Achieving growth through product development (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
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The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Focusing on a brand product range
Amway is a global company which has built its success on direct selling. Direct selling is different from the more traditional distribution channels: customers...
Linking promotional activity to the product life cycle
Most large companies produce a variety of goods and services designed to meet consumers' needs and requirements. Consumers' expectations and requirements change over time,...
How market research helps Portakabin to remain at the cutting edge
For over 45 years, Portakabin has been producing modular buildings that can be constructed quickly and simply. The business was founded in 1961 by Donald Shepherd....
Communication strategies to engage a variety of stakeholders
Enterprise Rent-A-Car is the UK’s leading car rental company. The company offers daily and weekend car rental for private and business use. It also...
Apprenticeship training within the steel industry
Sheffield Forgemasters International Ltd (SFIL) is a steel producer and engineering company. Based in South Yorkshire, the heartland of traditional steel production, the company...
Meeting business needs through training and development
ASDA’s mission is ‘to be Britain’s best value retailer exceeding customer needs, every day’. This is backed by its purpose - ‘to save everyone money,...
Trading places
In order to make judgements about business activities, individuals require information. Accounting acts as an information system by processing business data so that interested...
The business mission of Britannia
Britannia is the third largest UK building society, with group assets exceeding £16 billion. Following the conversion to plc status of a number of...
Managing financial risk
There is an element of risk in an activity when the outcome cannot be predicted with any certainty, or when the outcome is known...
Staying ahead embracing new technologies in a new digital world
Today we live in a digital world in which information can be communicated rapidly and efficiently, and in which images, sound and text are...
The importance of customer service
Customer serviceis the whole activity of identifying customer needs in all their complexity, satisfying them fully, and keeping them satisfied. Customers are people who...
Innovation research and development
The Dyson Dual CycloneTM is the first breakthrough in vacuum cleaner technology since 1901. In 1979, James Dyson noticed that his bag vacuum cleaner...
Growth through investment
Bibby Line Group started out as a family-run shipping business. It was founded in 1807 and since that time the company has grown to...
Values into vision
In 2011 the world's population reached 7 billion, compared to just 3.5 billion in 1969. Current estimates suggest that it will reach 9 billion...
Building the heritage of sustainable products
This case study examines how Akzo Nobel is building on the heritage of some of its established coatings for timbers at a time when...
The launch of a new trust
All organisations must serve the needs of their customers. These needs change over time, making it necessary for business organisations to adapt their existing...
Working for free trade
Businesses and consumers in the UK are buying and selling goods and services in ever more diverse and distant markets as globalisation increases. Trade...
Decision making across the business cycle
CIMA, the Chartered Institute of Management Accountants, is the world’s leading body for management accountants. Management accountants can provide management information and insights as...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Using cost benefit analysis to appraise investments
Every morning millions of people in the UK have a bath or shower, make a cup of tea and wash the dishes before they...
Developing a competitive edge
Premium brands capture the public imagination when they stand out from the rest. Obvious examples are Earl Grey tea which connoisseurs recognise for its...
Motivating and engaging employees for better business
Virgin Media was created from the merger of NTL, Telewest and Richard Branson's Virgin Mobile and is a part of Liberty Global plc, the...
Our business theory pages cover all the topics you need to know in business.
Market research
Market research involves collecting, recording and making sense of all the available information which will help a business unit to understand its market. Market...
Primary secondary and tertiary activity
Business activity can be conveniently divided up into:
Extractive (primary)
Manufacturing (secondary)
Services (tertiary).
Extractive industries like farming take out things which are already provided by nature, for...
Business in the community
The term business in the community relates to the relationships that a business develops with stakeholders in its external environment. In addition Business in...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Building your network as a new project manager
In the world of project management, individuals come and go all the time. It doesn’t take long for you to become close with the...
The Importance of Address Validation for Your Business
In today's world, it is necessary to deal with a wide variety of data, both qualitative and numerical, and to consider the results according...
Safety Management Tips Every Organization Should Practice
Many are the instances that employees have sued the organization due to accidents encountered in their workplaces. When determined by the court, most of...
How Profitable Can a Computer Hardware Business?
According to Statista, 2021, global IT spending stands at 4.07 trillion dollars. This is a big rise from 2019’s figure which was $3.8 trillion....
Who to work with to grow your business
Getting a business off the ground can be tough, but something that’s just as difficult is to continue to grow it once it’s established....
