Case Studies

This market research case study illustrates customer orientation by showing how Yorkshire Building Society has carried out detailed research into the financial requirements of young people...

Kraft Foods Inc. is the world's second-largest food and beverage company with revenues in 2005 of over $34 billion. Kraft Foods is classified as...

IKEA is an internationally known home furnishing retailer. It has grown rapidly since it was founded in 1943. Today it is the world's largest...

Everyone knows about Cadbury and what it represents. The Cadbury Masterbrand is the flagship for a variety of well known distinctive products including Flake,...

NIVEA is an established name in high quality skin and beauty care products. It is part of a range of brands produced and sold...

Profitable and innovative commercial businesses are ones which provide customers with exactly what they need and want. Portakabin is an example of such a business. Portakabin has been...

The financial world used to be straightforward for consumers. They knew where to go and who to ask for the financial products they needed....

BIC® is one of the global brands whose brand name is closely associated with the company's products e.g. BIC biros. In the modern world,...

Mission and market A mission statement sets out why an organisation exists. Having a mission statement helps to clarify what the business is trying to...

Football is the 'world game' and Coca-Cola is the brand name of the world's biggest selling soft drink, so it is hardly surprising that the two...

Sheffield Forgemasters International Ltd (SFIL) is a steel producer and engineering company. Based in South Yorkshire, the heartland of traditional steel production, the company...

A Northern Rock case study Every organisation needs to move forward and face the future. In order to do so it must take decisions which...

The Arcadia Group Limited is one of the UK's largest fashion retail companies with over 25,000 employees, 2,000 outlets throughout the UK and a...

RWE npower is a leading energy company in the UK. It is part of the German-owned RWE, one of Europe's leading utilities. Part of...

Although they might not know it, when people are at work they engage in the process of communication all the time. For example, they...

RBS is one of the world's leading financial services companies providing a range of retail and corporate banking, financial markets, consumer finance, insurance, and...

This case study examines the way that a multi-product, multi-national company has developed an integrated Corporate Publicity Programme to improve communications both externally and...

In the modern world, brands are as important as the products they represent. Customers only trust reputable brands, so maintaining their brand's reputation is...

PricewaterhouseCoopers was created in July 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots...

It was the European Commission that first coined the term ‘small and medium enterprise’ (SME) to describe businesses which employ less than 500 workers. This...

The development of a transportation system which links up places both within the UK and across the world has enabled people, goods and services...

Every morning millions of people in the UK have a bath or shower, make a cup of tea and wash the dishes before they...

How much is the business worth? Are sales growing or declining? What about cash flow? These and many other vital questions are regularly tackled...

Davis Service Group is a large public limited company employing around 17,000 people. Its shares are quoted on the London Stock Exchange. The business is...

CIMA is the Chartered Institute of Management Accountants. Its members are trained and qualified in the vital area of management accountancy. Businesses can only...

Zurich Insurance Group is a leading global provider of insurance services. Zurich’s mission is to help customers understand and protect themselves from risk. The...

This case study examines the importance of futures trading and focuses more specifically on commodity futures trading. The futures market plays a key role...

Syngenta is one of the world”s largest plant science companies. It is a leader in crop protection - developing products to control weeds, pests...

Everything you use at home, at school, or college has its origins in simple, perhaps ingenious, ideas. However, it takes more than creative thinking to...

Stretching from Cape Town in South Africa, across the Sahara Desert, to the Mediterranean Sea in the north, Africa is the world's second largest...

The background to Jaguar provides a good example of entrepreneurship - identifying opportunities, creating a winning formula and responding to consumer needs to build...

All organisations are faced with periods of evolution and revolution. As they prepare for a period of change, there will undoubtedly be immense upheaval....

The importance of Health & Safety Health and Safety lies at the heart of an organisation's commitment to the people that work for it and...

A quality material, product, process, service or system is one that meets the needs of customers. Today, customers, including consumers, know what they want...

One of the most important decisions a business has to make is where to locate. The location of the business can have a significant...

Just think about how goods and services today are provided for our every need. In the 70s and 80s, who would have forecast that...

CIMA is the Chartered Institute of Management Accountants. It supports over 164,000 members and students in 161 countries.  CIMA works with some of the...

We identify with products in a variety of ways. At a simple level we may buy a coat in order to keep warm or...

Inventions, literary works, music and design are all intangible assets. The legal right to these ‘creations of the mind’ is referred to as Intellectual...

The changing market for building societies Building societies have a long history of caring for their members. They encourage them to save and help them...

These days, we are surrounded by 'high-tech' developments. Ordinary citizens may not suffer too much from failing to keep track of new technologies the...

The government spends millions of pounds of public money on providing services to meet the needs of the public each year. Public sector markets...

The Nuclear Decommissioning Authority (NDA) is a new organisation. It was set up by the government and started to operate in April 2005. Its...

In a fast moving world, individuals and organisations need to make quick decisions based on sound judgement supported by accurate data. As a result,...

The Nasdaq Stock Market® is a world famous stock market, based in the US. Nasdaq® uses computer and telecommunications networks to trade and monitor...

Everybody faces a degree of uncertainty within his or her daily lives. No matter how well people plan, it is impossible to get rid...

Primary industries include farming, forestry, fishing, mining, quarrying and oil supply. They are the starting point for nearly all production. Mined raw materials include...

Primark is a subsidiary company of the ABF (Associated British Foods) Group. The company was launched in 1969 in Ireland trading as Penny's. By...

When a new technology comes along that is capable of improving dramatically the products of a whole industry, every firm in that industry has...

One of the biggest challenges for business organisations in the UK is learning how and where to trade overseas. In an interdependent world, international...

Consumers have higher expectations than ever before. They want products to match these expectations. They also want accurate, up-to-date and useful information about what...

All organisations must serve the needs of their customers. These needs change over time, making it necessary for business organisations to adapt their existing...

Jessops has been a leader in the photographic business for over 75 years. The Jessops story began in 1935, when Frank Jessop opened a photography...

A brief history of Lloyd's -covering risks Economic prosperity in England during the second half of the 17th century created a significant group of wealthy...