How a brand promise drives change in a multinational organisation (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
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The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Using planning analysts at the centre of brand development
In a competitive market, the organisations most likely to meet their objectives are those that are capable of leading rather than following changes within...
Developing a partnership to support the interests of young people
One of the most critical times for young people is when they have their first opportunity to leave school. Although leaving school at 16...
Planning effective marketing strategies for a target audience
Since it was established in Germany in 1949, by Adolf Dassler, Adidas has been synonymous with the sporting industry. Today, Adidas is a global...
Partnerships with people
Organisations ought to consist of people working together in an atmosphere of open co-operation. At first glance there doesn’t seem to be any commonality...
Recruitment and selection at Enterprise Rent-A-Car
Enterprise Rent-A-Car (Enterprise) was founded by Jack Taylor in 1957 in the basement of a car dealership in St Louis in the USA. The...
Using communications to develop business opportunities
Direct selling
Amway was set up in 1959, with only a disused service station as a base. Today, Amway is one of the world's largest...
Assessing a major infrastructure project
The development of a transportation system which links up places both within the UK and across the world has enabled people, goods and services...
Calculating the risks in making investment decisions
Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...
The business mission of Britannia
Britannia is the third largest UK building society, with group assets exceeding £16 billion. Following the conversion to plc status of a number of...
Competitive advantage through efficiency
The food retail industry is a highly competitive market. More so than ever, organisations need to offer customers value for money. Customers want the...
Creating a New Transport System for a Modern City
Cities are not just concentrations of people, they are also centres of economic activity and decision-making. Many European cities now face a transportation crisis....
Developing competitive advantage through customer service
Morrisons was founded over 100 years ago, as a stall in Bradford market. It has been a family business for most of the time since....
Using technology to create a paperless office
Information technology has become increasingly important in the life of all organisations in providing effective communication systems, serving all members of an organisation. At...
The transformation of ICI
In the late twentieth century, major corporations in modern industrialised economies have recognised the need to add value to their products. Adding value means...
Making the best use of limited resources
One of the challenges facing every organisation today is how to make best use of its limited resources. In any aspect of business, there...
Creating a supportive business environment for SMEs
In the past there was always a belief that large corporations with the ability to develop mass-production techniques and gain from economies of scale...
The importance of competition policy
The purpose of competition policy
Competition is an essential element in the efficient working of markets. It brings important benefits to the consumer by:
encouraging enterprise,...
The importance of social responsibility
A good business is also a good citizen. As well as making a profit by supplying products or services that people want to buy,...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Training and development as a strategy for growth
Siemens is a leading technology business and one of the largest electrical and electronics engineering companies in the world. In the UK, it employs...
Nutrition, Health & Wellness – New Product Development at Nestlé
Businesses operate in markets that are constantly changing. Consumer tastes and expectations are always on the move. This case study examines a market-focused innovation...
From ice cream van to Dragons’ Den – Duncan Bannatyne
Every year thousands of entrepreneurs decide to set up their own businesses, anticipating great financial rewards. However, over half of new business start-ups fail...
Our business theory pages cover all the topics you need to know in business.
Recruitment selection and training
Recruitment is the process of identifying that the organisation needs to employ someone up to the point at which application forms for the post...
Communication
Communication is passing on ideas and information. In business, we need good, clear communication. The contact may be between people, organisations or places and...
Production and resource requirements
Production consists of all those processes which involve converting inputs into finished outputs that can be sold in the marketplace.
In order to carry...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
War Zone Logistics
A logistics system is an entire process that’s used to ensure that a product reaches customers from the production facility smoothly and quickly. Needless...
Packaging Solutions for Temperature Sensitive Shipments
Whether it's extremely cold or hotter, temperature-controlled shipment is critical in the supply chain and logistics sector. The shipping phase is essential because the...
How can you improve your company’s efficiency with outsourcing?
In the development of companies' work, there is a need for an increase in the number of tasks. Over time, they become very numerous,...
Tips for creating an emergency evacuation plan for your business
As a business owner, you want to ensure that your employees know what to do in case of an emergency. If you don't already...
What is an LLC and why is it the best structure for startups?
An LLC, or a Limited Liability Company, is a corporate structure or legal business entity that we are used to seeing beside small business...
Should you buy your businesses real estate
Operating your business from a leased building may currently seem like the right move; I mean, you have your own business and staff and...
Is sustainability what it seems to be?
