Meeting customer needs for competitive advantage (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Improving a leading brand
Fast-developing organisations have a range of business objectives that provide a direction for their actions and drive them forward, particularly in markets that are...
Building brand equity at Heinz
Organisations should learn from the past but not live in the past. This case study focuses on the way in which Heinz decided to...
Engaging consumers through word of mouth marketing
In today’s society, consumers are bombarded with promotional messages from organisations. Consumers receive these messages when they listen to the radio, watch television, read...
Trade UNIONS- dealing with change
Is that your view of trade unions? Really? And you don't know of trade unions with more women members than men? So:
Where has your...
Building human resources to provide a foundation for growth
In the modern business world, organisations must deal with rapid change. These include new technologies, e-business, and new and different types of competition. Organisations...
Releasing the talents of employees
This case study focuses on the way in which ICI, one of the UK’s best known companies, has maximised the potential of its people...
The benefits of budgeting
Zurich Insurance Group is a leading global provider of insurance services. Zurich’s mission is to help customers understand and protect themselves from risk. The...
Budgeting and strategy
What is a budget?
A budget is a financial plan that sets out, using figures, an organisation's expected future results. For planning purposes, organisations can...
Interpreting and understanding accounts
How much is the business worth? Are sales growing or declining? What about cash flow? These and many other vital questions are regularly tackled...
Innovation research and development
The Dyson Dual CycloneTM is the first breakthrough in vacuum cleaner technology since 1901. In 1979, James Dyson noticed that his bag vacuum cleaner...
Coffee the supply chain
Today, a jar of instant coffee can be found in 93 per cent of British homes and increasingly consumers are trying out different types...
Client servicing in a customer-focused organisation
This case study focuses on how one of this country’s major service organisations, The Equitable Life Assurance Society, has harnessed modern technology in order...
Managing risk through effective team based decision making
Making sure that government, businesses and households have secure supplies of energy is a huge commitment. Engineers working for energy supply companies must make...
The future is branded
The challenge for organisations in competitive markets is to provide clarity for customers in a way which reduces the random nature of their product...
Achieving a competitive advantage through risk management
Returning publicly owned enterprises to the private sector is a process known as privatisation. The effects of privatisation are highly significant as organisations, which...
Integration in the public sector HM Revenue and Customs
To integrate or merge means to join together. There are often advantages for two organisations to merge to become one. The most important is...
Whitbread in the community
All organisations operate within a wider environment in which they need to carefully build up and to sustain long-term relationships. In recent times it...
Steering the economy
In providing an overview of the workings of the economy, this case study focuses on the key role of HM Treasury in implementing Government...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Developing clear strategies to fulfil strategies within cultural aims and values
Enterprise Rent-A-Car was founded in 1957 by Jack Taylor in St. Louis and is still operated by the Taylor family. Since its formation, it...
Enterprise in the fast lane
An entrepreneur is someone who is prepared to take a risk by setting up and organising a new business or enterprise, without the certainty...
Improving a leading brand
Fast-developing organisations have a range of business objectives that provide a direction for their actions and drive them forward, particularly in markets that are...
Our business theory pages cover all the topics you need to know in business.
Market research
Market research involves collecting, recording and making sense of all the available information which will help a business unit to understand its market. Market...
Human resources
Human resources are the people that work for an organisation, and Human Resource Management is concerned with how these people are managed. However, the...
External influences
Businesses operate in an external environment in which as well as competition from rivals businesses have to take into account legal, political, social and...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Manchester City using two way radios for safety and success
After moving to the City of Manchester Stadium in 2003 and huge investment by new owners in 2008, Manchester City have seemed unstoppable.
. With...
Why Belfast Is One Of The World’s Most Exciting Tech Hubs
Belfast is an exciting and historic city, known for its vibrant theatres, world-class musicians, great nightlife and of course, the Titanic. But more than...
Building your network as a new project manager
In the world of project management, individuals come and go all the time. It doesn’t take long for you to become close with the...
5 Things to Consider Before Starting a New Online Business
Starting an online business is daunting. There are numerous things to think about and take into account before launching your venture.
The first question that...
Five tips for starting your own beauty business
If
you enjoy making yourself and others look great and feel better about
themselves, then you may have what it takes to start a beauty business.
However,...
