Using cost-benefit analysis to appraise investments (MP3) 
Subscribe | Write for Us | Contact | Terms of Service | Privacy Policy | Copyright
© Copyright 1995 - 2023 GC Digital Marketing
Welcome to Business Case Studies >
Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Providing a customer centric service
Zurich® is a major financial services group that was founded in 1872. Its headquarters are in Zurich, Switzerland. Today, the company employs 60,000 people. It...
Identifying customers and meeting their needs
Marketing is about making sure that a business is providing the goods and services that customers want. It involves identifying and anticipating what consumers...
Launching a new product range
Successful marketing organisations develop product ranges to meet the needs of selected groups of customers. These groups are identified by research which analyses customers’...
Using business TV within a changing organisation
Internal communications occur between various members and parts of an organisation and, usually, there are several different ways of delivery. Communication is a two-way...
Recruitment and selection at Enterprise Rent-A-Car
Enterprise Rent-A-Car (Enterprise) was founded by Jack Taylor in 1957 in the basement of a car dealership in St Louis in the USA. The...
Workforce planning in the global oil and gas environment
Today most people, probably yourself included, have come to expect energy at the touch of a button or the flick of a switch. Until...
Calculating the risks in making investment decisions
Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...
The business mission of Britannia
Britannia is the third largest UK building society, with group assets exceeding £16 billion. Following the conversion to plc status of a number of...
Private Finance Initiatives
PricewaterhouseCoopers was created in 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots going...
Growth through ingenuity and enterprise
Everything you use at home, at school, or college has its origins in simple, perhaps ingenious, ideas.
However, it takes more than creative thinking to...
From bean to bar the production process
Most of us love chocolate in one form or another and every week a typical UK citizen spends around £1.80 on it. Amazingly, UK...
The importance of customer service at Enterprise Rent-A-Car
Most people probably think they know what Enterprise Rent-A-Car does. It is in the car rental business and operates a fleet of more than...
Acting as a regulator and enabler
Governments have no money of their own. They must raise it in ways that are efficient and also acceptable to citizens. That means having...
To Create a Better Everyday Life for the Many People
“Once upon a time, a long, long time ago we decided that, instead of making furniture for people with fat wallets, we would side...
Business aims objectives and values
Aims and objectives
Aims and objectives are the 'ends' that an organisation seeks to achieve. It then has to decide the means it will use...
Responding to a changing market
Golden Wonder has been one of the most easily recognisable household names for over fifty years. It has developed a product portfolio which includes...
Managing external influences
We all make use of the services provided by transportation companies. For example, you will probably have caught the bus into town or travelled...
How HMRC collects tax revenue to support Government policy
The UK Government provides a range of public goods and services. The main ones include:
educationbenefitslaw and orderdefenceroadsNational Health Service.
Within the UK, public expenditure is...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
The launch of a new trust
All organisations must serve the needs of their customers. These needs change over time, making it necessary for business organisations to adapt their existing...
Using PESTEL to design effective strategies
When people think of rail travel they think of trains. They do not think about the infrastructure of the train network. This consists of...
Social and environmental responsibility
Businesses help society to prosper. They do so by providing goods and services that consumers want. Businesses also contribute to the well-being of society....
Our business theory pages cover all the topics you need to know in business.
Production technology
Technology is the process of applying the finding of science and other forms of enquiry to applied situations. Production technology, therefore, involves applying the...
Communication
Communication is passing on ideas and information. In business, we need good, clear communication. The contact may be between people, organisations or places and...
Benefits of employer and employee cooperation
Employer/employee relations refer to the communication that takes place between representatives of employees and employers.
Much of the employee relations involve employees and employers working...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Are we seeing the end of the ‘traditional receptionist’?
From James Bond’s Moneypenny to Waylon Smithers in the Simpsons, receptionists have made some of the most recognisable characters in popular culture.
But are we...
From A to B: Keeping Your Shipments Safe
Now, more than ever, parcels and shipments are flying all over the country. So, if you plan to ship a parcel anywhere, it’s expected...
What is the best shutter blind to choose for your office
Decorating an office is very different from choosing how you want your surroundings at home. Not only does there need to be a more...
The right foundation everything you need to know about starting a construction company
The construction industry is one of the largest industries in the United States. It includes more than 700,000 construction companies and more than 7...
Lessons from the Uber business model
Uber was founded in 2009 by entrepreneur Travis Kalanick. Uber was developed with a brilliant idea when Travis became frustrated with the tremendous traffic...
