Creating value - brand management (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
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The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Building a single brand
We are all familiar with Coca-Cola, Nike, Heinz, Shell and many other strong global brands. But what is a brand? Someone once described brands...
Focusing on a brand product range
Amway is a global company which has built its success on direct selling. Direct selling is different from the more traditional distribution channels: customers...
No 7 the relaunch of a brand
When a new product is launched, which is subtly different from existing brands and the new arrival is successful this often leads to hectic...
Driving change through training and development
A Northern Rock case study
Every organisation needs to move forward and face the future. In order to do so it must take decisions which...
Using effective communications
Although they might not know it, when people are at work they engage in the process of communication all the time. For example, they...
Overcoming barriers to change
The external environment in which businesses operate is continually changing. Businesses must respond to these changes to remain competitive and continue to meet the...
Assessing a major infrastructure project
The development of a transportation system which links up places both within the UK and across the world has enabled people, goods and services...
Private Finance Initiatives
PricewaterhouseCoopers was created in 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots going...
Managing financial risk
There is an element of risk in an activity when the outcome cannot be predicted with any certainty, or when the outcome is known...
Success through managing quality, safety, customer service and cost
Walkers are the UK's biggest crisp manufacturer. The business operates the world's largest snack factory at Bursom Road, Leicester.
Walkers had a humble origin, Mr...
Developing a customer focused sales strategy
Changing customers expectations
The 1980s were marked by a growth in consumer spending and a housing boom. Easy access to credit made it possible for...
Planning for quality and productivity
Nissan Motor Manufacturing UK Limited (NMUK) is the UK's largest car manufacturing plant which is located near Sunderland. In terms of the number of...
Engineering advantage strategy in action
Achieving competitive advantage is not easy, particularly in global markets. Businesses that do well in these markets need to be able to use their...
Stakeholder engagement
The Kellogg Company is the world’s leading producer of cereals. For more than 100 years, Kellogg’s has been a leader in health and nutrition...
Operating a statutory body in a commercial environment
Government plays an important role in the lives of individuals and business organisations. There are many reasons why governments intervene in markets. For example,...
Planning and the business cycle
Land Securities is the UK's leading property company. It is quoted on the London Stock Exchange and is a member of the FTSE 100....
Using PESTEL to design effective strategies
When people think of rail travel they think of trains. They do not think about the infrastructure of the train network. This consists of...
Beyond corporate social responsibility
Primark is a subsidiary company of the ABF (Associated British Foods) Group. The company was launched in 1969 in Ireland trading as Penny's. By...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Extending the product life cycle
Businesses need to set themselves clear aims and objectives if they are going to succeed. The Kellogg Company is the world's leading producer of...
Objectives and dynamic strategies in an expanding market
In September 1998, Freeserve sent shockwaves through the emerging Internet market by becoming the UK’s first fully featured free Internet Service. On August 2nd...
The making of a box
This case study examines the means by which the Jefferson Smurfit Group’s basic product – the box – is designed and manufactured, considering the...
Our business theory pages cover all the topics you need to know in business.
Chain of production
The chain of production consists of the various stages involved in the production of a particular product.
The chain of production for furniture may include...
Delegation and decentralisation
Delegation involves handing out responsibility to individuals in an organisation to make decisions rather than everyone having to be told what to do by...
Dealing with customers
Customer service is the overall activity of identifying and satisfying customer needs.
The term is used in three different ways:
As a contrast to 'products'. Products...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
5 Business Processes To Improve And Boost Your Company
Image by Free Photos from Pixabay
Are you sure that you know what makes a business successful?
According to some experts, a business is successful only...
3 actionable steps to cut back on common office expenses
In
the business world that depends on an uncertain economy, every dollar saved
matters a lot. Thus, even the smallest increase in your profit or reduction...
Shipping your company across the country
Once, your company was just a wild idea. Now you're moving to a major metropolitan area to continue to grow. There's just a small...
Why every healthcare business should consider building an Alexa skill in 2023
The future of digital interactions is going to be dominated by the following two simple worlds: voice technologies.
It may take a while for business...
5 Ways to Keep your Business Safe
Keeping your business safe involves a lot more than simply locking the office door at the end of the working day (although that is...
A Business Opportunities to Consider During a Pandemic
The coronavirus pandemic is taking its toll on people all over the world. It has created devastation on the global economy. In the United...
