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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Creating and managing a unique sponsorship
On 18th March 1997 Royal & Sun Alliance Insurance Group plc announced that it was to sponsor Tracy Edwards MBE and an all women...
Developing a marketing plan
The NIVEA brand is one of the most recognised skin and beauty care brands in the world. NIVEA creme was first introduced in 1911...
Brand repositioning and communications
Research
Market and product research lie at the heart of any successful business. Market research involves talking to customers to find out what they want...
Achieving Better Public Services – The work of the Audit Commission
Living in a safe community that provides such a wide range of public services is easy to take for granted. Even as students, the...
Getting the message across the importance of good communications
Today´s Inland Revenue
The range of work undertaken by the Inland Revenue is broadening. It includes helping people to pay the right amount and receive...
Using diversity and inclusion to provide better service
Tesco is the UK’s leading retailer, serving millions of customers every day. It also employs more people than any other company, with over 300,000...
Interpreting and understanding accounts
How much is the business worth? Are sales growing or declining? What about cash flow? These and many other vital questions are regularly tackled...
The benefits of budgeting
Zurich Insurance Group is a leading global provider of insurance services. Zurich’s mission is to help customers understand and protect themselves from risk. The...
The importance of accounting standards
PricewaterhouseCoopers was created in July 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots...
Developing a customer focused sales strategy
Changing customers expectations
The 1980s were marked by a growth in consumer spending and a housing boom. Easy access to credit made it possible for...
Locating a business to enhance the customer experience
One of the most important decisions a business has to make is where to locate. The location of the business can have a significant...
Supply chain from manufacturing to shelf
The Kellogg's Cornflake Company began in 1906 with the Kellogg brothers who originally ran a sanatorium in Michigan, USA. They experimented with different ways...
A business case for investing in rail
Today, there is growing concern about the number of cars and lorries on the UK’s roads, the amount of time wasted in traffic jams,...
Adding value through asset optimisation
Anglo American is one of the world’s largest mining companies. The company operates in Africa, Europe, South and North America, Australia and Asia. It...
Making the things that make communications work
Organisations gain many different operational benefits from producing goods or providing services on a large scale. As they get larger, often through the integration...
Developing and implementing a strategic approach to ethics
Ethics and business aims
Vodafone has grown rapidly since it was originally formed in 1984. It has responsibilities to its 60,000 staff and 151 million...
Ethical business practices
The importance of ethics in business
Ethics concern an individual's moral judgements about right and wrong. Decisions taken within an organisation may be made by...
Supporting international trade
One of the biggest challenges for business organisations in the UK is learning how and where to trade overseas. In an interdependent world, international...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Focused, global and integrated
In the early 1930s, Jefferson Smurfit Snr saw the untapped potential of a small Dublin box factory, and with the purchase of that firm,...
Motivation within a creative environment
Siemens is the engineering group that is behind many of the products and services people take for granted in their daily lives. The list...
Supporting business through standards
New goods and services come to market after a sequence of activities:
researchdevelopmenttestingproduction and launch.
This case study shows how BSI British Standards (BSI), the UK”s...
Our business theory pages cover all the topics you need to know in business.
Fixed, variable costs and break-even
The break-even point of a business is the level of output or sales at which the revenue received by the business is exactly equal...
Managing Change
In order to operate successfully, businesses today need to operate in rapidly changing markets and conditions, developing a culture which is prepared to respond...
The external environment
A business converts inputs into outputs in order to make a profit. However, the business does not exist in a vacuum, it exists within...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Online purchases
The employment of the Internet makes purchasing of products a bit easier nowadays. With only a few clicks, customers can get the goods they...
Half Double – The new Project Management Methodology making inroads
In 2014 a group of industry experts and academics came up with a solution for one of businesses most annoying problems - why do...
Injured on the job here is what to do next
Nobody wants to think about getting injured on the job. However, sometimes, despite rigid health and workplace safety protocols, accidents can happen. The great...
Some great advantages of incorporating your business
Incorporating a company is a process in which you legally
form a corporate entity or a company. There are several great benefits by
incorporating your business...
Alternative marketing methods that can help a new business
Starting a new business is often an exciting time, but it can also be challenging, difficult, and all-consuming. The number of different activities a...
Specscart
Specscart is a Manchester-based eyewear startup that’s on its mission to change the way people perceive eyeglasses. What image do you paint in your...
