Developing growth strategies to become a market leader (MP3) 
Using business TV within a changing organisation (PDF) 
Consumer focused product development (PDF) 
Re-shaping a well-known brand (PDF) 
A truly global market (PDF) 
Balancing the product portfolio to satisfy customer demand (PDF) 
Applying the personal touch to financial services (PDF) 
Launching a new product range (PDF) 
Injecting new life into the product life cycle (PDF) 
Training and development as a strategy for growth (PDF) 
Building a better business through communication (PDF) 
The first electronic stock market (PDF) 
Revitalising a valued character (PDF) 
Building brand equity at Heinz (PDF) 
No 7 - the relaunch of a brand (PDF) 
Creating a new and exciting brand - Cafe Cadbury (PDF) 
Sponsorship and the marketing mix - Vodafone (PDF) 
The Finance Collection Business Case Studies eBook 
The People Collection Business Case Studies eBook 
Targeting sponsorship within a specialist market niche (PDF) 
Poland - a developing market (PDF) 
Strategically repositioning a business (PDF) 
Achieving growth through product development (PDF) 
Successful products - successful solutions (PDF) 
Nutrition, Health & Wellness - New Product Development at Nestle (PDF) 
Supporting international trade (PDF) 
The route to fast food franchising (PDF) 
Creating a market (PDF) 
Achieving Better Public Services - The Work of the Audit Commission (PDF) 
The Complete Collection Business Case Studies eBook 
Regulating a utility (PDF) 
Building the future of English football (PDF) 
Taking direct banking a step further (PDF) 
Creating a European branded business (PDF) 
Building a better workplace through motivation (PDF) 
Communication - the key to success! (PDF) 
Corporate Social Responsibility (PDF) 
Matching taxation principles with environmental policies (PDF) 
SWOT analysis and sustainable business planning (PDF) 
Stakeholders in recycling and re-use (PDF) 
Creating the right marketing mix (PDF) 
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Marketing Case Studies by topic
Revolution in retailing
The use of technology in the retailing environment has created a massive change in expectations about how customers expect to shop in the future....
The importance of building a strong brand image
In the modern business world, an organisation’s brand image can be as important as the goods or services it produces. A strong brand image...
Reclaiming the identity of a brand
Levi’s is the best known jeans name on the planet. The business was founded by the Strauss family in 1875 and produced jeans for...
Developing a competitive edge
Premium brands capture the public imagination when they stand out from the rest. Obvious examples are Earl Grey tea which connoisseurs recognise for its...
The Freeserve solution
The Internet is a rapidly growing medium which enables people all over the world to share information, communicate, be entertained and conduct business. It...
Responding to changing customer requirements the drive towards wellness
Consumer research shows that people are looking to adopt healthier lifestyles. Newspapers and television channels bombard us with health information and messages about the...
Applying the personal touch to financial services
The Co-operative Insurance Society (CIS) operates in one of the most dynamic and complex markets in the world. Insurance is one of the UKÕs...
Meeting customer needs for competitive advantage
Sectors of the economy
Economic activity is usually divided into 3 sectors:
1. Primary industry - involves extracting raw materials. When economies first start growing they...
Poland a developing market
Why did Cadbury Schweppes choose Poland as its point of entry into the Central and Eastern European confectionery markets? Because there were a number...
Discovering customer needs through research
Barclays is a global bank. It provides a range of financial services in 56 countries. Barclays provides retail banking services to customers, whether they...
New products from market research
The Kellogg Company is the world's leading producer of cereals. Its products are manufactured in 18 countries and sold in more than 180 countries....
Using market research to improve consumer focus
Not so long ago, many organisations were quite prepared to take production decisions without any proper analysis of their market. Sometimes decision-makers hit on...
How the role of marketing drives business forwards
Portakabin designs and delivers modular buildings. It provides clients with inspiring buildings of outstanding quality. Its original market was the construction industry, with its portable...
Reaching customers through direct selling
For modern business organisations, developing goods or services is not enough. Goods must also be available in the right quantity and at the right...
Developing a marketing plan
The NIVEA brand is one of the most recognised skin and beauty care brands in the world. NIVEA creme was first introduced in 1911...
Direct marketing
Life in Western economies today is often said to take place in ‘a consumer society.’ The beginning of the ‘age of the consumer’ is...
Marketing strategy for growth
Businesses must respond to change in order to remain competitive. Developing appropriate strategies which allow them to move forward is essential. Wilkinson is a...
Cause marketing Vodafone’s partnership with the National Autistic Society
Successful companies act as role models to other businesses and the wider community. To achieve this role model status they must be committed to...
Developing a uniform global marketing presence
It is easy to think of global products and brand names: Coca-Cola, Mars, and Nestlé are obvious examples in the food and drink line,...
Creating a redical new pension
In order to enjoy a comfortable retirement, individuals need to take responsibility for their future. Creating a pension should not be delayed as there...
Bringing an innovative product to market
Few markets remain in the same state for long. In some cases consumers needs change with some companies choosing to respond. Depending on the...
Balancing the product portfolio to satisfy customer demand
JD is the UK’s leading retailer and distributor of fashionable sports and casual wear. JD has a reputation as the most innovative visual merchandiser...
An enterprising approach to a marketing re launch
Enterprising businesses must be able to re-invent themselves and their products. This is because consumer expectations change over time and other elements of the...
Kit Kat revitalising a brand leader
All products have a life-cycle. It starts with preparations for the product's launch, followed by the launch itself. Some products are an immediate success;...
Achieving growth through product development
A main source of business growth is through product innovation. New products often come from ideas. These are either new ideas or ideas for...
The advantages of sponsorship
This case study examines how two businesses that have global appeal are co-operating to achieve their shared visions for their companies and brands.
Company vision
Vodafone:...
The role of PR in changing perceptions
Few consumers buy products at random. This is particularly true for durable products, such as washing machines, freezers and cars, which are likely to...
Who dares wins success through intelligent risk
A story of global success
No study of business success in the twentieth century would be complete without mentioning Coca-Cola. Coca-Cola is the product which...
Using global segmentation to grow a business
Today we live in a global community as global citizens where we have become increasingly conscious about sharing the planet with people from other...
Focusing on a brand product range
Amway is a global company which has built its success on direct selling. Direct selling is different from the more traditional distribution channels: customers...
Targeting a market segment
In recent years, Australia has become an increasingly desirable holiday destination for UK travellers due to its diversity as a travel destination, beaches, outback,...
Changing the views of business
Businesses both shape and respond to changes in the competitive environment. In the early 1980s, the impact of information technology was changing the nature...
SWOT analysis in action
In 1895 in Czechoslovakia, two keen cyclists, Vaclav Laurin and Vaclav Klement designed and produced their own bicycle. Their business became Skoda in 1925....
SWOT analysis and sustainable business planning
IKEA is an internationally known home furnishing retailer. It has grown rapidly since it was founded in 1943. Today it is the world's largest...
Using new product development to grow a brand
Kellogg’s and the marketing mix
With annual sales of more than £4.5 billion, Kellogg’s is the world’s leading producer of cereal products and convenience foods,...
Re-focussing a company’s culture and marketing mix
Changing the culture at Argos
A company's culture is based on the values and beliefs that are shared across the organisation. It is challenging yet...
Meeting customers’ needs in growth – markets online gaming
Development of broadband markets
Companies like BT that build communication networks must also develop their markets in order to earn a return on their investment....