Communication strategies to engage a variety of stakeholders (MP3) 
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Welcome to Business Case Studies >
Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Getting the right message across the relaunch of Mars
The Mars bar is part of our cultural heritage. Our parents and grandparents were brought up with Mars, and instantly recognise the product by...
Using market research to develop a product range
The Coca-Cola Company is the world’s leading and best known drinks supplier. Its mission statement is:
'The Coca-Cola Company exists to benefit and refresh...
Creating a new and exciting brand Café Cadbury
Everyone knows about Cadbury and what it represents. The Cadbury Masterbrand is the flagship for a variety of well known distinctive products including Flake,...
Building a better business through communication
In a social world, businesses are social organisations. Within any organisation, there is a maze of pathways along which communications travel. Imagine the endless...
Building human resources to provide a foundation for growth
In the modern business world, organisations must deal with rapid change. These include new technologies, e-business, and new and different types of competition. Organisations...
Developing a career path in retail
‘Harrods of London’ is a British institution. It is probably the most well-known and respected retail store in the world. For 162 years, Harrods...
Financial statements and reporting
Limited companies (those owned by shareholders) are required by law to produce Financial Statements. These statements must be published and made available to shareholders...
Assessing a major infrastructure project
The development of a transportation system which links up places both within the UK and across the world has enabled people, goods and services...
The role of investment trusts in the capital market
The capital market enables individuals and organisations with spare capital (money which they want to invest) to channel these funds to businesses and other...
Re-engineering a business process
All organisations are faced with periods of evolution and revolution. As they prepare for a period of change, there will undoubtedly be immense upheaval....
Health safety in the modern workplace
The importance of Health & Safety
Health and Safety lies at the heart of an organisation's commitment to the people that work for it and...
Continuous improvement within an organisation
Some business improvements involve a giant leap forward. An example of this would be the development of a revolutionary new product such as the...
Growing the value of a business for shareholders
The owners of a company are called shareholders because they each own parts - or shares - of an organisation, which provide them with...
Developing clear strategies to fulfil strategies within cultural aims and values
Enterprise Rent-A-Car was founded in 1957 by Jack Taylor in St. Louis and is still operated by the Taylor family. Since its formation, it...
Objectives and dynamic strategies in an expanding market
In September 1998, Freeserve sent shockwaves through the emerging Internet market by becoming the UK’s first fully featured free Internet Service. On August 2nd...
Using technology to improve economies
Vodafone is a leading international mobile communications company with interests in 27 countries and partnership agreements with a further 40 countries, including Safaricom in...
Implementing codes of conduct
All organisations have a responsibility to their stakeholders. These are individuals and groups who have a stake in the running of the organisation and...
A revolution in banking
There are a number of ways of developing new business opportunities and one of the most important of these is that of “recognising a...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Creating consumer demand for SKY TV through sports
Successful marketing involves providing consumers with the goods and services they require, where they want them and when they want them. In this country,...
Creating and managing a unique sponsorship
On 18th March 1997 Royal & Sun Alliance Insurance Group plc announced that it was to sponsor Tracy Edwards MBE and an all women...
Creating a supportive business environment for SMEs
In the past there was always a belief that large corporations with the ability to develop mass-production techniques and gain from economies of scale...
Our business theory pages cover all the topics you need to know in business.
Marketing and the business environment
Marketing and the business environment demand the identification and understanding of target markets. These are highly dynamic: expanding and contracting, shifting in new directions...
The Business Cycle
Economic growth is measured by changes in the size of a nation’s income. There are a variety of ways to calculate national income, the...
Decision making and stakeholders
Decision making lies at the heart of business activity. Typical decisions include:
what to produce, and how
how much to produce, and what selling techniques to...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
How to Optimize Your Daily Business Operations for Efficiency
Today in the world you can come across a plethora of companies that have more than 10 000 employees. Does this sound too much?...
Website design trends that will be popular
Change is a huge part of web design. Every few months new trends become popular, while older trends start to disappear and the most...
Hacks for Improving Business Productivity and Efficiency in 2021
Improving productivity and efficiency is a primary goal for many businesses. You want to be able to do more work in the same amount...
Proper popcorn’s top 4 money management tips for food business startups
Running a restaurant startup can be a bit tricky for many entrepreneurs. Managing your finances can also prove challenging, posing another risk to your...
Inside the Business Empires of America’s Presidential Frontrunners
It's no secret that money talks in American politics. This is especially true when it comes to the occupants of the White House. Over...
