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Welcome to Business Case Studies >
Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Using market research to develop a product range
The Coca-Cola Company is the world’s leading and best known drinks supplier. Its mission statement is:
'The Coca-Cola Company exists to benefit and refresh...
The making of a box
This case study examines the means by which the Jefferson Smurfit Group’s basic product – the box – is designed and manufactured, considering the...
Building a brand leader
In a few years, British Sky Broadcasting has transformed the way people in Britain watch and use their television. Before Sky, people could never...
A truly global market
What is insurance?
Life is full of risks. Insurance can provide security against some of these risks. For example, motor insurance provides cover for certain...
Using management training to build a better business
The term 'learning organisations' has become widely used in recent years. This is applied to businesses that best adapt and change so that the...
Releasing the talents of employees
This case study focuses on the way in which ICI, one of the UK’s best known companies, has maximised the potential of its people...
Raising finance for SMEs
It was the European Commission that first coined the term ‘small and medium enterprise’ (SME) to describe businesses which employ less than 500 workers.
This...
Investing in natural gas drilling down into the risks
Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...
Planning a budget
Davis Service Group is a large public limited company employing around 17,000 people. Its shares are quoted on the London Stock Exchange.
The business is...
The acquisition of Dr Pepper/Seven Up Company Inc
This case study focuses on how Cadbury Schweppes acquired the American-based company Dr Pepper/Seven-Up. Of particular interest is the thinking and purpose behind the...
Using customer service to position a business
However, customer service is only a small part of the overall offer. For example, a customer may expect good service when buying some new...
Managing a store relocation project
This case study describes the relocation in 1994 of the Marks & Spencer store in Kendal. The situation presented is a relatively unusual example...
Franchising and entrepreneurship
What is franchising?
McDonald's is an example of brand franchising. McDonald's, the franchisor, grants the right to sell McDonald's branded goods to someone wishing to...
Growing the value of a business for shareholders
The owners of a company are called shareholders because they each own parts - or shares - of an organisation, which provide them with...
Financial information in decision making
CIMA is the Chartered Institute of Management Accountants. It supports over 164,000 members and students in 161 countries. CIMA works with some of the...
Constructing the future
Many people perceive the construction industry as towering cranes over a city skyline or a pile of bricks and cement in a backyard. In...
Using PESTEL to design effective strategies
When people think of rail travel they think of trains. They do not think about the infrastructure of the train network. This consists of...
Planning and the business cycle
Land Securities is the UK's leading property company. It is quoted on the London Stock Exchange and is a member of the FTSE 100....
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Infinite affinity
Bank of Scotland has a long and distinguished history. Established by an Act of the Scottish Parliament in 1695, it is the UK’s oldest...
To Create a Better Everyday Life for the Many People
“Once upon a time, a long, long time ago we decided that, instead of making furniture for people with fat wallets, we would side...
Growing a brand in an unbranded market
A marketplace is divided into consumer markets and organisational markets. In organisational markets, businesses sell goods or provide services to other business organisations. Buyers...
Our business theory pages cover all the topics you need to know in business.
Contemporary work patterns
The UK economy is characterised by a relatively high level of flexibility in work patterns when compared with our continental neighbours. The work force...
Demand and supply
The term demand refers to the quantity of a given product that consumers will be willing and able to buy at a given price....
Marketing techniques
A marketing strategy is an overall marketing plan designed to meet the needs and requirements of customers. The plan should be based on clear...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Being innovative can bring your business success
In a competitive market, having something unique can be the thing that makes you stand out from the crowd. And when it comes to...
Best automation devices suppliers around the world
When you are choosing an actuator for your new project, whether it is an industrial application or an item for home improvement, you want...
How to increase revenue with your website
Source:pixabay.com
Businesses of all shapes and sizes are flocking the booming online frontier. They seek to establish a strong online presence, delight target customers and...
Why Multiple Income Streams Are Important For Small Business Owners
If you are a small business owner with an income from only one type of product or service, it is high time that you...
Is it worth patenting your invention
You have just invented a unique device that has great market potential. You know that if you do not register your ownership of this...
Connecting the dots – one business at a time. How Roman Grigoriev continues his pursuit of happiness with investment in Boomf
“You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow...
How Can London Businesses Benefit By Switching To Green Cleaning?
