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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
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The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Marketing strategy for growth
Businesses must respond to change in order to remain competitive. Developing appropriate strategies which allow them to move forward is essential. Wilkinson is a...
The Absolute. Tour
Companies are finding it more difficult to demonstrate product superiority or product differentiation over competitors. Customer service is an area that offers almost endless...
No 7 the relaunch of a brand
When a new product is launched, which is subtly different from existing brands and the new arrival is successful this often leads to hectic...
Developing key skills for a lifetime of opportunity
If you ask your friends about how school or college is helping them to achieve their ambitions, they will probably talk about their performance...
Competitive advantage through diversity
In 1901 county surveyor Thomas Hooley noticed a fallen barrel of tar that had split open in the road. The mess had been covered...
Recruitment and selection in the energy industry
Businesses need to recruit and select the best people. This helps them achieve their aims and objectives. This is particularly relevant in the fast-moving...
Planning a budget
Davis Service Group is a large public limited company employing around 17,000 people. Its shares are quoted on the London Stock Exchange.
The business is...
Managing financial risk
There is an element of risk in an activity when the outcome cannot be predicted with any certainty, or when the outcome is known...
Managing trading risk
This case study examines the importance of futures trading and focuses more specifically on commodity futures trading. The futures market plays a key role...
Marketing solutions via technology
When Michael Marks and Tom Spencer became partners in 1894, they could not have imagined what they were creating. Their energy, drive and enthusiasm...
Innovation the route to winning
The business world is a moving target. It has changed rapidly over the last 20 years and is continuing to do so at an...
Using colour in new product development
It's a colourful world!
Akzo Nobel’s products are among the most looked at in the world. Its business is colour. It is a company literally...
Sectors of industry
OPITO The Oil & Gas Academy is the focal point for skills, learning and workforce development in the industry, delivering the right skills for the...
Vision, values and their influence on business strategy
If you have travelled by road recently it is highly likely that you will have seen the familiar sight of a National Express coach....
Effective strategies for long-term growth
Over 3,000 extra flight slots were needed for the visitors and athletes for the London Olympic Games. Making sure all flights have a safe...
Promoting sustainable development
Suppose that every person in the world were to demand goods and services in the same quantities as people in western industrialised nations demand...
Welfare to work
After the Second World War, the British welfare state was further strengthened. The welfare programme offered citizens an education, an opportunity to find a...
How an environmental management system EMS helps create a sustainable business
Today, we are aware of the close links between business growth and protection of the environment. The emphasis is on sustainable development; on creating...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Adding value through health and safety
Adding value to a product involves making it more desirable and better for the final consumer. Ways of adding value to a product or...
Innovation in infant nutrition – Cow and Gate Next Steps
In the modern world, many consumers have opportunities to buy and use an ever-increasing range of goods and services. Firms continually develop new products...
Kit Kat revitalising a brand leader
All products have a life-cycle. It starts with preparations for the product's launch, followed by the launch itself. Some products are an immediate success;...
Our business theory pages cover all the topics you need to know in business.
Performance management
Performance management is a management approach, which seeks to get the most out of human resources. Typically rewards are related to performance and some...
The planning process
Plans are developed in order to set out a route map to help in achieving objectives. Whilst the plan is made by managers with...
Critical path analysis
Critical Path Analysis (CPA) is a management tool designed to ensure the most efficient scheduling of any project.
Suppose that a minor building project consists...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Top 10 tips to choose your document management system
What stands behind the term “a digital transformation”? In simple words, it is turning all the paperwork into a digital one, so making it...
9 Tips to Help You Optimize Your Manufacturing Lines
You've managed to raise enough capital for your business and optimize all of your systems. You've even managed to streamline and optimize every aspect...
Environmental Impact and Social Responsibility: What Can Logistics Practitioners Do?
The concepts of environmental impact and social responsibility have become increasingly important in today's business landscape, especially in the logistics and supply chain industry....
Alidjan ibragimov: contribution to the development of sports is a prerequisite for the prosperity of the country
In one of his
interviews, Alidjan Ibragimov emphasized that he agreed with the
position of Nursultan Nazarbayev. Not only oil and other natural
wealth should be recognizable...
Proper popcorn’s top 4 money management tips for food business startups
Running a restaurant startup can be a bit tricky for many entrepreneurs. Managing your finances can also prove challenging, posing another risk to your...
What you need to do before you launch a new business
Launching a new business is a huge step towards your future.
