Balancing the marketing mix through creative and innovative strategies (PDF) 
Subscribe | Write for Us | Contact | Terms of Service | Privacy Policy | Copyright
© Copyright 1995 - 2023 GC Digital Marketing
Welcome to Business Case Studies >
Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Successful products successful solutions
This case study focuses on the launch of a new cleaning product by the multinational organisation, Amway. It considers some of the processes which...
Market leadership in the 3G market
3G stands for third-generation mobile communication and can be viewed as wireless broadband for mobile phones. It is a radio communications technology offering:
3G is...
New products from market research
The Kellogg Company is the world's leading producer of cereals. Its products are manufactured in 18 countries and sold in more than 180 countries....
Developing key skills for a lifetime of opportunity
If you ask your friends about how school or college is helping them to achieve their ambitions, they will probably talk about their performance...
The importance of employee motivation
A successful business understands its market and how best to differentiate its product so as to appeal to its target audience. It also knows...
Recruiting selecting and training for success
The importance of recruitment
For McDonald's, people are its most important asset. This is because customer satisfaction begins with the attitudes and abilities of employees...
Calculating the risks in making investment decisions
Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...
Controlling cash flow for business growth
CIMA is the Chartered Institute of Management Accountants. Its members are trained and qualified in the vital area of management accountancy. Businesses can only...
Managing trading risk
This case study examines the importance of futures trading and focuses more specifically on commodity futures trading. The futures market plays a key role...
Creating quality customer care
Zurich Insurance Group provides insurance and other financial services to both individuals and businesses. The group has more than 130 years experience and is...
Continuous improvement within an organisation
Some business improvements involve a giant leap forward. An example of this would be the development of a revolutionary new product such as the...
Progress with e-commerce
Since Bill Gates founded Microsoft Corporation in 1975, its mission has been to create software for the personal computer that empowers and enriches people...
The business of economic development and regeneration
The economy of the UK has experienced a dramatic change in recent years as a result of both:• demand factors – modern consumers want...
Vision, values and their influence on business strategy
If you have travelled by road recently it is highly likely that you will have seen the familiar sight of a National Express coach....
Engaging with stakeholders
The textile manufacture and clothing distribution industry has seen dramatic changes in recent years. Consumers’ expectations are higher today than ever before, they expect...
Creating a corporate social responsibility strategy
Amway is one of the world's largest direct sales organisations with over 3 million Independent Business Owners (IBOs) in over 80 markets and territories....
The value of Responding to a changing market
There is little doubt that energy is central to our lives. Indeed, it is impossible to imagine our offices, schools or homes without energy....
How McCain responds to changes in the external environment
Businesses have a number of objectives. Typical examples include:
winning the biggest share of the total marketincreasing salessatisfying customersmaking profit for shareholders.
A business' ability to...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
UNISON and unions’ wider role
UNISON works with both employers and employees to ensure that public service workers receive a fair deal. A big advantage for any worker represented...
Building a local retail strategy
In the 21st century, consumers really do matter and businesses that wish to prosper must address their needs. This case study illustrates the high...
Linking promotional activity to the product life cycle
Most large companies produce a variety of goods and services designed to meet consumers' needs and requirements. Consumers' expectations and requirements change over time,...
Our business theory pages cover all the topics you need to know in business.
Human needs and rewards
People being human need to be rewarded and encouraged for their endeavours. A number of researchers have investigated the link between motivation and reward....
Cash Flow management
Budgets are statements setting out the planned performance of a business type in a table made up of numbers. Usually, these plans deal with...
Accounting for decisions
Management accounting uses financial information in order to enable better decision-making within the organisation. The format and content of management accounts will depend on...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Which business areas need a business
For any business with a large amount of stock, a standard-sized office or stationery cupboard won’t provide enough room to store it all. You...
Navigating E-Commerce Complexity: How TSP, Newcastle’s Foremost Fulfilment Hub, Elevates Operations with Its Recent Growth
In the ever-evolving realm of online commerce, fulfilment hubs function as the operational core, facilitating an uninterrupted sequence from the moment an order is...
Sustainable Fulfilment: How to Increase the Profitability of Your Online Store with Sustainable Solutions
A boost in sales always paves the way towards unlimited growth possibilities. Without turning a profit, companies can’t develop new strategies and ideas to...
5 Essential Tips for Growing a Small Business
If you have a small business, then helping it grow can allow you to achieve your dreams of becoming a notable brand.