It is a known fact that we have done severe damage to our planet. Thankfully, both governments and members of the public are acknowledging...
Who benefits from a weak dollar
While it is a major currency, the dollar rises and falls against other currencies in the same way as other currencies rise and fall....
The Art of Trademark Search: An Essential Guide for Businesses
In the intricate world of brand development and protection, conducting a trademark search is a critical first step for any business aiming to secure...
Best invoice apps for small businesses
If you are wondering what the best invoice maker for small businesses. Freelancers is simply in the right post and at the right time....
Essential Skills to Become a Successful Trader
Who is a Trader?
A trader is typically an individual who engages in buying and selling a financial asset in a financial market, either for...
Why Every Company Needs to Use Pay Stubs
There are undoubtedly numerous responsibilities that company leaders must tend to when running the affairs of their businesses. Corporations with several employees on payroll...
What are the benefits of expressing gratitude at work?
In the contemporary era, everything happens swiftly, fashions change quickly, and success can vanish overnight. Expressing gratitude at work enables the development of numerous...
What Are The Best Careers For Women?
When it comes to finding a career, women have more options than ever before. They can become nurses, accountants, researchers, and so much more....
Tips To Fast Track Your Accounting Career
1. Get Your CPA
The first thing you should do is get your CPA. Gaining this credential is one of the single best ways to...
5 Reasons Why Your Facebook Lead Generation Campaign Is Failing
With 1.6 bn daily active users, Facebook offers businesses access to every kind of target audience. Facebook is a great way for businesses to...
3 Best sites to Buy Twitter Followers from the UK (Real & Instant)
If you want more genuine Twitter followers without having to wait for years to attract them organically, then you should consider purchasing them to...
What is Lead Generation Marketing in 2021?
Businesses are opening every day, and marketers seek to find advanced ways to attract new customers. Yes, lead generation marketing has been used by...
What can you expect from a summer school programme
Spending a summer in an academic programme is a great way to prepare for university and beyond, but what exactly should you expect to...
Parents don’t make the mistake of its the tutor’s job
As a tutor myself, I cannot stress enough the importance of parental involvement in children’s education. I don’t just mean send them to extra...
Quarantine is an opportunity – what happen to the Education market
The situation with the pandemic served as an excellent lesson for managers not only in the UK, but throughout the world. It exposed the...
Explaining the concept of “scoring not out”
In cricket, the concept of "scoring not-out" refers to a batsman's innings in which they have successfully completed their turn at the crease. At...
How to have more fun during online gambling
Gambling can be an incredibly exciting and rewarding activity, but it is not always easy to access a casino or bookmaker in person. Fortunately,...
Is the growth of mobile casinos a good trend
Mobile Casino has been reaching new heights in the last couple of years. Mobile casino gaming has contributed more than 15% in these years...
Macro and micro environment trends in the video games industry
The gaming industry continues to evolve with technological advances like games which you can play from the comfort of your home.
Sony’s PlayStation is...
How online gaming developers can reach a wider audience
The online gaming sector represents one of the largest and most lucrative digital industries in existence. Large firms such as Betway attract millions of...
Top 3 Places To Buy A League Of Legends Account: A Detailed Guide
League of Legends has become the top pick for every young adult now when it comes to online gaming. Also, with the growing edge...
How private sector businesses are fuelling medical innovation
The healthcare industry is one of the most lucrative in the world and many private sector companies are eager to join the party.
Research has...
Some Major Differences between CBD and Hemp Oil
CBD oil versus hemp oil guide ought to be intended to be as easy to comprehend and as speedy to follow as could be...
Promoting Wellness And Boosting Morale In The Contemporary Workplace
Ensuring positive mental health and a safe and happy work environment for your team is not only beneficial to your business as a whole,...
Data Visualisation in Sport
Data. Does that word get you excited? If you are in the sporting industry, we get that you are probably more familiar with playing...
3 ingredients you definitely want to see in your pets food
(Photo Credit: Shutterstock)
Have you ever taken a look at what goes into your pet’s food? There are several dozen ingredients in your average dog...
6 things you didn’t know about horse racing and why they matter
Horse
racing is a sport with a host of different variables, but some are more
prevalent than others. These are six facts you may not have...
Behind the Scenes: What Private Investigators Can Do for You
Private investigators, or PIs, have been a staple in pop culture for decades. From hard-boiled film noir detectives to modern-day technologically advanced investigators, private...
