Building brand equity at Heinz (PDF) 
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Welcome to Business Case Studies >
Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Infinite affinity
Bank of Scotland has a long and distinguished history. Established by an Act of the Scottish Parliament in 1695, it is the UK’s oldest...
The making of a box
This case study examines the means by which the Jefferson Smurfit Group’s basic product – the box – is designed and manufactured, considering the...
Building sound customer relationships
Royal & SunAlliance is one of the world’s major insurers, with operations in around 50 countries it carries out business in over 130 countries....
Moving decision making down the line
Today, we have moved well beyond the time when decisions were made at the top of an organisation and then passed ‘down the line’...
Developing skills in a large organisation through training and development
National Grid is one of the world's largest utilities. It focuses on the delivery of energy (gas and electricity) safely, reliably, responsibly and efficiently....
The importance of effective communication in a competitive market
Effective communications is a key element of any business’s operations. How well a business communicates with its stakeholders, both internal or external, will have...
The benefits of budgeting
Zurich Insurance Group is a leading global provider of insurance services. Zurich’s mission is to help customers understand and protect themselves from risk. The...
Financial statements and reporting
Limited companies (those owned by shareholders) are required by law to produce Financial Statements. These statements must be published and made available to shareholders...
Budgeting and strategy
What is a budget?
A budget is a financial plan that sets out, using figures, an organisation's expected future results. For planning purposes, organisations can...
Fastflow to fashion
The Burton Group is one of the largest fashion retailers in the UK, operating nearly 1,500 outlets and 92 department stores in high streets...
Operating an effective Safety, Health and Environmental Policy
Living is a risky business. Taking risks begins in childhood, and continues throughout our lives and into old age, when many accidents are associated...
New technology development in the primary sector
Anglo American is a UK public limited company that operates on a global scale, with mines in Africa, Europe, South America, Canada, Australia and...
Vision values and mission in driving strategy
The familiar blue and yellow colours of the IKEA logo (also the colour of the Swedish flag) can be seen in stores in 18...
Adding value through asset optimisation
Anglo American is one of the world’s largest mining companies. The company operates in Africa, Europe, South and North America, Australia and Asia. It...
Engaging with stakeholders
The textile manufacture and clothing distribution industry has seen dramatic changes in recent years. Consumers’ expectations are higher today than ever before, they expect...
Tackling the shortage of building land
All business organisations operate within an external environment of change. The success of each business very much depends on its ability to adapt and...
Integration in the public sector HM Revenue and Customs
To integrate or merge means to join together. There are often advantages for two organisations to merge to become one. The most important is...
Meeting and exceeding consumer protection laws to drive competitive advantage
DSGi is the leading European specialist retailer of consumer electronics. In the UK the Group includes the well known chains of Currys, Dixons, PC...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Investing in people and in brands
In the modern world, brands are as important as the products they represent. Customers only trust reputable brands, so maintaining their brand's reputation is...
Packaging and sustainable development
Most companies that manufacture or use packaging accept that they need to produce and use it in ways that are environmentally, economically and socially...
Product development through continuous improvement
Corus is part of the Tata Steel Group, the world's sixth largest steel producer. Within Europe, Corus is the second largest steel producer with...
Our business theory pages cover all the topics you need to know in business.
Growth
Businesses grow for a number of reasons including to take advantage of a gap in the market, gain a competitive advantage over rivals, and...
Organisational structures
Organisations have a formal structure which is the way that the organisation is organised by those with responsibility for managing the organisation. They create...
International issues
The international environment is very important today. Globalisation, the process whereby businesses develop worldwide brands and products which they supply across the world, and...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
7 Right Approaches To Successful Dropshipping
Dropshipping is one of those things that have blossomed over the last few years. Today, many dropshipping solutions do more than merely make a...
Faccin Group’s case study for Enerfab
Industrial technologies, such as bending machines and hydraulic dishing lines, play a vital part in our daily lives, and their manufacturing requires precision, dedication,...
Tips to choose the best logistics provider
Finding a good logistics provider is very crucial for any company. Finding the best provider is not an easy process as it includes many...
The most profitable businesses for sale can be found online
In the digital era, the online environment offers us unlimited resources. By using devices connected to the internet, we can communicate, buy things, look...
The illustrious career of Fahad Al Rajaan
Fahad Al Rajaan is a Kuwaiti businessman born on the 23rd of December 1948. He became Director General of the Public Institution for Social...
