Wilkinson A3 ePoster Edition 13 "Marketing strategy for growth" 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
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Rebranding a corporate image
When Will Kellogg accidentally invented a new breakfast food in Battle Creek, Michigan in 1894, he did not realise that he was on the...
Reshaping a well known brand
Consumers make many different buying decisions every day. It is important that large companies developing products for the consumer market-place understand the many factors...
Re generating a mature market
Conventional wisdom tells us that most products have a limited life-cycle. Initially the product may flourish and grow, eventually the market will mature and...
Apprenticeship training within the steel industry
Sheffield Forgemasters International Ltd (SFIL) is a steel producer and engineering company. Based in South Yorkshire, the heartland of traditional steel production, the company...
The business benefits of diversity
Differences can come from individual characteristics and life experiences, such as where you went to school or where you live. Being married or in...
Business expansion through training and development
Aldi is a leading retailer with over 8,000 stores worldwide. It continues to expand in Europe, North America and Australia. The Aldi brand is...
The role of investment trusts in the capital market
The capital market enables individuals and organisations with spare capital (money which they want to invest) to channel these funds to businesses and other...
Raising finance for SMEs
It was the European Commission that first coined the term ‘small and medium enterprise’ (SME) to describe businesses which employ less than 500 workers.
This...
Private Finance Initiatives
PricewaterhouseCoopers was created in 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots going...
From bean to bar the production process
Most of us love chocolate in one form or another and every week a typical UK citizen spends around £1.80 on it. Amazingly, UK...
Health safety in the modern workplace
The importance of Health & Safety
Health and Safety lies at the heart of an organisation's commitment to the people that work for it and...
Design as a differentiator
Good design is an important attribute of a successful product. A well designed product will stand out from rivals, win customer loyalty and sometimes...
Achieving growth in a competitive marketplace
In today’s competitive business climate no marketplace is completely static and some markets are more dynamic than others. One which has changed beyond recognition...
Engineering advantage strategy in action
Achieving competitive advantage is not easy, particularly in global markets. Businesses that do well in these markets need to be able to use their...
Creating an effective organisational structure
The Coca-Cola Company is truly global, and its main product is recognised and consumed worldwide. The Company organises and structures itself in a way...
Responding positively to a changing environment
When a new technology comes along that is capable of improving dramatically the products of a whole industry, every firm in that industry has...
Business ethics and corporate social responsibility
Anglo American is one of the world”s leading mining companies. It is a UK public limited company and operates on a global scale. Anglo...
Competing within a changing world
No business today operates in a complete vacuum unaffected by market forces. By their very nature business activities are competitive. Within a dynamic, rapidly...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
The business of economic development and regeneration
The economy of the UK has experienced a dramatic change in recent years as a result of both:• demand factors – modern consumers want...
Creating a new and exciting brand Café Cadbury
Everyone knows about Cadbury and what it represents. The Cadbury Masterbrand is the flagship for a variety of well known distinctive products including Flake,...
Innovation research and development
The Dyson Dual CycloneTM is the first breakthrough in vacuum cleaner technology since 1901. In 1979, James Dyson noticed that his bag vacuum cleaner...
Our business theory pages cover all the topics you need to know in business.
Management structure and organisation
Managers are people who steer an organisation towards meeting its' business objectives. Management has been described as: 'the process of planning, organising, leading and...
Business activity
Business activities are those which are concerned with seeking to meet the needs of customers by providing a product or service that they require....
PEST analysis
Before creating business plans or making decisions, it is important to 'scan' the external environment. This can be achieved through a PEST analysis, i.e....
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Device Fingerprinting for Minimizing Your Business Risks
Modern screening methods allow you to comprehensively protect your business from unreliable customers. You can identify a potential fraudster in advance and take appropriate...
7 Right Approaches To Successful Dropshipping
Dropshipping is one of those things that have blossomed over the last few years. Today, many dropshipping solutions do more than merely make a...
Automation in the stamping manufacturing industry
Many industries are implementing various automation initiatives into their business strategies in a quest to become more cost-effective, efficient, and lean. The same is...
Alidjan ibragimov: contribution to the development of sports is a prerequisite for the prosperity of the country
In one of his
interviews, Alidjan Ibragimov emphasized that he agreed with the
position of Nursultan Nazarbayev. Not only oil and other natural
wealth should be recognizable...
3 ways brands can differentiate themselves from competiton
What makes a consumer choose one business over another? There are many answers to this question and it depends on the products on offer,...
