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Welcome to Business Case Studies >

Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.

With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.

The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.

Developing a marketing plan

The NIVEA brand is one of the most recognised skin and beauty care brands in the world. NIVEA creme was first introduced in 1911...

Linking promotional activity to the product life cycle

Most large companies produce a variety of goods and services designed to meet consumers' needs and requirements. Consumers' expectations and requirements change over time,...

Using market research to improve consumer focus

Not so long ago, many organisations were quite prepared to take production decisions without any proper analysis of their market. Sometimes decision-makers hit on...

Enhancing Customer Service Through Personal Relationship Marketing

Customer service can be used to achieve a personal relationship by focusing on meeting needs and requirements. The term can be used to describe...

Overcoming barriers to change

The external environment in which businesses operate is continually changing. Businesses must respond to these changes to remain competitive and continue to meet the...

How roles and functions contribute to competitive advantage

A Nottingham County Surveyor, Edgar Purnell Hooley, discovered tarmac by accident in the early 20th century. He found a barrel of tar had spilled...

Interpreting and understanding accounts

How much is the business worth? Are sales growing or declining? What about cash flow? These and many other vital questions are regularly tackled...

The importance of accounting standards

PricewaterhouseCoopers was created in July 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots...

Managing trading risk

This case study examines the importance of futures trading and focuses more specifically on commodity futures trading. The futures market plays a key role...

Creating world class performance in a Jaguar assembly plant

In recent years, many UK manufacturing and service industries have transformed their production methods and processes. Businesses that have been at the leading edge...

Success through managing quality, safety, customer service and cost

Walkers are the UK's biggest crisp manufacturer. The business operates the world's largest snack factory at Bursom Road, Leicester. Walkers had a humble origin, Mr...

If it doesn’t benefit the customer – We don’t do it

Just think about how goods and services today are provided for our every need. In the 70s and 80s, who would have forecast that...

The business of economic development and regeneration

The economy of the UK has experienced a dramatic change in recent years as a result of both:• demand factors – modern consumers want...

Driving forward a business start up

From the 1990s onwards we have seen the development of a ‘new economy’ based on the new realities of an ultrafast, ever-changing environment in...

On-line shopping: the Dixons experience

Retailers simply cannot afford to ignore these developments. However, not all retailers are equally well placed to take advantage of this changing environment for...

Meeting and exceeding consumer protection laws to drive competitive advantage

DSGi is the leading European specialist retailer of consumer electronics. In the UK the Group includes the well known chains of Currys, Dixons, PC...

Introducing an established brand – bringing Yellow Bus to Britain

Most people in the UK will have seen yellow school buses in American films. The Yellow Bus brand represents more than simply a bus...

Providing support through the stages of the business cycle

Everybody faces a degree of uncertainty within his or her daily lives. No matter how well people plan, it is impossible to get rid...

We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.

Reinventing the organisation – Heinz Europe

The business writer, Charles Handy, illustrates the need for organisations to reinvent themselves by the sigmoid curve - effectively an ‘S’ shape on its...

Implementing a new vision at Virgin Trains

Virgin Trains is known for running high quality, fast and reliable state-of-the-art trains, capable of speeds of up to 125 miles per hour. Virgin Trains operates...

The launch of Sainsbury’s Bank

Banking is currently undergoing significant structural change. Large building societies have demutualised. Newcomers, such as supermarkets, are entering the banking market with a growing...

Our business theory pages cover all the topics you need to know in business.

Calculating costs of production

Costing is an important aspect of production because: by knowing how much it costs to produce an item or to carry out an activity it...

Use of personal income

There are a number of ways of raising finance for a business. The type of finance chosen depends on the nature of the business....

Benefits of employer and employee cooperation

Employer/employee relations refer to the communication that takes place between representatives of employees and employers. Much of the employee relations involve employees and employers working...

Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.

5 ways to protect cargo transported by your business

If you love driving, it makes sense to make it your living. Even if a glittering career in motorsport isn't exactly beckoning you, there's promise in...

What you should know about contact centres

Any business that is serious about success needs to establish some form of customer support system. Generally, there are two ways to go about it. You...

What Impacts the Cost of an Office Fit-Out?

The concept of remote working remains a hot-button topic in the wake of the coronavirus, with more people now working regularly from home than...

Why start ups must consider currency fluctuations in order to survive

The currency markets are something you may not think have much of an impact on you unless you are a forex trader or have...

