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Sales and Marketing
Humanize your business why telling your story beats any ad campaign ROI
In almost every form of marketing, one of the most important aspects of a business is the brand. Branding is so important that, without...
Drive Sales and Branding to New Heights with the Power of Popunder Ads
In today's crowded digital landscape, capturing user attention and driving results can feel like an uphill battle. But what if there was a powerful...
5 things to look for in a preferred financial advertising agency
In-house
employees normally have their plates full with many tasks on their to-do lists.
Regardless of the size of the company, a helping hand is always...
The Role of Affiliate Marketing in the Online Casino Industry
Sometimes, it’s ironic how technology takes us back to the basics. Not so long ago, some businesses would resort to door-to-door sales as a...
How Much Can I Earn in Affiliate Marketing
Do you also have such a friend, who constantly travels, has seen half the world and at the same time earns his own money...
Starting a casino affiliate business in 2020
As the online gambling business continues to boom, more and more of us are waking up to the excitement of this industry.
In fact, the...
The importance of branding for product promotion and marketing
Are you trying to promote a new product, but are having difficulty coming up with your own brand? Maybe you feel like branding isn’t...
Why Business Owners Need to Harness the Underlying Benefits of a Strong Brand – Advice from a Business Marketing Mentor
Most business owners understand the importance of creating a strong brand presence; the question is, how well do they impact business scaling?"Branding" is a...
4 Marketing strategies to build brand recognition
Thanks to the internet, it has never been easier to reach so many people. Unfortunately, that also means the field has never been more...
The Bright Impact of Backlit Exhibition Stands: Captivating Your Audience with Illuminated Displays
When it comes to making an unforgettable impression at exhibitions and trade shows, the design of your display can be a game-changer. A backlit...
Outdoor corporate events inspiration for increasing sales during the warmer months
When the dark winter nights are over and the sun comes out to play that is normally the cue for consumers to come out...
How to plan your next business event
In the modern business world, events and conferences have become an increasingly common way to promote companies, launch products and connect with clients. Huge...
How professional IT companies could grow with content marketing
Beginning with the basics, content marketing is about creating the information and sharing it with the businesses relevant to yours. Content has been used...
Content Marketing Trends To Grow Your Brand In 2023
Content marketing has fast taken over as one of the most popular digital marketing tactics out there, and for several notable reasons. Not only...
10 Top mistakes in writing a business case study analysis
No matter who you are, a beginner or a successful entrepreneur, you have to deal with business case study analysis. You can apply it...
How Can You Improve a Checkout page?
The checkout page is the page that brings in your actual revenue. But often, a fair number of shoppers that first committed to the...
The Quick and Actionable Guide to Web Accessibility and ADA Compliance
What if you knew that a glitch was causing 20% of the pages on your website to fail?
You would rush to fix the glitch...
Mortgage CRM case study by BNTouch
Customer relationship management (CRM) software is one of the most indispensable Marketing Tools for businesses regardless of their size or industry. A CRM is...
Welcome customers with the help of a professional telephone announcement
A telephone panel is not only a great tool to facilitate everyday work. Treat it as your new employee who answers calls, helps customers...
3 Ways Your Business Can Earn Consumers’ Trust
Earning trust can be difficult, both in everyday life and in the business world. Trusting someone takes time and a commitment to being helpful...
How to boost your eCommerce stores offering promo codes
Promo code is a much worthy deal of money to make a marketing tool of great value in the e-commerce store world. It capitalizes...
4 Digital Skills Business Owners Should Possess To Thrive In The Online Space
Do you believe that everyone is born to be an entrepreneur? Not everyone can be Steve Jobs or Elon Musk, though. But that should...
Tips for hiring the best outreach agency for your business
When it comes to hiring the right people for your business outreach services, there are a number of factors you are going to need...
Email newsletter best practices
Your marketing department, if they create and leverage off a well-maintained and clean mailing list, is sitting on an incredibly valuable source that your...
How to Practice Good Email Marketing In 2021
Despite what others say, social media is the growing digital marketing trend; email marketing remains one of the most effective digital marketing channels in...
Who needs proxy servers for email and why
You can use mail programs through a proxy in different cases and for different purposes. Typically, logging into the mail service through a proxy...
Your guide to building a customer pipeline with eBooks
Studies show that nurtured leads help in increasing sales opportunities by over 20%. Ebooks have been one of the most effective ways to capture...
How to Generate More Leads for Your Business
As the digitisation of the world accelerates, so too does the demand for quality and relevant digital content.
With the right marketing strategy, you can...
How to improve lead generation 3 surprisingly easy strategies
Let’s start with the basics. You probably ask yourself what does the lead generation actually mean? Shortly, it is a marketing term which refers...
5 Rules of thumb for every marketing campaign
Countless brands and companies are trying to get the attention of the same customers every single day. Nobody wants to be lost in the...
A Five-Step Guide To Conducting A Highly Effective Competitor Analysis For Your Business
Staying on track with market trends is essential for consistent profit in business. How do you win amidst raging competition? This is where competitor...
8 do’s and dont’s of link building that you must follow
Backlinks are the backbone of Search Engine Optimization (SEO) as a large number of quality links have the potential to get your website on...
Growth Hacking Marketing Consultant Michele Tecchia
In the world of marketing, it’s not just about having a great product or service, but rather how you can effectively communicate that product...
Should you outsource your marketing?
Whether you are a business owner, hold a high-ranking position in management within an organisation or are simply enquiring as to whether it is...
Maximising Your Reach With A Fashion Marketing Agency
With the rise of social media, fashion marketing agencies collaborate with influential personalities, bloggers, and social media influencers to promote fashion brands.
A fashion marketing...