Winning Over the Local Market: 8 Tips for Small Businesses
Small businesses have significantly fewer resources than large global companies. In fact, we can't even compare their capabilities. Still, small businesses have every chance...
How learning Spanish can help your business
Did you know that learning Spanish is a skill that can be applied to help your business directly? You might have been thinking about...
What companies can learn from this pandemic
An unprecedented situation in recent modern history has shaken up the world. The novel coronavirus has forced many countries to declare a state of...
How the social shutdown changed these 4 industries forever
The coronavirus crisis and the associated social shutdown have changed the world forever. That much is for sure, even as the death toll from...
How to figure out which CFD trading platform is the best for you
Online trading has been quite prevalent in the past few years due to its accessibility. The adeptness to earn vast amounts of profit. People...
Is trading binary options the right choice for you?
You thought about starting to trade binary options, but you aren’t sure if it's a suitable method for you. Since there are so many...
4 Ways to help your small business save money and maximise profit
If you run your own business, then you will know that every penny saved counts towards your bottom-line profits. Many small businesses fail within...
How to safeguard your organisation against employee disengagement
Is your workforce working hard enough? If your organisation is in the majority, the truth is likely that they are not—but it may not...
Working tips to increase your presentation skills
We all have different gifts and talents. Some people can play football quite well. Others can play basketball to legendary status. There are also...
All You Need to Know About Applying for A New Job
Everything you need to know about applying for a new job
Changing jobs or applying for a new career is more than just the role...
How a strong marketing campaign can set you apart from the competition
If you're a business in a crowded marketplace, how do you stand out from the crowd? Business leaders and directors will spend a lot...
Email Automation: 4 Ways Why Every Business Should Consider Using It
Let’s face it, marketing can be incredibly resource-intensive. With digital marketing, there are numerous platforms to manage, content to create, and measuring, monitoring and...
Marketing for coworking spaces getting leads, guaranteed
The number of self-employed workers and the
entire remote working community have been growing steadily with no sign of
slowing down this massive revolution. And the...
Student life planning a successful school event
Schools may host more events than any business ever would in a year. Nearly every month, there is some sort of event that takes...
How to Make Your Kids to Love Math? And Enjoy Learning that?
Children are afraid of many things: monsters, shooters, Santa Claus, fire alarms, beards. But one of the biggest fears they are likely to develop...
How to choose the right paper writing service
It's not a secret that writing whether it's an essay, term or a research paper requires a lot of attention to detail, concentration, and...
Top 5 Advice on How to Combine Travel with Sports Betting
All You Need to Know about Sports Betting While Traveling
The relationship between sports competitions and tourism dates back to the Olympics. It has since...
Why entrepreneurs should consider opening an online gambling business
Once upon a time, when people wanted to gamble, they had only one option: going to a casino. Years have passed, modern technology and...
Shangri la online casinos and sports – the new word in the world of online casinos
Shangri La Online Casino is a new generation site that is suitable for players with different interests. Online casino slots, games with a live...
Boundless Reality: Navigating the Future with All-in-One VR Headsets
The immersive realm of virtual reality (VR) is set to undergo revolutionary advancements with the introduction of futuristic devices that promise to take the...
Gaming Spotlight 2022 Report: The Gaming Market Is Booming
The video game industry has seen immense growth over the past years. Continuous technological advancements allowing for new gaming experiences, widespread internet accessibility, and...
Goal Spribe: Score Your Way to Success in This Dynamic Game
The Thrill of Goal Spribe
Goal Spribe is an exhilarating game of chance that takes players on a journey to the end of the field...
Here’s a Chest Binding Guide for FTM
Transgendered individuals often struggle with body dysphoria, which makes them feel out of place in their bodies. It can also bring about serious mental...
More medical professionals are training for aesthetics careers
It’s no secret that how we look has become more important than ever. With the rise of social media and beauty-based influencers making their...
What is Long Term and Short Term Disability Insurance
This insurance is a cover that protects employees against loss of income in the event of an injury, accident, or illness which makes them...
How to look the part in business
American costume designer Edith Head once said: “You can have anything you want in life if you dress for it.” And when it comes...
How is the business world of sports adapting post-COVID-19?
We all know about the impacts that COVID-19 had on sports. Events were cancelled, when they came back stadiums were empty, many athletes could...
International Showjumping
Global horses Showjumping occasion will invite riders. what's more, observers for the thirteenth time! By and by, the timetable will be loaded with top-class...