Horse racing worth €1.8bn Irelands economy
Horse racing is big business. In the United Kingdom and United States, the biggest horse races each year bring in millions of pounds. The...
MPs discuss boosting gene-editing technologies after Brexit
(Image credit - iStock.com/ poba)
The Agriculture Bill has the potential to shape the biggest reform of British agriculture in decades by defining how farming...
Kevwe Yerifor explores the rise of environmental social and governance ESG investing
ESG investing, short for environmental, social, and corporate governance investing, has come a long way. Although historically investing, especially with public monies, has been...
Forex Trading History
The history of forex starts with the creation of the gold standard monetary system created in 1875.
The premise of the gold standard is that...
How To Choose The Right Lender – The Forbrukslån Website Helps
When you decide to get a consumer loan with the aim of covering specific expenses or buying something, you’ll need to think about a...
Galimzhan Yessenov launches Singapore PE Fund to invest in Singapore
Galimzhan Yessenov, one of Kazakh nouveau riche, has established a fund to invest in Singapore's agricultural projects.
Asadel Partners PEF was created by Yessenov and...
Tips for getting a jump start on your accounting career
As we finish school, we often have the same question: Where are we going after school? We all know how jobs are given depending...
Boost your career prospects with growing opportunities from Thameslink railway
Looking to develop your career prospects? The job market can be fiercely competitive and it can be challenging to stand out from the crowd...
Effectively managing teams it all starts with a contract
Your team is your greatest asset - your business simply can’t function without them. At the same time, your employees can also be your...
How businesses rank in first place on Google and how you can too
Ever wondered why certain businesses show up first when you search for something on Google? Or, how Google actually decides which website to put...
Time for companies to use negative feedback to gain a competitive advantage
Negative feedback was once the most feared type of feedback for businesses around the world, but today it’s quite the opposite. In fact, companies...
6 Landing Page Mistakes Crippling the ROI of Your Online Marketing Strategy
Is the ROI of your digital marketing strategy lower than you would like? Are you having difficulty figuring out what factors are responsible? The...
Proven study tips for your medical assistant exams
Excellence in any subject requires ample preparation.
It’s no different with medical assistant exams which demand you put in a lot of
hard work attending classes...
Traditional learning vs. Online Learning: Read Before you Choose
Arguments about which type of learning is more effective usually end up going nowhere. While some find face-to-face classes more reliable and proven, others...
Forget school dinners try packed lunches
School dinners may be easier than preparing packed lunches for your kids every day but do you ever wonder what benefits you are depriving...
How Big Do Big Poker Games Get?
There have been Poker tournaments that have lasted on average 12 hours a game, and the shortest ones can be as simple as a...
Top 6 online casino marketing strategies
The popularity of online casinos depends on several factors: a reliable license, software, and a user-friendly site. But all this will not be managed...
My Media Web Site Business Experience
Today OTT platform has become the mainstream medium of consuming content. OTT platform has grown to such an extent that movie producers are opting...
How online gaming became so profitable
The average gamer spends up to 60% of their time playing online games as per a new report. In 2015, online casino gamers contributed...
Expert tips to level up your Pubg game
Pubg emerged as one of the most popular and topmost games all over the globe. It has become massively popular among people of all...
In the Minds of Masters: Exploring Insights from Top Solitaire Players
Online Solitaire has been a popular pastime for many people across the globe. The intrigue and challenge posed by this timeless card game have...
The Growing Popularity of Hemp Products in the Health and Beauty Industry
Cultivated for thousands of years, hemp is a versatile, eco-friendly plant with many uses. It was traditionally used for medicinal purposes, textiles, paper, fibre,...
Blue Light Block Lenses
Blue light blocking lenses are specially crafted lenses that reduce the blue light. Blue light is the harmful light emitted from digital screens. Protecting...
Why it is important to talk about your problems
Hi, my name is Mesahary. I have been through a lot of challenges and disappointments in my life and they have helped me to...
International Showjumping
Global horses Showjumping occasion will invite riders. what's more, observers for the thirteenth time! By and by, the timetable will be loaded with top-class...
Data Visualisation in Sport
Data. Does that word get you excited? If you are in the sporting industry, we get that you are probably more familiar with playing...