It means taking hold of your passion and talent and finally making a name...
How Can London Businesses Benefit By Switching To Green Cleaning?
It is a known fact that we have done severe damage to our planet. Thankfully, both governments and members of the public are acknowledging...
7 strategies for managing the big risks of international distribution
Photo
by Bernd Dittrich
In the international trade industry, it is
vital to maintain a competitive advantage in the supply of goods on a global
scale. Your business...
How Can a Lawyer Help with a Construction Project?
In a construction project, managing contracts and payments is a necessity. However, there are also instances throughout the project where employee disputes or legal...
How to make your Business Venture Successful
To achieve success in your business today, you have to be frugal, flexible, and be on top of your game. Running a successful business...
Determining a stop-loss
When you’re day trading for a living, it’s important to understand that you risk becoming vulnerable to sharp movements in price as the trading...
It has been almost two months since Airbnb went public
Airbnb stock price by TradingView
It has been almost two months since Airbnb went public and it is time to analyze the results. Despite the...
A New Dawn for Minimum Wage Earners in Europe
The start of 2023 did not bode well for minimum wage earners across the European Union. Faced with relentless inflation that began its upward...
Is Lying During the Recruitment Process Ever Effective?
You could see a job posting and think, "That job sounds perfect for me!" yet you might not have the training, experience, or credentials...
How to be someone you’d want to work for
Almost every one of us has had a manager who is unapproachable, constantly irritated, has unrealistic expectations, and makes work a total nightmare. It...
5 ways to build a killer relationship with your customers
As human beings, we rely on relationships for many things. And just as friends rely on one another, businesses wouldn't be successful without their...
5 Affiliate Marketing Tips That Still Work In 2021
Affiliate marketing is one of those ‘make money online schemes that sound too good to be true. Except affiliate marketing is a totally legitimate...
7 ways to get authentic followers on Instagram
Instagram stands out as one of the most happening social sites, for connecting and staying updated in today’s era. One of the additional aspects...
Private schools in San Francisco
Private schools in San Francisco
San Francisco is one of the most visited cities in the world and is a popular destination for international students...
Experts’ global – providing holistic MBA admissions consulting service
Experts’ Global – Providing Holistic MBA Admissions Consulting Service
Navigating the landscape of the MBA admissions consulting particulars can be challenging as the admissions processes...
7 Tips on Choosing Your Tech Major
The Tech industry has many different opportunities. Graduates can work in software companies, create their own projects or help corporations manage their businesses. With...
The Best Bonus Programmes
Today there is a wide choice of bookmakers’ bonus programmes, which help customers minimise the risks and get more pleasure from the game. As...
Gamblers find weird alternatives as casinos continue to shut down amid growing pandemic
It has been a trying month for anyone who loves visiting the casino with the coronavirus shutting down a great number of venues. With...
What you need to know to host a home poker tournament and be successful
You have watched poker on TV and played poker on the internet and in casinos. Now you're ready to host your own poker tournament...
5 Trends currently disrupting the online gaming economy
Online gaming has grown over the past two decades into a global market exceeding £100 billion in annual sales. It’s safe to say that...
Some Minecraft Tips You Want To Know As A Beginner
Do you want to be more successful in Minecraft? There are many things that you can do to let that happen. However, some tips...
Press Start to Game Therapy: Escape Stress with these Top 5 Cozy Mobile Picks
A lot of stigma about mobile phone usage circulates throughout the internet landscape. However, it can be an effective tool for calming your mind...
Why will CBD businesses boom in 2021?
CBD products is a growing industry, and all signs show that it'll maintain this upward trend. Even if most markets have faced challenged due...
How Does Telemedicine Work?
Telemedicine was known to us for a long time ago. But the only difference is, the conventional telemedicine is not as technology-friendly as it...
CBD and its effects
Today, CBD is
becoming more and more popular in the health and wellness space, with a
significant amount of people incorporating it into their daily lives.
Cannabidiol...
Things you need to consider before making your own recording studio
The music industry is full of artists who want to create their own sound. Many musicians and digital engineers feel they cannot express themselves...
How to Accessorize Your Look
To truly look sharp, a man has to get accessories right. For better or worse, accessories contribute a lot to the vibe you're putting...
Sculpt leather jackets – which one should you buy?
Arguably, Sculpt leather jackets are the most timeless piece of clothing available; but suede takes it to a different level. Seeing someone in the...
