Sponsorship and the marketing mix - Ford (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
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The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Meeting customer needs for competitive advantage
Sectors of the economy
Economic activity is usually divided into 3 sectors:
1. Primary industry - involves extracting raw materials. When economies first start growing they...
Branding strategies to create value
The ultimate aim of any business is survival. At least five groups want to see a company not only survive but flourish: its shareholders,...
Creating consumer demand for SKY TV through sports
Successful marketing involves providing consumers with the goods and services they require, where they want them and when they want them. In this country,...
Workforce planning at British Gas
British Gas is part of the Centrica Group. It is the country”s best recognised energy brand. Centrica is a multinational company, with businesses in...
Involving employees in meeting corporate objectives
Effective Human Resource Development (HRD) involves matching an organisation's needs with the needs of its employees. For example, an organisation's corporate objectives may include...
Motivation within an innovative work environment
Individuals work for many different reasons. Financial rewards are frequently a key factor in influencing why individuals undertake certain jobs. However, money is not...
The role of investment trusts in the capital market
The capital market enables individuals and organisations with spare capital (money which they want to invest) to channel these funds to businesses and other...
The role of asset management
British Aerospace is a world leader in aerospace and defence with annual sales exceeding £8 billion and an order book of more than £22...
Raising finance for SMEs
It was the European Commission that first coined the term ‘small and medium enterprise’ (SME) to describe businesses which employ less than 500 workers.
This...
Building a sustainable supply chain
It is easy to think about the present without considering the future. Consumers want more goods and services to improve their standard of living....
Creating the UK’s ultimate travel experience
As a newly-formed rail operating company, Great North Eastern Railway Ltd (GNER) took over one of the new rail franchises to run train services...
How to act if your employee gets injured at work
Just like pretty much anywhere else, it is probable that sooner or later an accident happens at your workplace. The important thing to keep...
Respecting stakeholder values
Michelin continues to be the world's number one tyre manufacturer. The company has a unique and famous marketing emblem, 'Bibendum', more commonly known as...
Building a multi utility business
If you look in the dictionary for the word ‘utility’ you will find the following:
“the quality of practical use, usefulness: a public service such...
The contribution of the FTSE4Good Index to socially responsible investment
In a fast moving world, individuals and organisations need to make quick decisions based on sound judgement supported by accurate data. As a result,...
Managing firms throughout the business cycle
The first decade of the 21st century has been a rollercoaster ride for economic activity. Business confidence was high at the start of the...
Working for free trade
Businesses and consumers in the UK are buying and selling goods and services in ever more diverse and distant markets as globalisation increases. Trade...
Responding to changes in the market environment
Jessops has been a leader in the photographic business for over 75 years. The Jessops story began in 1935, when Frank Jessop opened a photography...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Providing support through the stages of the business cycle
Everybody faces a degree of uncertainty within his or her daily lives. No matter how well people plan, it is impossible to get rid...
Building a workforce for the future
The world of work has changed dramatically in recent years. Gone are the days of jobs for life in which an individual might work...
Providing means of payment for today and for the future
In recent years we have seen a dramatic transformation in the way in which people in this country use money. The textbooks tell us...
Our business theory pages cover all the topics you need to know in business.
SLEPT analysis
Before creating business plans or when evaluating existing ones it is important to 'scan' the external environment. This takes the form of a SLEPT analysis,...
Resources and assistance for a business
Businesses require inputs of time, information, people, raw material, premises, capital, labour and paperwork. You can see from this list that considerable managerial skills...
The marketing mix
The marketing mix is often referred to as the '4 Ps', i.e. product, price, place and promotion. To meet customers' needs a business must...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Product Management
History of product management
The concept of product management was born in the 1930s by a 27-year-old marketer called Neil H. McElroy from Procter &...
Richard Liu’s journey in E-commerce
Richard Liu is one of the most influential businessmen in China. He founded JD.com and is the current CEO of the top leading online...
Supply Chain Innovation in Times of Disruption: The Key to Competitive Retail
Bottlenecks at international ports. Shipping containers piling up. Empty store shelves. Price spikes for consumer goods. These woes have thrust the supply chain into...
Case Study on Serge Belamant and Cash Paymaster Services
An academic paper published in 2018 alleged that entrepreneur Serge Belamant was involved in government corruption in South Africa. However, this case has become...
7 Important Things To Prepare For Running A Business
Once you submit a few forms, receive the required licenses or permits, and offer a legit service and product, you can consider yourself a business owner. That...
