Developing a market plan (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Revolution in retailing
The use of technology in the retailing environment has created a massive change in expectations about how customers expect to shop in the future....
The power of love
On the 7th December 1992, 30 million viewers watched episode 12 of the Nescafé Gold Blend saga in which the hero Tony told Sharon...
Developing products and services to meet market demand
Intelligent business organisations understand the 'fit' between their products and their markets. Over time, companies develop strengths that need to be developed in a...
Competitive advantage through diversity
In 1901 county surveyor Thomas Hooley noticed a fallen barrel of tar that had split open in the road. The mess had been covered...
Developing people through decision-making
RWE npower is a leading energy company in the UK. It is part of the German-owned RWE, one of Europe's leading utilities. Part of...
Workforce planning in the global oil and gas environment
Today most people, probably yourself included, have come to expect energy at the touch of a button or the flick of a switch. Until...
Private Finance Initiatives
PricewaterhouseCoopers was created in 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots going...
Investing in natural gas drilling down into the risks
Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...
Financial statements and reporting
Limited companies (those owned by shareholders) are required by law to produce Financial Statements. These statements must be published and made available to shareholders...
From bean to bar the production process
Most of us love chocolate in one form or another and every week a typical UK citizen spends around £1.80 on it. Amazingly, UK...
Delivering a superior customer experience
The reputation of a business may be affected by what its customers think and say about its products or services. This is driven by...
Developing a customer focused sales strategy
Changing customers expectations
The 1980s were marked by a growth in consumer spending and a housing boom. Easy access to credit made it possible for...
Calculating and managing risk
Eurostar is the high-speed rail service directly linking the UK to France and Belgium via the Channel Tunnel. It started operating in 1994, providing city...
Helping individuals and companies that are in financial difficulties
Fear of failure and insolvency can be a major inhibitor of entrepreneurship. Insolvency law offers alternatives to companies and individuals in financial difficulties, not...
Financial information in decision making
CIMA is the Chartered Institute of Management Accountants. It supports over 164,000 members and students in 161 countries. CIMA works with some of the...
The changing environment within the gas industry
Gas is the carefully controlled source of nearly half of the country’s energy needs. And most of that gas is transported safely and reliably...
The contribution of accountants to sound ethical business practice
The role of the accountant
In today's increasingly competitive and uncertain business environment, organisations fighting for customers face a number of factors and issues which...
Using PEST analysis to identify external influences
The Legal Services Commission (LSC) helps people to understand the law and, if necessary, helps them to gain their rights under the law. The...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Working for sustainable development in the primary industry
Primary industries include farming, forestry, fishing, mining, quarrying and oil supply. They are the starting point for nearly all production. Mined raw materials include...
Growing a business by developing products and markets
A business that grows is often better placed to meet its customers' needs. Growth can also help a business to stay ahead of its...
Growing a brand through portfolio management
Each day, the average consumer makes many decisions and choices about products and brands. When doing so, he or she identifies products in a...
Our business theory pages cover all the topics you need to know in business.
The Business Cycle
Economic growth is measured by changes in the size of a nation’s income. There are a variety of ways to calculate national income, the...
Facilities Management
An important aspect of production management and control is the management of facilities. Facilities management typically involves the following:
Buildings and site maintenance
Make sure that...
Opportunities and constraints in the business environment
Opportunities in the business environment are those factors that provide possibilities for a business to expand so as to make more sales and profits....
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Instagram Marketing Strategy For E-commerce: Learn From The Best Brands
Instagram is an effective platform for E-Commerce entrepreneurs that offer a lot of marketing potential. Instagram E-Commerce is undoubtedly one of the fastest ways...
Five times when businesses and community organisations can benefit from hiring temporary building structures
Temporary buildings can take a lot of forms and sizes and can be something that is used for a massive range of different purposes...
Top Tips for Selecting a Custom Manufacturing Partner
According to Deloitte, continuous development and innovation of new products is making the manufacturing industry in North America to be a global dominance through...
How to start a business as a student
Although students are very concerned with their studies, the most ingenious of them start thinking about their future careers way before graduation. They want...
Top marketing tips for small businesses
If you are looking to improve your small business profile and are struggling to get your firm noticed, then it may be time to...
Are There Business Opportunities For Recovered Addicts?
Photo by Brooke Cagle on Unsplash
Starting anew is undoubtedly challenging for everyone involved, including the transformed addict, family, and friends. As most have known,...