My perspective on tasting caviar in the best possible way
Caviar, we make a big deal out of it: which caviar to choose, how to serve it, how to accommodate it, and where should...
Financial Security for the Unpredictable: Why Life Insurance Matters
While we all strive for the best possible outcome in life, preparing for the unexpected is essential. Life insurance is a financial tool that...
Mahabis case a lawyer makes fashionable slippers and sells them for 18 million over three years
The slipper market is estimated at $4 billion
annually. At the same time, their design has not changed for decades. A
London-based entrepreneur came up with...
10 Ways to Upgrade and Modernize Your Car
While everyone would love to have the latest and fanciest car models, the reality of the situation is that money doesn't grow on trees,...
How to do a historical MOT check
If you are thinking of buying a used car, make sure to do a historical MOT check before signing on the dotted line.
Buying a...
The best fleet management tools for small businesses in 2023
Your small fleet deserves the best protection. With easy, cost-effective tools that help you lead in your industry, managing your small fleet has never...
Loft Conversion Floor Joist Regulations
Loft conversions are functional, valuable home improvements that are generally much faster and more convenient to have installed compared to a traditional extension. With...
Real estate investment tips for beginners
Without
a doubt, real estate is one of the best investment options for your portfolio.
However, if you don’t know how to navigate the ropes, you...
How Do You Prevent Mold After a Water Leak?
A water leak can be caused by several reasons but perhaps the most common one is a broken or damaged pipe. If not addressed...
Startup tips for the specialist tourism sector
If you’re considering throwing your hat in the ring in the travel and
tourism sector, there’s lots of potential for profit.
Tourism growth outpaces the global
economy...
Enjoying Snowy Vacation With Your Family on a Budget
Our desire to interact with new visual stimuli thus get away from our daily routine and go on an adventure gets more intense in...
Tips To Choose the Best Canadian Train Trips
The best way to see Canada’s spectacular scenery is through train journeys. The vast and diverse landscape of Canada can be fully appreciated if...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
6 Reasons You Should Invest in a Home Automation System
Why should you invest in a Home Automation System today? Isn't that what we ask ourselves these days from time to time? Well, not...
How the investment of mobile friendly tech is benefiting business and finance sectors
Mobile technology is fast becoming indispensable in all walks of life. It’s not only a tool for entertainment. The proliferation of smartphone and tablet...
Translating IT Complexity at the Heart of a University of Phoenix Faculty Leader’s Work
For Sharon Golett, technology is a powerful tool for solving problems and understanding the world we live in.
As an information technology instructor at University...
Penetration testing is about finding the problems organizations don’t know they have
If you’re in the business of selling cybersecurity equipment and services, this is a good time to be alive. Business is booming to the...
The Ultimate Guide to Navigating the Midjourney
Discover the keys to successfully navigating the midjourney with this comprehensive guide.
From bad to worse the continued evolution of Botnets
A latent fear many of us have lurking deep down inside is that robots, with their artificial intelligence so unfettered by conscience or emotion,...
When Cryptocurrency Is An Asset, When Is It Not?
With the investment trend set by cryptocurrencies, it is noteworthy that some are still wondering if crypto-assets fall under financial assets, utility tokens or...
From Monitoring to Optimization: How Bitcoin Miner Management Software is Transforming the Mining Landscape
Whether you are a crypto-nerd or relatively new to the concept of decentralized digital currencies and blockchain technology, it’s hard not to agree that...
How to start a cryptocurrency business
Starting a business is easier than ever now, all the tools to take your ideas from your head into the market, whether your business...
6 tips for finding the perfect app developer for your brand
These days, finding an app developer isn’t tough at all, but finding one who is a perfect fit for your business can be tricky....
Decoding Long-term vs. Short-term Virtual Number Rentals: An In-Depth Comparison
In the world of online interactions, rent sms number has become a popular solution for receiving SMS messages during registrations on various social networks,...
Why business owners should collaborate with still life photographers
Businesses are constantly striving to improve their profit margin. Because of this, they are constantly investing in their marketing and branding in an attempt...
4 cases when the website builder is the most appropriate option
There
are several options for starting your website: developing it from scratch,
creating one using the CMS and starting a website using a website builder.
Today,
choosing a...
Top tips for working with website designers in the UK
The client-web designer relationship is the one element that dictates whether the project will end up successful or not. Without proper communication, the website...
5 reasons lacking mobile friendly website costing money
If you are running a business then let’s get one thing straight, you need to have a website of your own or any other...