When Bank of America hops on the sustainability train, it would be prudent to examine the entire framework of environmentalism.
One of the two case...
How to open an electronic equipment recycling company?
Computers, TV sets, cell phones, and similar things are what most of our regular waste comprises today. We refer to this as e-waste and...
A Business Opportunities to Consider During a Pandemic
The coronavirus pandemic is taking its toll on people all over the world. It has created devastation on the global economy. In the United...
Reasons Why You Might Need To Apply For A Business Loan
You can use small business loans to raise money to address various demands, such as paying for unforeseen costs, investing in new equipment, or...
If you have bad credit can you get a business loan
Having a bad credit history is something that frequently trips up applications for business finance, particularly when they go through the convention routes. If...
7 Reasons Why Cash Flow Is Important For Small Businesses
There's a reason why "Cash is King" is a common saying in the business world. Everything grinds to a halt when there's no money....
7 Common Career Mistakes You Must Avoid
Throughout the course of your career, you will be prone to making mistakes, and understandably so. We are all human, and we are not...
Do we need to talk about it addiction in the workplace
Many employees are often reluctant to come forward and discuss an addiction problem in the workplace. The potential consequences for their professional career and...
How better workplace ventilation equals more productivity
While it is natural to measure the productivity of an employee through the work they do, do you take into consideration their circumstances? Because...
7 Reasons to Join Isagenix’s Network Marketing
Can you imagine building up more than just an average additional income in multi-level marketing? Multi-level marketing, commonly known as MLM, is a proven...
What’s the big deal about TikTok?
Social media platforms are constantly improving, changing, and being developed. Every year or two, a new platform tends to become popular over the rest....
Types of portable trade show booths
Whenever your business wants to promote its brands or products through participating in trade shows the first thing you need is a spectacular and...
Rhetorical Analysis Example
The intensive development of speech communications is a characteristic feature of modern society. Technology gives rise to new forms of speech communication, which results...
Reasons why you should study business in college
If you do not already have a college degree, now is the time to start thinking of getting one. Even if you already have...
How to Prepare for an MBA
If you’re considering an MBA, you have already taken the first step in preparation. Post-graduate learning is not for everyone and preparing yourself to...
Online roulette Australia
If you’re the proud owner of a new business, you likely don’t have the resources to hire a specialised company to create your business...
What are the Interesting facts of Judi Bola?
There's a range of online casino games. However, every casino game has something unique to players, based on your taste and preferences. You do...
White Label vs Turnkey vs API Sports Betting platforms? Size of the opportunity
The casino and online gambling sector worldwide was estimated at roughly $262 billion in 2019, reflecting an increase of over 13 million U.S. dollars...
Boundless Reality: Navigating the Future with All-in-One VR Headsets
The immersive realm of virtual reality (VR) is set to undergo revolutionary advancements with the introduction of futuristic devices that promise to take the...
How COVID-19 spurs the development of VR
This pandemic has shattered global economies and transformed our lives. With consumers stuck in their homes, many businesses are reinventing themselves. Virtual reality brings...
How to choose your gaming monitor? What you need to know? (guide)
When you want to buy your favorite gaming laptop, it becomes very confusing for you as to which is the best laptop for? In...
Does CBD oil for horses work?
When it comes to taking care of animals, we humans have already researched it more often than we did before. They are easier to...
8 Unique Gifts For Your Friend Who Turns 30
Turning 30 is a big occasion, and as a friend, you don’t want to let someone down by buying something they won’t enjoy.
This...
Best Ways To Help Your Autistic Child Learn
All kids have remarkable learning requires, however youngsters with Autism Spectrum Disorder or ASD require some additional direction and backing. Regardless of whether you're...
Styling Your Leather Jackets For Winter
Pure Leather jackets are stylish for any time of the year. And of course, considering what you have paid for it, you wouldn’t want...
Things you need to consider before making your own recording studio
The music industry is full of artists who want to create their own sound. Many musicians and digital engineers feel they cannot express themselves...
All in or only one Netflix’s new conundrum
Netflix remains one of, if not the best streaming service available worldwide, thanks to its expansive catalogue of movies, TV shows and documentaries. Though,...
7 best types of wedding flowers
Planning for a wedding can be exciting, but it can also be overwhelming for those who might struggle with organizing decoration plans. The right...
What people need to see before investing in crowdfunding projects
You will find tonnes of crowdfunding success stories on the web, with some projects raking in millions and finding great success. While it is...