The newbie freelancer’s getting started checklist
Are you looking for a more flexible way to work and make money? If so, embracing the gig economy and finding some freelance work...
Commercial Disputes
Dealing with commercial contracts in a business is a lengthy and costly process. If it involves suppliers and other key stakeholders, it can ruin...
Service Of Process In Texas: Why And How?
If you want legal papers served to someone in Texas by a process server. In order to ensure that your documents are valid, you...
Who benefits from a weak dollar
While it is a major currency, the dollar rises and falls against other currencies in the same way as other currencies rise and fall....
Steps to making your first trade
Now that you have learnt a little more about forex, in addition to having done some practices on a demo trading account, we will...
TOP-3 list of high risk merchant payment processors
One would think that getting a bank to offer payment processing accounts should be an easy task. However, it can be difficult or even...
FTSE 100 Index Trading
Today there are hundreds of online trading platforms that facilitate the traders and investors to trade in online businesses like crypto trading, currency trading,...
Top 7 Most Popular Healthcare Careers
A career in the health care industry is always appealing. Likely owing to the fact that almost all jobs in the sector are considered...
Using skills tests to reduce the cost of a bad hire
The cost of a bad hire is significant. It’s been estimated that an error in the recruitment of a new employee can cost 2.5...
What are Protected Characteristics
Discrimination in the workplace has become a growing focus in the last decade and it can be important for businesses to remain compliant and...
Advice on How to Better Your Company’s Digital Marketing
The digital era we are in has created a new way of marketing that any company should adopt. In addition to the banners, flyers,...
Unveiling Strategies for a Memorable Advertising Campaign
As consumer attention spans shrink amidst an increasingly cluttered digital landscape, advertising campaigns must capture the imagination and spark engagement more than ever before....
Why iPads are Great for Digital Marketing Tasks
Digital marketing involves a variety of equally important components. For example, there’s email marketing, webinar production, social media posts, sales page creation, PPC ads,...
Why is essay writing important for students?
Essay writing is an integral part of the educational process. Though many students don’t like it as it takes way to much time and...
Essential development studies resources for students
Development studies are one of the essential subjects taught in high schools and universities around the globe. This area of studies is diversified and...
How Elearning Can Help You Stay Ahead In Your Specialist Education
Continuing your education throughout your career will help you keep up with the latest trends and knowledge, but it can be difficult to find...
What awaits Esports in the future?
Arguments about the present and the future of esports have been continuing in the community for a few years. The people’s opinion differs a...
The Impact of Technology on Betting
From casinos to sports, people have always engaged in various forms of placing wagers whilst betting on events. However, with the rapid advancement of...
Reasons to choose a casino that’s not on Gamstop
While many players may find that Gamstop casinos (which are all sites licenced in the UK) help them limit their gambling, others who wish...
How Playing Games can Improve Productivity
Playing games at work goes against all the cultural norms instilled in your average office or workplace. If there’s one thing that almost all...
5 Trends currently disrupting the online gaming economy
Online gaming has grown over the past two decades into a global market exceeding £100 billion in annual sales. It’s safe to say that...
Video games are good for your brain or not
Video games are no doubt a great way for entertainment as research shows that gamers spend about 3 billion hours per week on the...
What Causes Tooth Sensitivity?
A dentist in Turkey can help if you’re avoiding hot or cold drinks because your teeth are sensitive. The pain and discomfort caused by...
Turkey’s Booming Hair Transplant Industry Understanding its Trade Volume
In recent years, Turkey has emerged as a global hotspot for hair transplantation procedures, attracting both domestic and international clients seeking high-quality and cost-effective...
The international chodiev foundation: a comprehensive programme to assist the fight with pandemic and support the uzbek population and economy
On March 19, the President of Uzbekistan Shavkat Mirziyoyev issued a decree “The initial measures to reduce the impact of the coronavirus pandemic and...
Cycling Trends In 2023
Post pandemic, cycling is making a comeback with renewed energy! In 2021, the biggest story in the Cycling World was the new 12-speed Shimano...
Digitization of Sports Coaching Services As A Response To The Pandemic
The list of industries affected by Covid-19 goes on and on. Many businesses have lost the ability to provide their services due to restrictions...
How is the business world of sports adapting post-COVID-19?
We all know about the impacts that COVID-19 had on sports. Events were cancelled, when they came back stadiums were empty, many athletes could...