How to make your business thrive during the Coronavirus outbreak
We live uncertain times with many businesses facing full shut down after two of the hardest months for sales since the Great Depression in...
What impact will the oil prices have on the UK economy?
The decline in oil prices may come because of different reasons. Oil is one of the most valuable and also traded commodities. It has...
Business ethics and how it work
Business Ethics among Academic Writers: What? When? How?
As an academic writer, you may sometimes encounter moral dilemmas. It can be difficult to decide the...
Reasons to Use MetaTrader for Forex Trading
Whether you are ready to start trading in the forex market or you have been trading in forex for a while and you are...
Stopping company debt before it becomes a problem
Company debt becomes a problem when the affected company can’t repay its bills when they fall due. Failing to repay the company’s debt can...
The Convenience of Global Payouts for Business
An efficient, fast and convenient payout system is to a business what oil is to a wheel; it contributes significantly to the smooth running...
5 HR Tools To Improve Employee Engagement
To achieve business success, you must pay attention to ergonomics and guarantee your workforce enjoys connecting with your organisation. Human resources or employees are...
Tips To Fast Track Your Accounting Career
1. Get Your CPA
The first thing you should do is get your CPA. Gaining this credential is one of the single best ways to...
Threats Arising from Remote Apprenticeships in a Post-COVID World
There is no doubt that the labour market is ever going to be the same post-pandemic. While restrictions on people’s movements are being slowly...
Easy ways to create a chat App via WYSIWYG editor and deno
Are you one of those people who want to create a chat app? Perhaps you already have one, but simply want to improve your...
Timeless SEO techniques for beginners
SEO needs no introduction. It has become a Juggernaut and can improve the leads and ROI of any business. Today, worldwide companies are looking...
4 Benefits Of Using Personalised Water Bottles For Your Personal Or Business Use
Water is essential to life, and we can never get enough of it; hence anything that improves how you consume your water is a...
Coursework writing business sector flourishes financially
Education is a valuable service in the UK. On aggregate students spend billions of pounds on education each year. This has caused the rise...
Top 5 ideas business school case study present right way
Why are case studies important? They allow you to connect with and get inside the mind of a business owner. What makes a business...
Why Gamification is a Must for E-Learning
Humans are, by nature, creatures that avoid anything that seems boring. So it's no surprise that when it comes to learning, we often shy...
FACTORS TO CONSIDER WHEN CHOOSING AN ONLINE CASINO
Most online casinos give bonuses, and the most popular kind of bonuses offered are free spins. Most recommend that the best way to get...
The Legality Of Online Casinos In Different Countries
With the sudden rise in the online gambling industry, the world of gaming sports has a new challenge. You might come across several online...
Champions League Final: Risk-free bet from Mostbet
One of the main advantages of the bookmaker Mostbetuz bettors call a diverse bonus program. The company regularly offers interesting promotions dedicated to specific...
The Future of Virtual Reality in Online Casinos
Technology is constantly evolving, pushing the boundaries of what we once thought possible. As we progress into the digital age, one such innovation that...
Why Games Consistently Rank Amongst the Most Successful Mobile Apps
From the humble roots of Pong and Pac-Man to the enormous AAA productions of Grand Theft Auto, Cyberpunk, and Call Of Duty, it’s safe...
Virtual reality: The new definition of online casino experience
Nielsen Scarborough conducted a comprehensive survey in 2016 which highlighted that more than 83 million people in USA visited different casinos in a year....
What are the Top CBD Business Opportunities in 2022
A growing number of industries are accepting CBD business ideas and opportunities in the last few years. Who had imagined that a bit of...
Social Media and Mental Health: How Social Networks Impact Our Life
Social Media and Its Impact on Our Mental Health and Life in General
Humans are sociable creatures by nature. To prosper in life, we...
How to Think Like a Wise Person?
You know, sometimes we think wisdom is this rare thing that only a few special people have. We picture wise people as having all...
How to watch the premier league live
The premier league is one of the most-watched leagues in the world. The top teams have attracted many followers on all continents. The number...
Importance of a commentator in a sports broadcasting station
Don’t be reluctant to empower your audience base and also try not to
be dreary. Try to have some vitality! Regardless of whether it’s not...
How to get away with wearing the same dress to every party
You
may be the outgoing type who wants to make an impression on every holiday party
you attend.
Showing
up in different flashy outfits is one way to...
Proactive planning three vital retirement tips for busy business owners
Many Americans are adjusting to the idea of "going it alone" when it comes to retirement savings, as traditional programs like pensions are rolled...
