Subscribe | Write for Us | Contact | Terms of Service | Privacy Policy | Copyright
© Copyright 1995 - 2023 GC Digital Marketing
HomeCase Studies
Case Studies
The product life cycle and online fashion
ASOS.com is the UK's market leader in online fashion retailing. It offers own-label, branded fashion and designer goods. Its headquarters are in Camden Town...
Developing new products
Mr King C. Gillette devised and marketed the first safety razor in 1901. In a short space of time, Gillette converted his idea into...
Successful products successful solutions
This case study focuses on the launch of a new cleaning product by the multinational organisation, Amway. It considers some of the processes which...
Building on a fashionable brand image
Perceptions are the ways in which consumers see and interpret information about objects such as brands and companies. For example, everyone will have a...
Kit Kat revitalising a brand leader
All products have a life-cycle. It starts with preparations for the product's launch, followed by the launch itself. Some products are an immediate success;...
Building a local retail strategy
In the 21st century, consumers really do matter and businesses that wish to prosper must address their needs. This case study illustrates the high...
Within an arm’s reach of desire – global marketing
Global marketing has become a reality, the product most representative of this process is Coca-Cola's Robert Woodruff, former chairman of The Coca-Cola Company stated...
The marketing process
McDonald's is one of the best-known brands worldwide. This case study shows how McDonald's continually aims to build its brand by listening to its...
Market research and consumer protection
The UK government set up the Food Standards Agency (FSA) in 2000 by Act of Parliament. It is a non-ministerial government department. This means...
Trade UNIONS- dealing with change
Is that your view of trade unions? Really? And you don't know of trade unions with more women members than men? So:
Where has your...
Developing employees as organisational assets
Kingfisher plc is one of Europe’s leading retailers based around three main sectors - DIY, electrical and general merchandise. The company employs over 130,000...
Using effective communications
Although they might not know it, when people are at work they engage in the process of communication all the time. For example, they...
Devising a communications plan
Research shows that children benefit from eating a healthy breakfast prior to the start of the school day. However, too often children have no...
Increasing employee engagement through HRM
Harrods is a brand that is recognised all over the world. Its Knightsbridge store has 1 million square feet of selling space with over...
Developing a career path in retail
‘Harrods of London’ is a British institution. It is probably the most well-known and respected retail store in the world. For 162 years, Harrods...
Communication strategies to engage a variety of stakeholders
Enterprise Rent-A-Car is the UK’s leading car rental company. The company offers daily and weekend car rental for private and business use. It also...
Motivation within an innovative work environment
Individuals work for many different reasons. Financial rewards are frequently a key factor in influencing why individuals undertake certain jobs. However, money is not...
Motivation within a creative environment
Siemens is the engineering group that is behind many of the products and services people take for granted in their daily lives. The list...
Managing trading risk
This case study examines the importance of futures trading and focuses more specifically on commodity futures trading. The futures market plays a key role...
The importance of accounting standards
PricewaterhouseCoopers was created in July 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots...
Interpreting and understanding accounts
How much is the business worth? Are sales growing or declining? What about cash flow? These and many other vital questions are regularly tackled...
Investing in natural gas drilling down into the risks
Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...
Private Finance Initiatives
PricewaterhouseCoopers was created in 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots going...
Budgeting and strategy
What is a budget?
A budget is a financial plan that sets out, using figures, an organisation's expected future results. For planning purposes, organisations can...
Financial statements and reporting
Limited companies (those owned by shareholders) are required by law to produce Financial Statements. These statements must be published and made available to shareholders...
Planning a budget
Davis Service Group is a large public limited company employing around 17,000 people. Its shares are quoted on the London Stock Exchange.
The business is...
The role of asset management
British Aerospace is a world leader in aerospace and defence with annual sales exceeding £8 billion and an order book of more than £22...
