The use of the marketing mix in product launch (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
The product life cycle and online fashion
ASOS.com is the UK's market leader in online fashion retailing. It offers own-label, branded fashion and designer goods. Its headquarters are in Camden Town...
Developing long-term customer relationships
In recent years, rapid advances in technology have led to the growing importance of information and communications technologies (ICT). Information and communications technologies have...
Building a business in Europe
Over recent years, the changing political, social and economic environment has created a different type of competitive situation for European companies. The pace of...
Recruiting selecting and training entrepreneurial managers
The Arcadia Group Limited is one of the UK's largest fashion retail companies with over 25,000 employees, 2,000 outlets throughout the UK and a...
The role of an equal opportunities policy
A critical issue in the development of a successful working relationship is whether we believe we are treated differently from someone else, not because...
Training and development for cultural diversity
Organisations that wish to be successful in the increasingly competitive markets of the 90s must consider how to provide rewarding roles which allow their...
The business mission of Britannia
Britannia is the third largest UK building society, with group assets exceeding £16 billion. Following the conversion to plc status of a number of...
Raising finance for SMEs
It was the European Commission that first coined the term ‘small and medium enterprise’ (SME) to describe businesses which employ less than 500 workers.
This...
Calculating the risks in making investment decisions
Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...
Developing competitive advantage through customer service
Morrisons was founded over 100 years ago, as a stall in Bradford market. It has been a family business for most of the time since....
Supporting agriculture to create sustainable development
Stretching from Cape Town in South Africa, across the Sahara Desert, to the Mediterranean Sea in the north, Africa is the world's second largest...
Managing the supply chain to meet customer needs
It is easy to take for granted everyday fast-moving consumer goods (FMCG) such as bread. When consumers go to a corner shop or the...
Thinking global acting local
Do you ever think about what goes into a motor car, a power tool or a particular type of domestic appliance? If you were...
Sustainability stakeholders and profits
BT´s approach to sustainable development
This is built around four key moral principles.
Equity today: the duty to meet the present generation's needs. At the recent...
Calculating and managing risk
Eurostar is the high-speed rail service directly linking the UK to France and Belgium via the Channel Tunnel. It started operating in 1994, providing city...
Business principles in action nutritional labelling
Consumers have higher expectations than ever before. They want products to match these expectations. They also want accurate, up-to-date and useful information about what...
Using PESTEL to design effective strategies
When people think of rail travel they think of trains. They do not think about the infrastructure of the train network. This consists of...
Supporting international trade
One of the biggest challenges for business organisations in the UK is learning how and where to trade overseas. In an interdependent world, international...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
The advantages of sponsorship
This case study examines how two businesses that have global appeal are co-operating to achieve their shared visions for their companies and brands.
Company vision
Vodafone:...
Going for growth
Going for profitable growth is nothing new for Dixons Group plc. The company began in 1937 in a modest way in portrait photography. Today,...
Using a range of management styles to lead a business
For organisations to develop they require a direction. The people who manage the business provide the direction. Taking responsibility for making decisions and running...
Our business theory pages cover all the topics you need to know in business.
Critical path analysis
Critical Path Analysis (CPA) is a management tool designed to ensure the most efficient scheduling of any project.
Suppose that a minor building project consists...
Marketing and sales
Marketing is the process of identifying, anticipating and then meeting the needs and requirements of consumers in order to make a profit. In contrast,...
Constructing accounts
Accounts are records of financial transactions. Information that is used in accounts is initially entered into books of prime entry, which may simply be...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
8 Tips for keeping your warehouse organized
Organizing your warehouse is a good way to boost productivity and increase employee satisfaction. Your warehouse staff will be more motivated to work if...
How value proposition canvas can help you improve your marketing in eCommerce
Improving the lives of your customers should be a priority if you want to have a successful ecommerce store. Knowing what value you provide...
Indoor Putting Office Greens For Your Office Lunch Break
In golf, many beginners have to put in hours of practice before their putting technique is good enough to lower their score. The problem...
Why consulting is important?
Legal, financial, and investment-related consulting services involve offering guidance to business leaders, managers, and corporations on various challenges. Major consulting agencies like CT Group are using...
How to Effectively Start a Business with No CapitalÂ
It can be very daunting to start a business with little money. However, with sufficient planning, it can be possible to achieve business growth...
