Case Studies

Premium brands capture the public imagination when they stand out from the rest. Obvious examples are Earl Grey tea which connoisseurs recognise for its...

Businesses must respond to change in order to remain competitive. Developing appropriate strategies which allow them to move forward is essential. Wilkinson is a...

Zurich® is a major financial services group that was founded in 1872. Its headquarters are in Zurich, Switzerland. Today, the company employs 60,000 people. It...

In a few years, British Sky Broadcasting has transformed the way people in Britain watch and use their television. Before Sky, people could never...

United Biscuits (UB) is an international foods business operating in 24 countries. The company manufactures, markets and distributes biscuits, savoury snacks and frozen and...

ASOS.com is the UK's market leader in online fashion retailing. It offers own-label, branded fashion and designer goods. Its headquarters are in Camden Town...

IKEA is an internationally known home furnishing retailer. It has grown rapidly since it was founded in 1943. Today it is the world's largest...

United Biscuits (UB) is an international foods business operating in 24 countries. The company manufactures, markets and distributes biscuits, savoury snacks and frozen and...

The Mars bar is part of our cultural heritage. Our parents and grandparents were brought up with Mars, and instantly recognise the product by...

OPITO The Oil & Gas Academy is the focal point for skills, learning and workforce development for the oil and gas industry. Its role is...

Cummins - a leader in the market for power Operating in B2B markets, Cummins is a leading world-wide designer and manufacturer of high performance diesel...

As markets become increasingly competitive it is essential that employers and employees have a good working relationship and are pulling in the same direction. The employment...

Although they might not know it, when people are at work they engage in the process of communication all the time. For example, they...

Enterprise Rent-A-Car (Enterprise) was founded by Jack Taylor in 1957 in the basement of a car dealership in St Louis in the USA. The...

UNISON works with both employers and employees to ensure that public service workers receive a fair deal. A big advantage for any worker represented...

Founded just 15 years ago, Capco is a leading international provider of consulting, managed services and technology solutions for the financial services industry. With...

This case study covers the role played by Trade Associations in the UK economy. It draws on examples from four contrasting industrial and service...

Enterprise Rent-A-Car is the UK’s leading car rental company. The company offers daily and weekend car rental for private and business use. It also...

Zurich Insurance Group is a leading global provider of insurance services. Zurich’s mission is to help customers understand and protect themselves from risk. The...

Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...

How much is the business worth? Are sales growing or declining? What about cash flow? These and many other vital questions are regularly tackled...

It was the European Commission that first coined the term ‘small and medium enterprise’ (SME) to describe businesses which employ less than 500 workers. This...

British Aerospace is a world leader in aerospace and defence with annual sales exceeding £8 billion and an order book of more than £22...

Every morning millions of people in the UK have a bath or shower, make a cup of tea and wash the dishes before they...

CIMA is the Chartered Institute of Management Accountants. Its members are trained and qualified in the vital area of management accountancy. Businesses can only...

Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...

The capital market enables individuals and organisations with spare capital (money which they want to invest) to channel these funds to businesses and other...

The importance of Health & Safety Health and Safety lies at the heart of an organisation's commitment to the people that work for it and...

Most of us love chocolate in one form or another and every week a typical UK citizen spends around £1.80 on it. Amazingly, UK...

It is easy to think about the present without considering the future. Consumers want more goods and services to improve their standard of living....

Changing customers expectations The 1980s were marked by a growth in consumer spending and a housing boom. Easy access to credit made it possible for...

It is easy to identify key competitors in a market by their goods or services. These products clearly meet customer needs in terms of...

Most people probably think they know what Enterprise Rent-A-Car does. It is in the car rental business and operates a fleet of more than...

When you run a large organisation, you are likely to have a large number of employees. The Singapore Airlines Group has more than 29,000...

As consumers, we expect our favourite brands to be available wherever we want to buy them and to be of the highest quality. For...

Anybody who has bought a car will tell you that there are tangible points of difference which affect their decision to make a purchase....

BT´s approach to sustainable development This is built around four key moral principles. Equity today: the duty to meet the present generation's needs. At the recent...

Successful businesses know when and how to adapt and change. This involves growing some areas of activity and cutting back on less profitable areas....

Retailers simply cannot afford to ignore these developments. However, not all retailers are equally well placed to take advantage of this changing environment for...

In a world in which young people follow the National Curriculum and then prepare for examinations, it is easy to ignore some of the...

Modern organisations operate within an environment of change. There are all sorts of factors that change within this environment - for example, the market...

Sheffield Forgemasters International Ltd (SFIL) is the world's largest independently owned Forgemaster. The Company’s origins date back to the 1750’s, but it was Edward Vickers, a traditional...

Planning is the process of deciding what you want to achieve in the future and then thinking about ways of making it happen. First...

Development of organisations and reasons to become a shareholder Many businesses have humble beginnings; their founder had a business idea that worked. There are many...

Within all types of organisations, managers need to constantly ask themselves ‘Where do we go from here?’ This is because, in a changing and...

This case study focuses upon the findings of the Department of Trade and Industry which illustrate how the development of a knowledge-driven economy is...

There is little doubt that energy is central to our lives. Indeed, it is impossible to imagine our offices, schools or homes without energy....

Most UK citizens are familiar with the National Lottery and its potential for making millionaires of people who manage to select the ‘winning’ 6...

Amway is one of the world's largest direct sales organisations with over 3 million Independent Business Owners (IBOs) in over 80 markets and territories....

Many of the goods we use in our everyday lives are based on “threads.” For example, the room in which you are sitting whilst...

This case study focuses on the HSBC Group, which, as one of the largest banking and financial services organisations in the world, is able...

We all have different needs. If you were asked what they were you might talk about the need to buy a motorbike, to have...

Aggregate minerals are an important resource and their use is essential to national prosperity. They are vital for building new or improved housing, hospitals,...

In a rapidly changing competitive environment knowledge has become the basis for organisations to develop advantages. When individuals create new products or processes they...