The importance of healthcare market research
It is widely accepted that healthcare research plays an essential role in the success of several different industries, such as entertainment, hospitality, technology and...
Ways Business Owners can Make Sure They Know Their Market Inside out
Whether you're a veteran business owner or a starry-eyed entrepreneur, you might think that no one knows your business better than you do. However,...
Why is location-Based Marketing the Best Mobile Strategy?
Location-based marketing is a critically important marketing strategy that takes advantage of multiple marketing channels to target consumers in a certain geographic location. There...
The Role of PPC in B2B Lead Generation
Most B2B Lead Generation marketers intuitively understand that PPC should be a part of their marketing mix. However, certain nuances need to be considered...
Conducting a Successful PPC Campaign & How a Paid Media Agency can Help
Are you looking to launch a successful PPC campaign? If so, working with a paid media agency can be a great way to get...
Google Ads Account Suspended? There is Hope
Did your Google Ads account recently get suspended? Or, has your account been suspended for a while and you’re wondering if it’s too late...
Full-Scope Public Relations in Latin America: The Key to Navigating the Region’s Digital and Cultural Landscape
The Latin American market is a vibrant and dynamic region brimming with opportunities for businesses aiming to expand their reach and connect with diverse...
Pr tactics that help travel brands become industry leaders
One of the major challenges for travel businesses is standing out from competitors. increased competition in the industry has made it harder for brands...
Baden Bower Reviews the Public Relations Fallout of Trump’s Madison Square Garden Rally Controversy
Donald Trump’s recent rally at Madison Square Garden drew intense public reaction due to inflammatory remarks made by speakers, including comedian Tony Hinchcliffe. What...
Why cold calling is not dead
Improve your cold calling techniques and boost sales with the best cold calling script ever. Find out how you can put these insights to...
4 Ethical Negotiation Tactics
Negotiations have a reputation for being cut-throat. After all, to get what you want, you have to be merciless, right? Not necessarily. In fact,...
How To Improve Your Sales Of Red Indo Kratom Through Advertising?
As the trend for “red indo kratom for sale online” continues to grow in popularity, it's become increasingly essential to advertise your product to...
5 ways to manage online reputation using SEO
In this digital age, a company’s reputation is not just limited to word of mouth. To find out about a business, the first thing...
Five ways you can maximize your business’s SEO
Search engine optimization (SEO) is key to a successful online marketing campaign and works to drive your website up the search engine rankings and...
What is international SEO here are 10 key tips to help your international content rank
With a high amount of search results available for almost every thinkable query, it is imperative for search engines to ensure that links are...
Buy Real Media Review – Is It Safe or Not?
In today's world, where social media is such a big part of our everyday lives, it shouldn't be surprising that people purchase social media...
How to work with an influencer ?
Collaborating with influencers allows businesses to tap into established audiences and leverage authentic voices to promote their products or services. However, successful partnerships require...
Clubhouse – The Newest Sensation on Social Media?
The dawn of a new age on Social Media started with Orkut. Facebook, Instagram, and Twitter sparking a rage in the early 2000s transcend...
Top free youtube converter tools online
Millions of content are uploaded to YouTube regularly and you will surely come across something that would interest you.
The bad news is that...
How to Know Who Viewed Your Facebook Profile
Facebook is one of the most popular social media sites, with over 2.7 billion active users every month. It is easy to access this...
Can you see who views your Facebook profile?
"Who viewed my Facebook profile?" has been one of the most asked questions of the past year. With the increasing number of applications that...
Leaders vs. influencers: the key points of difference
The word ‘leader’ has been used long before the term ‘influencer’ emerged. We know leaders as people with stamina and charisma, who can impact...
Why explainer video marketing rules right now
In the current age of internet savvy consumers and online businesses, the rules of marketing have undergone a huge transformation to keep up with...
JetBlue’s Marketing Strategies: How did one airline soar above the rest?
JetBlue’s overwhelming success as compared to most other airlines is constantly pondered over. What are they doing right and where is everyone else going...
Topics business writing
Business writing is a wide field including numerous essay topics possible for one to choose from. See some ideas that might be helpful for...
The Benefits of Selling Products Wholesale
There are so many products you can purchase online today. Some items may be from local manufacturers, but many products come from different countries....
The importance of branding for product promotion and marketing
Are you trying to promote a new product, but are having difficulty coming up with your own brand? Maybe you feel like branding isn’t...
Gillette
Developing new products
Mr King C. Gillette devised and marketed the first safety razor in 1901. In a short space of time, Gillette converted his idea into...
Kia Motors
Using sports marketing to engage with consumers
Today’s consumers have higher expectations than ever before. Dramatic improvements in media, communication and transport have made the world’s economy more connected. Products developed...
Innovation
Creating innovation for competitive advantage
Companies must innovate in order to keep ahead of their competitors. If an organisation wants to create a business strategy that keeps it at...
Business Environment
The message is in the medium
Put a Victorian school teacher into a modern classroom, with books and blackboards, and he or she would find little had changed fundamentally. However,...
Eversheds
Developing vision and values to build a market strategy
This case study focuses on Eversheds, one of the largest law firms in the world. It emphasises how Eversheds uses vision and values to...
Beiersdorf
Growing a business by developing products and markets
A business that grows is often better placed to meet its customers' needs. Growth can also help a business to stay ahead of its...
Health and Safety
How to act if your employee gets injured at work
Just like pretty much anywhere else, it is probable that sooner or later an accident happens at your workplace. The important thing to keep...
Customer Service
Building an airline through brand values
Anybody who has bought a car will tell you that there are tangible points of difference which affect their decision to make a purchase....
Developing People
Developing a career path in retail
‘Harrods of London’ is a British institution. It is probably the most well-known and respected retail store in the world. For 162 years, Harrods...