Of course, running...
Five Tips For Starting a Small Business
Figure 1 Starting a new small business can be incredibly exciting
If the last few years have proved anything, it is that the possibility of...
Financial Forethought: Strategic Planning Tips for Corporate Accountants
Navigating the complexities of modern business requires a proactive approach to financial planning. Corporate accountants are at the forefront of this strategic initiative, employing...
Understanding the Three Best Regions for Doing Business in China
China is on a growth trajectory that is largely buoyed by large foreign investments flowing into the country. If you are planning to start...
How businesses can get ready for brexit
Knowing what other companies are thinking right now is hard
to figure out. I suggest that it's better to take a proactive approach instead
of reacting...
Impact of rising interest rate to businesses
The thought of a large amount of revenue is the biggest driver in investing in any line of business. Sometimes when the general economic conditions...
Aspire globals first year in the stock market
One of the biggest stock market launches in the gambling sector was Aspire Global and since its launch, it has gone from strength to...
4 ways to fund your business
About 29% of all businesses fail because they run of out capital. While this is a huge figure, the figure for startups is even...
Role of digital banking in the banking industry
Digital banking has evolved in a big way. Digital banking is also known as online banking or internet banking. If a bank offers online...
How to get started in a new profession
The global trend to find your dream profession has covered all areas. Someone leaves for a new speciality, for example, a Python freelance developer,...
Is it time to revamp your resume?
A Five-Step Guide to How to Structure your Resume…
Whether you’re thinking about putting your
resume together for the first time or whether it’s time to...
6 Employee motivation ideas can be implemented today
Employees will gladly come to work as long as they get paid on time, but they may not be very enthused. In order to...
Best ways to generate new business
Generating new business continues to be one of the most important aspects in order for a business to be a success. This is why...
Going Paperless: How To Make A Digital Business Card
In the current digital world, physical business cards are getting a modern, eco-friendly makeover. Imagine never running out of business cards at a networking...
6 Ways to Get Global PR Exposure
As an entrepreneur, your desire to grow your brand is a top priority. With the market flooded with various products and services, it can...
Tips to write the best conclusion while writing essays
Writing an essay, paper or thesis is for many students the biggest challenge of their studies. It is often possible to stamp exam material,...
Is English The Hardest Language To Learn?
English is the most widely used international language that is accepted and practised worldwide. A few people find it easy and smooth, but a...
Ready to start your business degree? how to find affordable accommodation
For many students, getting into their preferred university means that they’ll have to live away from home for the most part of the year....
Main rules in online poker: best-trusted sites to play poker in the UK
The rules of UK Pokerstars or any other form of poker are usually simple, but it is important to master them in order to...
How Crypto has successfully penetrated the gambling industry
If you keep up with the latest news about cryptocurrencies, then you know that countless folks rave about how they will change how different...
Why eCOGRA is important in the online gambling industry?
Almost all online casino players depend on reviewing sites to get info about online casinos and select the best one. However, players cannot be...
Half-life: Alyx Has Released Levitation, a New Game Mod
Does this imply that we will visit the renowned City-17 again soon? The answer is just below.
A future VR-compatible FPS mod called Half-Life: Alyx...
Why Mobile Is the Next Step in Gaming
Over the years, gaming has grown into a billion-dollar industry that shows no signs of slowing down. Since most people worldwide seem to enjoy...
Relevance of Smooth Integration in Gaming
It is now more than just a hobby; it is a creative form, a business, and a worldwide phenomenon. The idea of seamless integration,...
The basics of contact lenses do’s don’ts and general tips to remember
Using contact lenses for the first time can be challenging generally because there are so many rules concerned with the correct use of lenses....
5 Things to remember when vaporizing dry herb
Vaping dried herbs is considered one of the best ways to consume cannabis. Cannabis connoisseurs prefer dried herbs because they contain so many flavonoids...
How private sector businesses are fuelling medical innovation
The healthcare industry is one of the most lucrative in the world and many private sector companies are eager to join the party.
Research has...
6 TV shows to watch if you miss office life and work drama
The work environment looks nothing as it used to a few years back. Before the pandemic, remote work was just a perk only certain...
Top 3 Characteristics of Good Dance Shoes
Dance shoes are an essential part of the attire of any dancer. They are made for the comfort and performance of dancers. The material...
