Using new product development to grow a brand (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
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The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Sponsoring the Nationwide Football League
Every day consumers come across a wide range of product names, images, stimuli and information which appear in many different formats - in the...
Increasing brand awareness through social media communications
Voted ‘Luxury Retailer of the Year’ in 2013, Harrods is a department store with a difference. Its unique brand is recognised across the world....
Building a photographic system around the user
In its simplest form marketing answers the question - What does the customer want to buy? A key definition of marketing is: Marketing is...
Using communications to develop business opportunities
Direct selling
Amway was set up in 1959, with only a disused service station as a base. Today, Amway is one of the world's largest...
Using effective recruitment to retain a competitive advantage
Cummins - a leader in the market for power
Operating in B2B markets, Cummins is a leading world-wide designer and manufacturer of high performance diesel...
Recruitment as a business process
For these individuals, the workplace of the future will be quite different from that of the past. For example, there will be a continuing...
Trading places
In order to make judgements about business activities, individuals require information. Accounting acts as an information system by processing business data so that interested...
Planning a budget
Davis Service Group is a large public limited company employing around 17,000 people. Its shares are quoted on the London Stock Exchange.
The business is...
Using cost benefit analysis to appraise investments
Every morning millions of people in the UK have a bath or shower, make a cup of tea and wash the dishes before they...
Health safety in the modern workplace
The importance of Health & Safety
Health and Safety lies at the heart of an organisation's commitment to the people that work for it and...
New technology development in the primary sector
Anglo American is a UK public limited company that operates on a global scale, with mines in Africa, Europe, South America, Canada, Australia and...
Supporting agriculture to create sustainable development
Stretching from Cape Town in South Africa, across the Sahara Desert, to the Mediterranean Sea in the north, Africa is the world's second largest...
Financial information in decision making
CIMA is the Chartered Institute of Management Accountants. It supports over 164,000 members and students in 161 countries. CIMA works with some of the...
Ethically serving stakeholders
One of the most interesting types of business ownership is that of a co-operative. This is because co-operatives are owned by their members, not...
Combining factors of production to achieve growth objectives
Enterprise and risk
Enterprise refers to all the organisational skills that go into creating a product or service. It also includes a willingness and ability...
The stockbroking revolution
In recent years, there has been a radical transformation in the way in which stocks and shares are traded. At one time, if a...
Introducing an established brand – bringing Yellow Bus to Britain
Most people in the UK will have seen yellow school buses in American films. The Yellow Bus brand represents more than simply a bus...
The importance of social responsibility
A good business is also a good citizen. As well as making a profit by supplying products or services that people want to buy,...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Making the things that make communications work
Organisations gain many different operational benefits from producing goods or providing services on a large scale. As they get larger, often through the integration...
Fastflow to fashion
The Burton Group is one of the largest fashion retailers in the UK, operating nearly 1,500 outlets and 92 department stores in high streets...
Coca-Cola and sports partnership through competition
The importance of image
Our image is the way in which others see us. People quickly form opinions about us from the way we dress,...
Our business theory pages cover all the topics you need to know in business.
Human needs and rewards
People being human need to be rewarded and encouraged for their endeavours. A number of researchers have investigated the link between motivation and reward....
Responsible production
Responsible production involves the production of goods and services in an ethical way which involves the minimisation of waste and pollution.
In the past...
The Business Cycle
Economic growth is measured by changes in the size of a nation’s income. There are a variety of ways to calculate national income, the...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Reasons to Use Power BI AS Business Intelligence Solution
BI is a technology that has been dominating many businesses globally. Customers get a personalized experience from its services since that’s the major priority...
What is the Shopify Development Process
Shopify development is creating and modifying online stores on the Shopify platform. A well-known e-commerce platform called Shopify allows individuals and businesses to set...
How Call Center Outsourcing Optimizes Operational Efficiency in the Insurance Industry
The insurance industry is evolving through call center outsourcing. This strategy reshapes customer service and operations, moving away from traditional practices. By partnering with...
Business Growth Strategies for Lenders
In the medical world, what’s known as “metabolic syndrome” is actually a group of disorders with high blood pressure, diabetes, and high cholesterol and...
The Art of Achieving More: How Top Companies Set and Surpass Their Goals
Setting clear and achievable goals is crucial for any organisation aiming to thrive. Goals provide direction, motivate teams, and serve as benchmarks for measuring...
