Case Studies

Research Market and product research lie at the heart of any successful business. Market research involves talking to customers to find out what they want...

Fast-developing organisations have a range of business objectives that provide a direction for their actions and drive them forward, particularly in markets that are...

Few markets remain in the same state for long. In some cases consumers needs change with some companies choosing to respond. Depending on the...

In 1895 in Czechoslovakia, two keen cyclists, Vaclav Laurin and Vaclav Klement designed and produced their own bicycle. Their business became Skoda in 1925....

The financial world used to be straightforward for consumers. They knew where to go and who to ask for the financial products they needed....

Have you ever heard of passion in the marketing mix? How about people? Those two Ps never seem to figure alongside the famous four...

Few consumers buy products at random. This is particularly true for durable products, such as washing machines, freezers and cars, which are likely to...

Marketing involves finding out what your customers want and then meeting their requirements. To satisfy its customers, a business must create a successful mix...

IKEA is an internationally known home furnishing retailer. It has grown rapidly since it was founded in 1943. Today it is the world's largest...

Although they might not know it, when people are at work they engage in the process of communication all the time. For example, they...

The Forestry Commission has a huge responsibility. It cares for 827,000 hectares of sustainably-managed woods and forests and plants more than 17 million trees...

This study focuses on the way in which Philips has transformed its organisation and culture in order to flourish in the modern competitive world....

other countries’ products are becoming increasingly sophisticatedinternational trade in services is set to growmodern products need a well-educated, well-informed workforce to produce themother countries...

In the past, many people would expect to undertake the same job for the whole of their working lives. However, today it is widely...

A Nottingham County Surveyor, Edgar Purnell Hooley, discovered tarmac by accident in the early 20th century. He found a barrel of tar had spilled...

Siemens is a leading technology business and one of the largest electrical and electronics engineering companies in the world. In the UK, it employs...

Founded just 15 years ago, Capco is a leading international provider of consulting, managed services and technology solutions for the financial services industry. With...

If you ask your friends about how school or college is helping them to achieve their ambitions, they will probably talk about their performance...

The development of a transportation system which links up places both within the UK and across the world has enabled people, goods and services...

In order to make judgements about business activities, individuals require information. Accounting acts as an information system by processing business data so that interested...

There is an element of risk in an activity when the outcome cannot be predicted with any certainty, or when the outcome is known...

CIMA is the Chartered Institute of Management Accountants. Its members are trained and qualified in the vital area of management accountancy. Businesses can only...

PricewaterhouseCoopers was created in July 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots...

Davis Service Group is a large public limited company employing around 17,000 people. Its shares are quoted on the London Stock Exchange. The business is...

Limited companies (those owned by shareholders) are required by law to produce Financial Statements. These statements must be published and made available to shareholders...

What is a budget? A budget is a financial plan that sets out, using figures, an organisation's expected future results. For planning purposes, organisations can...

Every morning millions of people in the UK have a bath or shower, make a cup of tea and wash the dishes before they...

The background to Jaguar provides a good example of entrepreneurship - identifying opportunities, creating a winning formula and responding to consumer needs to build...

The Burton Group is one of the largest fashion retailers in the UK, operating nearly 1,500 outlets and 92 department stores in high streets...

One of the most significant economic developments is the internationalisation and globalisation of commerce. Almost every type of business is influenced by global events...

How we use oil is becoming an increasingly important issue. There has been growing concern over society's dependence on oil, the impact of vehicle's...

One of the most important decisions a business has to make is where to locate. The location of the business can have a significant...

Lafarge may not be a company name that you would quickly recognise but its products and expertise have helped to create some of the...

Intelligent businesses in the 21st century operate with an awareness of their responsibilities to all of their stakeholders, not just responsibilities to directors and...

Making products available, wherever they are required, benefits customers. Although customers do not actually view the operation of supply chains, they value product availability...

Everything you use at home, at school, or college has its origins in simple, perhaps ingenious, ideas. However, it takes more than creative thinking to...

Going for profitable growth is nothing new for Dixons Group plc. The company began in 1937 in a modest way in portrait photography. Today,...

No business could survive on its own without friends and allies. To be successful, businesses need to develop relationships with other organisations and to...

The name ‘Rolls-Royce’ has always been associated with high quality products. Most people probably link the company with high quality aero-engines and motor cars....

The government spends millions of pounds of public money on providing services to meet the needs of the public each year. Public sector markets...

This case study focuses on how The Body Shop assesses its own business performance whilst taking into account its different stakeholder groups and their...

The Nuclear Decommissioning Authority (NDA) is a new organisation. It was set up by the government and started to operate in April 2005. Its...

RELX Group is a global provider of information and analytics for professional and business customers across industries. We help scientists make new discoveries, lawyers...

The products and services that an organisation produces are the reason why it exists; timber merchants exist to sell timber, china factories to produce...

Dragline at Isibonelo colliery, South Africa. Mandatory credit: VisMedia +44 (0)20 7613 2555 The challenge facing business and society in the 21st century is how to use...

With the discovery of a previously unknown planet, one of the first things we would want to know is its capacity for supporting any...

Today, ARM is the leading provider of 16/32-bit embedded RISC microprocessor solutions. The company and its unique partnership business model, have greatly influenced the...

United Airlines United Airlines was formed in 1927 from four airlines: Boeing Aeroplane Company, National Air Transport, Varney and Pacific Air Transport. From being predominantly...

CIMA, the Chartered Institute of Management Accountants, is the world’s leading body for management accountants. Management accountants can provide management information and insights as...

One of the biggest challenges for business organisations in the UK is learning how and where to trade overseas. In an interdependent world, international...

Vodafone is a leading international mobile communications company with interests in 27 countries and partnership agreements with a further 40 countries, including Safaricom in...

When a new technology comes along that is capable of improving dramatically the products of a whole industry, every firm in that industry has...

In recent years, there has been a radical transformation in the way in which stocks and shares are traded. At one time, if a...

In the closing decade of the 20th century, the UK retailing industry has witnessed massive change mainly due to an increasing domination of major...