Logomyway has a new logo maker

Let’s navigate through the website together. I will be showing you Step-By-Step on How to Make Your Own Logo. As if I was a new customer...

Top tips on starting a successful business in the entertainment industry

Got a thirst to make it big in the world of entertainment? Want to leave the 9-5 behind and break out on your own? We’ve got...

How can OOH media help drive business recovery post-pandemic?

To say that out-of-home (OOH) media took a financial hit as the COVID-19 pandemic struck would be a major understatement. In 2020, the OOH...

Tips On Conducting Business Internationally

Taking your business to an international level may seem overwhelming. However, there are some tips that you can follow to make sure that you...

A Business Opportunities to Consider During a Pandemic

The coronavirus pandemic is taking its toll on people all over the world. It has created devastation on the global economy. In the United...

Main differences between Forex VPS for Brokers and Traders 2021 update

Earning without doing a lot has lately become something that many people are taking an interest in. While there are different methods of earning,...

Reasons Why You Might Need To Apply For A Business Loan

You can use small business loans to raise money to address various demands, such as paying for unforeseen costs, investing in new equipment, or...

Why finances are so crucial in the world of business

Let’s be honest, finances are the heart of everything in the business world – in fact, money makes the world go round. So, you...

The Advantages Of Pursuing BCS Training For Aspiring Business Analysts

In today's rapidly evolving business world, the role of Business Analysts has never been more critical. These professionals play a vital role in developing...

How to encourage organisation-wide (and worldwide) collaboration

A business with impressive teamwork can prove to increase productivity, morale, and motivation, which all contribute to overall organisational success. Collaboration then is an...

What to Change During the Onboarding Process to Make New Hires Feel Safer

Organizations are always in search of new talent that can provide value. However, a lot of organizations still don’t see the purpose of having...

How To Advertise on OTT Platforms?

TV viewing habits have transformed a lot over the past few years as cable TV providers have been losing subscribers because of online-based streaming...

How a digital marketing company can help businesses survive Covid-19?

Img source There is simply no denying that the COVID-19 virus has taken its toll on everyone economically. Not only have a lot of full-time...

Running outdoor event

The weather in the UK rarely suits the plans that we like to make. Rain causes issues for outdoor events even in the summer,...

Our lifestyle articles cover all aspects of lifestyle including, health, travel, education and so much more.

The benefits of using an LMS in 2020

With the rising popularity of eLearning solutions and remote workspaces, your business needs an LMS for better outcomes. Here are some reasons why. Why Your...

Why Gamification is a Must for E-Learning

Humans are, by nature, creatures that avoid anything that seems boring. So it's no surprise that when it comes to learning, we often shy...

Traditional learning vs. Online Learning: Read Before you Choose

Arguments about which type of learning is more effective usually end up going nowhere. While some find face-to-face classes more reliable and proven, others...

LeoVegas Partners with BetMGM for UK Market Entry

The global casino and betting industry has witnessed numerous strategic shifts and collaborations to cater to the ever-evolving market. MGM Resorts International's move to...

Are land based casinos slowly being replaced by online casinos

The online casino industry is booming, with hundreds of online casinos to choose from and several new casinos being launched every month. But does this mean...

How Crypto has successfully penetrated the gambling industry

If you keep up with the latest news about cryptocurrencies, then you know that countless folks rave about how they will change how different...

The growth of online gaming enterprises over the last few years

The online gaming market has been steadily growing year on year ever since its inception in the 1990s. But in recent years that rate...

5 ways indie gamers can look to make money

Working as an indie gamer comes with some inherent pros and cons. Although this dream job allows you to be creative and independent, there...

Why Mobile Is the Next Step in Gaming

Over the years, gaming has grown into a billion-dollar industry that shows no signs of slowing down. Since most people worldwide seem to enjoy...

CBD Market Size and Forecast by 2023

In 2018, the global CBD market reached approximately $4.6 billion. The market size increased to $7.1 billion in 2019, and by the end of...

The Benefits of a Standing Desk

Standing desks benefits are reported to be many.  One of the most significant benefits of standing desks is that it adds various movements during...

There Are So Many Ways In Which You Can Take CBD: Choose One For Yourself

More and more people are delving into the use of various CBD products to help them manage their underlying medical conditions. In some states...

4 Colors and Prints for Spring Styles

As temperatures begin to warm up, your thoughts turn to putting away your winter clothes and creating a colourful wardrobe for the spring season....

