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HomeCase Studies

Case Studies

Relaunching a product

Food manufacturing is becoming increasingly competitive. Consumers can now choose from a wide variety of products. Choice and price competition means that manufacturers can...

Creating value through the marketing mix

In increasingly competitive markets, consumers have a greater choice over where they buy their goods and services. For an organisation to meet its business...

Corporate Versus Product Branding – A Fine Balancing Act

This case study focuses on how Akzo Nobel, an organisation with many separate business units, an extremely diverse range of products and a large...

Meeting customers needs

Travis Perkins plc is one of the leading UK building and plumbing merchants. The company operates using a number of different brand names. These...

No 7 the relaunch of a brand

When a new product is launched, which is subtly different from existing brands and the new arrival is successful this often leads to hectic...

Building a business in Europe

Over recent years, the changing political, social and economic environment has created a different type of competitive situation for European companies. The pace of...

Creating a redical new pension

In order to enjoy a comfortable retirement, individuals need to take responsibility for their future. Creating a pension should not be delayed as there...

Re generating a mature market

Conventional wisdom tells us that most products have a limited life-cycle. Initially the product may flourish and grow, eventually the market will mature and...

Balancing the marketing mix through creative and innovative strategies

The Kellogg Company was founded in 1898 by W.K. Kellogg and his brother, Dr John Harvey Kellogg. Through experimentation with flaked corn, W.K. Kellogg...

Getting the message across the importance of good communications

Today´s Inland Revenue The range of work undertaken by the Inland Revenue is broadening. It includes helping people to pay the right amount and receive...

Organisational structure in an innovative environment

Founded just 15 years ago, Capco is a leading international provider of consulting, managed services and technology solutions for the financial services industry. With...

Developing people through training

The Forestry Commission is a government department, making it a public sector organisation. Its mission is 'to protect and expand Britain's forests and woodlands...

Motivating and engaging employees for better business

Virgin Media was created from the merger of NTL, Telewest and Richard Branson's Virgin Mobile and is a part of Liberty Global plc, the...

Changing working patterns

Lloyds TSB Group is one of the UK”s biggest organisations. It employs over 66,000 people in the UK and in 27 countries worldwide. The...

Making things better

This study focuses on the way in which Philips has transformed its organisation and culture in order to flourish in the modern competitive world....

Developing appropriate leadership styles

Tesco is a customer-orientated business. It aims to offer products that provide value for money for its customers and to deliver high-quality service. Tesco wants...

Developing a human resource strategy

Tarmac was established in 1903 and is the UK's leading supplier of building materials and aggregates to the building industry. Tarmac is most often associated with...

The recruitment, selection and training of people at Arcadia

In 2002, Philip Green bought Arcadia for £800 million. He changed it from a public limited company (plc) to a private limited company (Ltd)....

The role of investment trusts in the capital market

The capital market enables individuals and organisations with spare capital (money which they want to invest) to channel these funds to businesses and other...

Planning a budget

Davis Service Group is a large public limited company employing around 17,000 people. Its shares are quoted on the London Stock Exchange. The business is...

Raising finance for SMEs

It was the European Commission that first coined the term ‘small and medium enterprise’ (SME) to describe businesses which employ less than 500 workers. This...

Private Finance Initiatives

PricewaterhouseCoopers was created in 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots going...

Managing financial risk

There is an element of risk in an activity when the outcome cannot be predicted with any certainty, or when the outcome is known...

The role of asset management

British Aerospace is a world leader in aerospace and defence with annual sales exceeding £8 billion and an order book of more than £22...

Costing aircraft components

When we think about the cost of an aircraft, we tend to think of the cost of buying the product rather than the costs...

The importance of accounting standards

PricewaterhouseCoopers was created in July 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots...

Budgeting and strategy

What is a budget? A budget is a financial plan that sets out, using figures, an organisation's expected future results. For planning purposes, organisations can...