How to start a campsite business in the UK
Many people in Britain enjoy camping trips every year. It is estimated that by 2025 the local holiday and tourism industry will generate more...
Product adaptation vs standardization: which approach is right for your business?
Any business with international ambitions needs to consider the needs of foreign markets before launching a product or service there. While your offerings may...
Kroger is providing hope and a chance to secure the future
The whole world is fighting the pandemic and trying to secure its future in order to survive the pandemic. A high downfall in the...
How learning Arabic can boost your career
As the Middle East becomes a more prominent player in world
politics and commerce, there's been a rise in the demand for people with Arabic
Language...
Only have one payment option consider the perks of implementing more
Even the smallest business endeavour needs to have multiple payment options to grow and be able to service a larger crowd. Only providing one...
How to calculate your cyber insurance coverage
With cyber security breaches increasingly on the rise, and new European data protection rules (GDPR) now in effect, cyber insurance is something that no...
Why Everyone, Regardless of Wealth, Should Consider Investing in Art
Art investment has traditionally been seen as the preserve of the wealthy. However, in recent times, this perception has shifted dramatically.
Investing in art is...
Top tips for anyone wanting to work from home
An increasing number of people are choosing to work from home. It is also becoming a very popular option for employers. The advantages are...
Employee Retention And How Health And Safety Plays A Role
Retaining high-level and highly productive employees is a must for any successful business. It can directly impact how successful your business is and your...
What Drove The Working From Home Culture And Is It Here To Stay?
The culture of working from home is defined by a set of practices and expectations that differ from traditional office-based work. These include the...
A Five-Step Guide To Conducting A Highly Effective Competitor Analysis For Your Business
Staying on track with market trends is essential for consistent profit in business. How do you win amidst raging competition? This is where competitor...
A complete 2019 guide on digital marketing for newbies
Every business who has an online presence needs digital marketing to promote their products online. It is defined as a marketing effort to promote...
Use Technology to Improve Customer Experience
By now most company owners and managers should be aware that customer experience (CX) is the driving force for business success. The collective impression...
Write my thesis online quality help for you
At proposal composing time, any reasonable person would agree that most understudies have thought to compose my theory for me. There comes a minute...
Notifications and Steps Related to IBPS Clerk 2020 Exam Results
The Institute of Banking Personnel Selection (IBPS) conducts a recruitment drive to select the best candidates for clerical positions in different banks. The official...
4 Advantages of Getting an Online Degree
Getting your online degree is a great way to further your studies and give yourself a competitive edge over your workforce peers. Perhaps, before,...
What online slots have highest payout
When deciding on what slot game they are going to play next, players consider a whole host of factors. Some are very picky when...
What you need to know to host a home poker tournament and be successful
You have watched poker on TV and played poker on the internet and in casinos. Now you're ready to host your own poker tournament...
What are the Interesting facts of Judi Bola?
There's a range of online casino games. However, every casino game has something unique to players, based on your taste and preferences. You do...
Relevance of Smooth Integration in Gaming
It is now more than just a hobby; it is a creative form, a business, and a worldwide phenomenon. The idea of seamless integration,...
Some Minecraft Tips You Want To Know As A Beginner
Do you want to be more successful in Minecraft? There are many things that you can do to let that happen. However, some tips...
Virtual reality: The new definition of online casino experience
Nielsen Scarborough conducted a comprehensive survey in 2016 which highlighted that more than 83 million people in USA visited different casinos in a year....
Keto Pro Dragons Den Pills UK Reviews 2021-Does Keto Pro Works?
Keto Pro Dragons Den Pills UK Reviews 2021-Does It Works?, Obesity has become one of the major health issues all around the world. The...
Can anyone now sell CBD oil in the UK?
To understand CBD regulations in the UK, we need to delve into its origins. The CBD that is present in CBD oils in the...
Galaxy Rose
Everyone wants to express their love in a unique way. Flowers on a language. Like Red Rose is the best way to transmit the...
A Guide for New Dog Owners
Welcoming a new dog into your home is an exciting and rewarding experience. As a new dog owner, you have the opportunity to forge...
What Are Celebrities Allowed To Take Into The Jungle: I’m A Celebrity
In every game show, the contestants are only allowed to take certain things inside. I am a celebrity in a reality TV show which...
