No 7 - the relaunch of a brand (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
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Identifying and creating new markets a new strategy for a global leader
Nearly everyone is aware of Intel. It is the world's fifth most valuable brand valued at around $35 billion. Most of the world's personal...
Building brand equity
Deciding to buy a certain product involves choosing between the many alternatives in the marketplace. Such decisions are rarely easy, as in most markets,...
Creating a market
In 1950, Bernard Matthews bought 20 turkey eggs and an old incubator - a total investment of £2.50. Today, Bernard Matthews is a multi-national...
Management styles in the oil and gas industry
OPITO The Oil & Gas Academy is the focal point for skills, learning and workforce development for the oil and gas industry. Its role is...
Devising a communications plan
Research shows that children benefit from eating a healthy breakfast prior to the start of the school day. However, too often children have no...
Using business principles to support ethical communication
In 1985 the first mobile phone call was made on the Vodafone network. This is now one of the largest telecommunications companies in the...
Planning a budget
Davis Service Group is a large public limited company employing around 17,000 people. Its shares are quoted on the London Stock Exchange.
The business is...
Interpreting and understanding accounts
How much is the business worth? Are sales growing or declining? What about cash flow? These and many other vital questions are regularly tackled...
Managing trading risk
This case study examines the importance of futures trading and focuses more specifically on commodity futures trading. The futures market plays a key role...
The importance of sustainable purchasing and supply
What would happen if Christmas trees were not available until Easter? How would you feel if you tried to buy a coffee at your...
Innovation research and development
The Dyson Dual CycloneTM is the first breakthrough in vacuum cleaner technology since 1901. In 1979, James Dyson noticed that his bag vacuum cleaner...
Making life easier
For businesses to survive and prosper, they must listen to and fulfil the needs of their customers. Businesses are harnessing the advantages of developments...
Vision, values and their influence on business strategy
If you have travelled by road recently it is highly likely that you will have seen the familiar sight of a National Express coach....
Strategic growth in the fashion retail industry
asos.com is the UK's leading online fashion store for women and men. Launched in 2000, the online retailer targets fashion conscious 16-34 year olds....
The importance of entrepreneurship in small businesses
Most people are familiar with the names of large businesses such as Marks & Spencer and Heinz. Although some may not realise many of...
Implementing codes of conduct
All organisations have a responsibility to their stakeholders. These are individuals and groups who have a stake in the running of the organisation and...
Business activities and care for the environment
Aggregate minerals are an important resource and their use is essential to national prosperity. They are vital for building new or improved housing, hospitals,...
Highways Agency PEST analysis
The strategic road network in England consists of motorways and major 'A' roads. It represents only 3% of all roads in England yet carries...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Developing employees as organisational assets
Kingfisher plc is one of Europe’s leading retailers based around three main sectors - DIY, electrical and general merchandise. The company employs over 130,000...
How a regulatory system works in practice
The term utility is widely used today to include those public services which supply water, sewerage, electricity, gas, telecommunications and waste disposal. All of...
The importance of customer service at Enterprise Rent-A-Car
Most people probably think they know what Enterprise Rent-A-Car does. It is in the car rental business and operates a fleet of more than...
Our business theory pages cover all the topics you need to know in business.
Exchange rates
Money is demanded in order for it to be used to buy and sell goods and services. The same applies to international currency. Foreigners...
Interpreting financial information
Business accounts are produced to meet the needs of their users. Typical users and the use they make of accounts are shown below:
Shareholders -to check...
Business planning
Good business planning is an essential requirement if a business is to succeed. A business plan is a document setting out information about the...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
What is the right distribution channel strategy for my business?
You've probably asked yourself the following questions more than once: How do our favorite cookies get to our regular supermarkets? And how do those...
Five Reasons why Manufacturers and Distributors need a PIM
In today's competitive market, manufacturers and distributors face mounting challenges in managing product information efficiently. Product Information Management systems, a powerful solution designed to...
Simple Techniques for Making Your Department More Productive
Do you want to get more out of your department? Do you feel like you’re potentially leaving results on the table? If so, it...
Competeras pricing software helps apparel retailer optimise markdown and boost gross profit
In apparel retail, collection cycles are notoriously short. This pushes retailers to liquidate surplus inventory by all means to make room for the upcoming...
Tips for creating an emergency evacuation plan for your business
As a business owner, you want to ensure that your employees know what to do in case of an emergency. If you don't already...
