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Welcome to Business Case Studies >
Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
The new world of Rexam
We are surrounded by brand images. Coca-Cola, Nike and Shell are all strong brands backed by corporate names that we are all familiar with....
Improving a leading brand
Fast-developing organisations have a range of business objectives that provide a direction for their actions and drive them forward, particularly in markets that are...
Developing new products
Mr King C. Gillette devised and marketed the first safety razor in 1901. In a short space of time, Gillette converted his idea into...
Achieving Better Public Services – The work of the Audit Commission
Living in a safe community that provides such a wide range of public services is easy to take for granted. Even as students, the...
Effective recruitment and selection
Asda is the UK’s second largest supermarket. It was founded in 1949 under the name of Associated Dairies and Farm Group but shortened this...
Building a workforce for the future
The world of work has changed dramatically in recent years. Gone are the days of jobs for life in which an individual might work...
Costing aircraft components
When we think about the cost of an aircraft, we tend to think of the cost of buying the product rather than the costs...
Investing in natural gas drilling down into the risks
Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...
Interpreting and understanding accounts
How much is the business worth? Are sales growing or declining? What about cash flow? These and many other vital questions are regularly tackled...
Managing a store relocation project
This case study describes the relocation in 1994 of the Marks & Spencer store in Kendal. The situation presented is a relatively unusual example...
The importance of quality in creating a competitive advantage
Most businesses operate in competitive markets: they have to 'take on' and 'see off' rivals. Each organisation must decide for itself how best to...
Innovation research and development
The Dyson Dual CycloneTM is the first breakthrough in vacuum cleaner technology since 1901. In 1979, James Dyson noticed that his bag vacuum cleaner...
The business of reinvention
Today we live in a highly competitive world in which only one thing is certain for companies - change. Intelligent companies continually seek to...
Thinking global acting local
Do you ever think about what goes into a motor car, a power tool or a particular type of domestic appliance? If you were...
Online connectivity to meet stakeholder needs
Web opportunities
By exploiting opportunities offered by both the Internet and intranet, Cummins has pioneered some innovative methods to enhance communications with its employees and...
Competing in the global marketplace
The Overseas Trade Services (OTS) network is a partnership between the major Government departments involved in exporting and promoting British industry abroad. The key...
Tackling the shortage of building land
All business organisations operate within an external environment of change. The success of each business very much depends on its ability to adapt and...
Beyond corporate social responsibility
Primark is a subsidiary company of the ABF (Associated British Foods) Group. The company was launched in 1969 in Ireland trading as Penny's. By...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Creating world class performance in a Jaguar assembly plant
In recent years, many UK manufacturing and service industries have transformed their production methods and processes. Businesses that have been at the leading edge...
Using management training to build a better business
The term 'learning organisations' has become widely used in recent years. This is applied to businesses that best adapt and change so that the...
Trading places
In order to make judgements about business activities, individuals require information. Accounting acts as an information system by processing business data so that interested...
Our business theory pages cover all the topics you need to know in business.
Contribution and break-even analysis
An important business objective is to break even i.e. to exactly cover your total costs by sales revenue. It is even more desirable to...
The impact of eCommerce on business activity
Selling through websites is the fastest-growing method of trading worldwide, we will discuss the impact of eCommerce on business activity.
There are two primary...
Performance management
Performance management is a management approach, which seeks to get the most out of human resources. Typically rewards are related to performance and some...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
74% of UK consumers consider brand values before purchasing
Much like what a conductor is to an orchestra, a nest is to a bird and a foundation is to a house, a well-defined...
Tips to choose the best logistics provider
Finding a good logistics provider is very crucial for any company. Finding the best provider is not an easy process as it includes many...
Sustainable Fulfilment: How to Increase the Profitability of Your Online Store with Sustainable Solutions
A boost in sales always paves the way towards unlimited growth possibilities. Without turning a profit, companies can’t develop new strategies and ideas to...
6 Things to remember when starting a business
Starting a new business isn't as easy as it seems. With so many things to think about and consider, the process can be overwhelming....
4 innovative ways to grow your franchise business
Most entrepreneurs dream of expanding their business exponentially, but this can often take a great deal of time, hard work and, of course, a...