Company registration in Latvia
To open a company in Latvia, firstly you will need to choose the organizational and legal form. The most popular and widespread are limited...
Top 5 small business investment opportunities in Pennsylvania
You have the capital and ready to set up a business in
Pennsylvania but lacking in ideas? You are not sure which business will suit
the...
Legal Update: Comparing State Business Name Requirements
There are over 30 million small businesses in America, and this number is constantly growing. With such a significant number of enterprises comes a...
Moving a UK Company to Malta
The UK's exit from the EU brings a lot of business changes. An increase in supply chain cost and border tariffs are merely two...
Best way to celebrate selling your business
Most entrepreneurs who sell their business don’t do it because of piling losses. It can be something completely different, something that isn’t morbid at...
Learn about the Advantages offered by High Risk Payment Gateways Like those at Pay. cc
Exploring the advantages of incorporating an open banking payment gateway into your business unveils a realm of benefits. Imagine a payment gateway as a...
Case study of how Moneycorp uses acquisitions to remain dominant in the FX industry
Moneycorp was established in 1962 and has been transferring money abroad since 1979. This company currently offers an estimated 90 currencies and accepts international...
What the high street sales decline means for future downtown commerce
Many stores located on High Street (Main Street) are seeing a decline in their sales. This decline is got a lot of city officials...
Online training resources to better your workforce
As an employer, you have to do what is best for your company. Typically, this also means you have to do the best for...
JobToday: Quick Solutions for Business Staffing Problems
Job Today, the innovative job advertisement service, makes hiring employees easier and speeds up the recruitment process. It allows most employers to get enough...
Reimagining Retail Sales – 5 Digital Marketing Strategies that Work
Without a doubt, today’s consumer is heavily reliant on the internet as a source of information.
Retail buyers are more likely to resort to Google...
How to buy and rebrand an Instagram account
Instagram has been a revolution in recent times as far as marketing tools are concerned. If you want to use social media to promote...
Millennials in the UK boost ITV’s revenue following Love Island
This week we witnessed the end of the two-month-long summer hit reality TV show ‘Love Island’. This show has grown in popularity this year...
Spanish language immersion in Quito
A family of 4 from the United States travels to Quito in Ecuador in the summer to spend a month learning Spanish and exploring...
Here’s why you should learn a new language now
Having a second or even a third language in your toolbox of skills is going to be so beneficial for you. It can help...
Tips to make the most of your online class
Online learning can offer challenges, especially if you’re new to the platform. To start the new year successfully, here are a few steps to...
How BGO stays competitive by reinventing themselves
It’s hugely important for companies and businesses to remain relevant in today’s online world. Companies that don’t risk falling behind competitors and losing out...
The Rise of an Online Casino Industry in the UK
There is no denying the fact that the online casino industry is one of those businesses which has seen a great boom in a...
How to play Video Poker
As a professional or just for the fun player, a lot of people struggled with the fact that video poker could be the new...
Guide to the Smileton dungeon in Final Fantasy 14
Dungeons have always played a special role in MMO RPG projects and Final Fantasy 14 is no exception. Extreme difficulty zones with challenging bosses...
The Future of Virtual Reality in Online Casinos
Technology is constantly evolving, pushing the boundaries of what we once thought possible. As we progress into the digital age, one such innovation that...
How to choose a gaming desk
Very essential to optimize its gaming performance, the gamer desktop is the appropriate tool that allows the player to have a good gaming experience...
Marijuana cannabis and hemp whats the difference
Due to the massive growth from the cannabis extracts and isolates marketplace, we're seeing numerous web site pages, societal networking groups and webpages which...
Philanthropic gifts Advancing the healthcare industry
Sometimes it can feel like every time you turn on the TV, scroll through the news, or check your emails. You are bombarded with...
Planning For A Baby Cot Purchase: Color Options To Explore And Why
Baby cots are used right from day one of your baby’s arrival. They come in a variety of shapes and styles along with many...
The Benefits of Personalised Cards
Sending a personalised card has become a popular way to show someone you care. It can be something as simple as sending a birthday...
Top 5 basketball games of all time
Basketball is the most unpredictable and thrilling sport type, where each game can turn into a splendid show just in a blink of an...
How to know if your pet needs a dog brace
As a dog owner, you want to do everything you can to take care of your four-legged friend. Part of doing that can sometimes...