How Can London Businesses Benefit By Switching To Green Cleaning?
It is a known fact that we have done severe damage to our planet. Thankfully, both governments and members of the public are acknowledging...
How to ensure accuracy when preparing documents
The preparation of documents is an activity that has become essential to professionals all around the world. Students spend much time learning to prepare...
DIY Tool Business, Uses Teleshopping To Saw Its Way Out Of Lockdown And Brexit
An engineer who designed his DIY handheld saw has hailed the success of TV teleshopping as offering his business a way out of economically-crippling...
How And Why To Lease Equipment Instead Of Buying IT
You can obtain a lease at most banks or lending institutions. A lease is defined by Business.gov as a way to obtain a piece...
What is Dax 30 Index
Created in 1988 and starting with a base index value of 1,000, the DAX is German's stock index, tracking 30 of its largest most...
M1 Provides Smart and Easy Investing for Beginners
Do you think about making investments, but you don’t know where to start?
Maybe you’re tired of getting low returns on your savings account, but...
How online tools facilitate your everyday work processes
The digitization can't be stopped. Those who miss the deadline must expect to be left behind by the competition. In the media, there are...
9 HR tools highly recommended by HR professionals
There is no exaggeration in saying that HR professionals are the building blocks of an organization. Various material assets of an organization lie waste...
Here’s Why You Should Shift to Employee Time Software
If you're tired of collecting employee timecards every end-month and spending considerable hours totaling punches, perhaps it's time you considered employee time clock software....
How To Expand Your Professional Network Through Online Networking
Online networking is important if you want to advance in your chosen career. Online networking allows you to connect with other professionals operating in...
Content scoring how to determine the quality and added value of content
The quality of content has attained a new level of importance nowadays as a result of the increased profitability of SEO and website conversion.
This...
4 Easy Ways to Gain Social Media Followers
Social media is a huge component for any person, business, or social media influencer in today’s day and age. A lot of people use...
How to create the best college essay
When writing a college essay, the first thing that you must keep in mind is that the admissions officer has to read numerous papers...
How to choose preschool in Avenue U, Brooklyn: important daycare features to examine
There are various philosophies, early education programs, and curriculums for promoting a progressive and comprehensive approach that encourages kid's growth, development, and learning. So...
What can you expect from a summer school programme
Spending a summer in an academic programme is a great way to prepare for university and beyond, but what exactly should you expect to...
Why Finnish People Are So Much Into Online Casino
In Finland, all forms of gambling are considered lawful. Even though the country's legislation on the subject is quite complicated. The majority of Finns...
6 reasons behind the rise of online casinos
Technology has influenced our lives in more ways than ever imagined, including casino gaming. Virtual casinos are on the rise. These online gaming establishments...
What does it take to launch an online poker room?
Creating a poker room is an idea that can only come to mind of the most devoted fan of this game. Any businessman looking...
Choosing The Best Controller For Your Gaming Life
In spite of enthralling narratives, conniving characters, and aesthetically pleasing graphics to die for, the substantive enjoyability of a video game lies within the...
Path of Exile Crafting Tips
Get started with crafting
In a nutshell, crafting in Path of Exile means improving the quality and rarity plus modifying the mods (also called affixes)...
Video games are good for your brain or not
Video games are no doubt a great way for entertainment as research shows that gamers spend about 3 billion hours per week on the...
How Does Delta 8 Differ From Weed?
What is Weed?
The marijuana plant, also known as plants such as ganja, pot, and Mary Jane (you are getting the picture) is one of...
Are UK Residents Leaving Themselves at Risk of getting Serious Health Issues because of Poor Oral Hygiene?
The risk of getting serious health issues because of poor oral hygiene has created a need to reveal the dental hygiene shockers of UK...
6 Easy tips to buy the perfect pair of glasses
We experience and connect to our world with the help of our eyes. The eyes are our portal through which we experience our reality....
Best dog food for your dog – what you need to know
(Picture Credit: Getty Images)
When looking for the best dog food for your dog, there are many factors to consider. Dog diets are formulated for...
How to digitise your art to sell prints on demand
Digitising original artwork to sell giclée prints on demand is a meticulous process that requires attention to detail, precision, and the right equipment. Giclée...
3D harm and use
3D is popular. Films and videos of the format are colorful,
realistic but not as safe as it may seem at first.
