Case Studies

Pricing is one of the most important decisions made by any business organisation. Economists use the term market clearing price to identify a price...

HMV has one of the world's most instantly recognisable trademarks and its name is inextricably linked with the history of recorded music. Few, if...

Portakabin designs and delivers modular buildings. It provides clients with inspiring buildings of outstanding quality. Its original market was the construction industry, with its portable...

Kit Kat was launched in 1937. Since then, it has consistently been one of the best selling chocolate bars on the market and has...

Over recent years many changes have taken place in traditional service organisations. There have been many reasons for these changes. Some have been brought...

ASOS.com is the UK's market leader in online fashion retailing. It offers own-label, branded fashion and designer goods. Its headquarters are in Camden Town...

How much cereal do you eat? Who makes most of it? The British are almost the biggest consumers of cereal in the world, second...

Organisations that operate in the business-to-consumer (B2C) market are increasingly turning to market research to support their decision making processes. A retail business, for...

Deciding to buy a certain product involves choosing between the many alternatives in the marketplace. Such decisions are rarely easy, as in most markets,...

Individuals work for many different reasons. Financial rewards are frequently a key factor in influencing why individuals undertake certain jobs. However, money is not...

other countries’ products are becoming increasingly sophisticatedinternational trade in services is set to growmodern products need a well-educated, well-informed workforce to produce themother countries...

Enterprise Rent-A-Car is the UK’s leading car rental company. The company offers daily and weekend car rental for private and business use. It also...

In 2005 the government brought this work under the control of a new organisation, the Nuclear Decommissioning Authority (NDA). NDA does not directly manage...

In the modern business world, organisations must deal with rapid change. These include new technologies, e-business, and new and different types of competition. Organisations...

For organisations to develop they require a direction. The people who manage the business provide the direction. Taking responsibility for making decisions and running...

UNISON works with both employers and employees to ensure that public service workers receive a fair deal. A big advantage for any worker represented...

Today´s Inland Revenue The range of work undertaken by the Inland Revenue is broadening. It includes helping people to pay the right amount and receive...

A Northern Rock case study Every organisation needs to move forward and face the future. In order to do so it must take decisions which...

How much is the business worth? Are sales growing or declining? What about cash flow? These and many other vital questions are regularly tackled...

PricewaterhouseCoopers was created in July 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots...

This case study examines the importance of futures trading and focuses more specifically on commodity futures trading. The futures market plays a key role...

Britannia is the third largest UK building society, with group assets exceeding £16 billion. Following the conversion to plc status of a number of...

What is a budget? A budget is a financial plan that sets out, using figures, an organisation's expected future results. For planning purposes, organisations can...

There is an element of risk in an activity when the outcome cannot be predicted with any certainty, or when the outcome is known...

Limited companies (those owned by shareholders) are required by law to produce Financial Statements. These statements must be published and made available to shareholders...

Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...

Davis Service Group is a large public limited company employing around 17,000 people. Its shares are quoted on the London Stock Exchange. The business is...

It's a colourful world! Akzo Nobel’s products are among the most looked at in the world. Its business is colour. It is a company literally...

Zurich Insurance Group provides insurance and other financial services to both individuals and businesses. The group has more than 130 years experience and is...

Today we live in a digital world in which information can be communicated rapidly and efficiently, and in which images, sound and text are...

In recent years, many UK manufacturing and service industries have transformed their production methods and processes. Businesses that have been at the leading edge...

“Roy, the first shipment has just arrived, I thought you might like to see one.” Gary Maughan passed Roy Doughty a handset across the...

Using a laptop computer, Smartphone or iPad has become an essential part of everyday life for many people. Few, however, will be aware of...

As a newly-formed rail operating company, Great North Eastern Railway Ltd (GNER) took over one of the new rail franchises to run train services...

Living is a risky business. Taking risks begins in childhood, and continues throughout our lives and into old age, when many accidents are associated...

The Legal Services Commission is a service organisation. It provides legal services through its Providers in the form of advice and legal help to...

The economy of the UK has experienced a dramatic change in recent years as a result of both:• demand factors – modern consumers want...

Sheffield Forgemasters International Ltd (SFIL) is the world's largest independently owned Forgemaster. The Company’s origins date back to the 1750’s, but it was Edward Vickers, a traditional...

Go-Ahead is one of the UK's leading providers in the fields of bus, rail and aviation support services. The company employs over 24,000 people...

NATS is the world’s leading provider of a range of air traffic services. This includes providing air traffic control (ATC) services for some of the world’s...

Organisational culture and values The culture of an organisation is the typical way of doing things in the organisation. It particularly relates to behaviour patterns...

Michelin continues to be the world's number one tyre manufacturer. The company has a unique and famous marketing emblem, 'Bibendum', more commonly known as...

This case study looks at how Jaguar, one of the world's most prestigious car manufacturers, has been involved in a culture change programme to...

A business will not become the market leader by chance. It takes careful planning to build an organisation that outperforms its competitors. In business,...

The textile manufacture and clothing distribution industry has seen dramatic changes in recent years. Consumers’ expectations are higher today than ever before, they expect...

When people think of rail travel they think of trains. They do not think about the infrastructure of the train network. This consists of...

No business today operates in a complete vacuum unaffected by market forces. By their very nature business activities are competitive. Within a dynamic, rapidly...

Consumers have higher expectations than ever before. They want products to match these expectations. They also want accurate, up-to-date and useful information about what...

Experian operates the UK's largest Credit Reference Agency (CRA). There are three in the UK. Banks and credit card companies share information about their...

In recent years, there has been a radical transformation in the way in which stocks and shares are traded. At one time, if a...

When a new technology comes along that is capable of improving dramatically the products of a whole industry, every firm in that industry has...

CIMA, the Chartered Institute of Management Accountants, is the world’s leading body for management accountants. Management accountants can provide management information and insights as...

Many people perceive the construction industry as towering cranes over a city skyline or a pile of bricks and cement in a backyard. In...

The Overseas Trade Services (OTS) network is a partnership between the major Government departments involved in exporting and promoting British industry abroad. The key...