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Welcome to Business Case Studies >

Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.

With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.

The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.

Branding strategies to create value

The ultimate aim of any business is survival. At least five groups want to see a company not only survive but flourish: its shareholders,...

The advantages of sponsorship

This case study examines how two businesses that have global appeal are co-operating to achieve their shared visions for their companies and brands. Company vision Vodafone:...

Rebranding a corporate image

When Will Kellogg accidentally invented a new breakfast food in Battle Creek, Michigan in 1894, he did not realise that he was on the...

Using effective recruitment to retain a competitive advantage

Cummins - a leader in the market for power Operating in B2B markets, Cummins is a leading world-wide designer and manufacturer of high performance diesel...

Achieving Better Public Services – The work of the Audit Commission

Living in a safe community that provides such a wide range of public services is easy to take for granted. Even as students, the...

Training and development for cultural diversity

Organisations that wish to be successful in the increasingly competitive markets of the 90s must consider how to provide rewarding roles which allow their...

Budgeting and strategy

What is a budget? A budget is a financial plan that sets out, using figures, an organisation's expected future results. For planning purposes, organisations can...

The benefits of budgeting

Zurich Insurance Group is a leading global provider of insurance services. Zurich’s mission is to help customers understand and protect themselves from risk. The...

Managing financial risk

There is an element of risk in an activity when the outcome cannot be predicted with any certainty, or when the outcome is known...

Steeling market share

It is easy for consumers in a changing world to take availability and choice for granted. This can be best characterised by examining markets...

Using colour in new product development

It's a colourful world! Akzo Nobel’s products are among the most looked at in the world. Its business is colour. It is a company literally...

Success through managing quality, safety, customer service and cost

Walkers are the UK's biggest crisp manufacturer. The business operates the world's largest snack factory at Bursom Road, Leicester. Walkers had a humble origin, Mr...

Financial information in decision making

CIMA is the Chartered Institute of Management Accountants. It supports over 164,000 members and students in 161 countries.  CIMA works with some of the...

Driving forward a business start up

From the 1990s onwards we have seen the development of a ‘new economy’ based on the new realities of an ultrafast, ever-changing environment in...

Creating a global business

A key issue facing any large business today is that of rightsizing i.e. developing a business that is just the right size - for...

Steering the economy

In providing an overview of the workings of the economy, this case study focuses on the key role of HM Treasury in implementing Government...

Corporate citizenship and the community

Today, more than ever, we have come to appreciate and value the relationships that can be forged between individuals, organisations and the wider community....

Whitbread in the community

All organisations operate within a wider environment in which they need to carefully build up and to sustain long-term relationships. In recent times it...

We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.

Developing a sustainable supply chain to add value

Lafarge may not be a company name that you would quickly recognise but its products and expertise have helped to create some of the...

Creating a new and exciting brand Café Cadbury

Everyone knows about Cadbury and what it represents. The Cadbury Masterbrand is the flagship for a variety of well known distinctive products including Flake,...

Ethical business practices

The importance of ethics in business Ethics concern an individual's moral judgements about right and wrong. Decisions taken within an organisation may be made by...

Our business theory pages cover all the topics you need to know in business.

Calculating costs of production

Costing is an important aspect of production because: by knowing how much it costs to produce an item or to carry out an activity it...

Conflict at work

Disputes between employers and employees (and/or their representatives) usually occur when all the available channels of discussion and negotiation have been tried. Reasons for...

How businesses are affected by international competitors

In the modern world, businesses are increasingly affected by the actions of international competitors as a result of the globalisation process. Globalisation occurs because...

Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.

The importance of business analysts in organisations

What do Business Analysts do, and how important is their role in a company? A Business Analyst's role is vital, especially in bridging the...

How to manage growth in eCommerce

It has never been easier to start a business and, thanks to widespread internet access, the UK has the third largest e-commerce market in...

How APIs Improve Business Process Automation

In the modern digitally disrupted economy, companies are constantly running a tight race with their ever-increasing competition. To stay ahead of the curve or...

When and how to use large format prints

There was once upon a time when print advertising and marketing ruled the world. Everything was printed, from small formats of flyers and brochures to large print...

Is Your Business Struggling? How to Survive the Tough Months

At some stage, every business goes through a lean period. One month a business could be selling so many products they’re struggling to keep...

