Growing a business by developing products and markets (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Creating value through the marketing mix
In increasingly competitive markets, consumers have a greater choice over where they buy their goods and services. For an organisation to meet its business...
Developing a competitive edge
Premium brands capture the public imagination when they stand out from the rest. Obvious examples are Earl Grey tea which connoisseurs recognise for its...
Developing a partnership to support the interests of young people
One of the most critical times for young people is when they have their first opportunity to leave school. Although leaving school at 16...
Implementing a management development programme
other countries’ products are becoming increasingly sophisticatedinternational trade in services is set to growmodern products need a well-educated, well-informed workforce to produce themother countries...
Delivering business objectives staff development
Sodexho is the world’s largest food and management services company. Set up in 1965 by Pierre Bellon with a single catering unit in Marseilles,...
Communication strategies to engage a variety of stakeholders
Enterprise Rent-A-Car is the UK’s leading car rental company. The company offers daily and weekend car rental for private and business use. It also...
The business mission of Britannia
Britannia is the third largest UK building society, with group assets exceeding £16 billion. Following the conversion to plc status of a number of...
Assessing a major infrastructure project
The development of a transportation system which links up places both within the UK and across the world has enabled people, goods and services...
The benefits of budgeting
Zurich Insurance Group is a leading global provider of insurance services. Zurich’s mission is to help customers understand and protect themselves from risk. The...
Product development through continuous improvement
Corus is part of the Tata Steel Group, the world's sixth largest steel producer. Within Europe, Corus is the second largest steel producer with...
From bean to bar the production process
Most of us love chocolate in one form or another and every week a typical UK citizen spends around £1.80 on it. Amazingly, UK...
Design as a differentiator
Good design is an important attribute of a successful product. A well designed product will stand out from rivals, win customer loyalty and sometimes...
Building a competitive advantage
A successful company understands the nature of the environment in which itoperates, and manage to identify how best to gain a competitive advantage over...
Engineering advantage strategy in action
Achieving competitive advantage is not easy, particularly in global markets. Businesses that do well in these markets need to be able to use their...
Reinventing the organisation – Heinz Europe
The business writer, Charles Handy, illustrates the need for organisations to reinvent themselves by the sigmoid curve - effectively an ‘S’ shape on its...
Promoting sustainable development
Suppose that every person in the world were to demand goods and services in the same quantities as people in western industrialised nations demand...
Planning and the business cycle
Land Securities is the UK's leading property company. It is quoted on the London Stock Exchange and is a member of the FTSE 100....
Managing firms throughout the business cycle
The first decade of the 21st century has been a rollercoaster ride for economic activity. Business confidence was high at the start of the...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Doing better by the environment
The environment is a key subject that affects us all. Protection of the environment and the move towards sustainable development remains a responsibility that...
How the role of marketing drives business forwards
Portakabin designs and delivers modular buildings. It provides clients with inspiring buildings of outstanding quality. Its original market was the construction industry, with its portable...
Adding value through asset optimisation
Anglo American is one of the world’s largest mining companies. The company operates in Africa, Europe, South and North America, Australia and Asia. It...
Our business theory pages cover all the topics you need to know in business.
Continuous improvement
Continuous improvement is arguably one of the most important concepts in Japanese management, and is the main difference between Japanese and Western approaches to...
Productive efficiency
Productive efficiency is measured by the number of units of output that can be produced from given quantities of inputs.
Organisations depend upon the skills...
Protecting the customer
There are a number of laws that protect the customer against the actions of unscrupulous manufacturers and sellers.
Particularly important are the Sale of Goods...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Polished concrete floors BECOSAN
Polished Concrete is considered a popular flooring option for businesses, restaurants, industries, warehouses, and even homes. Despite its growing popularity, people are still amazed...
Improving The Supply Chain With Data Analytics And Intelligence
One of the most important aspects of the process of digital transformation is supply chain data analytics. Data provides supply chain management techniques that...
Packaging Solutions for Temperature Sensitive Shipments
Whether it's extremely cold or hotter, temperature-controlled shipment is critical in the supply chain and logistics sector. The shipping phase is essential because the...
What You Must Know Before Launching a Business
If you have decided to take the plunge and launch a business, you may be wondering what you must know beforehand. It can seem...
Tevfik Arif and Donald Trump what is the link
Tevfik Arif (Tofik Arifov) is a former employee of the USSR Ministry of Trade known to many residents of Kazakhstan. He moved to the...
