markets...
Our business theory pages cover all the topics you need to know in business.
Market research
Market research involves collecting, recording and making sense of all the available information which will help a business unit to understand its market. Market...
Responsible production
Responsible production involves the production of goods and services in an ethical way which involves the minimisation of waste and pollution.
In the past...
Business structure
Every organisation made up of more than one person will need some form of organisational structure. An organisational chart shows the way in which...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
From A to B: Keeping Your Shipments Safe
Now, more than ever, parcels and shipments are flying all over the country. So, if you plan to ship a parcel anywhere, it’s expected...
Can your business benefit from moving to London
Research performed by Ipsos Mori has recently revealed that the UK’s capital is the third best city in the world to do business in,...
Packaging 101: How To Choose Packaging For A New Product
Launching a new product for your business can be challenging as you need to ensure that you’ve crafted every inch to perfection. You need...
Moving offices? Reasons to Hire a Rubbish Removal Company
Moving your business to a new location creates many new opportunities, but at the same time planning it is not an easy task. There’s...
How To Keep Your Start-up Connected
The virtual office has become a reality in post covid times. It is increasingly being opted for by start-ups trying to keep down their...
4 Can’t-Miss Promotional Tactics for Small Businesses
Getting noticed is the hardest part of running a small business. If you’ve gone long enough with no website traffic and no people entering...
Top 9 Technologies To Make The Environment Green
Imagine yourself waking up to the chirping of birds and seeing the lush greenery outside your window is one of the most beautiful views...
How can OOH media help drive business recovery post-pandemic?
To say that out-of-home (OOH) media took a financial hit as the COVID-19 pandemic struck would be a major understatement. In 2020, the OOH...
How to renew the trademark registration
A lot of businesses have already started the trademark registration in Dubai because they are very clear about the fact that it is really...
4 best binary option strategies beginners
Binary options offer investors the possibility of high profit percentages with less risk than traditional stock trading. You only need a small amount of...
Does My Business Need Key Person Insurance?
Business owners have several expenses they must consider when they are budgeting for their company. Start-up costs are accrued before a business opens its...
A complete guide to tax accountants and business advisors
The financial world is a very difficult one to navigate. There are always a lot of new terms being coined, a lot of different...
Redundancy make transition easy ex employees
When people dream of running their own businesses, it’s major deals, dedicated employees and high profile clients they picture. No-one envisages a time when...
Using Pre-Hire Skills Assessments to Find the Right Employees for Your Business
When you’re hiring for your business, it’s important that you find the right person for the job. Your candidate should possess the right skills...
Even After COVID-19, People Will Keep Working from Home (Here’s Why)
Without being too optimistic, we can certainly say that the world is seeing the light at the end of this pandemic’s tunnel. Mass vaccination,...
7 Powerful tools that will speed up your copy editing
A lot of effort goes into the process of editing and it can sometimes get overwhelming for the editors, as they have to be...
Is SEO Strategy Going Full on for Visual Approach?
These days, marketers are looking for better reach and a better market. The SEO market is thriving and has returned from the post-pandemic phase...
5 Tips for Designing an Effective Marketing Campaign
As a business, have you recently realized that you need to pay more attention to your marketing and marketing campaigns? Do you need some...
Big Student Discount in Huawei’s Back to School Promo
As we move forward into the future, we can expect that our way of living would progressively become more technologically advanced as well. The...
Physics problem solver apps to help students with their homework
Homework may sometimes challenge us in every mental sense but thanks to the new age we are in, we have advanced technology that we...
Why Case Study Videos Will Always Beat Written Case Studies
Persuasive, memorable, and story-driven case studies are a great way to turn curious prospects into happy customers. Case studies can take a range of...
How to Choose Casino Content for Your iGaming Platform
The online gambling industry is one of the fastest-growing industries globally, especially after the covid-19 crisis of 2020. Gambling is one of the most...
How Coronavirus Has Affected iGaming Business Around the World
The world will never be the same as it used to be before the Coronavirus pandemic. It is an undeniable statement every person worldwide...
Is the iGaming Business Profitable?
The digital world is the centre of all major trade and people buy essential needs online. People are dependent on everything virtually such as...
How to Choose the Perfect Gaming Laptop
Laptops are a versatile type of computer that can work in the office, as a business tool, or even for entertainment like playing games....
Gaming Industry
Since they first appeared, video games have entertained all kinds of people. They have advanced greatly since the early days of video games and...
In the Minds of Masters: Exploring Insights from Top Solitaire Players
Online Solitaire has been a popular pastime for many people across the globe. The intrigue and challenge posed by this timeless card game have...
The Language Associated With CBD Hemp Strains
CBD hemp buds are taking on the same level of popularity that CBD oil has enjoyed over the last several years. Demand for the...
Fantasies as part of a healthy relationship
Let's admit, few people directly tell the partner about their fantasies. The point here is not even the degree of trust, but rather the...