Identifying the triggers that cause you to spend money
One of the easiest ways to rein in your spending is by
identifying any situations or circumstances that trigger you to want to buy
things. When...
7 Sure-fire ways to make money online
Money is a necessity, a needed ingredient for survival. So you might be thinking, how can I make money in a legitimate way?
The internet...
Not just designed for drivers excellent uses for modern GPS
Modern GPS (global positioning system) devices made it more convenient to drive to new places. Afterward, people no longer needed to worry about getting...
7 benefits in hiring a reliable legal team to handle your road accident claim
Car
accidents are common. During the course of a lifetime, people face the
possibility of getting into at least one minor accident. Any accident, no
matter how...
How a Truck Finance Broker Can Help Secure a Truck Loan and How to Position Business for Quick Approval
A finance broker isn’t a bank but they have access to potentially dozens of lenders, all in one place. That means they work for...
Top Effective Tips To Help You Get Rid Of Any Unwanted Smells
No matter how much you fight it, bad odors will, unfortunately, eventually arise in the workplace. With the numerous people present in an enclosed...
High-End Development Finance: A Brief Guide
Development finance is a specialist funding solution for property construction and development projects, typically issued exclusively to experienced developers with an established track record.
As...
Which is better: front loader or backhoe loader?
Even 50 years ago, special loading machines were used to operate on construction sites, farms, railroad work, and in manufacturing. We are talking about...
Possible private jet ban plunges market into further uncertainty
The French government recently announced they plan to lobby the EU to ban all private jets within the European Union amid growing concerns over...
How to Visit Canada Visaless
Do you know that you can travel to Canada for business or vacation without a visa? The Electronic Travel Authorization (eTA) scheme in Canada,...
Italy’s green pass ‘will be valid for US and UK visitors’
You must have definitely heard about the Italy Green Pass if you are a traveller or even if you tend to keep yourself updated...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Your guide to choose the company with the best business IT solutions in London
IT revolution has swept every sector of our life, including the business field,where IT has made its place in every department. Mere imagination of...
FinTech: how it has impacted banking today
Fintech is a global revolution that has a huge impact on banks and financial institutions. A technology that enables consumers access to financial services...
How fintech business models might disrupt the traditional wealth management
Digital disruption has by no means ended with Netflix and the closure of your local video store. In fact, the process of upending traditional...
From bad to worse the continued evolution of Botnets
A latent fear many of us have lurking deep down inside is that robots, with their artificial intelligence so unfettered by conscience or emotion,...
Following a cybercriminal’s trail with the help of WHOIS lookup
Unmasking the perpetrators behind a cyber attack can be daunting. Threat actors use sophisticated anti-detection tools and tactics that make it arduous for cybersecurity...
What job can I get with Python? 7 best options
It’s not a secret that tech jobs pay well and offer excellent growth opportunities. And the world’s largest IT companies rely heavily on Python....
Bitcoin is the new digital gold, or is it?
Comparing all the precious metals, gold has always been the most popular for investment. Investors usually buy gold as a way of reducing risk...
7 Things to Look For When Choosing a Crypto Exchange to Trade on
Before choosing where to buy your cryptocurrency, you'll want to make sure you understand some key points. You'll want to consider your security, your...
All About 1K DAILY PROFIT
1K daily profit is a new software system for automated crypto trading. It's been making huge waves in the investment community, and traders are...
How To Forward Text Messages On Android
Forwarding messages on Android can be a game-changer when you realize not only how easy it is. But how helpful it can be in...
4 Ways Smartphones Can Benefit Your Health
Smartphones have been around long enough now that some people probably don’t remember life without them. Smartphones have changed the way we live and...
How to Create a Meditation App?
The world market of meditation apps is projected to grow by 48% by 2027. The constant stress and rising anxiety in the lives of...
5 tips for increasing your website traffic
During the dot com boom, just having a website was enough to make money. Now more than a decade later, website owners have learned...
Five vital steps setting eStore using WordPress
When looking to set up an e-commerce store, it's important to select the right platform for your business. If WordPress is the right choice...
10 Ways to Promote a New Website
So, you've got a shiny new website!! It's lightning-fast, engaging, and user-friendly now what? It's time to share it with the world. After all,...