10 Benefits of Getting Your Product FDA Approved
If you have a product used in any step or level of the manufacturing process of a food item, drug, or pharmaceutical item, you...
Chamber of Commerce UK: Supporting British Businesses Since 1908
The Chamber of Commerce UK is the largest business network in the UK, representing over 750,000 businesses of all sizes, from sole traders to...
4 unusual tips for doing business in China
Doing business in China is lucrative and beneficial, if you know how to do it right. Otherwise, it can be very tough. Now let’s...
Impact of rising interest rate to businesses
The thought of a large amount of revenue is the biggest driver in investing in any line of business. Sometimes when the general economic conditions...
Why has the interest in Forex Trading started growing lately?
It’s practically impossible to debate on trading types without mentioning forex trading. Foreign exchange trading is one of the trading sectors that has grown...
4 Money-saving tips that can help revive your construction business
As you try to scale your construction business’ growth, saving money can become a task.
With a world of expenses to look after, your company’s...
Do roofers need to be insured
High-risk occupations such as roofers are statistically more likely to suffer work-related injuries at some point and unfortunately are more at risk of fatality....
4 Key Advantages of Hiring an Agile Coach for Your Company
Every year, hundreds of thousands of businesses lose billions of dollars due to a lack of efficiency, and bad innovation and development procedures continue...
10 Reasons why you need an agricultural specialist
Agri Labour NSW is an Agri based consultative workforce provider based in Australia. The organization is dedicated to producing competitive products in the realm...
9 HR tools highly recommended by HR professionals
There is no exaggeration in saying that HR professionals are the building blocks of an organization. Various material assets of an organization lie waste...
7 Ways VPNs Benefit Digital Marketing Success
A virtual private network (VPN) benefits digital marketers in many ways. With it, they can connect to many global servers. Besides, it also enables...
The Ultimate Guide to Product Marketing Strategies for Every Entrepreneur
Knowing exactly how to market a product is one of the most important things that can help determine a company's performance. Therefore, as an...
The climb to the top how to play SEO in 2018
By ranking high on search engines, you are likely to get a huge influx of new customers that otherwise would not have found you....
Private schools in San Francisco
Private schools in San Francisco
San Francisco is one of the most visited cities in the world and is a popular destination for international students...
Assignment writing services
It is safe to say that you are experiencing considerable difficulties with your assignments. Try not to stress; you are not the only one....
Microsoft Office is easily the superior choice for technology in K12 schools
With a user base of over 155 million people, Microsoft Office is undeniably the most popular office productivity software on the planet. As blended...
Is This The Right Time to Invest in Online Gambling?
2020 was probably the most bizarre year for the casino industry compared to most of the market, with some stocks skyrocketing and others tanking....
The delicate relationship between advertising and casinos will likely improve
For a while now, there has been an implicit understanding that online advertising and online casinos don’t mix very well. Advertisers were typically reluctant...
The iGaming Giants Listed in the FTSE 100 Index
In 1984, the FTSE Group decided to create a share index of the 100 largest companies listed on the London Stock Exchange (LSE). The...
Top mobile game marketing strategies you must know
Most people now use their mobile
phones to play games, rather than the traditional means of a PC or laptop.
According to a recent report, mobile...
Review of Best Game Boosting Services
(Image by Fox from pexels)
Do You Need a Game Booster?
One of the most popular pastimes today is playing video games with millions of people...
How blockchain is changing video gaming
Things
are always changing for software developers which makes the occupation
challenging and exciting.
Technology
doesn’t stay still even for a moment. The latest developments are changing the...
Drug and alcohol detox: expectation vs reality
Drug and alcohol detoxification is a standard treatment for people who are addicted to drugs or alcohol. Many people seeking this kind of help...
Did you know that cannabis seed is right for your health?
The marijuana seeds are coming from the cannabis plant that produces the healthiest product to add up to your diet for better health.
However, even if they...
What Can Disqualify You From a Gastric Sleeve?
Weight loss surgery contributes to improving one’s health. Many patients consider undergoing bariatric surgery when their repetitive diets result only in frustration.
Unfortunately, only...
Up Your Golf Game With These Science-Backed Tips
For every novice golf player, mastering the right technique is crucial, especially if they covet to become a professional in no time. However, you...
The case of sustainability in sporting events
Sport is a phenomenon that gathers masses wherever there is a game, or anything related to its popular teams and athletes. Thanks to their...
If your height is below average, height increase shoes can be your best investment
Do you know what the average height of an adult human
is?
