The effectiveness of an advertising campaign (PDF) 
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Welcome to Business Case Studies >
Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Using planning analysts at the centre of brand development
In a competitive market, the organisations most likely to meet their objectives are those that are capable of leading rather than following changes within...
The use of the marketing mix in product launch
NIVEA is an established name in high quality skin and beauty care products. It is part of a range of brands produced and sold...
How the role of marketing drives business forwards
Portakabin designs and delivers modular buildings. It provides clients with inspiring buildings of outstanding quality. Its original market was the construction industry, with its portable...
Building a better business through communication
In a social world, businesses are social organisations. Within any organisation, there is a maze of pathways along which communications travel. Imagine the endless...
Devising a communications plan
Research shows that children benefit from eating a healthy breakfast prior to the start of the school day. However, too often children have no...
Involving employees in meeting corporate objectives
Effective Human Resource Development (HRD) involves matching an organisation's needs with the needs of its employees. For example, an organisation's corporate objectives may include...
Private Finance Initiatives
PricewaterhouseCoopers was created in 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots going...
Controlling cash flow for business growth
CIMA is the Chartered Institute of Management Accountants. Its members are trained and qualified in the vital area of management accountancy. Businesses can only...
Financial statements and reporting
Limited companies (those owned by shareholders) are required by law to produce Financial Statements. These statements must be published and made available to shareholders...
Operating globally through technology
This case study focuses on how information technology enables Morgan Stanley Dean Witter to operate within the global financial market place and maintain a...
Using six sigma statistical thinking to improve business processes
It is easy to identify key competitors in a market by their goods or services. These products clearly meet customer needs in terms of...
Using supplier relationships to serve customers better
To compete in today’s modern retail environment, an organisation depends more than ever on its ability to develop business opportunities as and when they...
Combining factors of production to achieve growth objectives
Enterprise and risk
Enterprise refers to all the organisational skills that go into creating a product or service. It also includes a willingness and ability...
Adding value through asset optimisation
Anglo American is one of the world’s largest mining companies. The company operates in Africa, Europe, South and North America, Australia and Asia. It...
Intellectual property rights and entrepreneurship
People have ideas all the time. In business, new ideas can lead to new products and services. They can lead to a better way...
Social and environmental responsibility
Businesses help society to prosper. They do so by providing goods and services that consumers want. Businesses also contribute to the well-being of society....
Implementing codes of conduct
All organisations have a responsibility to their stakeholders. These are individuals and groups who have a stake in the running of the organisation and...
Use of PEST analysis at UNISON
UNISON is Britain and Europe's biggest public sector trade union, representing more than 1.3 million members working in public services. Job roles they represent...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
If it doesn’t benefit the customer – We don’t do it
Just think about how goods and services today are provided for our every need. In the 70s and 80s, who would have forecast that...
Training and development at NDA
Nuclear reactors for the production of energy (electricity) were first used in the mid-1950s. In 2005 the Nuclear Decommissioning Authority (NDA) was set up...
The importance of customer service at Enterprise Rent-A-Car
Most people probably think they know what Enterprise Rent-A-Car does. It is in the car rental business and operates a fleet of more than...
Our business theory pages cover all the topics you need to know in business.
Aiding and controlling business activity
Organisations are structured in such a way as to aid and control business activity. Typically business activity is organised around a systems approach in...
Profit and loss accounts, balance sheets
Two of the most important financial statements for a business are the Profit and Loss Account, and the Balance Sheet. The Profit and Loss...
Structure of organisations
Organisations are structured in radically different ways ranging from relatively fixed structures with positions, rules, and established chains of communication to dynamic structures in...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
5 ways to protect cargo transported by your business
If you love
driving, it makes sense to make it your living. Even if a glittering career in
motorsport isn't exactly beckoning you, there's promise in...
How big data can help your business analytics
Business analytics is here to stay, and most venture capitalists are twisting their heads over this idea. Numerous data is collected from various interactions...
War Zone Logistics
A logistics system is an entire process that’s used to ensure that a product reaches customers from the production facility smoothly and quickly. Needless...
How to stay in shape when starting a business
Starting up a business requires time, effort, and copious amounts of energy. Likewise, it's not easy to keep track of your health when getting...
What’s wrong with your restaurant business
There is a reason why restaurant businesses see an extraordinarily high failure rate. For one, margins are fairly low in this business. Add to...