The business behind running a sports team

There are many different aspects that go into creating a successful sports team, and it is understandable that a considerable focus is placed on...

Starting a coconut export business

The coconut business is quite lucrative with the right kind of tools. The coconut industry has many business opportunities that one can take advantage...

What does it mean to have “company values” and how do you live them?

  Company values have really come to the fore of late. Why? Well, increasing bodies of research have identified that buying from and working for...

Top 5 small business investment opportunities in Pennsylvania

You have the capital and ready to set up a business in Pennsylvania but lacking in ideas? You are not sure which business will suit the...

What’s the difference between monthly and yearly budgets?

When it comes to budgeting, a specified time duration determines the type of budget being used. Inherently, whether you choose to go with a...

7 key tips for tracking your business expenses

  Failure to keep track of your business expenses is a fundamental problem because the business may eventually collapse. It's important to keep track of...

From Cash to Crypto: The Evolution of Payment Gateways

In the evolving panorama of monetary exchanges, the progression from tangible currency to digital tokens delineates a pivotal metamorphosis in the fiscal domain. This...

The 5 biggest factors in employee turnover

Employee turnover costs companies nearly $15,000 per employee. This number goes up the higher the employee's salary as well. Suffice it to say, employee turnover is a huge cost...

Reasons to hire a non executive director NED

Privately-owned firms and companies hire NEDs to be part of their board members. This has been the trends with many companies, which raises the...

How To Improve Team Spirit In A Remote-Working World

Effective communication and team-building events for forward-thinking organisations Despite the divisionist debates in the social media and broadcasting sphere, overall most business owners have found...

Restaurant marketing agency tips: creative ways to woo back customers

Regenerating interest and awareness when your restaurant has been closed for any length of time is a unique marketing challenge. And as many successful...

4 reasons why you need to use an Instagram bot

Social networks bot is the most budget and effective way to promote your Instagram account. The smart bot has a wide row of functions...

SEO in 2024: Emerging Trends and How to Leverage Them for Growth

Search Engine Optimization (SEO) remains a cornerstone of digital marketing, but as we sail through 2024, the landscape evolves at breakneck speed. Understanding and...

Our lifestyle articles cover all aspects of lifestyle including, health, travel, education and so much more.

Assignment writing services

It is safe to say that you are experiencing considerable difficulties with your assignments. Try not to stress; you are not the only one....

Why e-learning is the right choice for you

In years gone by, you had to buy books for learning. A full-time course usually involved joining a class and attending somewhere at a...

Why getting essay writing help from paperwritinghelp.net has become a trend

Digital technologies and constant innovations have drastically changed the way people, live, work, and get higher education. These days, any student who struggles with...

Explaining the Math Behind Online Slots

Here is a kicker for those out of the gaming loop. All reel-spinning games, whether at land-based establishments or on the internet, use virtually...

The delicate relationship between advertising and casinos will likely improve

  For a while now, there has been an implicit understanding that online advertising and online casinos don’t mix very well. Advertisers were typically reluctant...

Why eCOGRA is important in the online gambling industry?

Almost all online casino players depend on reviewing sites to get info about online casinos and select the best one. However, players cannot be...

Can Spider Solitaire Increase Productivity?

While widely believed that gaming during working hours negatively affects productivity, scientific and psychological research has repeatedly demonstrated that taking a solitaire break may...

User’s Views about Using Best Gaming Chair

A player needs dedication and commitment in all aspects. What is the most difficult thing for video gamers? According to experts, players have to...

The growth of online gaming enterprises over the last few years

The online gaming market has been steadily growing year on year ever since its inception in the 1990s. But in recent years that rate...

How often should you take caffeine capsules

Everybody has heard of caffeine before, mostly from coffee. You may have also heard about its effects in boosting people's performance and function. In...

How big can CBD oil be in the uk by 2022

The last decade has seen a surge in the consumption of CBD products in the UK and globally. What was once a minuscule niche...

Cannabis-infused products that might interest you

Over recent years, the use of cannabis products has become more and more popular around the world. As scientific studies began emerging and proving...

Do tall men need elevator shoes?

We have been told that elevator shoes for men are very effective in helping height deficient men appear taller, and this is true, but...

How to look the part in business

American costume designer Edith Head once said: “You can have anything you want in life if you dress for it.” And when it comes...

