Responding to changing customer requirements: the drive towards Wellness (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
The vital role of sales at Kraft Foods UK
Kraft Foods Inc. is the world's second-largest food and beverage company with revenues in 2005 of over $34 billion. Kraft Foods is classified as...
Growing a business by developing products and markets
A business that grows is often better placed to meet its customers' needs. Growth can also help a business to stay ahead of its...
Kit Kat revitalising a brand leader
All products have a life-cycle. It starts with preparations for the product's launch, followed by the launch itself. Some products are an immediate success;...
Effective recruitment and selection
Asda is the UK’s second largest supermarket. It was founded in 1949 under the name of Associated Dairies and Farm Group but shortened this...
The importance of effective communication in a competitive market
Effective communications is a key element of any business’s operations. How well a business communicates with its stakeholders, both internal or external, will have...
Motivational theory in practice at Tesco
Tesco began in 1919 with one man, Jack Cohen, a market stallholder selling groceries in London. Tesco was formed out of a merger with T.E....
Controlling cash flow for business growth
CIMA is the Chartered Institute of Management Accountants. Its members are trained and qualified in the vital area of management accountancy. Businesses can only...
Raising finance for SMEs
It was the European Commission that first coined the term ‘small and medium enterprise’ (SME) to describe businesses which employ less than 500 workers.
This...
Managing trading risk
This case study examines the importance of futures trading and focuses more specifically on commodity futures trading. The futures market plays a key role...
Innovation at Heinz
At one time, certain businesses operated in static environments, whereas others operated in dynamic environments. Today, the majority of businesses operate in a dynamic...
Developing competitive advantage through customer service
Morrisons was founded over 100 years ago, as a stall in Bradford market. It has been a family business for most of the time since....
Customer service as a strategy
Parcelforce Worldwide is part of the Royal Mail Group Ltd. Royal Mail Group has three main operating brands:
The Post Office Ltd provides counter services...
Decision making techniques
A business aims to generate value for its owners, customers and other stakeholders. It must decide how to combine valuable resources – typically buildings...
Developing vision and values to build a market strategy
This case study focuses on Eversheds, one of the largest law firms in the world. It emphasises how Eversheds uses vision and values to...
Financial information in decision making
CIMA is the Chartered Institute of Management Accountants. It supports over 164,000 members and students in 161 countries. CIMA works with some of the...
Responding to a changing market
Golden Wonder has been one of the most easily recognisable household names for over fifty years. It has developed a product portfolio which includes...
De-regulation
These state monopolies reduced consumer choice. For example, only one producer supplied gas, and only one producer supplied electricity. Power lay with government ministers....
Business ethics and corporate social responsibility
Anglo American is one of the world”s leading mining companies. It is a UK public limited company and operates on a global scale. Anglo...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Developing a partnership to support the interests of young people
One of the most critical times for young people is when they have their first opportunity to leave school. Although leaving school at 16...
Intellectual property rights and entrepreneurship
People have ideas all the time. In business, new ideas can lead to new products and services. They can lead to a better way...
Using diversity and inclusion to provide better service
Tesco is the UK’s leading retailer, serving millions of customers every day. It also employs more people than any other company, with over 300,000...
Our business theory pages cover all the topics you need to know in business.
Environmental constraints
Business activity is constrained (limited) by the environment in which the business operates. There are a number of important components of this environment including:
The...
New product development
When new products are needed to replace those coming to the end of their product life cycles in order to keep up with market changes,...
Business structure
Every organisation made up of more than one person will need some form of organisational structure. An organisational chart shows the way in which...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
7 Right Approaches To Successful Dropshipping
Dropshipping is one of those things that have blossomed over the last few years. Today, many dropshipping solutions do more than merely make a...
eCommerce ideas for the upcoming year
E-commerce is having another great year and the industry will more than likely continue to grow in the future. Those who have managed to...
Making the most of special offers in and outside of business
"Money" by GotCredit (CC BY 2.0)
Business owners know how to find a bargain. This is because we’re often called upon to balance budgets that are...
How to start a campsite business in the UK
Many people in Britain enjoy camping trips every year. It is estimated that by 2025 the local holiday and tourism industry will generate more...
The Importance Of Corporate Governance Consulting
Successfully operating and running a business, regardless of its size and the products or services offered, is a constant challenge. And issues on a...
