Using promotion to boost sales and brand value (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
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The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Superbrand sponsorship
Vodafone sponsors several leading sporting brands including the record breaking Ferrari Formula 1 motor racing team and Manchester United, one of the world's most...
Promoting the brand
Entrepreneurship happens when someone sees a market need and has an idea that will satisfy that need. The entrepreneur follows up, explores and develops...
An enterprising approach to a marketing re launch
Enterprising businesses must be able to re-invent themselves and their products. This is because consumer expectations change over time and other elements of the...
Training and development at NDA
Nuclear reactors for the production of energy (electricity) were first used in the mid-1950s. In 2005 the Nuclear Decommissioning Authority (NDA) was set up...
Recruiting selecting and training entrepreneurial managers
The Arcadia Group Limited is one of the UK's largest fashion retail companies with over 25,000 employees, 2,000 outlets throughout the UK and a...
Developing a communications strategy
This case study examines the way that a multi-product, multi-national company has developed an integrated Corporate Publicity Programme to improve communications both externally and...
Costing aircraft components
When we think about the cost of an aircraft, we tend to think of the cost of buying the product rather than the costs...
The role of asset management
British Aerospace is a world leader in aerospace and defence with annual sales exceeding £8 billion and an order book of more than £22...
Trading places
In order to make judgements about business activities, individuals require information. Accounting acts as an information system by processing business data so that interested...
Steeling market share
It is easy for consumers in a changing world to take availability and choice for granted. This can be best characterised by examining markets...
Growth through ingenuity and enterprise
Everything you use at home, at school, or college has its origins in simple, perhaps ingenious, ideas.
However, it takes more than creative thinking to...
Design as a differentiator
Good design is an important attribute of a successful product. A well designed product will stand out from rivals, win customer loyalty and sometimes...
Sustainable tourism in forest surroundings
The products and services that an organisation produces are the reason why it exists; timber merchants exist to sell timber, china factories to produce...
Franchising and entrepreneurship
What is franchising?
McDonald's is an example of brand franchising. McDonald's, the franchisor, grants the right to sell McDonald's branded goods to someone wishing to...
Using technology to create a paperless office
Information technology has become increasingly important in the life of all organisations in providing effective communication systems, serving all members of an organisation. At...
Use of PEST analysis at UNISON
UNISON is Britain and Europe's biggest public sector trade union, representing more than 1.3 million members working in public services. Job roles they represent...
Creating a corporate social responsibility strategy
Amway is one of the world's largest direct sales organisations with over 3 million Independent Business Owners (IBOs) in over 80 markets and territories....
Using PEST analysis to identify external influences
The Legal Services Commission (LSC) helps people to understand the law and, if necessary, helps them to gain their rights under the law. The...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Building a single brand
We are all familiar with Coca-Cola, Nike, Heinz, Shell and many other strong global brands. But what is a brand? Someone once described brands...
Leading innovation in world healthcare
AstraZeneca is one of the world’s leading pharmaceutical companies, producing a powerful range of medicines designed to fight disease in important areas of medical...
Identifying and creating new markets a new strategy for a global leader
Nearly everyone is aware of Intel. It is the world's fifth most valuable brand valued at around $35 billion. Most of the world's personal...
Our business theory pages cover all the topics you need to know in business.
Use of personal income
There are a number of ways of raising finance for a business. The type of finance chosen depends on the nature of the business....
The importance of business accounts
Business accounts are produced to meet the needs of their users. Typical users and the use they make of accounts are shown below:
There are...
Accounting concepts
Accounts are records of financial transactions. Information that is used in accounts is initially entered into books of prime entry, which may simply be...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Best places business meetings London
When you’re looking for the best spaces for business meetings in London, it can be beneficial for both your staff and your wallet to...
Indoor Putting Office Greens For Your Office Lunch Break
In golf, many beginners have to put in hours of practice before their putting technique is good enough to lower their score. The problem...
Will eCommerce replace high street shopping
It has been well documented that online shopping has been growing on an exponential scale since it was introduced, with companies like Amazon and...
5 Reasons why Freelancing is Important for Business Growth
Most businesses hire freelancers because it is cost- and time-effective. Companies may lower labour and associated expenses by collaborating with a third-party provider. Additionally,...
Surveys break down the realities of managing small businesses
Being the boss, making money, building a brand, creating a legacy - these are the types of dreams all small business owners have. Of...
