Welcome to Business Case Studies, previously known as The Times 100, Business Case Studies offers an extensive library of over 600 real-world case studies covering a range of essential business topics. Our comprehensive business theory pages provide insights into every area of business knowledge. In our eBook store, you can download PDF versions of all our case studies, purchase collections, or explore our audio and print options. With access to over 8,000 articles on business, lifestyle, and technology, you’ll find guidance on starting a business, small business trends, marketing tips, trading, cryptocurrency, and more.

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  • Case Studies

    An enterprising approach to a marketing re-launch

    Enterprising businesses must be able to re-invent themselves and...

    The use of the marketing mix in product launch

    NIVEA is an established name in high quality skin...

    Honour the past invent the future

    BIC® is one of the global brands whose brand...

    Injecting new life into the product life cycle

    Injecting new life into a brand The Polo mint is...

    Achieving a competitive advantage through risk management

    Returning publicly owned enterprises to the private sector is...

    Acas and effective workplaces

    As markets become increasingly competitive it is essential that employers...

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    Business Dictionary

    What is Financial Engineering

    Financial engineering is a multidisciplinary field that combines principles...

    What is AI-driven crisis Management

    Crisis management has evolved significantly over the past few...

    What is a B2B Sales Strategy

    In the realm of business-to-business (B2B) sales, a well-defined...

    What is Smart Shelf Technology

    In recent years, the retail landscape has undergone a...

    What is a Private Equity Buyout

    Private equity buyouts represent a significant and often transformative...

    What is Business Growth Metrics

    In the dynamic landscape of modern commerce, understanding the...

    What is Business Value Creation

    Business value creation is a multifaceted concept that encompasses...

    Case Studies

    Interpreting and understanding accounts

    How much is the business worth? Are sales growing or declining? What about cash flow? These and many other...

    Delivering service excellence in the supply chain

    As consumers, we expect our favourite brands to be available wherever we want to buy them and to be...

    Managing and rewarding customer loyalty

    This case study focuses on the way in which Britannia Building Society has continued to place its customers at...

    UNISON and unions’ wider role

    UNISON works with both employers and employees to ensure that public service workers receive a fair deal. A big...

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    Case Study PDF's

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    Who dares wins – Success through intelligent risk in full…
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    Coca-Cola and sports – Partnership through Competition in full in…
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    Working with bottling franchisees around the world in full in…
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