Fun without Risks: Pacific Surf School Emphasizes the Importance of Safety
Located on the beaches of San Diego, Pacific Surf School is recognized for offering safe fun and high-quality surf instruction. Committed to safety in...
Your guide on DST 1031 exchange
From the local scene to the global market, different kinds of investments have been available for everyone who wishes to maximize his/her wealth. More...
A brief introduction to life settlements
Life settlement is a process of selling your life insurance policy to a third party for a price higher than its surrender value and...
How are financial crimes detected?
Financial crime is a global industry valued at many trillions of dollars each year. It is considered a white-collar crime, committed by employees, directors...
Will IoT have an impact on the future of fleet management?
There’s been much talk of the Internet of Things (abbreviated “IoT”) lately. The concept has been around for several years and was originally referred...
Car leasing business versus personal
When you are thinking of leasing a car it can be difficult deciding whether you want to do this personally or through your business....
What Makes The Kia Stinger A Brilliant Investment?
Are you in search of a dream car to buy? Do you have a long list of potential vehicles but can’t make up your...
FURNITURE TRENDS FOR 2021
From traditional to modern contemporary furniture designs, this year has seen stylish and creative furniture pieces grace our homes. Like everything else, furniture constantly...
Abdullatif Al Shelash Explains Saudi’s Push To Increase Homeownership
Sheikh Abdullatif Al Shelash says homeownership in the Kingdom of Saudi Arabia is more popular than ever and Saudi Home Loans where he sits...
Top Tips for Decorating Your Retail Space
Transforming your retail space from a place of commerce and service, into a place that will wow both customers and yourself, is always the...
What are Canadian national pardons and how do you get one
Canadian national pardons have the roll of erasing a crime from your criminal record. This means that you can become fully rehabilitated in the...
The Incredible Benefits of Travel on Young & Curious Minds
Travel is important and beneficial at any age, but it can be a life-changing experience for young and malleable minds. Discovering new cultures and...
5 things to learn from Herb Kelleher the pioneer of low cost air travel
Why was Herb Kelleher one of the most beloved aviation executives that ever lived? He was an intellectual giant that could converse with anyone...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Top Tech Tips For Your Home And Your Business
Tech needn’t drain resources today with some savvy moves. This guide shares battle-tested tactics to control costs without compromising connectivity or performance. Whether at...
What are the most notable tech innovations in Recent years?
Technology is constantly evolving and improving the way that we live our lives. Each time a new invention is released, many of us head...
Corporate markets: modern issues in business technology
Information technology has played a rising level of importance in recent years and these industry trends have increased the abilities of even the smallest...
Why mobile antivirus is a business necessity
Over the past decades, the mobile phone's role in the corporate environment has gradually changed. It transformed from a voice communication device to a...
In Search Of Experienced Programmer Assistance: How to Make An Ideal Pick?
What do you look for when hiring programmer assistance? If you are a first-time employer of a programmer, the whole process can turn tiresome...
Putting your office security into your own hands
Maintaining proper office security is one of the most important parts of running a business. You may be occupied with raising your revenues and...
The Best Crypto-Friendly Banks in the United Kingdom
If you're looking for a crypto-friendly bank in the United Kingdom, you've come to the right place. In this blog post, we will discuss...
Cryptocurrency For Change: Why We Need More Women On The Blockchain
Why We Need More Women On The Blockchain. Though grotesque, it is a hard fact that women in Cryptocurrency trading are underrepresented.
According to a...
5 Reasons Why Bitcoin is the Future of Online Casinos
Today there are many casinos, both physical and online, that already accept cryptocurrencies. A situation where the market is dominated by traditional currencies has...
Best data recovery services for mobile phones
Do you forget to back up your mobile phone data? It's very unfortunate! But it's okay now as we offer you some of the...
Top Apps for High School Students
By the time students get to high school these days, they are experts in technology. They use it for everything, which is why schools...
7 apps for automation your work in 2020
A sprouting growth of tech has driven considerable changes to the workplace. Automation has created new opportunities for offices, allowing employees to save time...
Tips for Making a Great Website
In this day and age the average consumer spends a lot of time making their purchases and purchasing decisions online, which means that just...
How to Choose the Best Web Design Company
With the fast-moving advancement of technologies, consumers have been accustomed to a certain level of speed, service, and aesthetics when browsing the web. According...
A quick guide to selling an online course through a wordpress website
The web is filled with articles that talk about eLearning courses as a great way to earn some extra cash. Thanks to technologies like...