Is technology spoiling sport
There is no doubt that technology has improved all of our lives. This is from lifesaving medical procedures to everyday uses such as smartphones,...
Best tips to overcome financial crisis in 2020
The year 2020 came in not just with a bang, but with a jab and a punch to boot. This year has brought with...
Struggling to pay back a significant debt? This post is for you
We are in a generation where debt is commonplace. Income is no longer enough due to unending bills that need our attention. Whether it's...
Debt Relief Programs: Everything you Need To Know
As part of the debt relief programs, customers generally stop paying their creditors and save money until they have a certain amount. After that,...
Car leasing business versus personal
When you are thinking of leasing a car it can be difficult deciding whether you want to do this personally or through your business....
How to do a historical MOT check
If you are thinking of buying a used car, make sure to do a historical MOT check before signing on the dotted line.
Buying a...
Choosing Painted Bumpers: Benefits And Factors To Consider
Today, many car owners buy pre-painted front bumpers. It's a more convenient option because of its time-saving properties. This article focuses on the most...
Global Warming’s After-Effects on Real Estate
Wildfires in California have gone out of control this summer, and this can’t be ignored anymore, or taken as a one-off phenomenon: After all,...
5 Time-saving Construction Processes in 2023
Construction processes can take a really long time to get over, especially if you use conventional methods of calculating and building the elements. For...
How Solar Home Battery Storage Systems Work
An In-Depth Explanation
Solar home battery storage systems are becoming increasingly popular as people look for ways to increase their home energy efficiency and reduce...
Repatriation flights and the key role of private aviation during pandemic
Once plagued with uncertainty, private aviation companies rose to help people a great deal during the global pandemic, COVID-19, as private aviation, a key...
Commuting on a daily basis? Here’s what you need to know
Millions of individuals commute on a daily basis in order to go to work and return home at the end of the day. With...
Begin Your Next Vacation from Melbourne
Most of the usual activities and way of life in Victoria like the rest of Australia and the world continue to be negatively impacted...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Digital Transformation for Social Housing: Strategies for Reaching Tenants
Social housing is a vital element of property and support for millions of people in the UK, many with diverse needs and backgrounds. However,...
Technologies shaping and changing the world in 2020
One of the most exciting things about each New Year is the new releases. Whether it be movies, cars, music, or video games, it...
Best Managed Services Companies For 2021
There is no doubt about the fact that IT is the backbone of the modern era. This being the age of technology, requires the...
How does machine translation work on a fundamental level?
How does machine translation work? That’s a question that is often asked whenever common machine translation applications, such as Google Translate, is used to...
Direct Mail Compliance: Navigating GDPR, CAN-SPAM, and Other Regulations
In the landscape of marketing and data privacy, understanding and adhering to regulations is crucial for businesses engaged in direct mail campaigns. GDPR, CAN-SPAM,...
Following a cybercriminal’s trail with the help of WHOIS lookup
Unmasking the perpetrators behind a cyber attack can be daunting. Threat actors use sophisticated anti-detection tools and tactics that make it arduous for cybersecurity...
How Does Backtesting Work in Algorithmic Trading?
Financial trading has become more sophisticated with the use of modern technology that helps execute trades effortlessly. Modern algorithmic trading software has taken stock...
5 Ways to Find the Right Crypto Training Course for You
Age of Crypto
While there is no shortage of people who want to overlook cryptocurrency as just another phase in the global market. The truth...
Why Are Case Competitions A Big Part of Business Schools?
Case competitions for business schools in universities are a great way to challenge and hone the skills of students of all levels like bitcoin...
WhiteBIT Mobile App: Top 3 Most Convenient Features
Exchange competition is constantly escalating. Someone examines trade volumes, the variety of trading partners, or margin trading possibilities. Additionally, seasoned traders are seeking trustworthy...
How to promote an app
Promoting an app is becoming increasingly challenging. Why? Over the years the number of mobile apps have increased significantly. As of today, there are...
Should small businesses create their own app?
Any small business will attest to the fact that in those first few years of operation, every penny counts. It’s a myth that hard...
Design Tips for Comparison Websites
With so much of information available on the internet, it has become exceedingly difficult to shop around for products and services. For every single...
How web hosting affects your search engine rankings
SEO is very important for any scale business as high ranking greatly affects the traffic a website generates. It also improves user experience, making...
Choosing the right platform for your online classes
Selecting the right platform to take your online classes can be such a daunting task. This is true, especially with the increased number of...