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Welcome to Business Case Studies >

Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.

With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.

The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.

Using advertising to connect with consumers

Advertising is a tricky business. Successful advertisers are those who, over the long term, make the fewest mistakes. No matter how well an advertisement...

The importance of cause related marketing

This case study examines an exciting new product idea from Australia - the Yowie - and shows how it is a good example of...

Growing a brand through portfolio management

Each day, the average consumer makes many decisions and choices about products and brands. When doing so, he or she identifies products in a...

The recruitment, selection and training of people at Arcadia

In 2002, Philip Green bought Arcadia for £800 million. He changed it from a public limited company (plc) to a private limited company (Ltd)....

Establishing a diversity initiative

In a rapidly changing business environment decision-takers in large organisations are recognising that, in order for their company to succeed, they need to develop...

Overcoming barriers to change

The external environment in which businesses operate is continually changing. Businesses must respond to these changes to remain competitive and continue to meet the...

Interpreting and understanding accounts

How much is the business worth? Are sales growing or declining? What about cash flow? These and many other vital questions are regularly tackled...

Private Finance Initiatives

PricewaterhouseCoopers was created in 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots going...

Assessing a major infrastructure project

The development of a transportation system which links up places both within the UK and across the world has enabled people, goods and services...

Organic product development to accelerate growth

“IF YOU CAN INVENT A BETTER MOUSETRAP THE WORLD WILL BEAT A PATH TO YOUR DOOR!” Many of the best business lessons are based on...

Developing a sustainable supply chain to add value

Lafarge may not be a company name that you would quickly recognise but its products and expertise have helped to create some of the...

Creating innovation for competitive advantage

Companies must innovate in order to keep ahead of their competitors. If an organisation wants to create a business strategy that keeps it at...

Building a joint venture in an emerging market

Burmah Castrol is a leading international marketer of specialised lubricant and chemical products and services. With operations in over 50 countries, Burmah Castrol employs...

Strategy and the environment

Sheffield Forgemasters International Ltd (SFIL) is the world's largest independently owned Forgemaster. The Company’s origins date back to the 1750’s, but it was Edward Vickers, a traditional...

Creating a global business

A key issue facing any large business today is that of rightsizing i.e. developing a business that is just the right size - for...

The knowledge-driven economy

This case study focuses upon the findings of the Department of Trade and Industry which illustrate how the development of a knowledge-driven economy is...

The importance of competition policy

The purpose of competition policy Competition is an essential element in the efficient working of markets. It brings important benefits to the consumer by: encouraging enterprise,...

Decision making across the business cycle

CIMA, the Chartered Institute of Management Accountants, is the world’s leading body for management accountants. Management accountants can provide management information and insights as...

We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.

Creating a redical new pension

In order to enjoy a comfortable retirement, individuals need to take responsibility for their future. Creating a pension should not be delayed as there...

The importance of entrepreneurship in small businesses

Most people are familiar with the names of large businesses such as Marks & Spencer and Heinz. Although some may not realise many of...

The role of stakeholders

Amway is one of the world's largest direct sales companies. It is a global enterprise and is privately owned by the families that started...

Our business theory pages cover all the topics you need to know in business.

Social and other opportunities and constraints

Opportunities in the business environment are those factors that provide possibilities for a business to expand so as to make more sales and profits....

The importance of business accounts

Business accounts are produced to meet the needs of their users. Typical users and the use they make of accounts are shown below: There are...

Quality

Quality is often defined as 'fitness for purpose'. In other words, a product that meets the needs and requirements of its consumer. In his...

Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.

What is PBF Additive Manufacturing?

Manufacturing parts have gone through a lot of changes, over the last decade. Today, most manufacturers use additive manufacturing over the old methods that...

Understanding Federal regulations safety complaints

Whenever the government is involved in anything whatsoever, there are bound to be pages upon pages of rules and regulations which must be complied...

Essential tips to make your business safer and more efficient

Whether you've recently launched your company or have been doing business for years, it's never a bad idea to figure out how to improve...

Logo design tips for startups

Getting your startup off the ground can be a satisfying yet overwhelming experience. There is a lot to cover when building your business; the...

Things to keep in mind when running a business

If you are running a business, then you will be all too aware of the countless demands upon you each month. Managing cash flow,...

Forming your own company best to check these tips

Setting up your own company can be a daunting prospect and there are many things you need to think about, including which kind of company...

