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The use of the marketing mix in product launch (PDF) 
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Cummins
Establishing a diversity initiative
In a rapidly changing business environment decision-takers in large...
Canon
Integrated information systems seeing the whole picture
An independent research organisation recently examined the work practices...
Her Majesty's Revenue and Customs (HMRC)
Businesses and taxation
Business growth
Many business owners regard business growth as desirable....
Continuous Improvement
Product development through continuous improvement
Corus is part of the Tata Steel Group, the...
first direct
Using market research to relaunch a brand
Market research is a systematic process used by a...
Coca-Cola Great Britain
Communicating through the “world game”, for brand and corporate reputation
Football is the 'world game' and Coca-Cola is the brand name...
Business Dictionary
What is the Click-and-Mortar Business Model
The click-and-mortar business model represents a hybrid approach to...
What is Brand Awareness Optimisation
Brand awareness optimization is a strategic approach that focuses...
What is Growth-Driven Design in Marketing
Growth-Driven Design (GDD) is an innovative approach to web...
Case Studies
Continuous improvement the Corus way
Corus is an international metals company. In 2005 it was the eighth largest steelmaker in the world. The company...
Business aims objectives and values
Aims and objectives
Aims and objectives are the 'ends' that an organisation seeks to achieve. It then has to decide...
Developing a partnership to support the interests of young people
One of the most critical times for young people is when they have their first opportunity to leave school....
Building a sustainable supply chain
It is easy to think about the present without considering the future. Consumers want more goods and services to...
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