How To Scale An Interior Design Firm
Excellent businesses never start with the goal of remaining stagnant. Any good entrepreneur understands the need for constant growth and progress to sustain and...
Expanding your Reusable Energy Business Internationally: A Guide
Having and expanding a renewable energy business is not just profitable but also worthwhile for the world. It is a way to tackle the...
Why your business needs professional language translation services?
With the rapid pace of technology, global communication increased, world fast became a global village where national boundaries remain only on the ground level....
Improve The Environment By Choosing The Correct Plumbing System For Your Business
It’s essential in today’s climate that businesses are thinking carefully about all aspects of their carbon footprint.
With global warming, drought, deforestation, water and air...
Wholesale Liquidation Business- Top 5 Advantages & Disadvantages of Liquidation Business
The wholesale liquidation business is a popular method of selling surplus and overstocked inventory for retailers and manufacturers. It offers a way for companies...
Only have one payment option consider the perks of implementing more
Even the smallest business endeavour needs to have multiple payment options to grow and be able to service a larger crowd. Only providing one...
Understanding the Basics of Stock Market Investing in the US
Welcome to the world of stock market investing. Whether you are a beginner or have some understanding, comprehending the basics is essential for success.
In...
Revolutionizing Employee Appreciation with Prepaid Mastercard Gift Cards
Employee appreciation is a cornerstone of a thriving workplace. When employees feel valued, they are more engaged, motivated, and likely to contribute their best...
How do you find an English-speaking role abroad?
Experiencing life in another country is something many of us dream about but few of us do. English-speakers often think they must limit their...
HR trends for 2022 and the decade ahead
HR management has been reshaped in more ways than one over the past few years. HR will contribute value to the transformation it has...
Digital Signage Tips to Attract Customers and Their Attention to Your Business
When a customer comes to your store, the first and last thing they see is your retail signage. The footfall of the customer happens...
Programmatic display advertising
Programmatic display advertising is not a latter-day thing. In not so far 2013, there were predictions for increasing expenses on programmatic advertising for more...
Why explainer video marketing rules right now
In the current age of internet savvy consumers and online businesses, the rules of marketing have undergone a huge transformation to keep up with...
Free plagiarism checkers for teachers are they reliable
The biggest worry for teachers today is if students are indulging in plagiarism. Thanks to the internet, the way students find and relate information...
All you need to know about online MBA courses
In many instances, an MBA program helps widen the number of opportunities available to support and enhance your professional life. MBAs tend to boost...
What is Naviance and what is it used for?
Whether it’s several assignments that are due in the next week, worrying about which college to attend, or finding a suitable career path to...
How big is the eSports industry in the UK
Regardless of not being
included in the top ten countries known for having the biggest eSport market,
the UK still has a phenomenal eSports market share...
Do introductory offers work in business?
There are hundreds of factors that go into business success. One of these is a key point of a business's marketing communication strategy: sales...
Is setting up a new online bingo site still a viable option?
The UK gambling industry continues to thrive despite the
continued introduction of more stringent regulations. According to figures
published by the Gambling Commission, the sector pulled...
How to Choose the Perfect Gaming Laptop
Laptops are a versatile type of computer that can work in the office, as a business tool, or even for entertainment like playing games....
Path of Exile Crafting Tips
Get started with crafting
In a nutshell, crafting in Path of Exile means improving the quality and rarity plus modifying the mods (also called affixes)...
Video games are good for your brain or not
Video games are no doubt a great way for entertainment as research shows that gamers spend about 3 billion hours per week on the...
What is CBD oil why you should take CBD oil to prevent aging
Get CBD oil from Meds Biotech as soon as possible! I’ll tell you why in this article… Colombia has promoted important regulations in recent...
Does CBD show up on drug tests
According to the Food and Drug Administration (FDA), the Farm Bill of 2018 generally legalized the product and sale of hemp based products which...
The Benefits of CBD & Cannabinoid Products – The Science Behind It
CBD is a term used for one of the most important and beneficial compounds found in cannabis. It is derived from the Cannabis plant...
How to look the part in business
American costume designer Edith Head once said: “You can have anything you want in life if you dress for it.” And when it comes...
Top 5 basketball games of all time
Basketball is the most unpredictable and thrilling sport type, where each game can turn into a splendid show just in a blink of an...