4 Practical ways to create an eco-friendly business

Global warming is becoming an increasingly realistic yet complex issue. Both individuals and businesses have a duty to tackle the rising concern, as small changes...

The moments that made the brexit stalemate

Businesses everywhere are desperate for some certainty when it comes to the UK’s future relationship with the European Union. Yet, right now we’re in...

How The Environment Can Have An Impact On Your Business

A topic of conversation which has dominated the news, especially in recent years, has been the subject of climate change. There is a rising...

Have you ever heard of the Shooting Star candlestick pattern in trading but aren’t quite sure what it is or how to identify it

Have you ever heard of the Shooting Star candlestick pattern in trading but aren't quite sure what it is or how to identify it?...

Why online trading may be a good business to start from home

Online trading is something many financial-savvy people are getting into these days. The main reason is that it’s easily done anywhere, including from the comfort of...

Top tips cut unnecessary business expenditure

Whether you are new to the world of business, or have owned your own venture for the past decade, running an organization can be...

4 tips for running a successful call centre

One of the most important parts of running a successful business is having outstanding customer service. Beyond the typical “the customer is always right”...

How to work from home and not get distracted

Three Tips to Improve Your Remote Work Productivity No commute. No sudden meetings. No dress code. Telecommuting can be very convenient as long as our...

What Should I Bring to a Job Interview?

Applying for jobs can be incredibly fun but can also be very daunting. There are many things you need to keep in mind. There...

How to Generate More Leads for Your Business

As the digitisation of the world accelerates, so too does the demand for quality and relevant digital content. With the right marketing strategy, you can...

Customer satisfaction surveys for businesses are the most powerful tool that gets disregarded

Phone interviews, printed questionnaires, house visits, and other forms of research instruments seem to be going extinct nowadays. Modern technology has transformed the way market research...

Projecting the professional brand image

One of the hardest things to do with your business is build up a stable and professional brand image, as well as keep it...

Our lifestyle articles cover all aspects of lifestyle including, health, travel, education and so much more.

Top Advice on How to Improve Your Writing Skills

The world has changed, having put writing at the top of the means of human cooperation. Today, people communicate more through writing messages and...

Things to consider if you’re thinking about graduate school

Thinking about going to graduate school? Some people plan to go to graduate school after college, while others decide to get a master's degree after...

Why you need a global MBA

You must have seen numerous ‘Global MBA’ program offers, and many more universities are renaming theirs as being global without any unique element that...

Avoiding Online Casino Scams

If by now you have never been scammed online, then you must be lucky. There are sad tales of people who have lost millions...

Online Casino Rating in the UK: How to Become the Best?

Choosing a good online casino that is safe and reliable is important for players. The convenience of the game, honesty and speed of withdrawal...

Online bingo: everything you need to know about the game of bingo on the internet

Bingo is one of the timeless casino games. If this game was once played in land-based rooms, you can now try your luck online....

How Augmented Reality Can Empower Mobile App Development

The development of the mobile app market is driven by a myriad of factors. The growth of Internet penetration, the digitalization of business, the...

Virtual reality – a new trend in entertainment

Virtual reality is increasingly being introduced into various spheres. Nowadays, it is also used in the gaming and gambling sector. Moreover, it is turned...

Top mobile game marketing strategies you must know

Most people now use their mobile phones to play games, rather than the traditional means of a PC or laptop. According to a recent report, mobile...

Improving Your Sleep

There are a few key principles, supported by the evidence, to improve the amount you sleep and its quality.  This approach has been designed for...

What Is the Importance of Recombinant Proteins in the Human Body

Proteins are the primary component of a biological system, responsible for completing numerous biological processes such as proliferation, cell growth, intercellular communication, gene expression,...

Feminized Marijuana Seeds- All You Need to Know

With many countries relaxing their laws regarding cannabis use, there's increased interest in the drug. The cultivation of marijuana grows year after year, and...

The easiest way to watch football highlights

Football is the biggest sport industry in the world. Millions of men and women follow their favourite teams and enjoy their matches. Football highlights...

How to get away with wearing the same dress to every party

You may be the outgoing type who wants to make an impression on every holiday party you attend. Showing up in different flashy outfits is one way to...

Sell movie collectables online

Geeks have become a force of nature in past years. While they were the outcasts, now they are the ones that shape pop culture...

