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Welcome to Business Case Studies >
Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
A classic solution
In today’s rapidly changing business world, managers are repeatedly faced with a series of problems requiring a range of solutions. Although everyday problems are...
The importance of cause related marketing
This case study examines an exciting new product idea from Australia - the Yowie - and shows how it is a good example of...
The effectiveness of an advertising campaign
Johnson & Johnson (J&J) is well known in the United States and the UK for its Johnson’s Baby® brand. By the 1990s, the company...
Building a workforce for the future
The world of work has changed dramatically in recent years. Gone are the days of jobs for life in which an individual might work...
Using business TV within a changing organisation
Internal communications occur between various members and parts of an organisation and, usually, there are several different ways of delivery. Communication is a two-way...
Developing a motivated workforce
In 2005 the government brought this work under the control of a new organisation, the Nuclear Decommissioning Authority (NDA). NDA does not directly manage...
Private Finance Initiatives
PricewaterhouseCoopers was created in 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots going...
Managing trading risk
This case study examines the importance of futures trading and focuses more specifically on commodity futures trading. The futures market plays a key role...
Raising finance for SMEs
It was the European Commission that first coined the term ‘small and medium enterprise’ (SME) to describe businesses which employ less than 500 workers.
This...
Staying Ahead By Meeting Changing Consumer Needs
Consumers’ buying habits reflect their personality, income, age, lifestyle and aspirations. What people want to buy changes over the years. Many consumers constantly seek...
Marketing solutions via technology
When Michael Marks and Tom Spencer became partners in 1894, they could not have imagined what they were creating. Their energy, drive and enthusiasm...
People in organisations
When you run a large organisation, you are likely to have a large number of employees. The Singapore Airlines Group has more than 29,000...
Supporting new business start-ups
Barclays is a major global financial services provider. It operates in over 50 countries and employs more than 156,000 people. In 2008, Barclays had...
Using innovation to improve performance
Within all types of organisations, managers need to constantly ask themselves ‘Where do we go from here?’ This is because, in a changing and...
Money markets and more
The business environment of today is more complex, faster moving and more volatile than ever. In order to survive in such an environment, businesses...
Developing and implementing a strategic approach to ethics
Ethics and business aims
Vodafone has grown rapidly since it was originally formed in 1984. It has responsibilities to its 60,000 staff and 151 million...
Doing better by the environment
The environment is a key subject that affects us all. Protection of the environment and the move towards sustainable development remains a responsibility that...
Fuelling the digital revolution
Today, ARM is the leading provider of 16/32-bit embedded RISC microprocessor solutions. The company and its unique partnership business model, have greatly influenced the...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Helping develop e-business and e-customer service
Revolutions are only revolutionary when they are new. Nowhere is this more true than in the e-business revolution. Five years ago few students were...
Using market research to develop a product range
The Coca-Cola Company is the world’s leading and best known drinks supplier. Its mission statement is:
'The Coca-Cola Company exists to benefit and refresh...
Focused, global and integrated
In the early 1930s, Jefferson Smurfit Snr saw the untapped potential of a small Dublin box factory, and with the purchase of that firm,...
Our business theory pages cover all the topics you need to know in business.
Multinational business
A multinational company is one that operates in more than one country and typically operates in a number of major global markets.
The three...
Training and development
Today people are often the key resource of a firm and their employees can make up at least two-thirds of all costs. Well-managed training...
Market and product orientation
A market orientated company is one that organises its activities, products and services around the wants and needs of its customers. By contrast, a...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
5 Reasons why eCommerce is the future
The internet may be the single greatest advantage that entrepreneurs of this generation have been granted. From seamless connectivity to global communications, e-commerce has...
5 Fantastic design tips for your office space
When you’re running a business it’s easy to forget about things like your office decor.
However, your office is the beating heart of your brand...
Resin traps explained their functions and benefits
The technologies surrounding water supply, filtration and distribution have evolved at a breakneck pace in these modern times. There are now a host of...
Which is the best Samsung phone for business
The smartphone has become a very important tool in communicating with our friends and relatives and also checking on current events. However, as it...
Examples of software development as core business strategy
The core of any business is the function, operation and processes of it. It is where the focus of much of its financial resources...