Case study – deductible home warranty services worth
A home warranty plan is designed to protect the systems and appliances in your home from damage, malfunctions, or failure. Home warranties are offered...
9 Considerations to make before you retire
The thought of a work-free life might fill you with utter glee. After all, there will be no more early mornings or early nights,...
Know the benefits of secured loan
When you plan to borrow some money, you have to choose between secured and unsecured loans. The fact is that a secured loan brings...
Is it possible to make your BMW 2 look like a BMW M2 or M2 Competition?
Coupe cars have always been a perfect solution for those who demand extraordinary looks. This is why BMW decided to continue the production of...
Masternaut Business Case Study
Masternaut is a vehicle fleet management solutions company that specialises in fleet management, specifically for electric vehicles. They were founded in 1996 by Serge...
DIY: Preparing Your BMW for a Winter Season
Winter is a time when BMW drivers have to ensure their car is fully prepared to withstand the cold temperatures. When preparing your BMW,...
7 ways to make house cleaning fun!
A ritual of putting things away, vacuuming, dusting, shining, and scrubbing is not how most people want to spend their spare time. However, as...
Why Is the Myrtle Beach Real Estate Market Booming?
In recent years, the housing market in the United States has boomed. It is stronger than ever. Although it’ll likely experience a downturn soon...
What Industries Have Proven To Be the Best Real Estate Investments So Far?
Real estate investment has long been recognized as a reliable and profitable wealth-building strategy. Real estate has attracted global investors as an asset class...
How to Visit Canada Visaless
Do you know that you can travel to Canada for business or vacation without a visa? The Electronic Travel Authorization (eTA) scheme in Canada,...
Expanding horizons 5 brands simplifying travel
Twenty years ago, booking a summer vacay or even a weekend break was a bit of a drawn-out affair.
The internet was still in its...
Things you need to consider before settling in Spain
Do you know that there are about 4.5 million foreign resides in Spain? This country was facing a financial-economic crisis but now it is...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
How the investment of mobile friendly tech is benefiting business and finance sectors
Mobile technology is fast becoming indispensable in all walks of life. It’s not only a tool for entertainment. The proliferation of smartphone and tablet...
Compelling reasons to outsource your IT support
Many of us can still remember a time where IT in the workplace was in its infancy. When the first pieces of new computing...
4 Types of one drive migration tools for different workloads
Growing businesses efficiently and flexibly need consistent work. But with new technologies, business environments and processes are also changing. Businesses are choosing to switch...
Everything you need to know about data hk
Going up with the data and information it is
important for each and every one of us to take care of our own data and...
30+ Free Google Slide Themes and Templates for Business 2021
Looking for a high-quality free Google Slide theme or template for business? We know how hard it is to pick up an appropriate template....
The top 5 things to look for in a VPN service
VPN stands for Virtual Private Network and a VPN provides privacy, anonymity, and security to the user by creating a private network connection allowing...
3 Great Facts About Cryptocurrency
Bitcoin is on the rise and becoming well-known as the king of cryptocurrency. You can find the technical and financial facts about Bitcoin absolutely...
Explore the concept of digital marketing in Blockchain
The blockchain is more than Bitcoin and has a significant impact on different industries instead of only cryptocurrencies. Digital marketing is the primary area...
Cryptocurrency For Change: Why We Need More Women On The Blockchain
Why We Need More Women On The Blockchain. Though grotesque, it is a hard fact that women in Cryptocurrency trading are underrepresented.
According to a...
Key Benefits of Mobile App Development for Small Business
Businesses develop mobile applications to expand their business and reach new markets. The digital industry enables users to accept technological innovations as businesses improvise...
4 Ways Smartphones Can Benefit Your Health
Smartphones have been around long enough now that some people probably don’t remember life without them. Smartphones have changed the way we live and...
Guide for downloading and installing the IQ option app
Trading from anywhere with your smartphone (
iOS or Android) the IQ option app is a convenient and simple way to choose. Moreover, it is...
The top 5 PHP frameworks for 2020
As the software development world continues to expand,
it’s important having the right, modern tools to build a functional and
responsive website or an enterprise web...
Web Design Trends to Boost Your Engagement
With most businesses utilizing the power of the World Wide Web to reach more potential customers, having a great business website is now more...
Why won’t this website work?
As you are reading this, somewhere an app or website is crashing. Some of them will be for banks, some will be for a...