Intellectual property and the external environment (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
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No 7 the relaunch of a brand
When a new product is launched, which is subtly different from existing brands and the new arrival is successful this often leads to hectic...
Market leadership in the 3G market
3G stands for third-generation mobile communication and can be viewed as wireless broadband for mobile phones. It is a radio communications technology offering:
3G is...
Launching a new product into a developed market
Established markets generate intense competition during which new and innovative marketing strategies are required and new and existing products are developed.
As a market develops,...
Developing appropriate leadership styles
Tesco is a customer-orientated business. It aims to offer products that provide value for money for its customers and to deliver high-quality service. Tesco wants...
Using management training to build a better business
The term 'learning organisations' has become widely used in recent years. This is applied to businesses that best adapt and change so that the...
Workforce planning at British Gas
British Gas is part of the Centrica Group. It is the country”s best recognised energy brand. Centrica is a multinational company, with businesses in...
Private Finance Initiatives
PricewaterhouseCoopers was created in 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots going...
Managing financial risk
There is an element of risk in an activity when the outcome cannot be predicted with any certainty, or when the outcome is known...
The importance of accounting standards
PricewaterhouseCoopers was created in July 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots...
Creating a New Transport System for a Modern City
Cities are not just concentrations of people, they are also centres of economic activity and decision-making. Many European cities now face a transportation crisis....
Managing and rewarding customer loyalty
This case study focuses on the way in which Britannia Building Society has continued to place its customers at the centre of all its...
Creating a sustainable chocolate industry
Whenever market researchers report on UK consumers' favourite purchases, chocolate-based products feature strongly. Chocolate is a key ingredient of many products we enjoy e.g....
On-line shopping: the Dixons experience
Retailers simply cannot afford to ignore these developments. However, not all retailers are equally well placed to take advantage of this changing environment for...
Using aims and objectives to create a business strategy
When preparing a strategy for success, a business needs to be clear about what it wants to achieve. It needs to know how it...
Meeting stakeholder needs through community involvement
The Chartered Institute of Marketing defines marketing as 'the management process responsible for identifying, anticipating and satisfying customer requirements profitably.'
This definition shows that, in order...
Focus on convenience trading
In the closing decade of the 20th century, the UK retailing industry has witnessed massive change mainly due to an increasing domination of major...
The value of Responding to a changing market
There is little doubt that energy is central to our lives. Indeed, it is impossible to imagine our offices, schools or homes without energy....
Providing support through the stages of the business cycle
Everybody faces a degree of uncertainty within his or her daily lives. No matter how well people plan, it is impossible to get rid...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Using the marketing mix in the fashion industry
Ben Sherman is a globally recognised lifestyle brand. It has grown from its business beginnings in quality shirts in Brighton in 1963 and is...
Developing a competitive edge
Premium brands capture the public imagination when they stand out from the rest. Obvious examples are Earl Grey tea which connoisseurs recognise for its...
Driving forward environmental aims and objectives
There are many issues in the workplace that require discussion, for example, attention to health and safety at work. This helps to keep accidents...
Our business theory pages cover all the topics you need to know in business.
Decision tree analysis
Decision trees are graphical representations of alternative choices that can be made by a business, which enable the decision maker to identify the most...
Social and other opportunities and constraints
Opportunities in the business environment are those factors that provide possibilities for a business to expand so as to make more sales and profits....
Planning controlling and reporting
Planning, control and reporting are three important aspects of effective production. Production plans set out the targets, time scales and methods of production. Targets...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
What Impacts the Cost of an Office Fit-Out?
The concept of remote working remains a hot-button topic in the wake of the coronavirus, with more people now working regularly from home than...
5 Tricks to Improve Your eCommerce Conversions
The conversion rate determines the success of your eCommerce business. The more the percentage of visitors who buy from your website more is the...
5 Tips For Improving Business Performance
Image by StartupStockPhotos from Pixabay
Even if your company is doing great, that doesn’t mean that you should just sit and watch how things unfold....
Key Benefits of Mobile App Development for Small Business
Businesses develop mobile applications to expand their business and reach new markets. The digital industry enables users to accept technological innovations as businesses improvise...
How to Start a Dating Service Business from Scratch
Complete Online Guide
196 million people worldwide are using online dating websites and applications. They generate $1.7 billion in revenues, and the number is expected...
