Case Studies

The financial world used to be straightforward for consumers. They knew where to go and who to ask for the financial products they needed....

Few organisations operate in a static environment. As we move toward the last years of the 20th century, the pace of change in Markets...

Why did Cadbury Schweppes choose Poland as its point of entry into the Central and Eastern European confectionery markets? Because there were a number...

Sectors of the economy Economic activity is usually divided into 3 sectors: 1. Primary industry - involves extracting raw materials. When economies first start growing they...

Most large companies produce a variety of goods and services designed to meet consumers' needs and requirements. Consumers' expectations and requirements change over time,...

Enterprising businesses must be able to re-invent themselves and their products. This is because consumer expectations change over time and other elements of the...

HMV has one of the world's most instantly recognisable trademarks and its name is inextricably linked with the history of recorded music. Few, if...

Intelligent business organisations understand the 'fit' between their products and their markets. Over time, companies develop strengths that need to be developed in a...

Every day consumers come across a wide range of product names, images, stimuli and information which appear in many different formats - in the...

In 1901 county surveyor Thomas Hooley noticed a fallen barrel of tar that had split open in the road. The mess had been covered...

Aldi is a leading retailer with over 8,000 stores worldwide. It continues to expand in Europe, North America and Australia. The Aldi brand is...

For organisations to develop they require a direction. The people who manage the business provide the direction. Taking responsibility for making decisions and running...

Today´s Inland Revenue The range of work undertaken by the Inland Revenue is broadening. It includes helping people to pay the right amount and receive...

This case study examines the way that a multi-product, multi-national company has developed an integrated Corporate Publicity Programme to improve communications both externally and...

OPITO The Oil & Gas Academy is the focal point for skills, learning and workforce development for the oil and gas industry. Its role is...

In 1985 the first mobile phone call was made on the Vodafone network. This is now one of the largest telecommunications companies in the...

Internal communications occur between various members and parts of an organisation and, usually, there are several different ways of delivery. Communication is a two-way...

Constant change places demands on organisations. To meet these challenges, organisations need to be dynamic and adaptable. They need to have the right people...

There is an element of risk in an activity when the outcome cannot be predicted with any certainty, or when the outcome is known...

In order to make judgements about business activities, individuals require information. Accounting acts as an information system by processing business data so that interested...

How much is the business worth? Are sales growing or declining? What about cash flow? These and many other vital questions are regularly tackled...

This case study examines the importance of futures trading and focuses more specifically on commodity futures trading. The futures market plays a key role...

Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...

PricewaterhouseCoopers was created in July 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots...

The development of a transportation system which links up places both within the UK and across the world has enabled people, goods and services...

Every morning millions of people in the UK have a bath or shower, make a cup of tea and wash the dishes before they...

The capital market enables individuals and organisations with spare capital (money which they want to invest) to channel these funds to businesses and other...

Using a laptop computer, Smartphone or iPad has become an essential part of everyday life for many people. Few, however, will be aware of...

Lafarge may not be a company name that you would quickly recognise but its products and expertise have helped to create some of the...

The Kellogg's Cornflake Company began in 1906 with the Kellogg brothers who originally ran a sanatorium in Michigan, USA. They experimented with different ways...

In recent years, many UK manufacturing and service industries have transformed their production methods and processes. Businesses that have been at the leading edge...

“Roy, the first shipment has just arrived, I thought you might like to see one.” Gary Maughan passed Roy Doughty a handset across the...

This case study focuses on how Cadbury Schweppes acquired the American-based company Dr Pepper/Seven-Up. Of particular interest is the thinking and purpose behind the...

However, customer service is only a small part of the overall offer. For example, a customer may expect good service when buying some new...

The Chiefs of Air Staff of Germany, Italy, Spain and the United Kingdom signed an agreement to develop a new European fighter aircraft in...

Anglo American is a UK public limited company that operates on a global scale, with mines in Africa, Europe, South America, Canada, Australia and...

The Kellogg Company is the world’s leading producer of cereals. For more than 100 years, Kellogg’s has been a leader in health and nutrition...

Steel is 100% recyclable and can be used time and time again with no loss of quality. Corus is the UK's biggest steel manufacturer and...

Organisations gain many different operational benefits from producing goods or providing services on a large scale. As they get larger, often through the integration...

Retailers simply cannot afford to ignore these developments. However, not all retailers are equally well placed to take advantage of this changing environment for...

Over 3,000 extra flight slots were needed for the visitors and athletes for the London Olympic Games. Making sure all flights have a safe...

The owners of a company are called shareholders because they each own parts - or shares - of an organisation, which provide them with...

Aims and objectives Aims and objectives are the 'ends' that an organisation seeks to achieve. It then has to decide the means it will use...

In order to grow, a business needs to develop competitive advantage. This means that it is different or does things better than its rivals....

We identify with products in a variety of ways. At a simple level we may buy a coat in order to keep warm or...

In the closing decade of the 20th century, the UK retailing industry has witnessed massive change mainly due to an increasing domination of major...

Most UK citizens are familiar with the National Lottery and its potential for making millionaires of people who manage to select the ‘winning’ 6...

CIMA, the Chartered Institute of Management Accountants, is the world’s leading body for management accountants. Management accountants can provide management information and insights as...

Businesses have a number of objectives. Typical examples include: winning the biggest share of the total marketincreasing salessatisfying customersmaking profit for shareholders. A business' ability to...

In recent years, there has been a radical transformation in the way in which stocks and shares are traded. At one time, if a...

These state monopolies reduced consumer choice. For example, only one producer supplied gas, and only one producer supplied electricity. Power lay with government ministers....

All organisations must serve the needs of their customers. These needs change over time, making it necessary for business organisations to adapt their existing...

To integrate or merge means to join together. There are often advantages for two organisations to merge to become one. The most important is...

Many of the goods we use in our everyday lives are based on “threads.” For example, the room in which you are sitting whilst...