The case of sustainability in sporting events

Sport is a phenomenon that gathers masses wherever there is a game, or anything related to its popular teams and athletes. Thanks to their...

How to start an investment fund that makes you wealthy

To build real wealth you need to make money and work hard for you. However, this also means becoming more aware of profitable options...

How to get a better credit score

If you want to get a better credit score, you need to work on reducing your debt. You should work on paying off as...

10 Things to consider before shopping

In the era of online shopping, it is far too easy to spend money when you shouldn't be spending money. As a result, people...

How to pick the right motorcycle insurance

Riding a motorcycle requires you to have insurance. It is a law, but more importantly, you need insurance to protect yourself, passengers, your investment...

Honda Jazz’s new hybrid model to release

Are you all ready for the all-new Honda Jazz Model? It is most likely to be available for the public of the UK later...

How to Sorn a Car

If you no longer drive a vehicle but just have it parked away in your garage, it’s likely that the eyesore is taking up...

9 Technological developments needed for construction industries to survive COVID-19

COVID–19 has made many sectors adopt digital and remote operation. But it is hard for the construction sector to jump on the digitizing bandwagon...

How To Increase Your Garden Value

There are several ways to increase the overall property value of your house. When people visit your home, they check everything from the foundation...

Moving to the Suburbs of Chicago: 5 Great Places to Relocate

Chicago is one of the largest cities in the United States, where everyone can easily find something to do. With diverse communities, great job...

How technology makes travel safer and easier

An unprecedented number of people is constantly on the move, and the figures are going to keep increasing regularly. We all travel locally and overseas for...

The Complete Guide For Dubai Visa

Dubai is present on many of our bucket lists. The prime skylines, luxurious lifestyle, heritage locations, and rich culture attract everyone to travel to...

Tips To Choose the Best Canadian Train Trips

The best way to see Canada’s spectacular scenery is through train journeys. The vast and diverse landscape of Canada can be fully appreciated if...

Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.

What is a Dictation Transcription?

Dictation transcription has been a valuable resource for a long time. In days gone by, a boss would call on a secretary. He'd dictate...

What does sound inventory software look like: Read these 9 Tips

Whether you are running a tech start-up or a brick or mortar store, inventory management could mean the difference between surviving and thriving. A...

Best Managed Services Companies For 2021

There is no doubt about the fact that IT is the backbone of the modern era. This being the age of technology, requires the...

4 Things You Didn’t Know You Could Look Up Online

With a majority of the United States stuck at home, it's never been a better time to take full advantage of the internet. Whether...

How to protect your online business from DDoS attacks

As we move further into the digital age, the risk of attacks by cyber threats becomes more prevalent. Of the many cyber attacks which...

The thing is that your business is probably being hacked

If you are in network security, you have likely heard about multi-factor authentication. This security method is the result of complex hacking methodologies. What...

What Do You Know About Digital Decentralization and its Consequences — and What if it’s Just The beginning?

Decentralization could spark considerable changes in the crypto-economy leading to abundance, and theoretical economical situations, such as post-capitalism, post-scarcity, etc. At the same time,...

5 Things to know before starting Bitcoin Trading

Bitcoin is one of the most promising ways to make money out there. As a result, about everyone wants a piece of it. That...

Ripple does not raise money through CRP sales: CTO

Img source Cryptocurrencies are a major talking point these days. You do any research about making money online or talk to any investor and there is more than...

What Is Lean Canvas and How to Use It in Mobile App Development

What Is Lean Canvas? The Lean Canvas is a one-page business plan method that helps developers map out the chief points of their business idea. The...

Engaging Mobile Apps – What is our way for users to get enjoyable?

In the middle of today's modern era, businesses still have to try to keep a balance between product quality and consumer emotional care. It...

Top 10 List for Software Mobile App Development

Many factors determine the success of your mobile app development. One of the main factors is how well you have designed and developed it....

How to Choose the Best Web Design Company

With the fast-moving advancement of technologies, consumers have been accustomed to a certain level of speed, service, and aesthetics when browsing the web. According...

Tips for building a WordPress website

Having a website is a necessity in our current economic paradigm - you need it to communicate with clients, you need it to build...

Web Design Trends to Boost Your Engagement

With most businesses utilizing the power of the World Wide Web to reach more potential customers, having a great business website is now more...

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