7 practical reasons hiring a business broker is essential when selling your business
There is a lot that goes into selling a business. For most business owners the task of selling their companies proves to be overwhelming....
DIY Tool Business, Uses Teleshopping To Saw Its Way Out Of Lockdown And Brexit
An engineer who designed his DIY handheld saw has hailed the success of TV teleshopping as offering his business a way out of economically-crippling...
How to start a plastic recycling business?
Plastic is one of the most used materials currently on Earth. However, at the same time, it is one of the most dangerous ones...
Understanding the Three Best Regions for Doing Business in China
China is on a growth trajectory that is largely buoyed by large foreign investments flowing into the country. If you are planning to start...
TechBerry Review: Social Trading Re-Defined
It was only a while ago that FX investors were regarded as this rather select group of individuals who were known to spend significant...
Develop a strategy for a long time use
A strategy is an important tool for the traders. It is the tool people use to make their money against the volatile trends of...
What’s the difference between monthly and yearly budgets?
When it comes to budgeting, a specified time duration determines the type of budget being used. Inherently, whether you choose to go with a...
How employee training could change the workplace as we know it
COVID-19 had a major impact on the shape of the world of work. Enterprises around the world have had to grapple with the sudden...
Using Pre-Hire Skills Assessments to Find the Right Employees for Your Business
When you’re hiring for your business, it’s important that you find the right person for the job. Your candidate should possess the right skills...
6 lessons every teenager should know about business
With the advent of the Internet, now more than ever starting a business has never been easier. And with sites like YouTube and Twitch...
Running outdoor event
The weather in the UK rarely suits the plans that we like to make. Rain causes issues for outdoor events even in the summer,...
Ways advertising agencies can boost your business amid the COVID crisis
Everyone continues to strive to survive these changes that we’re all experiencing at the moment. Humans are designed to adapt. If you’re a business...
What New Businesses Should Do About Digital Marketing
Do you have a new business or brand and are struggling to get people to notice you or get your products out the door?...
Traditional learning vs. Online Learning: Read Before you Choose
Arguments about which type of learning is more effective usually end up going nowhere. While some find face-to-face classes more reliable and proven, others...
Tips to write the best conclusion while writing essays
Writing an essay, paper or thesis is for many students the biggest challenge of their studies. It is often possible to stamp exam material,...
The new reading game helping children become proficient readers
There are many children out there who experience reading delays
and deficiencies. As a parent, you should not panic if your child shows signs
of poor...
Online roulette Australia
If you’re the proud owner of a new business, you likely don’t have the resources to hire a specialised company to create your business...
10 Most unbelievable UK statistics in iGaming
When Mark Twain forged the quote “Facts are stubborn things, but statistics are pliable”, he probably didn’t think of any specific stats or facts....
Improving your chances of casino
It's indisputable; Casinos are losing proportion. This doesn't mean that you'll lose every time you play, or you guaranteed to lose every time you...
Press Start to Game Therapy: Escape Stress with these Top 5 Cozy Mobile Picks
A lot of stigma about mobile phone usage circulates throughout the internet landscape. However, it can be an effective tool for calming your mind...
New technologies boost gaming companies
Since its inception, way back in the 1940s, the video game industry has
always been in a process of evolution to keep up with the...
Gaming Industry
Since they first appeared, video games have entertained all kinds of people. They have advanced greatly since the early days of video games and...
How Long Do CBD Gummies Last In Your System?
CBD gummies are the new “in”. They are discreet, easy to use and also easy to dosage. It is harder to control how much...
Why Is It Important To Know Your Genealogy
Genealogy is a divisive topic whose impact on people is profound. Many people have a limited scope of what the past looked like. To...
CBD industry growth analysis for 2020
Currently,
the CBD market in the USA alone is estimated to be worth around $7 billion
dollars, this is an increase from 2014 where the figures...
From Jungle Trials to Red Carpet Style: The Fashion Evolution of I’m A Celebrity Contestants
I'm A Celebrity... Get Me Out Of Here! is a popular reality TV show that has captivated audiences around the world for over two...
Top 3 Characteristics of Good Dance Shoes
Dance shoes are an essential part of the attire of any dancer. They are made for the comfort and performance of dancers. The material...
How To Match Your Sunglasses With Your Style
Sunglasses have been in trend these days, and it has been the most bought fashion apparel in the 21st century. However, if you are...