Demystifying Product Research: Strategies to Find Winning Business Opportunities
In today's competitive business landscape, finding winning business opportunities requires careful product research. By understanding your target market, analyzing industry trends, and identifying gaps...
How to start a plastic recycling business?
Plastic is one of the most used materials currently on Earth. However, at the same time, it is one of the most dangerous ones...
A virtual office space in the Netherlands as cost effective start with benefits
Are you a planning
to start a new business in Western Europe? Amsterdam, the capital of the
Netherlands, is a great place to start a new...
5 Ways to market your legal firm in 2023
Being a lawyer is an exciting and varied vocation whether your particular niche is representing workers at employment tribunals, advising on business fraud or...
4 Common mistakes of unsuccessful investors
Most people dream of becoming an investor thanks to the media portrayal. But the work is much different than what people in entertainment show...
10 Steps to take before you seek funding
Whether you’re funding a business, lab research, or another independent endeavor, you’ll likely need funding to make your dreams a reality. Getting funding is...
What Are Forex Pairs and How Do They Work?
So, what exactly is forex trading? Well, while there will be similarities, it may be different to what you are used to in other...
Tips For Keeping Your Employees Safe And Motivated This Winter
Covid-19 has changed working practices across the globe and as we work through the darker winter months, it’s believed that people may be more...
Generalist or Specialist HR Jobs: What You Need to be the Best
Whether you are looking at a career as a generalist or a specialist in HR, there are common traits that you will need, in...
Are driving jobs worth the risk?
People have to work. We work to provide ourselves and our families with the basic essentials of life such as food, clothing, and decent...
Benefits of a personalized customer experience for lead nurturing
Sales
funnel is an important part of every business, no business can grow over time
without the use of a good lead nurturing system. Lead nurturing...
How to Manage Your Corporate Reputation Online
Your brand’s reputation online is essential to its success in the market. A well-maintained corporate reputation can be a sign of trust among employees,...
How to Know Who Viewed Your Facebook Profile
Facebook is one of the most popular social media sites, with over 2.7 billion active users every month. It is easy to access this...
6 Essential Steps to Creating an Engaging Online Course for People in Business
Do you want to commercialize your expertise and talents by creating an online course for people in business but are unsure where to begin?
There...
How Important a Well-Written Thesis Is
Writing a thesis can be very difficult, especially if you have very little experience writing them. Assuming you are taking a university course, you...
The Beginner’s Guide To Write An Essay
How To Write The Perfect One: Step-By-Step Guide And Tips
A writer's tool is a word that he knows how to use skillfully. Unfortunately or...
Best Countries to Invest in Online Gambling
In today’s digital world, online gambling is an excellent option for a hearty startup. The online gambling market is sure to withstand economic downturns...
Factors for the success of the casino industry
One of the biggest and fastest growing industries of the 21st century is the casino industry, and is continuing to grow exponentially. Many people...
How to Choose an Online Casino
When playing at an online casino, you must be aware of the house edge. A casino with a low house edge offers lower odds...
5 Trends currently disrupting the online gaming economy
Online gaming has grown over the past two decades into a global market exceeding £100 billion in annual sales. It’s safe to say that...
5 ways indie gamers can look to make money
Working as an indie gamer comes with some inherent pros and cons. Although this dream job allows you to be creative and independent, there...
How Lucrative is the Mobile Gaming Market in the UK in 2022?
The fact that the global gaming market is predicted to be worth $256.97 billion by 2025 should give you an indication of just how...
How Does Telemedicine Work?
Telemedicine was known to us for a long time ago. But the only difference is, the conventional telemedicine is not as technology-friendly as it...
Why the people like prescription glasses over Lenses?
The lens is very good as they protect the eye without having to wear the glasses but there are several reasons why people prefer...
Some Major Differences between CBD and Hemp Oil
CBD oil versus hemp oil guide ought to be intended to be as easy to comprehend and as speedy to follow as could be...
General Guide to Icon Paintings and Sacred Art
What is an icon? It has a myriad of definitions, so it is easy to get confused. In general, an icon is a sacred...
International Showjumping
Global horses Showjumping occasion will invite riders. what's more, observers for the thirteenth time! By and by, the timetable will be loaded with top-class...