A handbook for transferring money online to Pakistan
Sending money overseas is much easier when you know all your options. Most companies that offer online transfers allow you to send money to...
Beginner’s guide to managing your money in the UK
Managing your money wisely is a crucial skill for a financially secure and fulfilling life, particularly in the United Kingdom.
In this beginner's guide, we'll...
Are payday loans on the way out
Those moments when you find no more than a few pennies in your bank account can cause a lot of panic. Knowing how long...
Reducing Idle TIme for Vehicle Fleets
Idling is perhaps the most financially draining problem one can experience when managing a fleet of vehicles. Commercial vehicles often cover large areas of...
The Most Common Faults with Used Cars: What to Look Out For
Anyone who became of age watching the classic Only Fools and Horses will immediately assume that should their new-to-them used car break down within...
Is it advisable to rent an electric car in UAE
One of the world's leading places for a long or short holiday is the UAE. The country swells with a vast growth of mouthwatering...
Helpful tips for those considering property investment
Considering investing in property? 77049 real eastate and home for sale in Texas is recommended. The real estate market is one which can be...
Fabric Structures For Construction Site Safety: 10 Things To Know
Tension fabric structures are a popular option for various applications due to their adaptability and versatility. Fabric structures allow the creation of residences, industrial...
Places To Rent In Williamsburg At Cheap Rates
Are you looking for a space in Williamsburg, New York? Then, you are looking at the right website. As you read ahead, learn the...
3 Ways to Improve Your Chances of Working in Canada
Canada attracts many foreign nationals seeking work because of its booming economy and low unemployment rate. Not only that, but Canada is well known...
How To Have A Productive Summer Break
Summer is a great time to relax and have fun. It’s that time of the year when you no longer need to worry about...
Hotel Revenue Management Trends & Innovations in 2022
Revenue managers for a long time had every element of success historical data, reliability, and demand that can be forecasted with great accuracy, proven...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Translating IT Complexity at the Heart of a University of Phoenix Faculty Leader’s Work
For Sharon Golett, technology is a powerful tool for solving problems and understanding the world we live in.
As an information technology instructor at University...
Why digital transformation is key to your business
The methods of operation that today's businesses are choosing to implement are being heavily influenced by changes in digital technology. Furthermore, these businesses are...
Beware of making social media your IT support desk
Social media has colonised the world, and its assimilation by business has been no exception. When it comes to IT support, however, it’s often...
Analysing the big question: Cost to develop software application
This era has been thriving on the wave of digitization. However, there can be many reasons behind this wave. But the advent of apps...
Adobe Captivate VS Articulate Storyline: Which is your better choice?
You can create all the video training programs you need without writing a single line of code using either Adobe Captivate or Articulate Storyline....
The Legalities of Collecting Personal Data for Webmasters
To protect your business from legal repercussions, it’s essential to comply with the local laws and regulations regarding collecting personal data if you’re a...
Bitcoin breakdown: the cryptocurrency of the future
Bitcoin has been around for a mere 10 years but it has certainly made an impact on the way we ‘see’ money. Created by...
Quantum Threat: Bitcoins Are Still Safe in 2022
Although Bitcoin boasts of being a very secure cryptocurrency, quantum computers could pose a threat. Today's computers are too small, but how long before...
Bitcoin is Likely Coming to Your Retirement Plan Sooner than Later
If you’re nearing your 62nd birthday, you probably don’t think a whole lot about the retirement portfolio you’ve been contributing to for years now....
What Is Lean Canvas and How to Use It in Mobile App Development
What Is Lean Canvas?
The Lean Canvas is a one-page business plan method that helps developers map out the chief points of their business idea.
The...
Why business owners should collaborate with still life photographers
Businesses are constantly striving to improve their profit margin. Because of this, they are constantly investing in their marketing and branding in an attempt...
Electrician apps what’s in it for you
Life as an electrical contractor isn’t all flashing lights and fun. What would you give to lose the pains in your daily job list?...
How to Choose the Best Web Design Company
With the fast-moving advancement of technologies, consumers have been accustomed to a certain level of speed, service, and aesthetics when browsing the web. According...
The powerful role of website design and development
Now that we are living in the age of digital domination, it goes without saying that just about every aspect of life as we...
The best features to consider when re-designing your website
If your company is undergoing a branding facelift, then chances are your website is one of the first things to get a spruce up....