Supply chain from manufacturing to shelf
The Kellogg's Cornflake Company began in 1906 with the Kellogg brothers who originally ran a sanatorium in Michigan, USA. They experimented with different ways...
Introducing a Pan European product
The Chiefs of Air Staff of Germany, Italy, Spain and the United Kingdom signed an agreement to develop a new European fighter aircraft in...
Innovation the route to winning
The business world is a moving target. It has changed rapidly over the last 20 years and is continuing to do so at an...
Developing a stronger customer focus
Customers are not simply looking for good products. Rather, they seek good products which address their individual needs and buying requirements. The result is...
Turning waste into wealth
The challenge facing the world economy today is to provide sustainable approaches to economic growth. Industrial processes have the potential to provide better living...
Continuous improvement the Corus way
Corus is an international metals company. In 2005 it was the eighth largest steelmaker in the world. The company has an annual turnover of...
Creating quality customer care
Zurich Insurance Group provides insurance and other financial services to both individuals and businesses. The group has more than 130 years experience and is...
The importance of quality in creating a competitive advantage
Most businesses operate in competitive markets: they have to 'take on' and 'see off' rivals. Each organisation must decide for itself how best to...
Creating innovation for competitive advantage
Companies must innovate in order to keep ahead of their competitors. If an organisation wants to create a business strategy that keeps it at...
Working with bottling franchisees around the world
The Coca-Cola Company is the world's largest beverage company and is the leading producer and marketer of soft drinks. Today, Coca-Cola is consumed throughout...
Balancing stakeholder needs
A stakeholder is anyone who has an interest in what a business does or an influence upon the business.
Large organisations have many different stakeholder...
The first electronic stock market
The Nasdaq Stock Market® is a world famous stock market, based in the US. Nasdaq® uses computer and telecommunications networks to trade and monitor...
Making shopping easier for today’s family
The challenge for companies in this sector is to provide a service that will regularly bring customers back to their stores. So they have...
Franchising and entrepreneurship
What is franchising?
McDonald's is an example of brand franchising. McDonald's, the franchisor, grants the right to sell McDonald's branded goods to someone wishing to...
Money markets and more
The business environment of today is more complex, faster moving and more volatile than ever. In order to survive in such an environment, businesses...
Using innovation to improve performance
Within all types of organisations, managers need to constantly ask themselves ‘Where do we go from here?’ This is because, in a changing and...
Securicor and the private finance initiative
The government spends millions of pounds of public money on providing services to meet the needs of the public each year. Public sector markets...
Helping individuals and companies that are in financial difficulties
Fear of failure and insolvency can be a major inhibitor of entrepreneurship. Insolvency law offers alternatives to companies and individuals in financial difficulties, not...
How a regulatory system works in practice
The term utility is widely used today to include those public services which supply water, sewerage, electricity, gas, telecommunications and waste disposal. All of...
Business principles in action nutritional labelling
Consumers have higher expectations than ever before. They want products to match these expectations. They also want accurate, up-to-date and useful information about what...
Business activities and care for the environment
Aggregate minerals are an important resource and their use is essential to national prosperity. They are vital for building new or improved housing, hospitals,...
Championing competition
An Office of Fair Trading case study
We live in an economic system that is generally good at channelling scarce resources towards meeting consumers' needs....
Working for sustainable development in the primary industry
Primary industries include farming, forestry, fishing, mining, quarrying and oil supply. They are the starting point for nearly all production. Mined raw materials include...
The changing environment within the gas industry
Gas is the carefully controlled source of nearly half of the country’s energy needs. And most of that gas is transported safely and reliably...
Packaging and sustainable development
Most companies that manufacture or use packaging accept that they need to produce and use it in ways that are environmentally, economically and socially...
Managing external influences
We all make use of the services provided by transportation companies. For example, you will probably have caught the bus into town or travelled...
Matching taxation principles with environmental policies
With the discovery of a previously unknown planet, one of the first things we would want to know is its capacity for supporting any...