How roles and functions contribute to competitive advantage (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Building a photographic system around the user
In its simplest form marketing answers the question - What does the customer want to buy? A key definition of marketing is: Marketing is...
Planning effective marketing strategies for a target audience
Since it was established in Germany in 1949, by Adolf Dassler, Adidas has been synonymous with the sporting industry. Today, Adidas is a global...
Supporting superbrands: The Role Of High-Tech Suppliers
Producers of internationally known high performance products depend heavily on their materials and components suppliers. These suppliers are the unsung heroes that lie behind...
Making the labour market work better
The New Deal
Unemployment is one of the worst social evils. It saps the self-confidence and motivation of those it affects directly and has knock-on...
UNISON and unions’ wider role
UNISON works with both employers and employees to ensure that public service workers receive a fair deal. A big advantage for any worker represented...
Investing in people and in brands
In the modern world, brands are as important as the products they represent. Customers only trust reputable brands, so maintaining their brand's reputation is...
Costing aircraft components
When we think about the cost of an aircraft, we tend to think of the cost of buying the product rather than the costs...
Trading places
In order to make judgements about business activities, individuals require information. Accounting acts as an information system by processing business data so that interested...
Financial statements and reporting
Limited companies (those owned by shareholders) are required by law to produce Financial Statements. These statements must be published and made available to shareholders...
Using colour in new product development
It's a colourful world!
Akzo Nobel’s products are among the most looked at in the world. Its business is colour. It is a company literally...
Customer service as a strategy
Parcelforce Worldwide is part of the Royal Mail Group Ltd. Royal Mail Group has three main operating brands:
The Post Office Ltd provides counter services...
Product development through continuous improvement
Corus is part of the Tata Steel Group, the world's sixth largest steel producer. Within Europe, Corus is the second largest steel producer with...
Online connectivity to meet stakeholder needs
Web opportunities
By exploiting opportunities offered by both the Internet and intranet, Cummins has pioneered some innovative methods to enhance communications with its employees and...
Using strategy and planning to measure monitor and report performance
When we visit a shopping centre or go into the centre of a modern city, we take for granted all the services and facilities...
Helping individuals and companies that are in financial difficulties
Fear of failure and insolvency can be a major inhibitor of entrepreneurship. Insolvency law offers alternatives to companies and individuals in financial difficulties, not...
Using skills to respond to the external environment
Businesses do not operate in isolation. They are constantly faced with internal and external factors that impact on the dynamics of their operations. Monitoring...
Business ethics and corporate social responsibility
Anglo American is one of the world”s leading mining companies. It is a UK public limited company and operates on a global scale. Anglo...
Creating a corporate social responsibility strategy
Amway is one of the world's largest direct sales organisations with over 3 million Independent Business Owners (IBOs) in over 80 markets and territories....
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Using strategy and planning to measure monitor and report performance
When we visit a shopping centre or go into the centre of a modern city, we take for granted all the services and facilities...
Implementing a new vision at Virgin Trains
Virgin Trains is known for running high quality, fast and reliable state-of-the-art trains, capable of speeds of up to 125 miles per hour.
Virgin Trains operates...
Leading innovation in world healthcare
AstraZeneca is one of the world’s leading pharmaceutical companies, producing a powerful range of medicines designed to fight disease in important areas of medical...
Our business theory pages cover all the topics you need to know in business.
The importance of business accounts
Business accounts are produced to meet the needs of their users. Typical users and the use they make of accounts are shown below:
There are...
Demand and supply
The term demand refers to the quantity of a given product that consumers will be willing and able to buy at a given price....
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
New heat resistant grade 253MA
When It comes to stainless steel, numerous variations are available on the market. Every alloy of stainless steel has its own unique properties. There...
What are the potentially negative aspects of injection molding?
Two of the main disadvantages of injection molding are the high cost of tools and the long lead times required. The tooling is almost...
Importance of manufacturing in India
India arguably has one of the largest labour forces in the world, owing to its massive population. With over 500 million, India’s labour force...
5 Ways in which a business platform can help your business
A modern organization can not go without a business platform supporting its activities. A business platform organizes and centralizes all the tools and applications...
How to build up hype before your business launch
When it comes to starting a business, you want to make a splash. There is no such thing as a tepid opening because every...