Demystifying Product Research: Strategies to Find Winning Business Opportunities
In today's competitive business landscape, finding winning business opportunities requires careful product research. By understanding your target market, analyzing industry trends, and identifying gaps...
5 Ways to market your legal firm in 2023
Being a lawyer is an exciting and varied vocation whether your particular niche is representing workers at employment tribunals, advising on business fraud or...
The Art of Trademark Search: An Essential Guide for Businesses
In the intricate world of brand development and protection, conducting a trademark search is a critical first step for any business aiming to secure...
5 tips for globalizing your business
There’s a reason that ‘going global’ has become such an
over-used phrase: globalization has become key to the success of companies all
over the planet. But...
When is the right time to get a business loan
Business loans can prove invaluable for businesses. Whether you’re looking to help your company reach its full potential, or whether you’re looking to manage...
Top 10 proven methods for mastering your business finances
Finances are a difficult subject to breach when managing a company. You have ongoing costs; you have expenses, taxes, debt – there is a...
4 Reasons Why Your Business Should Accept Card Payments
If you’re a business owner who hasn’t set up a credit card payment processing yet and more people are asking you if you accept...
Guide hiring new employees
When you find and hire the right employee, it can benefit your company in a number of different ways. The right employee can boost...
Why you should outsource jobs
Outsourcing a job means to hire the services of a third party or an agency to do a task or a job for you....
Why and How You Should Host a Lunch-and-Learn Program for Your Team
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Lunch-and-learn programs have become very popular in the business world in the last couple of years because they provide employees from different teams...
Why content writers are critical to your marketing team
When budgets are tight, content is one of the first things to get cut. It's easy to write content, isn't it? The answer is...
Grow Your Social Media Presence On Any Platform
Whether you’re a budding influencer, booming business, or startup, there’s one thing that everyone agrees on: you need a solid presence on social media...
The ultimate guide to email marketing for 2020 and beyond
Segmenting your email list based on factors such as age, location, preferences, and browsing habits, to name just a few. This makes it easier...
5 Best universities for business degrees
Getting high-quality education is the desire of every student who wants to succeed in the job market. The job market has become sensitive when...
Home study – how to find an online TEFL course
As more and more people turn to their laptops for income, study and just downright distraction during the lockdown, many are focusing their attention...
Australian Universities: Tips on studying in Australia
Australian universities have a completely different approach to study and the world of work and offer courses for Advanced Diploma, Bachelor, Master, and Doctorate...
Online bingo: everything you need to know about the game of bingo on the internet
Bingo is one of the timeless casino games. If this game was once played in land-based rooms, you can now try your luck online....
Adopting an online business component: the online casino example
Whether working with a new or established business, the modern world is one
where online components cannot and should not be ignored. Today's highly
technological and...
Is the iGaming Business Profitable?
The digital world is the centre of all major trade and people buy essential needs online. People are dependent on everything virtually such as...
How blockchain is changing video gaming
Things
are always changing for software developers which makes the occupation
challenging and exciting.
Technology
doesn’t stay still even for a moment. The latest developments are changing the...
Do Video Games Affect Morality?
In recent years, we see more video games "blaming" due to the rising number of mass shootings by increasingly younger offenders in the U.S....
The Future of Virtual Reality Gaming
Gaming is not just about the pixels on the screen; the experience also involves those who make the game, the gamers, those who sell...
How not to make mess while rolling your cannabis
Cannabis, also known as marijuana, weed, pot, and a whole host of other names, is a psychoactive, natural drug from the Cannabis Sativa plant,...
What Does the Future Hold for CBD Wellness Products?
When it comes to novelty wellness products with plenty of potential health benefits that are somehow walking the walk, cannabidiol (CBD) products would be...
The exploding business of Male grooming
The beauty industry seems to always be buzzing with trends and forecasts for the latest in male grooming, and the industry itself has exploded...
Is technology spoiling sport
There is no doubt that technology has improved all of our lives. This is from lifesaving medical procedures to everyday uses such as smartphones,...
Some Myths About Weather Forecasting
As we boldly — or frightfully — walk toward winter's pinnacle, individuals definitely go to weather forecasts to attempt to foresee when streets will...
Fun without Risks: Pacific Surf School Emphasizes the Importance of Safety
Located on the beaches of San Diego, Pacific Surf School is recognized for offering safe fun and high-quality surf instruction. Committed to safety in...