5 Lessons you can learn from successful entrepreneurs
It probably feels like the world is full of successful entrepreneurs. People like Mark Zuckerberg, Bill Gates, and Richard Branson defied the odds and...
From Theory to Action: Practical Steps Your Business Can Take for a Greener Future
In today's competitive business landscape, sustainability is no longer a buzzword but a critical component of corporate responsibility and long-term success. Companies are expected...
4 Ways to Dispose of Electronic Waste in Your Business
With new technological advancements coming up each day, electronic equipment has become part of most business operations. These devices enhance efficiency and productivity from...
A virtual office space in the Netherlands as cost effective start with benefits
Are you a planning
to start a new business in Western Europe? Amsterdam, the capital of the
Netherlands, is a great place to start a new...
Get handle business debt
According to the Small Business Administration (SBA), money issues are one of the core reasons why many small businesses don't succeed. Business owners who...
Steps to making your first trade
Now that you have learnt a little more about forex, in addition to having done some practices on a demo trading account, we will...
The Advantages of a Managed Forex Account
Managed Forex accounts are typically handled and managed by experienced and expert traders who are highly competent in using market opportunities and multiplying their...
How to encourage organisation-wide (and worldwide) collaboration
A business with impressive teamwork can prove to increase productivity, morale, and motivation, which all contribute to overall organisational success. Collaboration then is an...
Brands that stand out why the human factor makes a big difference
Brand recognition and trust could arguably be considered the golden ticket that helps your business become successful and profitable, giving you a considerable edge...
A third of homeworkers work from their living room
As nearly half of all employees were working from home most of the time by the end of spring last year, no-win-no-fee specialists National...
Things You Should Not Do in Digital Marketing
If you’ve been around the digital marketing game for a while, then you’ve certainly figured out that there’s no one right way to do...
Photo Editing Trends and Recommendations in 2021
Without a doubt, Photoshop is one of the most known software for image editing on the market. Although its efficiency isn’t under debate, more...
5 Great Tips to Increase Amazon Sales in 2021
Amazon is considered to be the most popular online marketplace in recent years among buyers who like good prices, wide ranges of necessary products,...
5 Best universities for business degrees
Getting high-quality education is the desire of every student who wants to succeed in the job market. The job market has become sensitive when...
Effective tips for preparing your playground for the summer
For many of us, the summer is by far the best period of the year. The bright sunshine and warm weather afford the room...
Why do students prefer PBSA over private rental
Purpose-built student accommodation (PBSA) in the UK is the country’s source of steady profit. Approximately 1 Million students live away from home, out of...
Best Countries to Invest in Online Gambling
In today’s digital world, online gambling is an excellent option for a hearty startup. The online gambling market is sure to withstand economic downturns...
Online vs land based casinos
Two decades ago if you wanted to play casino games you had to visit a casino to do so. Now, of course, virtual or...
Explaining the Math Behind Online Slots
Here is a kicker for those out of the gaming loop. All reel-spinning games, whether at land-based establishments or on the internet, use virtually...
User’s Views about Using Best Gaming Chair
A player needs dedication and commitment in all aspects. What is the most difficult thing for video gamers? According to experts, players have to...
Manage smartly your online games
Over the top gaming among youngsters is turning into an undeniably large issue. Consequently, it is significant that youngsters know about the addictive idea...
How Lucrative is the Mobile Gaming Market in the UK in 2022?
The fact that the global gaming market is predicted to be worth $256.97 billion by 2025 should give you an indication of just how...
Things You Should Know Before Starting A Cannabis Business
In recent years, the cannabis industry has continued to grow on a global scale rapidly. More people seem to have also taken an interest...
Balancing your side gig with sobriety to stay healthy and happy
A side gig is a good way to supplement your income during recovery and make ends meet while you look for new work. However,...
Top Benefits of Using the Best Back Cushion
Back pain is a common health condition that many people deal with daily. According to a study, around 90% of adults are experiencing mild...
British entertainment industry: cinema, theatres and amusement parks
The cordiality, nationality, etiquette and reverence for tradition is carried by countless films and goldenbet casino.
A true knowledge of British culture is expressed by...
How to digitise your art to sell prints on demand
Digitising original artwork to sell giclée prints on demand is a meticulous process that requires attention to detail, precision, and the right equipment. Giclée...
Things you need to consider before making your own recording studio
The music industry is full of artists who want to create their own sound. Many musicians and digital engineers feel they cannot express themselves...