According to the
researches of...
Hobbies from home that can help improve your finances
After a whirlwind year of working from home and furlough schemes, most of us will have had time to pick up a new hobby...
How Tech Makes it Easier To Apply for Financial Products
Millions of people around the world are becoming able to use financial products that they previously did not have access to. These include savings...
Islamic loans and why they are popular
Why Ethical Islamic Loans are Growing in
Popularity
Why is it that suddenly Islamic loans seem to
be making an appearance on the “Menu” of local banks...
How car finance brokers are making loans more accessible for drivers.
Traditionally, drivers think the dealership approach is the best way to secure finance approval. Whilst it can be a quick and easy way to...
What to Do if You Have An Expired Vehicle License
Driving with an expired driver’s license in Saudi Arabia can result in serious consequences, including fines. It's crucial to stay aware of your expiration...
What Makes The Kia Stinger A Brilliant Investment?
Are you in search of a dream car to buy? Do you have a long list of potential vehicles but can’t make up your...
Why Choose Crittall Windows? Your Most Important Questions Answered
Many homeowners try to be exact and particular about the different elements they choose for their home, and the most significant element is the...
How to Get the Best Price for Your Property in 2021
If you’re planning on selling a property in the near future, you’ll be keen to make sure it goes for the best price possible....
Getting New Windows in Canada: Tips, Prices and Case Studies
Where do you even start looking for new windows for your house? The process can seem more daunting, especially if it is your first...
The way we charter yachts and boats is changing
Not so long ago it would have been unthinkable for people to book their own holidays and arrange flights, accommodation, hire cars and so...
3 Fascinating Facts About Austria You Need to Know
Austria is likely the most famous Alpine country, with an ever-growing economy. Some different activities or fields support its economy. Different facts are interesting...
Get the best marine binoculars for a splendid day on water top marine binoculars
The beauty of taking a lot of trips is that you’ll never know exactly what kind of wonders you will be able to find...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Business Gadgets That Employers Should Consider Investing In
Productivity is a crucial factor for the success of any business. Entrepreneurs should prioritize productivity, making it an integral part of their daily lives....
4 Ways successful businesses do to increase efficiency with online file sharing
Over the past decade, the internet has greatly changed how people work. One of the biggest changes that the internet has brought to our...
How wireless technology is changing business
It’s been said a million times before, if not more, but technology has revolutionised our lives in ways we never expected. From the home...
The Most Effective Way to Prevent a Cyber Attack
Cybercrime is a genuine and present threat to businesses, government agencies, and individuals. As we continue to make technological advancements, hackers find new ways...
Which programming language is the best for data science
Data science is one of the most trending technological innovations of the 21st century. Deriving its core from basic statistics, mathematics, and programming, this...
5 Benefits of employing virtual data rooms for your business
Virtual Data Rooms (VDRs) serve the basic needs of businesses i.e., the online storing of data. The conventional physical data rooms are less secure,...
Curious about the Hanging Man Candlestick and how it can impact your trading strategy
Curious about the Hanging Man Candlestick and how it can impact your trading strategy? This article covers everything you need to know about this...
Can Bitcoin Be Regulated?
Bitcoin can be defined as a computerized currency legislated by a decentralized network of consumers and is not accountable to the apex banking government...
Best smart contract development companies
Each day a new application arises in the market of Decentralized Technologies; some researchers claim that blockchain has the potential to reach 1.4 billion...
The Business Case for Developing a Mobile App
We all use mobile apps every day. It is easy to understand why mobile apps are so beneficial to our daily lives on a...
Dijust Development share experience: Discovering AppsFlyer opportunities and assessing effectiveness
In today's digital era analytics plays a crucial role in a successful mobile app strategy. Gaining insights, into user behaviour evaluating the impact of...
How Well Did Communication Apps Perform During Lockdown?
The way we communicate has changed dramatically over recent decades but the fastest and most unexpected change has been how we have communicated with...
Top Ways to Easily Improve Your Website
Today, most people search for products online before deciding to buy them. It is therefore important for your business to have an online presence...
The best hosting company ever WordPress domain blogging help
Choosing the right hosting company for your WordPress is something you need to think about as a new blogger, or even as an option...
Design Tips for Comparison Websites
With so much of information available on the internet, it has become exceedingly difficult to shop around for products and services. For every single...