Student debt loan
Loan Repayment
A lot of students struggle with repaying the student loans. This is because of the low levels of unemployment and the few that...
Factors that affect home insurance rates
Insurance companies typically base their rates on risk. The greater the risk, the more you’re going to pay. And at times, it’s completely out...
An Energy Change
Thinking about energy service provider change can cause lots of stress. So you choose to avoid the change. However, the main stress comes into...
How technology is impacting the automotive industry
Technology is making a significant impact in just about every industry globally. As well as making life easier for people, it is also creating...
Top 5 EV Charging Companies in the UK
Electric vehicles are becoming the go-to choice in cars for many residents in the UK. There are many incentives to purchase electric cars, and...
The Benefits of Autonomous Driving
Like any other industry in the world, the automotive industry is facing a lot of innovation and new technology that is coming to the...
How Long After I Clean My Oven Can I Use It?
One of the questions we often get asked about our oven cleaning Hertfordshire service is how soon after an oven is cleaned, is it...
Commercial cleaning
There is a number of commercial cleaning services you can take advantage of if you own a business. From regular cleaning sessions to deep...
Cleaning your home: quick tips for finding the best products
No matter where we might live, dirt and dust are always present. Cleaning is something we do often and takes a significant amount of...
Machkevitch Alexander: how to acquire Israeli citizenship
Obtaining Israeli citizenship is an urgent issue for millions of Jewish nationals from around the world. A particularly important issue for obtaining citizenship is...
Travel refund – know your rights to travel compensation
It is always wonderful to plan a trip. There are many sights around the world to see and experience. You might be travelling for...
Reasons Why Italian Dual Citizenship Is Worthwhile
The concept of dual citizenship is gaining popularity among Americans these days. Millions of Americans join the race for a second passport every year....
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
How to Future Proof Your Enterprise with Digital Transformation
Embracing the latest technologies and methodologies is key for improved business operations and end-user value. It can help your business evolve and develop on...
5 Ways to Boost Office Productivity with Technology
Boosting office productivity is a common goal for a lot of business owners. We want our employees to get as much done as they...
Here’s why tech is so important in the world of business
Technology has a very important impact on business operations. It doesn’t matter how big your enterprise is because technology has benefits which are tangible...
Revolutionise Your Communication with ChatGPT: The Ultimate Chatting Platform
Introduction to ChatGPT: The Ultimate Chatting Platform
ChatGPT is an advanced language model developed by OpenAI that has revolutionised the way people communicate. It is...
How cloud manufacturing is disrupting the traditional supply chain, a three-part case study
Cloud manufacturing is disrupting the traditional supply chain, exposing underlying inefficiencies that will get erased systematically.
Whilst the so-called discrete manufacturing industry will be affected...
What Is Data Processing and Why Is It Important for Your Business?
Businesses that do not manage their data restrict their access to data that may offer crucial business insights and provide them with an advantage...
How does Bitcoin work and what is it?
Bitcoin was the first cryptocurrency, established in 2009, although there were previous attempts at creating an online currency, like Bit Gold and B-Money, which...
The major Bitcoin price models predict very different futures
Bitcoin has created a lot of buzz in the finance industry over the past few years. Though it was criticized at the start, Bitcoin...
A Guide on How To Start Cryptocurrency Mining
Read this article to learn about cryptocurrency mining and how to start as a beginner.
Have you ever wanted to learn how to mine Bitcoin...
What Is Lean Canvas and How to Use It in Mobile App Development
What Is Lean Canvas?
The Lean Canvas is a one-page business plan method that helps developers map out the chief points of their business idea.
The...
Online Verification with Temp Phone Numbers
Online verification is a crucial step in accessing various services or creating new accounts on online platforms. While it’s important for security reasons, the...
How To Forward Text Messages On Android
Forwarding messages on Android can be a game-changer when you realize not only how easy it is. But how helpful it can be in...
5 common Google Analytics problems we see daily
A recent estimate put the total number of websites using Google Analytics at over 27 million. That’s not surprising. Google’s web analytics service is...
Qualities of web designs that people appreciate
While planning the details of your small business, one of the things you need to pay attention to is web design. You want to...
Last minute things to check before launching your website
You’ve created a website and you’re (understandably!) excited to launch it out into the world for people to see. But wait! Don’t be too...