3 Quickest Ways to Dissolve a Company Legally
There are a lot of reasons someone would want to legally dissolve a company. Whatever the reasons you might have for closing your business,...
How to open an electronic equipment recycling company?
Computers, TV sets, cell phones, and similar things are what most of our regular waste comprises today. We refer to this as e-waste and...
How brexit will affect betting sites
For anyone who enjoys a spot of online casino gaming and
online betting, Brexit might have you sweating. Whether you’ve placed a bet on
a deal...
Understanding where India stands globally in terms of renewable energy sources
The world is going through a considerable climate crisis. People are rising against the challenges of climate change in the West. Greta Thunberg came...
Forex Trading History
The history of forex starts with the creation of the gold standard monetary system created in 1875.
The premise of the gold standard is that...
The Role of Business Credit Scores in Obtaining a Loan: Tips for UK Entrepreneurs
As an entrepreneur, seeking financing options or business loans in the UK can be challenging. One crucial factor that lenders often consider is your...
Should You Use Equity Financing or Debt Financing to Fund a Business?
It’s impossible to start a business without money. These days, it’s possible to start some types of businesses with just a few thousand dollars....
How to Keep Your Resume on One Page
A resume has many roles, but most importantly, it is an introductory overview of you before your recruiter meets you. The document and its...
The Difference Between Redundancy and Termination and Why It Matters
Redundancy and termination are similar in that in each case, you will find yourself without a job. The core difference between the two is...
Simple Onboarding Tips That Will Greatly Help Your New Employees
The onboarding process is crucial to the success, growth, and impact of your employees and ultimately your own company. It is important that you...
Factors to Consider When Creating a Company Logo
What is the most unique selling point of a company? There are different answers that one could provide to this question. For example, you...
How To Find Contacts In Hubspot?
HubSpot is a leading CRM, marketing, and sales platform that helps companies grow better. It offers a suite of software products that allow businesses...
How to Make Good Images for Instagram
To take striking photos on Instagram, you don't have to be an expert or a professional. It is also not essential that you have a state-of-the-art camera...
Essay writing mistakes to avoid
While writing an essay, it is essential to keep in mind the audience for whom you are writing. A high-school essay will be different...
Experts’ global – providing holistic MBA admissions consulting service
Experts’ Global – Providing Holistic MBA Admissions Consulting Service
Navigating the landscape of the MBA admissions consulting particulars can be challenging as the admissions processes...
What is the secret to writing essays?
Although homeschooling is still frowned upon based on outdated misconceptions, the sheer amount of homework students receive has made it possible for both parents...
Casino Withdrawal: Important to Know
One of the most satisfying features of playing casino games is being able to cash out your winnings after striking a significant jackpot or...
Flutters Rise from Irish Bookmaker to US Stock Market
If you have ever watched a football match on TV or tuned into the Grand National, then you will probably have seen an advert...
UK Gambling Industry: A Delay in the Reform
If you’ve been closely following the UK gambling industry, you may know there is a current proposal to reform UK gambling laws. The proposal...
Trends in the video game market in 2021
In 2020, the Covid-19 crisis has significantly impacted many industries but it has certainly accelerated many trends in the gaming market, contributing to a...
Gaming Spotlight 2022 Report: The Gaming Market Is Booming
The video game industry has seen immense growth over the past years. Continuous technological advancements allowing for new gaming experiences, widespread internet accessibility, and...
Top mobile game marketing strategies you must know
Most people now use their mobile
phones to play games, rather than the traditional means of a PC or laptop.
According to a recent report, mobile...
What Do You Mean By Vancouver Mobile Weed Delivery?
We are witnessing the revolution of the cannabis industry. Weed is being legalized all across the world, decriminalized, and approved for medical use. Society...
How to quit drinking
Alcohol addiction is a serious problem that ruins everyday life and prevents a person from being happy. More to this, alcohol addiction damage not...
The basics of contact lenses do’s don’ts and general tips to remember
Using contact lenses for the first time can be challenging generally because there are so many rules concerned with the correct use of lenses....
How to look the part in business
American costume designer Edith Head once said: “You can have anything you want in life if you dress for it.” And when it comes...
EPL Champions Land Sponsorship Deal with OKX
Despite the current fragile state of the crypto market, big moves are still being made in the industry. Lately, there has been a lot...
If your height is below average, height increase shoes can be your best investment
Do you know what the average height of an adult human
is?