7 Reasons why short term loans make a great financing option

If you run a business, you will probably know how critical funds are. You may need money for various activities, from buying more inventory...

Why are Swedes loaning more and more money each year

Here in Sweden, most people often think about a loan when it comes to purchasing a home. A mortgage is a big loan that...

How To Build Generational Wealth

If you already have access to a reasonable volume of assets to pass on, that’s great. Still, you may have to start from scratch,...

Best time sell your car

Car ownership is a cyclical process; you buy a new vehicle, enjoy it for a few years and then inevitably come to the point...

Top 5 EV Charging Companies in the UK

Electric vehicles are becoming the go-to choice in cars for many residents in the UK. There are many incentives to purchase electric cars, and...

Five Misconceptions Clarified About ALPR Cameras

ALPR (Automatic License Plate Recognition) cameras are becoming more common in many parts of the world, especially in more populated areas. Like many forms...

How Living Next Door to a NIMBY Will Lower Your Home’s Value and kill the real estate market in your neighbourhood

Several things bother me about my neighbours. However, and I concede, that a tendency to always need a cup of something - while annoying...

Best shade perennials

Perennials are shade-loving plants. Shade perennials are perfect for those areas that are sunlight depleted. Below are some very well-adapted shade perennials for excellent...

Top places to live in North London

The North London part is one of the most interesting parts of Britain’s capital. Located with a view on Thames River, the northern part...

A beginner’s guide to travel management

It’s a difficult job when managing the travel arrangements of your employees. From the outside looking in, it might seem like the job only...

What To Do In Noord-Holland: Five Recommendations From A Local

The province of Noord-Holland stretches north from Amsterdam to the island of Texel, its polder landscapes of green, pancake-flat fields punctuated by hundreds of...

Possible private jet ban plunges market into further uncertainty

The French government recently announced they plan to lobby the EU to ban all private jets within the European Union amid growing concerns over...

Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.

6 Ways In Which Modern Technology Improves Various Industrial Sectors

Multiple advances in different technologies helped a broad spectrum of industries to move forward and embrace Industry 4.0. Many innovative developments are happening at...

What should businesses be looking for in a VoIP phone system?

Technological innovation has long been shown to improve how a business operates and ultimately succeeds. One of the latest pieces of technology to take...

Must have office gadgets to boost your productivity

Everyone wants to be the cool guy (or girl) at the office. Your laptop looks sleek. You dress to kill and everything about you...

How you can protect your computer from Ransomware

Ransomware is harmful to your computer. The cybercriminals use some software to gain access to your data and then locked it. After that, you...

9 Machine Learning and Artificial Intelligence Project Ideas

In 2023, the adoption of ML and AI in various sectors has seen an unprecedented surge. These cutting-edge technologies are rapidly becoming integral parts...

What Low Code Development Services Can Help You Meet Business Goals Faster?

Low Code Development can be extremely helpful if you want to make the most out of your resources.  Many times, these platforms focus on...

Cryptocurrency For Change: Why We Need More Women On The Blockchain

Why We Need More Women On The Blockchain. Though grotesque, it is a hard fact that women in Cryptocurrency trading are underrepresented. According to a...

Bitcoin breakdown: the cryptocurrency of the future

Bitcoin has been around for a mere 10 years but it has certainly made an impact on the way we ‘see’ money. Created by...

Trading Ethereum: A beginner’s guide

While Bitcoin (BTC) is the top cryptocurrency based on the value of its coins in circulation, Ethereum (ETH) doesn’t skimp on gaining ground and...

How to Create a Meditation App?

The world market of meditation apps is projected to grow by 48% by 2027. The constant stress and rising anxiety in the lives of...

Can a mobile roaming tariff be tailored to an individual business?

Although mobile network operators provide some level of flexibility in their roaming tariffs to suit their customers' requirements, often this entails longer contracts that...

Mobile app: a must have integration for any business that wants to keep on thriving in great measure

In the last few years, mobile apps have revolutionized different aspects of the business sector to a meaningful extent. There are numerous businesses that have been...

Tips for Making a Great Website

In this day and age the average consumer spends a lot of time making their purchases and purchasing decisions online, which means that just...

Reasons to consider special hosting for your online store

Are you looking to take your online store to the next level? If so, you might want to consider special hosting options that are...

Everything You Need to Know About Website Chatbot Examples

Website chatbots are automated software applications designed to simulate conversations with human users, primarily through websites and web applications. These digital assistants play a...

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