How Your Social Organisation Can Be Better Organised and More Effective
Social service organizations such as community non-profits, small local government agencies, and church organizations frequently struggle to be as effective and organized as their...
If You Face a Misfeasance Claim, What Should You Do?
Misfeasance is a legal term for when an individual or organization acts in a way that is not in the best interest of another...
How brexit will affect betting sites
For anyone who enjoys a spot of online casino gaming and
online betting, Brexit might have you sweating. Whether you’ve placed a bet on
a deal...
How to grow your business with international clients
London-based businesses typically perform well in international markets. Britain, and London in particular, are held in high regard in many countries.
Use the popularity of...
Social trading may be the tincture to get you started
Source: Pixabay No
Attribution Required
An honest broker will tell you that trading
is not for the faint of heart. It takes skill, research, and experience to
become...
Business taxation for US expats living in the UK
Taxation laws for US expats living in the UK can be complicated for a layperson. The problem gets further compounded if you own a...
Continuation Chart Patterns
Continuation Chart Patterns
Reversal Chart Patterns
Double Top and Double Bottom
Head and Shoulders
Cup and Handle
Flag and Pennant
Wedge
Triangle
Rectangle
Round Bottom
V-Top and V-Bottom
Triple Top and Triple Bottom
We will also...
Business success unconventional ways to boost employee productivity
Employee productivity is the engine that's needed to drive every business. It is the resource that your business needs to grow. To a large...
10 ways to boost morale in your business
In the challenging and competitive business environment, your employees need to be at their very best. As you walk through the office, look around...
What Will the State of Employment Look Like in 2022?
We are all aware that 2021 has been an extremely challenging year thanks to the ongoing COVID crisis. As we are now only months...
How giftware retailers boost revenue with the help of machine learning
What do you do when you need to reprice some 4,000 gifts sold online? The £1 billion UK gifts market, let alone its e-commerce...
Seven tips to ensure an effective remote onboarding plan
Successful remote onboarding programs go beyond simple welcome emails. You've spent a lot of time and money recruiting, hiring, and finding the right person;...
Boosting Your Website Traffic Fast And Easy: A How-To Guide
As a business owner, you could always use a boost to your business’s popularity. In order to grow your business, you need to be...
Tips on choosing a school for your children
The ideal school for your child can impact their academic career in a successful manner. And, with the various education options available, you can...
What are GCSE Business Studies Course and how to study for their Exams?
If you have finished secondary school and you are thinking of going into business, then GCSE Business Studies Course is what you need next....
Ph.D. Writing Service
Do not allow yourself to struggle with the pressures of writing a Ph.D. thesis when you have the option of saving your resources and...
The Rapid Expansion of the Online/Mobile Gambling Industry
Since the birth of mobile gambling, with Pub Fruity storming the UK in 2004 and Playtech’s first venture into the casino industry in 2005,...
Shangri la online casinos and sports – the new word in the world of online casinos
Shangri La Online Casino is a new generation site that is suitable for players with different interests. Online casino slots, games with a live...
Top 8 Ways to Test Online Casinos for Free
Casinos are businesses where people bet money on games of chance. Casinos do not give their players any house advantage. They make their money...
Top mobile game marketing strategies you must know
Most people now use their mobile
phones to play games, rather than the traditional means of a PC or laptop.
According to a recent report, mobile...
The Future of Virtual Reality Gaming
Gaming is not just about the pixels on the screen; the experience also involves those who make the game, the gamers, those who sell...
Gaming Industry
Since they first appeared, video games have entertained all kinds of people. They have advanced greatly since the early days of video games and...
Marijuana the new approach
Marijuana has been accustomed to a lot of criticisms over the years, the stigma and impression people have whenever you mention marijuana was and...
Accelerating Biopharmaceutical Development with Advanced Automation Tools
The biopharmaceutical industry is a critical pillar of healthcare, focusing on developing drugs derived from biological sources. This industry faces immense challenges like lengthy...
Fantasies as part of a healthy relationship
Let's admit, few people directly tell the partner about their fantasies. The point here is not even the degree of trust, but rather the...
Some Myths About Weather Forecasting
As we boldly — or frightfully — walk toward winter's pinnacle, individuals definitely go to weather forecasts to attempt to foresee when streets will...
Top 5 basketball games of all time
Basketball is the most unpredictable and thrilling sport type, where each game can turn into a splendid show just in a blink of an...
Sell movie collectables online
Geeks have become a force of nature in past years. While they were the outcasts, now they are the ones that shape pop culture...