Do tall men need elevator shoes?
We have been told that elevator shoes for men are very effective in helping height deficient men appear taller, and this is true, but...
Services You Didn’t Think You Will Need One Day
One thing’s for sure in this life: change is here to stay. We can be busy enough with our normal daily challenges, without the...
IVA vs. Bankruptcy: Which Debt Solution is Right for You?
When contemplating their choices for escaping their financial obligations, many ponder whether filing for bankruptcy or entering into an IVA would be the better...
What is One-Click Payment and How to Use
Long gone are the days when in order to make a bank transfer to another individual it was necessary to make a long queue...
Top 5 EV Charging Companies in the UK
Electric vehicles are becoming the go-to choice in cars for many residents in the UK. There are many incentives to purchase electric cars, and...
How to be smart about buying your next car
Image source:
Unsplash.com
Nobody will argue that cars are one of the most important
everyday things that we tend to rely on quite heavily. As expected, the
automobile...
Benefits of GPS Trackers for Equipment Rental Providers
Working on any project demands the right set of tools and equipment whether it is a laptop to work on data or a concrete...
Online Conveyancing Solicitors Quotes
If are buying a property, selling your home or remortgaging your buy-to-let you can go online to compare conveyancing quotes from members of the...
Does hiring a property management company a good option?
If you are a landlord of a property in Chennai then hiring a property management company in Chennai is the best decision. You can...
What Is The Difference Between LVP And LVT Flooring?
LVP is available in plank form and often has the look of real hardwood due to realistic scraping or embossing. LVT is available in...
Hotel Revenue Management Trends & Innovations in 2022
Revenue managers for a long time had every element of success historical data, reliability, and demand that can be forecasted with great accuracy, proven...
How to save money when travelling for business
Travelling can be a costly affair, particularly when you’re racking up those miles in the name of business. While some of those expenses may...
UK citizens have started to leave the country after Brexit
UK citizens are beginning to leave the country after Brexit in search of new business opportunities in Spain.
Freepik image
Many British citizens are considering starting...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Top technology trends for IT help desk software
There’s no denying the incredible benefits of technology for all of us today. Because of the evolution of technology, our lives have changed as...
Must have office gadgets to boost your productivity
Everyone wants to be the cool guy (or girl) at the office. Your laptop looks sleek. You dress to kill and everything about you...
Use of Technology to Boost Business Processes and Increase Profits
All kinds of businesses and companies benefit greatly from integrating ERP technology into their business operations. They can witness an improvement in their operations...
Service management software for corporate
Also known as information technology service management, service management software is an integral part of today’s business world. The software helps corporate to manage...
Top 5 SaaS Spend Optimization Strategies You Need to Know
If you’re reading this post, you’re probably spending more money on SaaS solutions but you can’t figure out how to optimize and cut costs.
You’re...
Why dedicated servers are ideal for streaming content
Different businesses and individuals present their content differently to the users. A beauty influence, for instance, may share their step-to-step video tutorials with their...
How & Where To Buy Discord Members Online
Are you looking for a way to increase your Discord server's members? One of the best ways that you can do this is by...
Top 5 Rates for Dash Cryptocurrency
Now many people have begun to follow closely the dash to btc calculator. As Bitcoin approaches its historical high, investors are thinking about diversifying...
Cryptocurrencies will affect the financial future
Ongoing interest in cryptocurrency has
led to much excitement and concern in some quarters. With the UK not yet
regulating bitcoin or any other digital currency...
How to promote an app
Promoting an app is becoming increasingly challenging. Why? Over the years the number of mobile apps have increased significantly. As of today, there are...
How Well Did Communication Apps Perform During Lockdown?
The way we communicate has changed dramatically over recent decades but the fastest and most unexpected change has been how we have communicated with...
Online Verification with Temp Phone Numbers
Online verification is a crucial step in accessing various services or creating new accounts on online platforms. While it’s important for security reasons, the...
How to use PWA in Magento 2
Over the past few years, progressive web applications have been in the public eye and are slowly gaining popularity. PWA technology is actively supported...
Ground up website design top tips to include in 2019
There are several tips to take into account if you are hoping to build a website from scratch. Much like constructing a house, a...
5 common Google Analytics problems we see daily
A recent estimate put the total number of websites using Google Analytics at over 27 million. That’s not surprising. Google’s web analytics service is...