7 mistakes that cause businesses to fail
When you start a business, you wish for it to run indefinitely. However, sadly, it’s common for businesses to fail.
In fact, 90% of all...
How COVID-19 will change consumer behavior
Believe it or not, by the time we draw the curtain on this novel virus and the world goes back to what it used...
8 Tips To Keep Your Business Secure During Lockdown
How to Secure Your Business Premises During The Coronavirus Lockdown…and Beyond
Many businesses have been required to close their business premises due to the measures...
Green business model innovation challenges and solutions
The green company model has grown in popularity over the past decades. The debate surrounding the concept, as well as other concepts such as...
10 Market Analysis Mistakes to Avoid
Better understanding your market means better understanding the context in which your business exists. With the right takeaways, you can make better products, improve...
3 personal habits that could hurt your business finances
Entrepreneurs, small business owners, and founders of startups often have to walk the thin line between personal finances and business finances in the early...
The Ins and Outs of Forex Trading
Forex Trading has been a prime subject of fascination for investors all over the world. Every day countless people join and leave forex trading...
Employee management: everything you need to know and do
Employees that feel
listened to are nearly 5 times more likely to work at
their best performance.
When people know that
their thoughts are heard, they feel like they have a...
When is the right time to invest an upgrade in HR software
When was the last time you took a step back and looked at how much time HR administration is costing your business - and...
How to properly set up a home office
Working from the comfort of your home comes with numerous benefits, one of them being that you never have to commute to the office....
11 Ways To Create A Dynamic Digital Marketing Campaign
If your business boomed in 2020, you must have landed the most unbeatable marketing strategies. Creating a dynamic marketing campaign requires your complete attention...
Top 10 types of corporate events that can help a business
A corporate event reflects the goals of a brand and aims at realizing them by gathering people in one place. These people can be...
4 Surefire Strategies To Enhance Your Customer’s Experience
Customer experience is often referred to by entrepreneurial experts as the relationship between a business and its patrons. It involves every interaction a company...
Best certification institutes in Dubai
Training is the most important factor, which will change your life or gives worth to your work. If you are attained enough in your...
Big Student Discount in Huawei’s Back to School Promo
As we move forward into the future, we can expect that our way of living would progressively become more technologically advanced as well. The...
6 easy steps to deliver high results in Microsoft 70 740 certification exam (practice tests are included in this list)
Nowadays, every company and organization values certified specialists more than those who don’t want to improve their knowledge for the sake of the working...
How betting operators keep their players safe
While betting and gambling, especially on sports, continues to be extremely popular, especially in the United Kingdom, it is also true that there are...
A Comprehensive Report on the Sports Betting Market
The sports betting market is worth billions of dollars. The market is projected to experience significant growth since most governments from different parts of...
Five ways sports betting is a win for American business
Gambling
sometimes gets bad press, and sometimes it deserves it. It will always be a
touchy subject for some people and some campaign groups because when...
Virtual reality – a new trend in entertainment
Virtual reality is increasingly being introduced into various spheres. Nowadays, it is also used in the gaming and gambling sector. Moreover, it is turned...
6 Reasons why players love Elder scrolls online
When it was released, Elder Scrolls Online suffered a little bit because of the bugs that were still in the game. Not to say...
The Future of Virtual Reality Gaming
Gaming is not just about the pixels on the screen; the experience also involves those who make the game, the gamers, those who sell...
Ways to maintain your mental health during the Coronavirus isolation
We are currently living in grave times. This is a test both for our planet, the species and ourselves personally. Having to confine ourselves...
The Growing Popularity of Hemp Products in the Health and Beauty Industry
Cultivated for thousands of years, hemp is a versatile, eco-friendly plant with many uses. It was traditionally used for medicinal purposes, textiles, paper, fibre,...
Better healthcare starts now: the rise of the digital therapeutics market
Patient-centric, on-demand and fast. These are just a few ways digital therapeutics (DTx) revolutionize healthcare delivery. Across a wide range of medical conditions, including...
EPL Champions Land Sponsorship Deal with OKX
Despite the current fragile state of the crypto market, big moves are still being made in the industry. Lately, there has been a lot...
What is Shapewear and Why Do You Need It?
In the world of fashion and comfort, body-shaping lingerie is an unheralded game-changer. A well-curated piece not only enhances a woman's natural body contours...