Personal Injury Fraud and Fiction – Desperate Times call for Desperate Measures!
Insurance claims, in general, are on the up and one reason being cited for this is the hardship a lot of people are experiencing...
Things To Look For Before Buying A Car
We all love cars and always get excited when buying a new car. A new car brings joy and happiness to the owner and...
Factors to consider when importing or exporting a vehicle to another state or country the pros and cons of both
Thousands of U.S. families move outside the U.S. each year. In most cases, other states or countries allow private vehicles (POVs) to be shipped...
Four ways to ensure fleet driver safety
Driving might be something that most of us do every day, but it is still one of the riskiest career choices out there. Most...
3 advanced technologies revolutionizing the future of construction
The construction industry has come a long way now and
has innovated many techniques and technologies to aid in construction. These
technologies are shaping the entire...
Transforming Your Home in Clapham: A Guide to Successful Loft Conversions
Loft Conversions in Clapham
Loft conversions have become increasingly popular among homeowners in Clapham, offering an excellent solution to create additional living space without sacrificing...
Top Effective Tips To Help You Get Rid Of Any Unwanted Smells
No matter how much you fight it, bad odors will, unfortunately, eventually arise in the workplace. With the numerous people present in an enclosed...
Startup tips for the specialist tourism sector
If you’re considering throwing your hat in the ring in the travel and
tourism sector, there’s lots of potential for profit.
Tourism growth outpaces the global
economy...
How to prepare for a successful but fun business trip
Depending on what job you have, you may be
required to travel on business from time to time. While some people love the
opportunity to get...
Hotel Revenue Management Trends & Innovations in 2022
Revenue managers for a long time had every element of success historical data, reliability, and demand that can be forecasted with great accuracy, proven...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
6 Ways In Which Modern Technology Improves Various Industrial Sectors
Multiple advances in different technologies helped a broad spectrum of industries to move forward and embrace Industry 4.0. Many innovative developments are happening at...
How the investment of mobile friendly tech is benefiting business and finance sectors
Mobile technology is fast becoming indispensable in all walks of life. It’s not only a tool for entertainment. The proliferation of smartphone and tablet...
How to be efficient with IT asset management
Running a managed service provider (MSP) company can be risky, but there are ways to mitigate it. One of the most important ways to...
How cloud manufacturing is disrupting the traditional supply chain, a three-part case study
Cloud manufacturing is disrupting the traditional supply chain, exposing underlying inefficiencies that will get erased systematically.
Whilst the so-called discrete manufacturing industry will be affected...
Why companies and people rely on VPN services
Since the first quarter of 2017, Internet service providers have been selling customer data. This is very unfortunate for all Internet users. This decision...
How Cloud Technology Is Changing Cybersecurity
The way we use and store data has changed dramatically in recent years. With the advent of cloud technology, more and more businesses are...
What are the risks and rewards of DeFi?
DeFi, a financial system that runs on Blockchain, has turned the concept of traditional banking on its head. Since its introduction, it has captured...
Can safetrading help you to choose good Crypto services?
The best thing about cryptocurrency trading is that you are able to choose the service that was checked by professionals.
But where to find these...
An Introduction to Bitcoin: What You Need to Know
Are you curious about Bitcoin? Do you want to understand the basics of this revolutionary digital currency and how it works? Whether you're a...
5 Reasons to Use a Budgeting App to Manage Your Finances
Are you looking for a way to create an effective budgeting plan that you can easily follow? If so, budgeting apps might just be...
Dijust Development share experience: Discovering AppsFlyer opportunities and assessing effectiveness
In today's digital era analytics plays a crucial role in a successful mobile app strategy. Gaining insights, into user behaviour evaluating the impact of...
WhiteBIT Mobile App: Top 3 Most Convenient Features
Exchange competition is constantly escalating. Someone examines trade volumes, the variety of trading partners, or margin trading possibilities. Additionally, seasoned traders are seeking trustworthy...
Hot Tips To Choose The Perfect Theme For Your Website
When it comes to WordPress design templates, themes are critical because they determine their overall appearance. The visual aspect of your website, its appearance,...
The top 5 PHP frameworks for 2020
As the software development world continues to expand,
it’s important having the right, modern tools to build a functional and
responsive website or an enterprise web...
Compare Online Hosting Launches Offering Comparison of the Best Web Hosting Services
Finding good web hosting services isn’t always easy if you’re setting up your eCommerce shop or even a business website showing your business information....