An in depth beginners guide on borrowing money
As a first time borrower, the entire exercise may seem somewhat intimidating and complicated. While the process is simple to understand, the ramifications are...
Short-term loans and advances – how to be smart about it
If you fail to make a smart repayment plan, short-term loans can quickly send you into a financial abyss. There's no doubt that missed...
What Are the Most Dangerous Types of Car Accidents?
All car accidents have the potential to be destructive and harmful for the people involved, but some are more dangerous than others. Fortunately, the...
Nexen N Blue 4 Season, Nokian Weatherproof, Michelin CrossClimate Plus: The best tyres for every season
Choosing the right tyres for your vehicle is crucial to your safety and performance on the road. Depending on the weather conditions and time...
12 Biggest Car Myths (You Won’t Believe The Last One)
Regardless of your level of experience when it comes to cars, there's always room to learn. The more you know about cars, the better...
Everything you have to know about shaker-style fitted kitchens
According to a report by Kitchen Stories, 48% of the people in the UK cook their meals five times a week. So, you can...
7 Considerations before purchasing window blinds
Windows attract a lot of attention from guests and passersby, and they are the central point of interest in any room. When considering Sona...
5 Tips for Finding Your Dream Home
Finding your dream home can be one of the most exciting moments of your life, though the process can be overwhelming at times.
Whether you're...
10 Essential Expat Tax Tips for Americans
Living and working overseas comes with many perks. You get to see new sights, meet different people, and in most cases, enjoy a lower...
6 Ways to pick the perfect type of Awning
When you plan to get a new house or upgrade an old home with some renovation and changes, you can think about installing an...
Expanding horizons 5 brands simplifying travel
Twenty years ago, booking a summer vacay or even a weekend break was a bit of a drawn-out affair.
The internet was still in its...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
FinTech: how it has impacted banking today
Fintech is a global revolution that has a huge impact on banks and financial institutions. A technology that enables consumers access to financial services...
Algorithms that Will Power the Next Digital Age
Technological innovations are redefining the future of almost all industries. The upcoming age will be the digital age with the implementation of technology, algorithms,...
Digital and sustainability: this is how medium-sized businesses are changing
The digital change: opportunity and challenge
Whether in everyday life or business, digitization and sustainability are becoming more and more relevant. And companies can no...
How to decide if you should DIY your ruby on rails website
These days, you’ve likely heard how valuable programming knowledge is and that practically everyone could benefit from picking up coding skills can be in...
How Artificial Intelligence is Shaping Marketing
The first version of the internet was pretty boring. You could only read and write and nothing more. But the second version, called Web2,...
RAV Antivirus – What Is DNS Protection and Why It’s Important
Domain Name Service (DNS) is a fundamental technology on the internet that delivers an easy browsing experience to users. Behind everything you browse lies...
5 Ways microgrids and blockchain will disrupt the energy sector
In the last five years, the energy sector has been shaken by many “disruptive” technologies: distributed renewable energy, smart grids, energy storage, and fuel...
What are the risks and rewards of DeFi?
DeFi, a financial system that runs on Blockchain, has turned the concept of traditional banking on its head. Since its introduction, it has captured...
Cryptocurrency and the coronavirus
"Bitcoin logo on smartphone screen over the face masks. Covid-19 effects on online business" by wuestenigel is licensed under CC BY 2.0
The coronavirus pandemic...
7 Types of cameras you must have
Buying a new digital camera can feel overwhelming. There are just so many cameras from which to choose. The variety of options can leave...
Business milestone for Xiaomi as they surpass 100 million shipments of Xiaomi Redmi note smartphone series
Xiaomi launched their first ever Redmi Note series smartphone back in March of 2014, looking to target the price-sensitive budget smartphone market. The aim...
Decoding Long-term vs. Short-term Virtual Number Rentals: An In-Depth Comparison
In the world of online interactions, rent sms number has become a popular solution for receiving SMS messages during registrations on various social networks,...
How to Choose the Best Web Design Company
With the fast-moving advancement of technologies, consumers have been accustomed to a certain level of speed, service, and aesthetics when browsing the web. According...
Five vital steps setting eStore using WordPress
When looking to set up an e-commerce store, it's important to select the right platform for your business. If WordPress is the right choice...
How web hosting affects your search engine rankings
SEO is very important for any scale business as high ranking greatly affects the traffic a website generates. It also improves user experience, making...