Grow food truck 2018
If you are looking to kick start food truck business in 2018 then you have landed at precisely the right spot. Since New Year...
If You Face a Misfeasance Claim, What Should You Do?
Misfeasance is a legal term for when an individual or organization acts in a way that is not in the best interest of another...
How Does Protecting Employees Affect the Success of a Business?
Over the years, employee protection laws have seen several amendments. Most of these laws advocate for the fair treatment of employees and the protection...
10 Things that can ruin your office table
When you install a new office table into your workspace, the odds are good that you are going to do some damage to it....
Galimzhan Yessenov launches Singapore PE Fund to invest in Singapore
Galimzhan Yessenov, one of Kazakh nouveau riche, has established a fund to invest in Singapore's agricultural projects.
Asadel Partners PEF was created by Yessenov and...
Do I need to register my business for Plastic Packaging Tax?
The tax applies to plastic packaging produced in or imported to the UK and does not contain at least 30% recycled plastic.
PPT is thought...
Why You Need to Hire an Accountant for Your Business
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As a business owner, you have much to think about. Anything financial-related, for example, can take a lot of time to figure out....
Reducing Workplace Stress for Employees: Tips for Employers
In today's fast-paced work environment, stress has become an inevitable aspect of our daily lives. It not only affects employees' physical and mental health...
How To Effectively Handle A Workplace Crisis
Handling an internal crisis is critical to the success of your business. Business leaders and managers understand that the ability to handle a crisis...
The Art Of Conducting Effective Qualitative Interviews
Qualitative interviews are a cornerstone in the edifice of social research. They offer an in-depth understanding of human behavior, thoughts, and experiences, far beyond...
Scaling to 10k a month on product reviews with Steve Scott
It's a common misconception that physical products or tangible services are required in order to make money online. In fact, there are countless websites...
Tips that will help you organize a successful event
Have you ever organized an event? If yes! Then you will have an idea that it is not a simple task. Event organizing involves...
Self-publishing: How to Make it Successful
After all the sleepless nights you've spent writing your manuscript, it's finally time to publish it. If you want to maintain creative control over...
The benefits of using an LMS in 2020
With the rising popularity of eLearning solutions and remote workspaces, your business needs an LMS for better outcomes. Here are some reasons why.
Why Your...
Hidden work perks teachers should consider asking for
To anyone outside of the profession, teaching looks like it already comes with a good set of perks. Six weeks off every summer, what’s...
Reasons why you should study business in college
If you do not already have a college degree, now is the time to start thinking of getting one. Even if you already have...
Navigating Financial Opportunities: A Diverse Investment Landscape
In the world of personal finance, building a robust and diversified investment portfolio is a tried-and-true strategy for long-term success. While traditional investments like...
12 Reasons Why Playing Poker Online Is Becoming Popular
Poker is one of the most popular card games in the world, enjoyed both in live and online settings. While the game has been...
Case study how casinos market their company
One of the keys to running any successful business is footfall. Even in the online world, this translates, as here it means getting as...
Why Games Consistently Rank Amongst the Most Successful Mobile Apps
From the humble roots of Pong and Pac-Man to the enormous AAA productions of Grand Theft Auto, Cyberpunk, and Call Of Duty, it’s safe...
Expert tips to level up your Pubg game
Pubg emerged as one of the most popular and topmost games all over the globe. It has become massively popular among people of all...
The benefits of a gaming VPN and 2 recommended services to try
Esports is one of the most sought out activities, especially of the younger generation. As the year progresses, online gaming is on the rise...
Know why fewer people are getting in relationships today
Why People No Longer Take a Relationship Seriously
People are not in a relationship because they have made the decision not to be. It merely...
Marijuana and your working productivity. top 7 things to know
It isn’t uncommon for cannabis users to face
challenges when trying to get things done. Perhaps because it’s easier to get
distracted while under the influence....
How CBD Supports a Healthy and Balanced Mind
Cannabidiol (CBD) is one of many cannabinoids with numerous potential health benefits - and no psychoactive properties - found in hemp. Similar to endocannabinoids...
How to Accessorize Your Look
To truly look sharp, a man has to get accessories right. For better or worse, accessories contribute a lot to the vibe you're putting...
Styling Your Leather Jackets For Winter
Pure Leather jackets are stylish for any time of the year. And of course, considering what you have paid for it, you wouldn’t want...