Fastflow to fashion

The Burton Group is one of the largest fashion retailers in the UK, operating nearly 1,500 outlets and 92 department stores in high streets...

Tencel – the fibre of fashion

Courtaulds is an international chemical company with annual sales of more than £2 billion, employing 17,000 people in 45 countries worldwide. It developed from...

Integrated information systems seeing the whole picture

An independent research organisation recently examined the work practices of 1,501 companies in six countries. They found that disorganised work practices within these business...

Leading innovation in world healthcare

AstraZeneca is one of the world’s leading pharmaceutical companies, producing a powerful range of medicines designed to fight disease in important areas of medical...

Using IT to energise sales and marketing

Information technology is causing fundamental change in almost every organisation and market-place. The effective application of such technologies has become a key resource central...

The importance of customer service at Enterprise Rent-A-Car

Most people probably think they know what Enterprise Rent-A-Car does. It is in the car rental business and operates a fleet of more than...

Progress with e-commerce

Since Bill Gates founded Microsoft Corporation in 1975, its mission has been to create software for the personal computer that empowers and enriches people...

Design as a differentiator

Good design is an important attribute of a successful product. A well designed product will stand out from rivals, win customer loyalty and sometimes...

Operating globally through technology

This case study focuses on how information technology enables Morgan Stanley Dean Witter to operate within the global financial market place and maintain a...

Respecting stakeholder values

Michelin continues to be the world's number one tyre manufacturer. The company has a unique and famous marketing emblem, 'Bibendum', more commonly known as...

Teaching youth to build businesses

Many people dream of owning their own business and being their own boss, but most hesitate to take the plunge. Like them, you may...

Creating a high performance culture

Organisational culture and values The culture of an organisation is the typical way of doing things in the organisation. It particularly relates to behaviour patterns...

Building on stakeholder support to achieve dynamic growth success

Aldi is one of the world’s leading grocery retailers with more than 7,000 stores across 70 countries. The company originates from Germany, where it was founded...

Securicor and the private finance initiative

The government spends millions of pounds of public money on providing services to meet the needs of the public each year. Public sector markets...

Growth through investment

Bibby Line Group started out as a family-run shipping business. It was founded in 1807 and since that time the company has grown to...

Securing customers interests through mutual ownership

The changing market for building societies Building societies have a long history of caring for their members. They encourage them to save and help them...

Stakeholders in recycling and reuse

Vodafone is a mobile network operator headquartered in Newbury, Berkshire. In 2006 its income was just over £5 billion. This made it the largest...

Growth Through Well Planned Investment

Growth is an important business strategy; many advantages flow from being bigger. Size brings with it many savings, e.g. an ability to buy at...

The value of Responding to a changing market

There is little doubt that energy is central to our lives. Indeed, it is impossible to imagine our offices, schools or homes without energy....

Highways Agency PEST analysis

The strategic road network in England consists of motorways and major 'A' roads. It represents only 3% of all roads in England yet carries...

Creating a supportive business environment for SMEs

In the past there was always a belief that large corporations with the ability to develop mass-production techniques and gain from economies of scale...

Meeting and exceeding consumer protection laws to drive competitive advantage

DSGi is the leading European specialist retailer of consumer electronics. In the UK the Group includes the well known chains of Currys, Dixons, PC...

Providing consumers with ethically sourced garments

Rapid changes in media, transport and communications technology have made the world economy more interconnected now than in any previous period of history. Nowhere...

Strategic planning responding to external influences

Experian operates the UK's largest Credit Reference Agency (CRA). There are three in the UK. Banks and credit card companies share information about their...

How McCain responds to changes in the external environment

Businesses have a number of objectives. Typical examples include: winning the biggest share of the total marketincreasing salessatisfying customersmaking profit for shareholders. A business' ability to...

Managing external influences

We all make use of the services provided by transportation companies. For example, you will probably have caught the bus into town or travelled...

The changing environment within the gas industry

Gas is the carefully controlled source of nearly half of the country’s energy needs. And most of that gas is transported safely and reliably...

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