4 Things to Consider When Choosing a Digital Bank
It's no secret that the world is becoming more digital. While this can pose a whole new set of problems in terms of job...
IVA vs. Bankruptcy: Which Debt Solution is Right for You?
When contemplating their choices for escaping their financial obligations, many ponder whether filing for bankruptcy or entering into an IVA would be the better...
Why Books Continue to Remain Popular in the Digital Age
As a medium for communication, the book is one of the oldest and most persistent forms which have existed in the last few centuries.
Unlike...
How will the future of cars change the way you get around
The advancements in automotive technology in recent years have changed the game in terms of driving cars. From self-driving vehicles to innovative dashboard technologies...
The best fleet management tools for small businesses in 2023
Your small fleet deserves the best protection. With easy, cost-effective tools that help you lead in your industry, managing your small fleet has never...
How a Truck Finance Broker Can Help Secure a Truck Loan and How to Position Business for Quick Approval
A finance broker isn’t a bank but they have access to potentially dozens of lenders, all in one place. That means they work for...
How to prepare your home for sale: The checklist
Declutter
Ever noticed how all the best looking home photoshoots have very little in them? There’s a reason for this minimalistic approach: it lessens distraction.
Keeping...
Are Bridging Loans Right For Me?
Bridging loans can be a great option for people who need to get large sums of money quickly, for the purchase of a property....
THE FUTURE OF BRICKS Â Â Â
In the ever-evolving world of construction, one element that has withstood all the tests of the time-bricks. Bricks have been a cornerstone of architecture...
The best cooler for camping
Summer days are best enjoyed outdoors. It is the perfect time to go to the beach, fish, camp, barbecue and all kinds of other...
How to Get a Dominica Passport: Procedures, Costs, and More
Citizenship by investment is a program offered by many countries, and Dominica is one of them. It allows obtaining a passport of this island...
Enjoying Snowy Vacation With Your Family on a Budget
Our desire to interact with new visual stimuli thus get away from our daily routine and go on an adventure gets more intense in...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
4 Pieces of Tech Your Growing Business Needs
As your business grows, so will your need to implement more technological solutions to keep up with demand and improve efficiency. You will first...
Algorithms that Will Power the Next Digital Age
Technological innovations are redefining the future of almost all industries. The upcoming age will be the digital age with the implementation of technology, algorithms,...
6 Pieces Of Travel Technology That Will Make Your Life Easier
Technology has made travel easier in so many ways that it can be hard to keep track of all the new apps, gadgets, and...
Why Cloud Computing Is Important For Effective Fleet Management
When you think about managing fleets and all of its parts, what it mostly comes down to is cost reduction, maximum efficiency and optimal...
Why The Businesses Should Host On Dedicated Servers?
When you have started the business and are making your website, you have to choose the website hosting plan. As there are many hosting...
IT Asset Lease Return Management Guide
Leasing IT assets such as computers, servers, and networking equipment is a common practice among businesses seeking to manage their technology infrastructure efficiently. However,...
The Impacts of Bitcoin Trading in Sweden
Bitcoin trading has had a significant impact on the Swedish economy. The country's central bank, the Riksbank, has warned that bitcoin trading could pose...
How does Bitcoin work and what is it?
Bitcoin was the first cryptocurrency, established in 2009, although there were previous attempts at creating an online currency, like Bit Gold and B-Money, which...
Strategies to market new age businesses
The term Blockchain is hardly a decade old. Yet, according to some reports, the industry is expected to cross $55 billion in revenues by...
Engaging Mobile Apps – What is our way for users to get enjoyable?
In the middle of today's modern era, businesses still have to try to keep a balance between product quality and consumer emotional care. It...
Top Apps for High School Students
By the time students get to high school these days, they are experts in technology. They use it for everything, which is why schools...
A brief history of radio who invented radio
The first
questin is in our mind who invented radio? Let’s read today this article where we are going to
explain overview and history of radio...
How to Become a Web Developer
The demand for qualified developers is on the rise. In this field of expertise, employment opportunities are guaranteed for years and even decades. According...
Everything You Need to Know About Website Chatbot Examples
Website chatbots are automated software applications designed to simulate conversations with human users, primarily through websites and web applications. These digital assistants play a...
Compare Online Hosting Launches Offering Comparison of the Best Web Hosting Services
Finding good web hosting services isn’t always easy if you’re setting up your eCommerce shop or even a business website showing your business information....