Andres Franco, a clear example of Learnability
The world has changed, that is an undeniable reality everyone living in it faces every day. In the digital era, consumer policies and practices...
Aurea multi family office: a model for the 21st century
Raffaele Riva, Founder and President of
AUREA Multi-Family Office, has extensive experience in international business,
having managed companies in several countries, including Canada, South Africa, and
countries...
How learning Arabic can boost your career
As the Middle East becomes a more prominent player in world
politics and commerce, there's been a rise in the demand for people with Arabic
Language...
How to find the right commercial solicitor for your business
If you’re running a business, getting sued is probably one of your biggest fears. No matter what you do to try to avoid it,...
What are the benefits of carrying out a company audit?
A company audit has multiple benefits and can easily add a lot of value to your business. But for those who are a little...
7 Reasons Why Cash Flow Is Important For Small Businesses
There's a reason why "Cash is King" is a common saying in the business world. Everything grinds to a halt when there's no money....
Top 7 small business accounting apps
Accountancy and keeping on top of your business accounts is a tricky and time-consuming business.
So, we teamed up with WTax to find some of...
Reasons to hire a non executive director NED
Privately-owned firms and companies hire NEDs to be part of their board members. This has been the trends with many companies, which raises the...
Top 10 traits of a successful leader
Looking to be a successful leader? Here are 10 different characteristics that a successful leader usually has. These traits can help your business move...
5 Best employee time tracking app for lawyers and attorneys
Time once lost is never gained back. Every business revolves around the clock to build their place in the market.
While this situation is tough...
Optimizing web pages for intent advanced tips
Image Credit: Pixabay
To optimize web pages for intent, you must know why a user is visiting your page and how to fill their need....
9 Best Strategy To Promote Your Business On Social Media
In contemporary times, social media is a must requisite for marketing. In fact, social media marketing has become a sought-after occupation. It has various...
Instagram Carousel Posts – Learn How to Create Perfect Carousels
Instagram is a social media platform that offers you a lot of features that you can use to gain a large audience. One of...
Why study Humanities?
What do people like Jack Ma (Co-Founder of Alibaba), Howard Schultz (CEO of Starbucks), Richard Plepler (Former CEO of HBO) and Susan Wojcicki (CEO...
7 Most in-Demand Content Types to Boost Your Freelance Writing Income
Whether you freelance on the side or run your own content-writing business, there is ample opportunity to learn new skills and scale your income....
What is the secret to writing essays?
Although homeschooling is still frowned upon based on outdated misconceptions, the sheer amount of homework students receive has made it possible for both parents...
Do introductory offers work in business?
There are hundreds of factors that go into business success. One of these is a key point of a business's marketing communication strategy: sales...
Top Tips To Make The Most Out Of Gambling In Malaysia
Gambling in Malaysia can get quite complicated. In today's article, we look to clear up some of the confusion in relation to online gambling...
Roulette’s Timeless Journey: From Elegance to the Digital Age and Beyond
Gather 'round, dear readers, for today, we embark on a journey through time and technology to explore the enduring allure of roulette a game...
6 Reasons why players love Elder scrolls online
When it was released, Elder Scrolls Online suffered a little bit because of the bugs that were still in the game. Not to say...
5 ways indie gamers can look to make money
Working as an indie gamer comes with some inherent pros and cons. Although this dream job allows you to be creative and independent, there...
The Future of Virtual Reality in Online Casinos
Technology is constantly evolving, pushing the boundaries of what we once thought possible. As we progress into the digital age, one such innovation that...
How businesses are responding to the growth of wellness tech
These days, when you buy a new device or download a new app,
it's probably not a new smartphone or game; chances are that, instead,...
Digital Dentistry: A Guide To Dentistry In The Online World
Marketing through printing has always been the norm. From tarpaulins to newspaper advertisements, and even marketing posters, the printing business has always been well-known...
Expert Tips for Buying an Air Conditioning System for Home Office Use
Summer is right around the corner. If your home does not have a central air conditioning system, room air conditioners are a cost-effective and...
6 TV shows to watch if you miss office life and work drama
The work environment looks nothing as it used to a few years back. Before the pandemic, remote work was just a perk only certain...
3D harm and use
3D is popular. Films and videos of the format are colorful,
realistic but not as safe as it may seem at first.