What are the underlying costs of negligence to business?
Running a business carries a number of risks. Things can and sometimes do go wrong, including workplace related accidents.
If a member of the...
Helping your business gain and maintain international clients
In the modern world, many businesses are seeing expansions into countries across the globe by having a network of trusted international clients. However, knowing...
Why challenging your industry’s skeletons can actually boost growth
When a new company enters a sector, they disrupt the market with their unique selling point. This might be the product, service or people,...
Diesel Complaint Lawyers Send UK Government Legal Complaint
The hot topic stirring the conversation in environmental circles and causing a stir among diesel vehicle owners is the recent legal complaint filed against...
Managing your finances as a business professional
Running a company requires a lot of skills, from leadership to organization and an ability to think out of the box, and so as...
What Is Accounts Receivable And How To Manage It?
Are you the owner of an emerging business? Or are you someone who heads the financial decisions of a company? Then, the decisions you...
Trade market efficient way
The financial market has been always around and the market participants get the maximum from it. There are traders in the United Kingdom who...
The Art Of Conducting Effective Qualitative Interviews
Qualitative interviews are a cornerstone in the edifice of social research. They offer an in-depth understanding of human behavior, thoughts, and experiences, far beyond...
How To Build Better Business Teams
Today’s business environment is dynamic and fast-paced. The need to innovate, adapt and pivot is constant and can no longer be handled by a...
How to develop your internal IT team to the next level
Business solutions and cloud computing have really changed information technology and business in general. Over the past several years, corporations relied on technology and...
Affiliate marketing made simple earn good money partnering with brands
No
bosses, no public transport, flexible working hours, a kitchen at your
disposal, plus a bed to take a well-deserved nap to recharge your batteries.
Doesn’t that...
Starting Up Online Affiliate Businesses Without a Budget
Creating something out of nothing - that’s the goal for lots of people who would dearly like to work on and achieve something whilst...
How to promote your speciality food product business
Speciality food typically refers to the unique and high-value food items made in relatively lower quantities. Depending on the market you are dealing with,...
From AI to big data – how the education programmes of the future can keep up
As the business world is changing due to
technology innovations, higher education business programmes such as MBA
courses are also implementing digitally-focused strategies in order to...
The Beginner’s Guide To Write An Essay
How To Write The Perfect One: Step-By-Step Guide And Tips
A writer's tool is a word that he knows how to use skillfully. Unfortunately or...
Use an essay writing services to meet your writer
Have you ever used an essay writing service? Students today are overwhelmed with academic workloads. With so many papers due throughout the year, getting...
Dimensions of the igaming industry
What leads to the success of an industry? While the people
working behind it play an essential part, in the end, it all depends on...
What you need to know to host a home poker tournament and be successful
You have watched poker on TV and played poker on the internet and in casinos. Now you're ready to host your own poker tournament...
Top 5 iGaming Platform Software Suppliers
Online betting and gaming is a growth industry globally and the worldwide market is expected to reach a value of around $127 billion by...
Review of Best Game Boosting Services
(Image by Fox from pexels)
Do You Need a Game Booster?
One of the most popular pastimes today is playing video games with millions of people...
How COVID-19 spurs the development of VR
This pandemic has shattered global economies and transformed our lives. With consumers stuck in their homes, many businesses are reinventing themselves. Virtual reality brings...
How to Choose the Perfect Gaming Laptop
Laptops are a versatile type of computer that can work in the office, as a business tool, or even for entertainment like playing games....
Time to tidy up: Keeping a sterile and clean workplace
Image Source
There is no denying that we are all troubled with rigorously observing the cleanliness of our environment. On top of all, personal hygiene...
Marijuana and your working productivity. top 7 things to know
It isn’t uncommon for cannabis users to face
challenges when trying to get things done. Perhaps because it’s easier to get
distracted while under the influence....
How Long Do CBD Gummies Last In Your System?
CBD gummies are the new “in”. They are discreet, easy to use and also easy to dosage. It is harder to control how much...
Data Visualisation in Sport
Data. Does that word get you excited? If you are in the sporting industry, we get that you are probably more familiar with playing...
MT police BC is one of the biggest sports broadcasting companies in South Korea they offer NBA EPL MLB for free
A sports broadcasting company is one that provides coverage of sports events. These companies use different media outlets such as television, the internet, and...