Beat the monday blues a business start up guide
Admit it, we have all had the same thoughts when heading to work on a Monday morning;
Why am I doing this job? Am I...
Top 5 small business investment opportunities in Pennsylvania
You have the capital and ready to set up a business in
Pennsylvania but lacking in ideas? You are not sure which business will suit
the...
Expanding your Reusable Energy Business Internationally: A Guide
Having and expanding a renewable energy business is not just profitable but also worthwhile for the world. It is a way to tackle the...
The British economy after Brexit: challenges and opportunities
Since the referendum in 2016 and the UK's subsequent exit from the European Union in 2020, Brexit has been a crucial milestone in the...
Stock trading apps: how they work and which ones are best to use
Trading actions is no longer a problem, for those who are away from home and do not have a laptop at hand. Traders are...
Finding the right investment application
The availability of investment applications makes it tempting to download one and get going. But have you seriously investigated your current financial situation? Have...
Debt collection agencies adding value to UK businesses
Over
the past 20 years, Debt соllесtiоn Agеnсiеѕ have become part of every day
Business in the UK. Long gone is the expensive, well beaten path...
3 ways to improve employee engagement
It is widely accepted that employee engagement is crucially important to the success of any business. If an employee cares about their role and...
A Discussion On The Importance Of HR
The HR or Human Resources department is absolutely essential for a company's success, no matter if it's a huge corporation or a small business....
Is A Locksmith Business A Profitable Profession?
In today's fast-paced world, security has become a top priority for many individuals and businesses. As a result, the demand for skilled locksmiths has...
8 strategies to grow customer retention
Recent surveys have shown that 68% of customers stop dealing with a business because they are not satisfied with the quality of service they...
5 Tips for Link Building in France
Link-building is the #1 ranking factor in SEO, confirmed by Google time after time. However, you can’t just buy more and more links and...
The Benefits of Creative Transcreation for International SEO
In an increasingly globalized world, businesses are expanding their horizons and targeting international markets.
However, simply translating content is no longer sufficient to truly connect...
Your quick guide to the EPSO case study
Got that invite to the Assessment Centre? Congratulations! You are now in the last few stretch of the EPSO competition. But before any celebrations,...
8 Habits You Should Grow While on Campus to Succeed After Graduation
While being on campus, the only thing most students can think about is how to succeed in college. They devote all of their time...
How Elearning Can Help You Stay Ahead In Your Specialist Education
Continuing your education throughout your career will help you keep up with the latest trends and knowledge, but it can be difficult to find...
Is setting up a new online bingo site still a viable option?
The UK gambling industry continues to thrive despite the
continued introduction of more stringent regulations. According to figures
published by the Gambling Commission, the sector pulled...
How Does Online Casino Business Model Work?
Online Casino sites are not a new thing as they are in the existence for more than two and a half decades. As a...
Baccarat Game Odds
Baccarat odds translate to the chances you have in winning the game. Live dealer baccarat has low house edge which makes them one of...
Best Picks for Entertainment on Mobile
The mobile platform has picked up tons of speed in the last decade. Thanks to its convenience, plenty of people are choosing it as...
Virtual reality – a new trend in entertainment
Virtual reality is increasingly being introduced into various spheres. Nowadays, it is also used in the gaming and gambling sector. Moreover, it is turned...
User’s Views about Using Best Gaming Chair
A player needs dedication and commitment in all aspects. What is the most difficult thing for video gamers? According to experts, players have to...
More medical professionals are training for aesthetics careers
It’s no secret that how we look has become more important than ever. With the rise of social media and beauty-based influencers making their...
The importance of a water filter during emergencies
In times of natural disasters or emergency situations, one of the most important survival considerations is the need for a source of clean, drinkable...
Delta 8 Gummies: What Made It So Popular
Delta 8 THC is psychoactive. However, it also offers advantages for anxiety, pain, and sleep. It's among the reasons why people are shifting to...
Things you need to consider before making your own recording studio
The music industry is full of artists who want to create their own sound. Many musicians and digital engineers feel they cannot express themselves...
6 TV shows to watch if you miss office life and work drama
The work environment looks nothing as it used to a few years back. Before the pandemic, remote work was just a perk only certain...
How To Match Your Sunglasses With Your Style
Sunglasses have been in trend these days, and it has been the most bought fashion apparel in the 21st century. However, if you are...