Things you need to consider before making your own recording studio
The music industry is full of artists who want to create their own sound. Many musicians and digital engineers feel they cannot express themselves...
A Business Owner’s Guide To Estate Planning
If you have a business, you must consider estate planning. It's the strategy of managing your personal and business assets for the future. Estate...
Staying safe while online shopping
Modern society is becoming more and more virtual thanks to the revolution of technology and online shopping is another industry that has grown to...
Lab grown vs natural diamonds
This case study explores the difference between lab grown vs natural diamonds. Lab grown diamonds and natural diamonds look very similar to the naked...
Best time sell your car
Car ownership is a cyclical process; you buy a new vehicle, enjoy it for a few years and then inevitably come to the point...
Benefits of Electric Cars for Business
Electric vehicles are rapidly growing mainstream across all parts of the globe. With the advantages and convenience linked with electric cars, it’s no surprise...
12 Biggest Car Myths (You Won’t Believe The Last One)
Regardless of your level of experience when it comes to cars, there's always room to learn. The more you know about cars, the better...
Reverse mortgages can cost less than conventional loans
Overcoming
Objections to Reverse Mortgage High Fees compared to alternatives.
Read
about home equity conversion mortgages (HECMs) and read about those who object
to them—often citing high fees...
How Long After I Clean My Oven Can I Use It?
One of the questions we often get asked about our oven cleaning Hertfordshire service is how soon after an oven is cleaned, is it...
Which is better: front loader or backhoe loader?
Even 50 years ago, special loading machines were used to operate on construction sites, farms, railroad work, and in manufacturing. We are talking about...
What is Canada’s ETA and do you need it
Most travellers going to Canada will need an eTA (electronic travel authorization) or a visit. This is also the case with transit happening through...
Ukraine dream destination for MBBS abroad
Every student tends to feel worried while taking final call on their career options. Right decisions generally keep you away from hardships and frustrations...
7 helpful tips to provide an excellent experience for your hotel guests
Hotel owners and managers---did you know that improving your customer experience for your guests could save you both valuable time and money? Excellent guest...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
7 Key Tips Before Getting Your Business Online
Entrepreneurs are one-of-a-kind. They are those who pursue their ambitions. They thrive in their own uniqueness and have little or no desire to work...
Revolutionizing Product Lifecycle Management With New Technologies
The business world is experiencing a transformational shift in how products are conceptualized, designed, developed, and brought to market. As industries across the globe...
6 Fantastic Benefits of Effective IT Support
Businesses need to function like well-oiled machines if they want to thrive. As long as everything is working effectively and efficiently, success is often...
Why are Container Registries So Important to DevOps?
Ever wondered what happens with all the container images, code, or other data uploaded on Kubernetes or any other development app? Is this storage...
Service management software for corporate
Also known as information technology service management, service management software is an integral part of today’s business world. The software helps corporate to manage...
Technology today
The Invisible HD Camera is the latest innovation in Spy communication equipment. You can communicate now visually as well in addition to convert undetectable...
The Impacts of Bitcoin Trading in Sweden
Bitcoin trading has had a significant impact on the Swedish economy. The country's central bank, the Riksbank, has warned that bitcoin trading could pose...
Some Things You Need to Know About Bitcoin
Bitcoin is only growing drastically in popularity these days, and if you aren’t knowledgeable about it, you are already falling behind. If you’re just...
Ethereum – Major Price Breakout Opportunity
A bullish market trend recently drove the price of Ethereum (ETH) to its highest levels as of yet just shy of $2,000 — this...
Online Verification with Temp Phone Numbers
Online verification is a crucial step in accessing various services or creating new accounts on online platforms. While it’s important for security reasons, the...
The greatest apps to help you with financial planning
Whether we like to admit it or not, the plague of modern man –– and woman –– is money. Everybody worries about it at...
How much useful the Sussex wedding photographer
That there are no fixed rules are in the field of portrait photography. Be sensitive to the topic and the environment, maintain the basics...
It’s the long game!
Finding reliable, robust, and secure Magento hosting is no piece of cake. And if you’re tired of inefficient hosting and are now trying to...
The importance of online reviews in 2020
The Statesville Landmark newspaper from 1891, reads “Money doesn't grow on trees here yet”
This means that cash is something that must be earned and...
How to Become a Web Developer
The demand for qualified developers is on the rise. In this field of expertise, employment opportunities are guaranteed for years and even decades. According...