What is a business model and how do you pick the right one for you
A business model is a description of how a firm will create, deliver, and acquire value from the context of economic, social, and cultural...
How learning Arabic can boost your career
As the Middle East becomes a more prominent player in world
politics and commerce, there's been a rise in the demand for people with Arabic
Language...
Top 9 Technologies To Make The Environment Green
Imagine yourself waking up to the chirping of birds and seeing the lush greenery outside your window is one of the most beautiful views...
10 Reasons Your Startup Needs a Business Lawyer
Typically, when people decide to start their business, they already have a good idea about running the business, how they are going to manage...
Merchant cash advance business expansion
For business individuals planning to expand their businesses, merchant cash advance is actually an easy and fast way to obtain business financing. However, individuals...
Common business borrowing mistakes
With very
few exceptions, every business borrows money at some point in its existence.
Even if you were fortunate enough to start your business with a...
How Does Payroll Outsourcing Benefit Your Business?
If you run a small business in the UK and employ any number of staff, you probably are familiar with some of the challenges...
Why lack of sleep makes you a terrible boss
We’ve all
been told time and time again that sleep directly affects performance and that
poor quality sleep or lack of sleep leads to loss of...
Top 7 Most Popular Healthcare Careers
A career in the health care industry is always appealing. Likely owing to the fact that almost all jobs in the sector are considered...
How to design a modern and minimalistic home office?
Designing a modern and minimalistic home office can be both exciting and challenging as well. The intrinsic nature of minimalist design in a home...
What is an influencer?
An influencer is someone who has the power to influence the purchasing decision of a person. There can be several ways in which a...
QQTube Review
Building a YouTube channel from scratch can be daunting, and with so many popular channels out there beating your content to the homepage, it...
Live social streaming the future of digital marketing today
The world of marketing is always evolving, which means marketers have to always keep themselves updated on how best to reach their target customers...
What can you expect from a summer school programme
Spending a summer in an academic programme is a great way to prepare for university and beyond, but what exactly should you expect to...
5 Steps to get ready for a business school admission interview
A business school admission process can be quite stressful, especially when it comes to a face-to-face interview where you meet with the admission board...
The importance of business education in modern society
The effects of business activities are felt across the lives of all people. This effect is here when ordinary people continue to work and...
How to become successful in gambling tips and tricks
When you ask a gambler what he/she
expects from playing in an online casino, he/she would reply almost the same.
Everybody dreams about big winnings. Is...
How To Bet On Horse Racing With Minimum Risk
Although horse racing might not get the love it deserves when it comes to viewer count, the situation is completely different when it comes...
LeoVegas Partners with BetMGM for UK Market Entry
The global casino and betting industry has witnessed numerous strategic shifts and collaborations to cater to the ever-evolving market. MGM Resorts International's move to...
Video games are good for your brain or not
Video games are no doubt a great way for entertainment as research shows that gamers spend about 3 billion hours per week on the...
Why Mobile Is the Next Step in Gaming
Over the years, gaming has grown into a billion-dollar industry that shows no signs of slowing down. Since most people worldwide seem to enjoy...
How to Choose the Perfect Gaming Laptop
Laptops are a versatile type of computer that can work in the office, as a business tool, or even for entertainment like playing games....
How to choose the best salon for overall care
Both men and women are currently stressing about good health, fitness and wish to look presentable. There is a lot of money in the...
The search for beauty that shapes our lives
We are always projected towards the search for beauty, in all its forms. Unconsciously, perhaps completely unconsciously, we choose to place our gaze on...
4 self improvement apps you can fit into a tight schedule
Everyone strives for self-improvement. But in an increasingly fast-paced world, self-reflection and contemplation feel like a luxury that those of us on a time-crunch...
From Jungle Trials to Red Carpet Style: The Fashion Evolution of I’m A Celebrity Contestants
I'm A Celebrity... Get Me Out Of Here! is a popular reality TV show that has captivated audiences around the world for over two...
Top 10 popular sports to follow
A huge number of important sporting events are planned, which will be watched by the whole world. Among them: are the Winter Olympic Games,...
How To Match Your Sunglasses With Your Style
Sunglasses have been in trend these days, and it has been the most bought fashion apparel in the 21st century. However, if you are...