Business case study how can a national healthcare service provider implement efficiencies on a national scale
The NHS and Frugal Funding
Since Theresa May’s decision in April to hold a snap General Election this year, the spotlight has been firmly placed...
All in or only one Netflix’s new conundrum
Netflix remains one of, if not the best streaming service available worldwide, thanks to its expansive catalogue of movies, TV shows and documentaries. Though,...
How to look the part in business
American costume designer Edith Head once said: “You can have anything you want in life if you dress for it.” And when it comes...
How is the business world of sports adapting post-COVID-19?
We all know about the impacts that COVID-19 had on sports. Events were cancelled, when they came back stadiums were empty, many athletes could...
Why Books Continue to Remain Popular in the Digital Age
As a medium for communication, the book is one of the oldest and most persistent forms which have existed in the last few centuries.
Unlike...
4 Things to consider before purchasing an automatic fish feeder
Fishkeeping can be a time-consuming exercise. Often we find ourselves squeezed for time and unable to fulfill our passion.
It should not stop us from...
Hobbies from home that can help improve your finances
After a whirlwind year of working from home and furlough schemes, most of us will have had time to pick up a new hobby...
Choosing Painted Bumpers: Benefits And Factors To Consider
Today, many car owners buy pre-painted front bumpers. It's a more convenient option because of its time-saving properties. This article focuses on the most...
How a Truck Finance Broker Can Help Secure a Truck Loan and How to Position Business for Quick Approval
A finance broker isn’t a bank but they have access to potentially dozens of lenders, all in one place. That means they work for...
What does the future of car ownership look like?
The world of mobility is rapidly evolving. Increasingly stringent environmental legislation has led to manufacturers designing and developing more sustainable and eco-friendly vehicles, while...
6 Essential Features that Your Summer House Must Have
Having a summer house is undoubtedly one of life's greatest pleasures. It offers a serene retreat from the hustle and bustle of everyday life,...
Can you move to a new place during the coronavirus pandemic? yes, but it is not simple
It’s normal for people to decide to move to another place. The top five reasons for that are most often a need to upgrade...
New options possible for those seeking second charge loans
Few things loom larger in the hearts and minds of people throughout the UK than the prospect of owning a home of their own....
How to take care of your cat while away on business trips
Having pets doesn’t always complement travelling; in that, taking them along isn’t always feasible. While leaving a beloved pet behind can be a hazard.
However,...
How To Stay Safe When Traveling
Traveling is one of life's most exciting moments. It is beneficial to us in all aspects. We might have been stuck at home or...
How to make a featured online hotel booking website
The modern world has been witnessing the power of the internet and its advancement since it has developed. Every online business, whether it is...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Technology Consulting: How It Is Performed and When Do You Need It
We all use technology. And for business, it can be crucial to choose and implement them correctly. It is not always possible to define...
The Importance of Computer in Human Life: How Technology Has Changed Our Lives
It is hard to imagine a life without computers. They have become an integral part of our lives, and it is difficult to overestimate...
4 Ways successful businesses do to increase efficiency with online file sharing
Over the past decade, the internet has greatly changed how people work. One of the biggest changes that the internet has brought to our...
How to Keep Your Data Safe With The Rising Rates of Cybercrime?
In today's digital age, the importance of data security cannot be overstated. With the alarming rise in cybercrime, protecting sensitive information has become a...
5 tips on building ERP software
ERP software has been a game changer in the industry. It allows you to take full advantage of all the good that comes with...
The thing is that your business is probably being hacked
If you are in network security, you have likely heard about multi-factor authentication. This security method is the result of complex hacking methodologies. What...
How Does Bitcoin Trader Work?
The Bitcoin Trader is the right solution for those looking to trade cryptocurrencies. This platform offers a user-friendly interface and plenty of tools at...
Top 10 mainstream Cryptocurrencies
Let’s face it: most cryptocurrency traders are only interested in the top 100. New coins are developed every week, and most of them crash...
Quantum Threat: Bitcoins Are Still Safe in 2022
Although Bitcoin boasts of being a very secure cryptocurrency, quantum computers could pose a threat. Today's computers are too small, but how long before...
Engaging Mobile Apps – What is our way for users to get enjoyable?
In the middle of today's modern era, businesses still have to try to keep a balance between product quality and consumer emotional care. It...
A brief history of radio who invented radio
The first
questin is in our mind who invented radio? Let’s read today this article where we are going to
explain overview and history of radio...
How to promote an app
Promoting an app is becoming increasingly challenging. Why? Over the years the number of mobile apps have increased significantly. As of today, there are...
The importance of online reviews in 2020
The Statesville Landmark newspaper from 1891, reads “Money doesn't grow on trees here yet”
This means that cash is something that must be earned and...
The Best Types of Hosting to Consider and Why in 2022
Researching the best hosting type for your business might quickly get confusing and cumbersome. After all, you have at least a dozen types and...
The seven components of a great website new businesses need you to know
New businesses have a lot to decide and design before they ever open their front doors. There is so much to do, in fact,...