It is about 5 feet, and 7 inches and men
tend to be taller...
Why you need to apply for a payday loan
Applying for payday loans has become the easiest thing you can ever do. Keep in mind that a financial emergency, such as vehicle repair...
Rely on technology for ideas with high returns on investment
Have you ever thought about a guarantee in which you invest your money and get returns? While people tend to have different ideas on...
Common Types Of Harassment To Look Out For
Sometimes harassment within the workplace can be quite a subtle thing so even the sharpest of human resource (HR) professionals can occasionally miss it...
Benefits of GPS Trackers for Equipment Rental Providers
Working on any project demands the right set of tools and equipment whether it is a laptop to work on data or a concrete...
Campervan Vs. Motorhome: Ultimate Guide
Campers and motorhomes are great vehicles to travel by, but they have some differences. If you want a great way to see the world...
Motor Fleet Insurance: Who Can Get Full Cover?
Fleets come in a variety of sizes and business models, so insurance coverage should also be flexible enough to cater to all of them....
How to find the best Princeton real estate deals
When it comes to purchasing a property, finding a great deal is key. It can save you a lot of money. Plus, you can...
Why Choose Crittall Windows? Your Most Important Questions Answered
Many homeowners try to be exact and particular about the different elements they choose for their home, and the most significant element is the...
Stepping Into Commercial Construction
Did you know that a recent study found that 60% of commercial construction activity is concentrated in 10 states?
If you're interested in getting involved in the...
Historically Rich Places Every Business Student Should Visit
In order to be successful at business, you first have to go to business school and learn the tricks of the trade. This is...
How to stay productive on the commute
Whether you used to
commute to a coworking
space in London or work from a high rise in
Hong Kong, in recent months, the workforce of the world has...
Machkevitch Alexander: how to acquire Israeli citizenship
Obtaining Israeli citizenship is an urgent issue for millions of Jewish nationals from around the world. A particularly important issue for obtaining citizenship is...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
How To Leverage In Store Digital Solutions For Your Business
Technology has shaped contemporary society for the better. Business is no exception as it has evolved to adapt to the winds of technological change....
Algorithms that Will Power the Next Digital Age
Technological innovations are redefining the future of almost all industries. The upcoming age will be the digital age with the implementation of technology, algorithms,...
How wireless technology is changing business
It’s been said a million times before, if not more, but technology has revolutionised our lives in ways we never expected. From the home...
RAV Antivirus – What Is DNS Protection and Why It’s Important
Domain Name Service (DNS) is a fundamental technology on the internet that delivers an easy browsing experience to users. Behind everything you browse lies...
Homemade Cell Phone Signal Booster Ways That Work
Let’s stop and think for a moment. The phone you’re holding in your hand can do some stuff that’s no different from real-life magic.
You...
Compressing with quality: Everything you need to know about PDFbear
There will be many instances in your life that you will encounter PDF files, especially if you’re working or a student. Well, PDF or...
All About Investing in Yuan Pay Group APP.
The invention of the Yuan Pay App in China to trade cryptocurrency was a landmark development. Ironically, having deemed digital currency trading as illegal...
Bitcoin breakdown: the cryptocurrency of the future
Bitcoin has been around for a mere 10 years but it has certainly made an impact on the way we ‘see’ money. Created by...
Are stablecoins the Cryptocurrencies of the future
A stablecoin is a
cryptocurrency that is designed to have stable price characteristics. The
ultimate goal of stablecoins is to be a stable digital form of...
Why mobile apps are important for your business
Smart phones are the best thing that
happened to people in the 21st Century. With 99% of customer activity performed
via Smartphone’s, it becomes essential for...
What Features Do Consumers Want in an App?
The decision around whether or not to create an app for your business is a tough one. Depending on whether you provide a product...
The Business Case for Developing a Mobile App
We all use mobile apps every day. It is easy to understand why mobile apps are so beneficial to our daily lives on a...
4 cases when the website builder is the most appropriate option
There
are several options for starting your website: developing it from scratch,
creating one using the CMS and starting a website using a website builder.
Today,
choosing a...
How to build online presence for your business 
The online presence of your business allows you to connect with potential customers while increasing the legitimacy and stature of your business. Modern customers...
Hiring Django Developers: From Start to Finish
Launching a web development project requires a team of skilled professionals, and at the core of this team are Django developers. Their expertise in...