The case of sustainability in sporting events
Sport is a phenomenon that gathers masses wherever there is a game, or anything related to its popular teams and athletes. Thanks to their...
4 Things to Know Before Sending Money Abroad
Some providers specialize in transferring and sending money in different currencies. The companies mainly advertise their services with their exchange rates. They should be...
Equity Investment: A Quick Explanation
Most investors are in the game looking to make a profit. If they stick with conventional investment tools, such as fixed deposits (FD), their...
10 Ways to Maximize Your Income and Save for the Future
Have you ever wished you could save money for the future?
Imagine having enough cash to do what you want without stressing about bills.
Well, it's...
Car Loan in Singapore: Answers to the Common Questions
Most people in Singapore buy their cars using car loans, which is a good thing because they get to enjoy the asset and pay...
Masternaut Business Case Study
Masternaut is a vehicle fleet management solutions company that specialises in fleet management, specifically for electric vehicles. They were founded in 1996 by Serge...
What are the 3 Things You Should Consider When Applying for a Car Loan?
Car loans are a great way to get your hands on the car of your dreams, but that doesn’t mean they’re without their drawbacks....
How to Choose Design for Bathroom
Sometimes, choosing decor and bathroom fixtures can be a daunting process. Choosing a bath, shower, and even carpet of high-quality and with nice decor...
9 Technological developments needed for construction industries to survive COVID-19
COVID–19 has made many sectors adopt digital and remote operation. But it is hard for the construction sector to jump on the digitizing bandwagon...
The Mortgage Genie Business Case Study
Launched in 2016 by Matt Stevens, The Mortgage Genie has since become one of the leading mortgage advisory services in the UK. It was...
How to Get a Dominica Passport: Procedures, Costs, and More
Citizenship by investment is a program offered by many countries, and Dominica is one of them. It allows obtaining a passport of this island...
A perfect yacht for every style
With Summer officially upon us, beating the heat and enjoying the season means getting on the water. Boating as a preferred pastime has grown...
How to save money when travelling for business
Travelling can be a costly affair, particularly when you’re racking up those miles in the name of business. While some of those expenses may...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Why digital transformation is key to your business
The methods of operation that today's businesses are choosing to implement are being heavily influenced by changes in digital technology. Furthermore, these businesses are...
The future of money – What is FinTech?
Image courtesy by www.unsplash.com
FinTech - short for financial technologies - is more than just a buzzword of the 21st century. Something that was hard...
Benefits of a virtual phone system in a business
A small business has many areas that need to be optimized to ensure smooth operation. A phone system is one of the vital elements...
What is SAAS?
The abbreviation SAAS stands for the term Software as a Service. It is a distribution and licensing model that offers software programs as a...
How employee scheduling software can boost company performance
Image source: Pixabay
Switching from a traditional employee scheduling approach towards a more modern one can make you wonder if it is worth the effort.
Using...
Corporate Security And Risk Mitigation
Corporate security involves strategies used to prevent the occurrence of some situations which can threaten an organization in terms of finances and reputation. It...
How To Trade Cryptocurrency
Trading cryptocurrency is a different market than stocks, bonds and others. But with some good advice and an easier guide to follow anyone can...
When Cryptocurrency Is An Asset, When Is It Not?
With the investment trend set by cryptocurrencies, it is noteworthy that some are still wondering if crypto-assets fall under financial assets, utility tokens or...
Crypto Trading Signals|| What Do We Mean By Crypto Trading Signals
Customary monetary forms, like the US dollar and the British pound, are upheld by awareness, like gold, and their worth is for the most...
How to monetize an app?
When you develop a mobile app, there are always two reasons for creating it: making your audience happy and earning from that developed app.
Monetizing...
How to choose a mobile application development company
If you’re a young entrepreneur, working on your new startup, you will find yourself have plenty of ideas every now-and-then. It is unfortunate that...
How much useful the Sussex wedding photographer
That there are no fixed rules are in the field of portrait photography. Be sensitive to the topic and the environment, maintain the basics...
Do you run a growing online business, or do you have a ton of videos on your site piling up every day?
As your website grows, you will find that you may need another hosting solution.
How do you choose from an endless number of hosting websites?...
4 cases when the website builder is the most appropriate option
There
are several options for starting your website: developing it from scratch,
creating one using the CMS and starting a website using a website builder.
Today,
choosing a...
How to Become a Web Developer
The demand for qualified developers is on the rise. In this field of expertise, employment opportunities are guaranteed for years and even decades. According...