According to the
researches of...
The case of sustainability in sporting events
Sport is a phenomenon that gathers masses wherever there is a game, or anything related to its popular teams and athletes. Thanks to their...
Are Viaticals a Good Investment?
When dealing with end of life financial planning, it can be difficult to know what investments are best for you. Many people struggle to...
Private banking as a shift to ideal personalization
It’s difficult to underestimate the
importance of customers in the banking industry. Without clientele, both large
traditional banks and disruptive FinTech startups would vanish. However,
there’s one...
How to find reliable providers of payday loans
The most important aspect that you need to consider before applying for a loan should be the state of your credit score. Most traditional...
White Recovery A quicker service
If you are going to an important meeting and sadly your car stops and you tried your best to recover it and make it...
Best Cars for Camping Trips
Camping trips can take you to some of the most amazing locations in the UK, and with good preparation, you can ensure that you...
Things To Look For Before Buying A Car
We all love cars and always get excited when buying a new car. A new car brings joy and happiness to the owner and...
London Property Market
London is one of the most iconic metropolises in the world. Like any other metropolis, the real estate market in London is bustling. At...
Helpful tips for those considering property investment
Considering investing in property? 77049 real eastate and home for sale in Texas is recommended. The real estate market is one which can be...
Tips for water damage coverage
When the water ravages the house due to leaks or water leaks, the Insurance guarantees the location and repair of the breakdown or offers...
How will covid 19 affect UK visa holders and sponsors?
The COVID-19 outbreak was announced as a pandemic by the WHO on 12 March 2020. As self-isolation and travel bans continue to stretch. The...
A beginner’s guide to travel management
It’s a difficult job when managing the travel arrangements of your employees. From the outside looking in, it might seem like the job only...
A perfect yacht for every style
With Summer officially upon us, beating the heat and enjoying the season means getting on the water. Boating as a preferred pastime has grown...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
The advantage of internet telephone for small business
The Voice over IP (VOIP) technology is not a new one, being only a little younger than when the Internet was first announced. However,...
How fintech business models might disrupt the traditional wealth management
Digital disruption has by no means ended with Netflix and the closure of your local video store. In fact, the process of upending traditional...
Algorithms that Will Power the Next Digital Age
Technological innovations are redefining the future of almost all industries. The upcoming age will be the digital age with the implementation of technology, algorithms,...
Security and convenience with portable storage
Shipping containers are often seen on the back of trailer trucks. But if you are exploring a convenient way of accessing additional storage, then...
Hp Printer Support Number 806-475-5108 Technical
HP stands as one of the most trusted and oldest companies when it comes to computing equipment. Their new printers come with multiple functions...
Why People Use Carbon Management Software
With more individuals, enterprises, and nations realising the downsides of climate change, carbon emissions, and resource depletion, there is pressure to embrace more eco-friendly...
How Does Backtesting Work in Algorithmic Trading?
Financial trading has become more sophisticated with the use of modern technology that helps execute trades effortlessly. Modern algorithmic trading software has taken stock...
Explore the concept of digital marketing in Blockchain
The blockchain is more than Bitcoin and has a significant impact on different industries instead of only cryptocurrencies. Digital marketing is the primary area...
Is CFD Trader Scam or Real? Read Our Review
The popularity of online CFD trading has seen a massive spike in recent times. CFD Trader is a great choice if you are a...
7 apps for automation your work in 2020
A sprouting growth of tech has driven considerable changes to the workplace. Automation has created new opportunities for offices, allowing employees to save time...
Online Verification with Temp Phone Numbers
Online verification is a crucial step in accessing various services or creating new accounts on online platforms. While it’s important for security reasons, the...
How do food delivery apps make money?
With the increase in demand for food being delivered these days, you may be mistaken into believing that the only profit a food app...
The importance of online reviews in 2020
The Statesville Landmark newspaper from 1891, reads “Money doesn't grow on trees here yet”
This means that cash is something that must be earned and...
A quick guide to selling an online course through a wordpress website
The web is filled with articles that talk about eLearning courses as a great way to earn some extra cash. Thanks to technologies like...
Hiring Django Developers: From Start to Finish
Launching a web development project requires a team of skilled professionals, and at the core of this team are Django developers. Their expertise in...