Could investing in online first businesses unlock growth in 2023
With interest rates at record lows, many people are looking at other ways to invest their money. Traditional options, such as savings accounts in...
A guide to selling your life insurance
Most times, when you reach a certain age, there’s not much use in keeping an insurance policy. There may be various reasons for this...
Baptism Gifts for Girls: Discover Timeless Jewellery
A baptism can be one of the most important parts of a child’s life, and no matter your denomination of Christianity, if your little...
Why Financing a Car is Probably a Bad Idea?
Purchasing a car is not a minor investment as it needs a lot of money to have a new car. People having plentiful money...
7 benefits in hiring a reliable legal team to handle your road accident claim
Car
accidents are common. During the course of a lifetime, people face the
possibility of getting into at least one minor accident. Any accident, no
matter how...
Ways to personalise your business fleet
If you are a business owner who uses a fleet of vehicles for your operations, it is important to ensure that your fleet stands...
THE FUTURE OF BRICKS
In the ever-evolving world of construction, one element that has withstood all the tests of the time-bricks. Bricks have been a cornerstone of architecture...
8 Tips on how to land that quick house sale
The reasons for opting for a quick house sale differ based on circumstances. It can be that you are relocating to a new place...
Community paint pals; The best among Naperville painters
Need help to make your home yours spite its vicinity and also boost its worth on the market?
Well, look no further in Naperville painters...
Reasons Why Italian Dual Citizenship Is Worthwhile
The concept of dual citizenship is gaining popularity among Americans these days. Millions of Americans join the race for a second passport every year....
How to keep your engagement rings safe while traveling
Your engagement ring is a priceless symbol
of your commitment to a future with your significant other. Keeping your
engagement ring safe while traveling is top...
Possible private jet ban plunges market into further uncertainty
The French government recently announced they plan to lobby the EU to ban all private jets within the European Union amid growing concerns over...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
4 Pieces of Tech Your Growing Business Needs
As your business grows, so will your need to implement more technological solutions to keep up with demand and improve efficiency. You will first...
5 Elements of a Successful Enterprise DevOps Transformation
Successful IT teams have one thing in common; they are always ready to implement and adopt industry best practices and tools. Because of this...
The Importance of Computer in Human Life: How Technology Has Changed Our Lives
It is hard to imagine a life without computers. They have become an integral part of our lives, and it is difficult to overestimate...
Interested In Programming Here’s A Few Helpful Tricks
To no one’s surprise, programming is one of the most in-demand fields in the job market now. With the rise of fintech startups and...
What job can I get with Python? 7 best options
It’s not a secret that tech jobs pay well and offer excellent growth opportunities. And the world’s largest IT companies rely heavily on Python....
The Key to Achieving Stable Diffusion: A Comprehensive Guide
Unlock the secrets to achieving stable diffusion with our comprehensive guide.
How Crypto Bots Work
You might have heard of crypto trading bots or trading algorithms and may be wondering why they are and how the work. These can...
The Rise of Decentralized Finance (DeFi) and Its Potential
Decentralized Finance, or DeFi, is a rapidly growing sector within the cryptocurrency ecosystem that aims to revolutionize traditional financial systems by leveraging blockchain technology....
What is Immediate Edge?
All about Immediate Edge
Immediate Edge legitimate automated trading software can help you profit from the dynamic cryptocurrency market. It uses robots and other systems...
Online Verification with Temp Phone Numbers
Online verification is a crucial step in accessing various services or creating new accounts on online platforms. While it’s important for security reasons, the...
iOS vs Android: what’s the best choice for your mobile app?
Want to conquer the market and stay ahead of your competitors? In that case, having a mobile app is a must. But this is...
What Is Lean Canvas and How to Use It in Mobile App Development
What Is Lean Canvas?
The Lean Canvas is a one-page business plan method that helps developers map out the chief points of their business idea.
The...
Important factors to consider when choosing a UK web hosting provider
Once you decide to launch your website, you may understand the importance of having a reliable web hosting provider. So, what exactly should you...
How to Choose the Best Web Design Company
With the fast-moving advancement of technologies, consumers have been accustomed to a certain level of speed, service, and aesthetics when browsing the web. According...
Josh Rathour – marking an impactful online presence from scratch
When every month WordPress users post around 70 million posts, how can newcomers begin a personal blog and thrive in this competitive market? What are...