6 Benefits of having a credit card
There are approximately 2.8 billion credit cards used worldwide. This figure is enough to say that credit cards are one of the most important...
4 essential things to say to your divorce attorney during your first meeting
Lawyers and doctors are those people whom you should tell the truth and
only the truth. Representatives of both professions are, to some extent, the
arbiters...
Reasons to Check Online Reviews Before Buying a Product
Reviews form an integral part of the success or failure of any new product introduced in the online marketplace. Did you know 36% of...
7 Top Tips For Buying Your Next Vehicle
When it comes to buying a new vehicle, can be a daunting and overwhelming task. From researching models to negotiating prices, there are a...
Which CB or HAM Radio should you get for your Jeep?
Having or buying the right CB or HAM Radio for your Jeep is an option that should not be overlooked. It can be very...
Top Tips for Buying a New Car for Your Fleet
Considering investing in a company car for your business? Or perhaps you're thinking about upgrading your current fleet? A company car can make a...
What to look for in a trauma cleaning company
Bereavements are already a difficult time. But if the circumstances require trauma cleaning, such as a suicide, homicide, or an undiscovered death, it can...
How to Ensure Your Small Business Renovation Goes Smoothly
If you're considering giving your business a facelift, you may feel overwhelmed and uncertain about how to proceed. After all, renovating an entire business...
Why Hiring a Skip is the Best Option for Waste Management and Disposal
As a business owner or a residence owner, it is vital to ensure that your resources are spent wisely. We all know that good...
Reasons to Hire a Car On Your Next Overseas Business Trip
Photo Credit : Samuele Errico Piccarini (Unsplash)
We live in a high-globalized world, and despite the global coronavirus pandemic, many people are now beginning to...
Reasons Why Italian Dual Citizenship Is Worthwhile
The concept of dual citizenship is gaining popularity among Americans these days. Millions of Americans join the race for a second passport every year....
What are Canadian national pardons and how do you get one
Canadian national pardons have the roll of erasing a crime from your criminal record. This means that you can become fully rehabilitated in the...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Case study online lending company OnDeck
Online lenders have gained in popularity since the global financial crisis of 2008. The failure of big banks to stabilize the financial markets served...
Your guide to choose the company with the best business IT solutions in London
IT revolution has swept every sector of our life, including the business field,where IT has made its place in every department. Mere imagination of...
How wireless technology is changing business
It’s been said a million times before, if not more, but technology has revolutionised our lives in ways we never expected. From the home...
Embedded firmware development
It is considered that the embedded (or integrated) firmware development is mainly coding, which is performed on hardware. This is not something that you...
5 programming languages for you to learn in 2019
IT professionals know the importance of mastering the language used for the job. After all, how does a developer expect to perform their service...
Easepdf is the best online protect PDF tool
Is there anything preventing someone
else from copying some significant information of your PDF file and repackaging
them as their work, profiting at your expense? If...
How businesses can use Blockchain to make things easier
Blockchain is not a new technology. It has been there for quite some time, yet not many people are aware of its benefits or...
Why Blockchain Is Important for Business?
A common misbelief states that blockchain use cases in real world are limited to cryptocurrencies. Fortunately, it is far from the truth since blockchain-based...
Benefits of Using Cryptocurrencies in Your Company
When cryptocurrencies were introduced in 2009, the first adopters who rushed to take pole position were from the dark web. Consequently, many enterprises, investors,...
How to develop a food app for your restaurant in 2021
Mobile technology has changed the way in which numerous organizations work. The food industry is an area where app development has a huge impact....
Engaging Mobile Apps – What is our way for users to get enjoyable?
In the middle of today's modern era, businesses still have to try to keep a balance between product quality and consumer emotional care. It...
Why mobile apps are important for your business
Smart phones are the best thing that
happened to people in the 21st Century. With 99% of customer activity performed
via Smartphone’s, it becomes essential for...
Josh Rathour – marking an impactful online presence from scratch
When every month WordPress users post around 70 million posts, how can newcomers begin a personal blog and thrive in this competitive market? What are...
Understanding How End-to-End Website Development Works
You may have heard the term “business case study” before. It refers to a real-life business and what it does. Other times someone might...
The importance of online reviews in 2020
The Statesville Landmark newspaper from 1891, reads “Money doesn't grow on trees here yet”
This means that cash is something that must be earned and...