How to get the right payday loan
Financial challenges can sometimes be overwhelming, making it important to take a payday loan to pay for short-term expenses. Most lenders offer these loans...
How to start an investment fund that makes you wealthy
To build real wealth you need to make money and work hard for you. However, this also means becoming more aware of profitable options...
Why you really have bad credit and what you can do about it
Your credit score is crucial because it gives you access to loan facilities and makes you more trustworthy with creditors in general. Basically, your...
Benefits of GPS Trackers for Equipment Rental Providers
Working on any project demands the right set of tools and equipment whether it is a laptop to work on data or a concrete...
A Quick Guide For Buying the Right Used Car
Today, there are countless amazing deals on used cars. Moreover, with the internet as a shopping tool, you have a much better chance of...
How a Truck Finance Broker Can Help Secure a Truck Loan and How to Position Business for Quick Approval
A finance broker isn’t a bank but they have access to potentially dozens of lenders, all in one place. That means they work for...
9 Technological developments needed for construction industries to survive COVID-19
COVID–19 has made many sectors adopt digital and remote operation. But it is hard for the construction sector to jump on the digitizing bandwagon...
Things to Consider When Repairing Your Boiler
Boilers play an essential role in providing warmth and comfort to our homes and establishments. Still, many people don't realise the diverse range of...
How to find the right interstate movers in Sydney
Several qualified companies are available when you look for an
interstate mover. You will always have the opportunity to meet and interview
the number of long-distance...
The Best Places to Visit Near Victoria Station
Victoria London is one of the most fascinating locations in the Royal center of the UK. It is a gem housed in one of...
Italy’s green pass ‘will be valid for US and UK visitors’
You must have definitely heard about the Italy Green Pass if you are a traveller or even if you tend to keep yourself updated...
Here are the 8 business travel tips for easier business trips
1. Keeping Germs at Bay
If you are traveling by air, then you need to keep in mind that planes are full of viruses and...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
How technology has made businesses more efficient
Technology has come a long way and still has a long way to go in many respects. It has revolutionised the lives of people...
How IT support can make things green
As modern lives turn towards electronic management - think of the unfolding IoT that continues apace - IT support’s role is set to change....
Why Your Company Should Acquire Managed It Services
To stay up-to-date with the changing times, companies rely on technology. A lot of IT functions should be dealt with such as email hosting,...
30+ Free Google Slide Themes and Templates for Business 2021
Looking for a high-quality free Google Slide theme or template for business? We know how hard it is to pick up an appropriate template....
Know everything about the best VPN provider – NordVPN
The Panama-registered VPN provider, NordVPN, gives more than 12 million customers the amazing VPN products. As this NordVPN is trying to become a privacy...
Why Corporate Cyber Hygiene Starts At The Endpoint
Remember when you were told to brush your teeth twice every day? If you say no, you’re lying — but if you say yes,...
How Crypto Bots Work
You might have heard of crypto trading bots or trading algorithms and may be wondering why they are and how the work. These can...
How using Bitcoin can save a company money
The financial market and each of its own industries are very demanded nowadays, especially foreign exchange markets and crypto-industry. One of the biggest reasons...
A Comprehensive Guide to Understanding Crypto Tokens
What is a crypto token? It’s a digital unit that carries value or rights, operating on a blockchain that records its transactions and ownership....
5 Reasons to Use a Budgeting App to Manage Your Finances
Are you looking for a way to create an effective budgeting plan that you can easily follow? If so, budgeting apps might just be...
Mobile App Dev Lifecycle: Explained in Plain English
We’ve got an app for everything.
To get food home delivered.
Or ferry us to the restaurant.
Then to pay for the food.
And then another one to...
Key Benefits of Mobile App Development for Small Business
Businesses develop mobile applications to expand their business and reach new markets. The digital industry enables users to accept technological innovations as businesses improvise...
Last minute things to check before launching your website
You’ve created a website and you’re (understandably!) excited to launch it out into the world for people to see. But wait! Don’t be too...
Lessons to learn from businesses mastering the online space
Having a good website can raise the prestige of your business, particularly if it’s supported by some of the key aspects that people want...
Why Should Businesses Check WHOIS History?
Let’s look at the answer to the question “why should businesses check WHOIS history?” The most common reason for looking up a website’s WHOIS...