It is about 5 feet, and 7 inches and men
tend to be taller...
Important financial event: the European fintech project ZEN has become a strategic partner of PrivatBank, Ukraine’s largest bank
Recognized in Europe, the innovative fintech project ZEN and PrivatBank, popular among residents of Ukraine and a leader in the national market of banking...
All you need to know before taking a personal loan
According to the stats, millions of US citizens take personal loans to consolidate debts, pay off common expenses, and remodel their homes. Plus, each...
Earn six figures with these three side hustles
Did you know an estimated 45% of the American working population report having a side-hustle? Well, this clearly shows side hustles are becoming quite...
Is it advisable to rent an electric car in UAE
One of the world's leading places for a long or short holiday is the UAE. The country swells with a vast growth of mouthwatering...
Car Loan in Singapore: Answers to the Common Questions
Most people in Singapore buy their cars using car loans, which is a good thing because they get to enjoy the asset and pay...
How to be smart about buying your next car
Image source:
Unsplash.com
Nobody will argue that cars are one of the most important
everyday things that we tend to rely on quite heavily. As expected, the
automobile...
Top tips for finding home improvement leads for your company
Article supported by Wallboss UK
Running a profitable business is not an easy thing. You need a constant flow of home improvement leads to make...
5 tips for finding an investment property in the UK
You want to plan for your future and invest in real estate.
You hear what a great investment it is and you want a piece...
5 Top Tips for Upgrading Your Living Space
Your living space should be one of the most important places in your life, the place where you can retreat from the busy outside...
How to save money when travelling for business
Travelling can be a costly affair, particularly when you’re racking up those miles in the name of business. While some of those expenses may...
A Checklist on Things to Prepare When Moving Countries
Have you decided that working overseas is the next logical step for you and your career? Then pat yourself in the back because this...
Here are the 8 business travel tips for easier business trips
1. Keeping Germs at Bay
If you are traveling by air, then you need to keep in mind that planes are full of viruses and...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
The Importance of Computer in Human Life: How Technology Has Changed Our Lives
It is hard to imagine a life without computers. They have become an integral part of our lives, and it is difficult to overestimate...
Are UK banks rebuilding consumer trust with digital services
There can be little denying that the banking industry has gone down in the public’s estimation in recent years. Indeed, the industry is currently...
Advantages of the latest technology in the business landscape
Apart from the size and type of the
business, latest technology has a great impact on several business processes
and operations. It offers both palpable and...
How Asset Management Software Strengthens Security and Risk Management
In the fast-paced world of modern business, unlocking the full potential of your assets has never been more critical. As companies continue to expand...
How To Prepare iPhone For Repair Service?
Apple is one of the top technology companies in the world. The brand designs and produces high-quality electronic devices, including the iPhone, iPad, Smart...
The importance of using a VPN to stream content or browse online
What is the first thing that comes into your mind when you hear about cybersecurity issues? Well, besides someone stealing your financial information, going...
What is Bitcoin halving?
‘Half’ is not really a popular term in the world of investment because it conjures up fears of investments losing half their value. However,...
Top four Bitcoin trading tips
Bitcoin gained quite a lot of popularity in 2017 and, since then, consumer traders, as well as institutional investors, have become heavily interested in...
How do cryptocurrency exchanges make their money
In April 2018, the world was stunned when Binance announced higher profits than Deutsche Bank. That makes running a successful cryptocurrency exchange one of...
Can a mobile roaming tariff be tailored to an individual business?
Although mobile network operators provide some level of flexibility in their roaming tariffs to suit their customers' requirements, often this entails longer contracts that...
Key Benefits of Mobile App Development for Small Business
Businesses develop mobile applications to expand their business and reach new markets. The digital industry enables users to accept technological innovations as businesses improvise...
Expert tips to launching a successful mobile app
If you are considering dipping your toe into the world-wide-web of mobile apps, you should probably read this before you call a developer. The...
Reasons to consider special hosting for your online store
Are you looking to take your online store to the next level? If so, you might want to consider special hosting options that are...
Important factors to consider when choosing a UK web hosting provider
Once you decide to launch your website, you may understand the importance of having a reliable web hosting provider. So, what exactly should you...
How to Become a Web Developer
The demand for qualified developers is on the rise. In this field of expertise, employment opportunities are guaranteed for years and even decades. According...