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Strategy Case Studies by topic

Using technology to create a paperless office

Information technology has become increasingly important in the life of all organisations in providing effective communication systems, serving all members of an organisation. At...

Using aims and objectives to create a business strategy

When preparing a strategy for success, a business needs to be clear about what it wants to achieve. It needs to know how it...

Driving forward environmental aims and objectives

There are many issues in the workplace that require discussion, for example, attention to health and safety at work. This helps to keep accidents...

Building a global telecommunications business

The twentieth century will be looked back on as the period when telecommunications revolutionised people’s daily lives - from the first telephone call and...

Building a joint venture in an emerging market

Burmah Castrol is a leading international marketer of specialised lubricant and chemical products and services. With operations in over 50 countries, Burmah Castrol employs...

Creating an effective organisational structure

The Coca-Cola Company is truly global, and its main product is recognised and consumed worldwide. The Company organises and structures itself in a way...

Reinventing the organisation – Heinz Europe

The business writer, Charles Handy, illustrates the need for organisations to reinvent themselves by the sigmoid curve - effectively an ‘S’ shape on its...

Working with bottling franchisees around the world

The Coca-Cola Company is the world's largest beverage company and is the leading producer and marketer of soft drinks. Today, Coca-Cola is consumed throughout...

A business case for investing in rail

Today, there is growing concern about the number of cars and lorries on the UK’s roads, the amount of time wasted in traffic jams,...

Making the best use of limited resources

One of the challenges facing every organisation today is how to make best use of its limited resources. In any aspect of business, there...

Tips to Start a Startup in Leeds

Leeds is a vibrant city that has, in recent years, been gaining prominence as a hub for innovation and entrepreneurship. With a thriving ecosystem and...

Supporting new business start-ups

Barclays is a major global financial services provider. It operates in over 50 countries and employs more than 156,000 people. In 2008, Barclays had...

Driving forward a business start up

From the 1990s onwards we have seen the development of a ‘new economy’ based on the new realities of an ultrafast, ever-changing environment in...

Vision, values and business strategies

Tesco was founded in 1919 by Jack Cohen from a market stall in London’s East End. Today it is one of the largest retailers...

Securicor and the private finance initiative

The government spends millions of pounds of public money on providing services to meet the needs of the public each year. Public sector markets...

Using innovation to improve performance

Within all types of organisations, managers need to constantly ask themselves ‘Where do we go from here?’ This is because, in a changing and...

Changing the culture at Jaguar

This case study looks at how Jaguar, one of the world's most prestigious car manufacturers, has been involved in a culture change programme to...

Creating a high performance culture

Organisational culture and values The culture of an organisation is the typical way of doing things in the organisation. It particularly relates to behaviour patterns...

Developing clear strategies to fulfil strategies within cultural aims and values

Enterprise Rent-A-Car was founded in 1957 by Jack Taylor in St. Louis and is still operated by the Taylor family. Since its formation, it...

Financial information in decision making

CIMA is the Chartered Institute of Management Accountants. It supports over 164,000 members and students in 161 countries.  CIMA works with some of the...

Decision making in an uncertain world

Modern organisations operate within an environment of change. There are all sorts of factors that change within this environment - for example, the market...

Critical path analysis at Network Rail

Planning a major project is an exciting and challenging activity. This case study focuses on the planning that went into repairing Network Rail's Leven...

Franchising and entrepreneurship

What is franchising? McDonald's is an example of brand franchising. McDonald's, the franchisor, grants the right to sell McDonald's branded goods to someone wishing to...

The importance of entrepreneurship in small businesses

Most people are familiar with the names of large businesses such as Marks & Spencer and Heinz. Although some may not realise many of...

Developing enterprise skills

In a world in which young people follow the National Curriculum and then prepare for examinations, it is easy to ignore some of the...

Going for growth by investing in people products and plant

Hazlewood Sandwiches Greencore's traditional activities lie at the start of the food production chain, whereas the new convenience foods operations are at the end of...

Going for growth

Going for profitable growth is nothing new for Dixons Group plc. The company began in 1937 in a modest way in portrait photography. Today,...

Developing growth strategies to become a market leader

A business will not become the market leader by chance. It takes careful planning to build an organisation that outperforms its competitors. In business,...

To Create a Better Everyday Life for the Many People

“Once upon a time, a long, long time ago we decided that, instead of making furniture for people with fat wallets, we would side...

Delivering the mission statement

The Foreign & Commonwealth Office (FCO) is the lead UK government department in foreign affairs. Its mission is to formulate and deliver foreign policy and...

The business of nuclear decommissioning

The Nuclear Decommissioning Authority (NDA) is a new organisation. It was set up by the government and started to operate in April 2005. Its...

Calculating and managing risk

Eurostar is the high-speed rail service directly linking the UK to France and Belgium via the Channel Tunnel. It started operating in 1994, providing city...

The power of partnerships

This case study focuses on how the creation of risk and revenue sharing partners (RRSPs) has enabled Rolls-Royce to take on contracts which have...

Achieving a competitive advantage through risk management

Returning publicly owned enterprises to the private sector is a process known as privatisation. The effects of privatisation are highly significant as organisations, which...

Sectors of industry

OPITO The Oil & Gas Academy is the focal point for skills, learning and workforce development in the industry, delivering the right skills for the...

Corporate responsibility and stakeholders

RELX Group is a global provider of information and analytics for professional and business customers across industries. We help scientists make new discoveries, lawyers...

Balancing stakeholder needs

A stakeholder is anyone who has an interest in what a business does or an influence upon the business. Large organisations have many different stakeholder...

Building on stakeholder support to achieve dynamic growth success

Aldi is one of the world’s leading grocery retailers with more than 7,000 stores across 70 countries. The company originates from Germany, where it was founded...

Making shopping easier for today’s family

The challenge for companies in this sector is to provide a service that will regularly bring customers back to their stores. So they have...

Matching people with technology to create a global strategy

In recent times, the structure and operation of many major industries has changed greatly through their use of information technologies. For example: online data systems have...

A customer centred approach to providing insurance

One approach to business is to develop a product and then look for customers. However, for many businesses the customers come first. They adopt...

The virtuous circle of mutuality

The virtuous circle of mutuality In recent times there has been much debate in the financial services sector as to whether Building Societies should remain...

Businesses and taxation

Business growth Many business owners regard business growth as desirable. So, too, do governments. There are many ways in which businesses can grow e.g. by: increasing...

Adding value to the case for building societies

Building societies are mutual organisations.  This means that they have no shareholders and operate solely in the interests of their members. A member is...

Powering forward with a new vision

This case study outlines ways in which it is possible to change the culture of an organisation so that it retains what it sees...

Developing vision and values to build a market strategy

This case study focuses on Eversheds, one of the largest law firms in the world. It emphasises how Eversheds uses vision and values to...

The natural 1st choice dairy company

Responding to the change in the business environment is challenging, particularly for large organisations. The business environment provides both opportunities and threats to the...