3 ingredients you definitely want to see in your pets food
(Photo Credit: Shutterstock)
Have you ever taken a look at what goes into your pet’s food? There are several dozen ingredients in your average dog...
11 Things You Need to Consider Before Buying Gold
We all want to make our money work for us, but buying gold is not always the best investment. Before buying gold, there are...
Getting a loan beats getting credit
Getting a loan can be a reliable solution in a time of financial need, but many prefer to get a credit card instead. For...
Info books – The One-Stop-Shop for Thrifty Bookworms
Ever since e-reading became a fad, the thrifty bookworms started investing more time searching free books online. Well, who would wish to spend a...
Top qualities of new RV rentals
Life is all about comfort. Where you live matters a lot. Don’t go for any option you come across out there. The apartment you...
Here is how you can choose the perfect auto accident lawyer
Automobile accidents can be a harrowing experience for the victim. The incident can have a traumatic impact on not only the injured but also...
How to get the best motorcycle loan
At last, you have decided to purchase a motorcycle. You want a means of transport that is not only convenient but also affordable. But...
Common Myths Regarding Carpet Cleaning
Many people believe that vacuum cleaning and an occasional brushing is enough for keeping their carpets in good shape. However, that is not enough...
How to calculate structural steel weight
Calculating steel weight is crucial to get the most accurate results when constructing, arranging building projects and budgeting material. Since there are a huge...
5 Major Types of Home Renovation
Home renovation is a process of modifying and modernizing a home to meet the homeowners' needs for comfort, space, energy efficiency or other considerations....
Expanding horizons 5 brands simplifying travel
Twenty years ago, booking a summer vacay or even a weekend break was a bit of a drawn-out affair.
The internet was still in its...
What are the things worth buying from Dubai, UAE?
Every travel enthusiast and individual wants to have a trip to Dubai, UAE. Why?
The reason is because of its excellent infrastructure, sightseeing, and extravaganza....
Italy’s green pass ‘will be valid for US and UK visitors’
You must have definitely heard about the Italy Green Pass if you are a traveller or even if you tend to keep yourself updated...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
6 Pieces Of Travel Technology That Will Make Your Life Easier
Technology has made travel easier in so many ways that it can be hard to keep track of all the new apps, gadgets, and...
Edges of using a virtual landline number
What is a virtual landline number?
Virtual landline numbers utilize IP technology and innovative call-forwarding features. This eventually enhances your chances of taking each and...
What are the most notable tech innovations in Recent years?
Technology is constantly evolving and improving the way that we live our lives. Each time a new invention is released, many of us head...
Understanding Data Privacy for Any Business
Data privacy has become a critical concern for businesses of all sizes, as the world becomes more and more data-driven. With the ever-evolving landscape...
Promodag Office 365 reports
About Promodag
Promodag is a firm renowned for excelling in Microsoft Exchange reporting for 20+ years. Promodag is based in France and delivers a full...
Technology today
The Invisible HD Camera is the latest innovation in Spy communication equipment. You can communicate now visually as well in addition to convert undetectable...
How To Start Trading on Bitcoin Loophole
Cryptocurrency trading is taking over the world at a neck-break speed. It is a lucrative business, and many people are being absorbed daily. Do...
How To Earn Money Through Bitcoin Trading
Have you heard about something called Bitcoin? Yes, of course, you have; it is becoming more mainstream which could mean that there is a...
How businesses can use Blockchain to make things easier
Blockchain is not a new technology. It has been there for quite some time, yet not many people are aware of its benefits or...
6 tips for finding the perfect app developer for your brand
These days, finding an app developer isn’t tough at all, but finding one who is a perfect fit for your business can be tricky....
4 Ways Smartphones Can Benefit Your Health
Smartphones have been around long enough now that some people probably don’t remember life without them. Smartphones have changed the way we live and...
How to Create a Meditation App?
The world market of meditation apps is projected to grow by 48% by 2027. The constant stress and rising anxiety in the lives of...
WordPress Vs Squarespace – 5 Top Tips To Consider
In our fast evolving world, people seek to promote what they market so as to get massive customer engagement and patronage.
And you know what?...
Why won’t this website work?
As you are reading this, somewhere an app or website is crashing. Some of them will be for banks, some will be for a...
What is progressive web app development and how to take initiatives
Web development is important to create a website for some purpose. Many small scale and large scale business owners take steps to create online...