Behind the Scenes: What Private Investigators Can Do for You
Private investigators, or PIs, have been a staple in pop culture for decades. From hard-boiled film noir detectives to modern-day technologically advanced investigators, private...
Road to Financial Success: Tips on How to Pay Off Debt While Saving
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Throughout the years, you probably have various financial goals you want to achieve. Perhaps it's purchasing another vehicle, traveling abroad, or putting something...
Investing for your future what luxury items to invest in for a nice payday in the future
Investing, investing, investing. You may hear this over and over again throughout your daily life. In ads, on TV, on the internet, wherever you...
Top 8 locations in Costa Blanca for rental car drive
The eastern coast of Spain, known as one of the most popular resort regions of the Mediterranean, receives annually up to 6 million tourists....
Top qualities of new RV rentals
Life is all about comfort. Where you live matters a lot. Don’t go for any option you come across out there. The apartment you...
7 things to check when buying a second hand car
You
have crunched the numbers trying to determine the best vehicle to purchase for
your circumstances. You have talked to your auto car loans Australia car...
An Ultimate Checklist for Construction Site Inspection
Working on a construction site and the need to keep up with progress? We know it is quite some work that you need to...
Maintaining the exterior of your premises from manholes to parking lots
When it comes to the success of your business, you only have seven seconds to make a good first impression. Those precious seconds are vital to...
8 Common mistakes when setting floor tiles
Installing your own floor tiles is a common DIY project most homeowners will try at one point or another. If you are looking for...
How to take care of your cat while away on business trips
Having pets doesn’t always complement travelling; in that, taking them along isn’t always feasible. While leaving a beloved pet behind can be a hazard.
However,...
A quick guide to Thailands romantic and exotic adventures
Thailand is a jewel of South-Eastern Asia. There’s no better country in the whole of Indochina to offer such great tourist service at the...
Historically Rich Places Every Business Student Should Visit
In order to be successful at business, you first have to go to business school and learn the tricks of the trade. This is...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Algorithms that Will Power the Next Digital Age
Technological innovations are redefining the future of almost all industries. The upcoming age will be the digital age with the implementation of technology, algorithms,...
Revolutionizing Product Lifecycle Management With New Technologies
The business world is experiencing a transformational shift in how products are conceptualized, designed, developed, and brought to market. As industries across the globe...
How wireless technology is changing business
It’s been said a million times before, if not more, but technology has revolutionised our lives in ways we never expected. From the home...
Homemade Cell Phone Signal Booster Ways That Work
Let’s stop and think for a moment. The phone you’re holding in your hand can do some stuff that’s no different from real-life magic.
You...
What is internet censoring and how does it work
Internet censoring is a technique that is used to prevent users from accessing certain websites, services, or content. This can include government censorship of...
Australian MP demands white paper to investigate business risks of AI
The rise of Artificial Intelligence (AI) is a topic that attracts plenty of discussions and more than a little controversy. Naturally, our views are...
5 Reasons Why Bitcoin is the Future of Online Casinos
Today there are many casinos, both physical and online, that already accept cryptocurrencies. A situation where the market is dominated by traditional currencies has...
Online investing: Why you should consider it?
With numerous easy-to-use online trading platforms and advanced guidance, it is easier than ever to get your hands on online investing.
Before, investing in the...
How using Bitcoin can save a company money
The financial market and each of its own industries are very demanded nowadays, especially foreign exchange markets and crypto-industry. One of the biggest reasons...
What Features Do Consumers Want in an App?
The decision around whether or not to create an app for your business is a tough one. Depending on whether you provide a product...
How to Create a Meditation App?
The world market of meditation apps is projected to grow by 48% by 2027. The constant stress and rising anxiety in the lives of...
How do food delivery apps make money?
With the increase in demand for food being delivered these days, you may be mistaken into believing that the only profit a food app...
Step By Step Guide On How To Start A WordPress Blog
It’s no secret that WordPress is the most popular website builder. It’s incredibly user-friendly, it’s free to use, it’s completely open-source, and it’s scalable...
5 tips for increasing your website traffic
During the dot com boom, just having a website was enough to make money. Now more than a decade later, website owners have learned...
Josh Rathour – marking an impactful online presence from scratch
When every month WordPress users post around 70 million posts, how can newcomers begin a personal blog and thrive in this competitive market? What are...