4 Colors and Prints for Spring Styles
As temperatures begin to warm up, your thoughts turn to putting away your winter clothes and creating a colourful wardrobe for the spring season....
4 Things to Know Before Sending Money Abroad
Some providers specialize in transferring and sending money in different currencies. The companies mainly advertise their services with their exchange rates. They should be...
A step by step guide to sending money abroad
When you want to send money abroad, there are all sorts of paperwork and regulations you will need to consider. We know money transfers...
Best tips to overcome financial crisis in 2020
The year 2020 came in not just with a bang, but with a jab and a punch to boot. This year has brought with...
Best time sell your car
Car ownership is a cyclical process; you buy a new vehicle, enjoy it for a few years and then inevitably come to the point...
Cash for fake crashes. Fraudulent driver claims on the rise
Did you know that cash for fake crashes is mostly aimed on unwary motorists by fraudulent drivers? Well, these claims have been on the...
Which CB or HAM Radio should you get for your Jeep?
Having or buying the right CB or HAM Radio for your Jeep is an option that should not be overlooked. It can be very...
5 Eco friendly home appliances
Energy is one of man’s most significant resources and the primary driver of economies and populations all around the globe. In today’s world of...
How To Make Your Home More Energy Efficiency
Energy is just one of those commodities that we have to use in our daily lives. Whether it’s for keeping the house warm or...
How much should I pay for a man with a van in London?
This is a question many Britons and newcomers alike ask themselves every year. London is a city that is as busy as a beaver...
Planning to go oversea to work? Here’s what you need to prepare.
If you're planning to work overseas, whether, for a short-term assignment or a permanent position, it's important to be well-prepared and to have all...
Startup tips for the specialist tourism sector
If you’re considering throwing your hat in the ring in the travel and
tourism sector, there’s lots of potential for profit.
Tourism growth outpaces the global
economy...
The Incredible Benefits of Travel on Young & Curious Minds
Travel is important and beneficial at any age, but it can be a life-changing experience for young and malleable minds. Discovering new cultures and...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
7 Key Tips Before Getting Your Business Online
Entrepreneurs are one-of-a-kind. They are those who pursue their ambitions. They thrive in their own uniqueness and have little or no desire to work...
What are the most notable tech innovations in Recent years?
Technology is constantly evolving and improving the way that we live our lives. Each time a new invention is released, many of us head...
Top 3 Technologies that Will Help Your Business Past Covid-19
As we emerge from the haze of an unprecedented global pandemic, businesses are looking at the lay of the land to see how they...
What is internet censoring and how does it work
Internet censoring is a technique that is used to prevent users from accessing certain websites, services, or content. This can include government censorship of...
Why mobile antivirus is a business necessity
Over the past decades, the mobile phone's role in the corporate environment has gradually changed. It transformed from a voice communication device to a...
Reasons a company might need custom software development
There are certain situations where off-the-shelf software isn’t going to work for a business. Yes, it might be faster and easier to use something...
What are the top crypto exchanges in the UK
If you are planning to exchange one crypto coin for another in the UK, opening an account at a UK-acknowledged cryptocurrency exchange may make...
3 Proven Ethereum Use Cases
What is the purpose of Ethereum? Ethereum is a blockchain platform that stores digital transaction data. It is predicated on the blockchain principle, with...
5 Ways microgrids and blockchain will disrupt the energy sector
In the last five years, the energy sector has been shaken by many “disruptive” technologies: distributed renewable energy, smart grids, energy storage, and fuel...
The Business Case for Developing a Mobile App
We all use mobile apps every day. It is easy to understand why mobile apps are so beneficial to our daily lives on a...
Business cell phone charging station
Cell phone charging stations are becoming increasingly popular. Have you considered having one at your company? Here are a few reasons why doing so...
5 Photography Techniques to Try
Whether you are a beginner in the world of photography or have been a professional for several years, there are always new photography techniques...
Web Design Trends to Boost Your Engagement
With most businesses utilizing the power of the World Wide Web to reach more potential customers, having a great business website is now more...
Why Should Businesses Check WHOIS History?
Let’s look at the answer to the question “why should businesses check WHOIS history?” The most common reason for looking up a website’s WHOIS...
Design Tips for Comparison Websites
With so much of information available on the internet, it has become exceedingly difficult to shop around for products and services. For every single...