Is technology spoiling sport
There is no doubt that technology has improved all of our lives. This is from lifesaving medical procedures to everyday uses such as smartphones,...
What financial options are available for subprime customers
There are approximately 6 million people in the UK who classify as being subprime customers and having bad credit ratings. This makes up around...
How high schoolers tend to earn money
Today’s high schoolers are in a unique position - they are at the forefront of the technological revolution - they were born into it,...
7 necessary qualities when choosing a good lawyer
If you are in trouble with the law, then you should retain the services of a lawyer. You need such help immediately. Being arrested...
What are the 3 Things You Should Consider When Applying for a Car Loan?
Car loans are a great way to get your hands on the car of your dreams, but that doesn’t mean they’re without their drawbacks....
Road Crashes Can Happen Anywhere: Here’s How To Prepare
No human being ever expects to be a part of a collision on the road. Even though nothing can truly make you prepared for...
Car Service to Houston airport – why it is your safest option
Now that your next trip to Houston is approaching, you should book a car service to the airport. Even though you might have some...
THE FUTURE OF BRICKS
In the ever-evolving world of construction, one element that has withstood all the tests of the time-bricks. Bricks have been a cornerstone of architecture...
Getting New Windows in Canada: Tips, Prices and Case Studies
Where do you even start looking for new windows for your house? The process can seem more daunting, especially if it is your first...
Top Tips for Decorating Your Retail Space
Transforming your retail space from a place of commerce and service, into a place that will wow both customers and yourself, is always the...
How to Choose a Good Luggage Shipping Company in the UK
Whether shipping business or personal items on a trip, the current market presents a diverse range of courier service providers. For an inexperienced traveller,...
How to Visit Canada Visaless
Do you know that you can travel to Canada for business or vacation without a visa? The Electronic Travel Authorization (eTA) scheme in Canada,...
5 Travel hacks for Luton business flyers
Travel is a tricky undertaking and when you add a business into the equation, the challenges are compounded.
Not only do you worry about adapting...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
How fintech business models might disrupt the traditional wealth management
Digital disruption has by no means ended with Netflix and the closure of your local video store. In fact, the process of upending traditional...
Corporate markets: modern issues in business technology
Information technology has played a rising level of importance in recent years and these industry trends have increased the abilities of even the smallest...
How IT support can make things green
As modern lives turn towards electronic management - think of the unfolding IoT that continues apace - IT support’s role is set to change....
Data loggers vs chart recorders: what’s the difference?
Environmental monitoring equipment has evolved considerably over the years. Technology has paved the way for the creation of new, smaller and more accurate means...
What are the Benefits of Online Platforms
2020 was a challenging year for most businesses. Extended lockdowns, depressed salaries and widespread uncertainty made for a jittery public that was not eager...
What is internet censoring and how does it work
Internet censoring is a technique that is used to prevent users from accessing certain websites, services, or content. This can include government censorship of...
Ripple does not raise money through CRP sales: CTO
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source
Cryptocurrencies
are a major talking point these days. You do any research about making money
online or talk to any investor and there is more than...
Top 5 Places to Exchange Crypto Anonymously
KYC and AML rules are meant to prevent the inflow of illegal funds into the legal monetary system. Yet, overregulation conflicts with the main...
Investing in Cryptocurrency with YuanPay Team
One of the different types of investment options today is to invest in cryptocurrency. In fact, you will always hear about the crypto market...
How To Forward Text Messages On Android
Forwarding messages on Android can be a game-changer when you realize not only how easy it is. But how helpful it can be in...
Key Benefits of Mobile App Development for Small Business
Businesses develop mobile applications to expand their business and reach new markets. The digital industry enables users to accept technological innovations as businesses improvise...
How to improve mobile phone signal strength in rural areas
Living in the countryside, or owning a cabin in the woods, basically living off-grid is by far the coolest way of spending life. Far...
Compare Online Hosting Launches Offering Comparison of the Best Web Hosting Services
Finding good web hosting services isn’t always easy if you’re setting up your eCommerce shop or even a business website showing your business information....
Reasons to consider special hosting for your online store
Are you looking to take your online store to the next level? If so, you might want to consider special hosting options that are...
The importance of online reviews in 2020
The Statesville Landmark newspaper from 1891, reads “Money doesn't grow on trees here yet”
This means that cash is something that must be earned and...