Best practices for proper wet dry dog food storage

Dogs might be very smart. They, however, do not have a reputation for knowing the difference between fresh food and stale food. They feed...

The case of sustainability in sporting events

Sport is a phenomenon that gathers masses wherever there is a game, or anything related to its popular teams and athletes. Thanks to their...

How to Avoid Hidden Fees When Transferring Money Online to Ukraine

Transferring money online to Ukraine has become a popular way to send funds to friends and family, pay bills, or conduct business transactions. Nevertheless,...

Facts to know about Legally Changing Your Name

Do you want to have a more ethnic name? Do you wish to combine your name with your partner's? Do you want to take up your...

Retirement Confidence Reduced in the Past Year Among Those Aged 55+

The last year has had a significant impact on personal finance for many. While a lot of focus has been placed on financial concerns those...

5 Things to know before signing a car loan

Purchasing a vehicle might be an exciting event, but it may also be stressful. There are a few things you should check for before...

12 Biggest Car Myths (You Won’t Believe The Last One)

Regardless of your level of experience when it comes to cars, there's always room to learn. The more you know about cars, the better...

Parking for customers tips for choosing the best spot

Undoubtedly, a critical point in choosing where to set up your business is customer parking. The flow of people in the establishment depends on...

Real estate investment tips for beginners

Without a doubt, real estate is one of the best investment options for your portfolio. However, if you don’t know how to navigate the ropes, you...

Get Sparkling and deep clean surrounding by rubbish removal at Junk Bunk

The litter across the city could invite hazardous diseases for the locals. The world has recently experienced a catastrophic virus infection of COVID-19. The...

5 Tips for Finding Your Dream Home

Finding your dream home can be one of the most exciting moments of your life, though the process can be overwhelming at times. Whether you're...

How to prepare for a successful but fun business trip

Depending on what job you have, you may be required to travel on business from time to time. While some people love the opportunity to get...

How To Stay Safe When Traveling

Traveling is one of life's most exciting moments. It is beneficial to us in all aspects. We might have been stuck at home or...

All you need to do to create an amazing camping experience

Once in a while, we all do have the desire to step out of our daily routine zone into a world where we get...

Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.

What does sound inventory software look like: Read these 9 Tips

Whether you are running a tech start-up or a brick or mortar store, inventory management could mean the difference between surviving and thriving. A...

How to be efficient with IT asset management

Running a managed service provider (MSP) company can be risky, but there are ways to mitigate it. One of the most important ways to...

Top Tech Tips For Your Home And Your Business

Tech needn’t drain resources today with some savvy moves. This guide shares battle-tested tactics to control costs without compromising connectivity or performance. Whether at...

The Beginner’s Guide to AWS

The modern world of technology provides opportunities for humanity to work together like no other time in history. Advancements in transportation, medical technology, communication,...

Adobe Captivate VS Articulate Storyline: Which is your better choice?

You can create all the video training programs you need without writing a single line of code using either Adobe Captivate or Articulate Storyline....

DDoS: The Threat is Real – What you need to know

A Distributed Denial of Service (DDoS) attack is a coordinated attempt to disable your website by multiple connected online devices. It can happen to...

The Ultimate Guide to Social Trading

In this guide to social trading, we’ll cover what is social trading, what are the pros and cons of social trading, and how does...

Learn about the credibility of Cryptocurrency business

Cryptocurrency is on its way to success since its inception into the digital world. This is an online currency that has the potential of...

What Does the Future Look Like for Cryptocurrency?

It all started with Bitcoin back in 2009, and from then on it simply went ‘boom’. What began as only a digital currency is...

Tips to extend your phones battery lifespan

Image source: lifedailythings How do you feel when you are out, and your phone’s battery dies or is about to die? Well, the most common...

Should small businesses create their own app?

Any small business will attest to the fact that in those first few years of operation, every penny counts. It’s a myth that hard...

The Business Case for Developing a Mobile App

We all use mobile apps every day. It is easy to understand why mobile apps are so beneficial to our daily lives on a...

Hot Tips To Choose The Perfect Theme For Your Website

When it comes to WordPress design templates, themes are critical because they determine their overall appearance. The visual aspect of your website, its appearance,...

Step by Step Guide to Create a Website

Due to the availability of the right resources and tools on the internet, every single person has become capable enough to create their website...

Choosing the right platform for your online classes

Selecting the right platform to take your online classes can be such a daunting task. This is true, especially with the increased number of...

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