Retirement planning in the 21st century: strategies to secure your future
Retirement planning has truly evolved over the years, and now more than ever, there’s a wide variety of ways you can receive guidance for...
Struggling to pay back a significant debt? This post is for you
We are in a generation where debt is commonplace. Income is no longer enough due to unending bills that need our attention. Whether it's...
What is the best 70-inch TV?
4k TVs are today, the highest level of power that we can find in the market. And we talk about the market because there...
What does the future of car ownership look like?
The world of mobility is rapidly evolving. Increasingly stringent environmental legislation has led to manufacturers designing and developing more sustainable and eco-friendly vehicles, while...
Ways to personalise your business fleet
If you are a business owner who uses a fleet of vehicles for your operations, it is important to ensure that your fleet stands...
Parking for customers tips for choosing the best spot
Undoubtedly, a critical point in choosing where to set up your business is customer parking. The flow of people in the establishment depends on...
Why Is the Myrtle Beach Real Estate Market Booming?
In recent years, the housing market in the United States has boomed. It is stronger than ever. Although it’ll likely experience a downturn soon...
5 Bird Proofing Techniques for Your Solar Panels
Birds can be charming to any environment, adding a touch of nature's beauty and melody. However, when it comes to our homes and particularly...
How Real Estate Agents Sell Properties In A Blink Of An Eye With The Right Marketing Solutions
There are three phases of a property purchase. The first phase is discovering the perfect seller, which you can do through marketing and advertising....
3 Gadgets I always take camping
Every camper is different, but there is no doubt that each individual has a set of essentials that need to be packed for camping....
Reasons to Move to Albania
"The last mystery of Europe" is the second name of Albania, which for many years remained a closed country for visitors. A lot has...
Things you need to consider before settling in Spain
Do you know that there are about 4.5 million foreign resides in Spain? This country was facing a financial-economic crisis but now it is...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
How technology has made businesses more efficient
Technology has come a long way and still has a long way to go in many respects. It has revolutionised the lives of people...
Use of Technology to Boost Business Processes and Increase Profits
All kinds of businesses and companies benefit greatly from integrating ERP technology into their business operations. They can witness an improvement in their operations...
How the investment of mobile friendly tech is benefiting business and finance sectors
Mobile technology is fast becoming indispensable in all walks of life. It’s not only a tool for entertainment. The proliferation of smartphone and tablet...
How penetration testing can protect your business
The growing dangers of hacking and cybercrime are difficult to ignore when you’re constantly hearing about organisations getting hacked and sensitive data, including credit...
From bad to worse the continued evolution of Botnets
A latent fear many of us have lurking deep down inside is that robots, with their artificial intelligence so unfettered by conscience or emotion,...
Deep Learning in AI Development: How It Works and Why to Implement
Programs that run machine learning algorithms are often called intelligent, even though most do not learn without human intervention. Instead, deep learning can do...
4 Things to keep in mind before investing in Bitcoin
Is now a good time to
invest in Bitcoin? The answer is, it’s as good as any. At the moment, bitcoin
is on a strong
bearish trend,...
What Do You Know About Digital Decentralization and its Consequences — and What if it’s Just The beginning?
Decentralization could spark considerable changes in the crypto-economy leading to abundance, and theoretical economical situations, such as post-capitalism, post-scarcity, etc. At the same time,...
How does Bitcoin work and what is it?
Bitcoin was the first cryptocurrency, established in 2009, although there were previous attempts at creating an online currency, like Bit Gold and B-Money, which...
What Features Do Consumers Want in an App?
The decision around whether or not to create an app for your business is a tough one. Depending on whether you provide a product...
Choosing the Right Partner for Your High-Volume Communication Needs
In today's information-driven landscape, connecting with the audience effectively is essential for any enterprise. Hence, having a robust channel of communication is non-negotiable. It's...
Mobile App Dev Lifecycle: Explained in Plain English
We’ve got an app for everything.
To get food home delivered.
Or ferry us to the restaurant.
Then to pay for the food.
And then another one to...
Compare Online Hosting Launches Offering Comparison of the Best Web Hosting Services
Finding good web hosting services isn’t always easy if you’re setting up your eCommerce shop or even a business website showing your business information....
Qualities of web designs that people appreciate
While planning the details of your small business, one of the things you need to pay attention to is web design. You want to...
Top Ways to Easily Improve Your Website
Today, most people search for products online before deciding to buy them. It is therefore important for your business to have an online presence...