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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
The use of the marketing mix in product launch
NIVEA is an established name in high quality skin and beauty care products. It is part of a range of brands produced and sold...
Entering a new market with a new product
Decision-makers within organisations need to look into the future. As they do so, their thinking should focus on their customers. These should include existing...
SWOT analysis in action
In 1895 in Czechoslovakia, two keen cyclists, Vaclav Laurin and Vaclav Klement designed and produced their own bicycle. Their business became Skoda in 1925....
Using communications to develop business opportunities
Direct selling
Amway was set up in 1959, with only a disused service station as a base. Today, Amway is one of the world's largest...
Involving employees in meeting corporate objectives
Effective Human Resource Development (HRD) involves matching an organisation's needs with the needs of its employees. For example, an organisation's corporate objectives may include...
The role of an equal opportunities policy
A critical issue in the development of a successful working relationship is whether we believe we are treated differently from someone else, not because...
Private Finance Initiatives
PricewaterhouseCoopers was created in 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots going...
Interpreting and understanding accounts
How much is the business worth? Are sales growing or declining? What about cash flow? These and many other vital questions are regularly tackled...
The benefits of budgeting
Zurich Insurance Group is a leading global provider of insurance services. Zurich’s mission is to help customers understand and protect themselves from risk. The...
Innovation research and development
The Dyson Dual CycloneTM is the first breakthrough in vacuum cleaner technology since 1901. In 1979, James Dyson noticed that his bag vacuum cleaner...
Using colour in new product development
It's a colourful world!
Akzo Nobel’s products are among the most looked at in the world. Its business is colour. It is a company literally...
Supporting business through standards
New goods and services come to market after a sequence of activities:
researchdevelopmenttestingproduction and launch.
This case study shows how BSI British Standards (BSI), the UK”s...
Ethically serving stakeholders
One of the most interesting types of business ownership is that of a co-operative. This is because co-operatives are owned by their members, not...
Business aims objectives and values
Aims and objectives
Aims and objectives are the 'ends' that an organisation seeks to achieve. It then has to decide the means it will use...
Building Societies and other types of organisation
Building societies date back to the late eighteenth century. The first known building society was set up in 1775. This was to enable people...
The contribution of accountants to sound ethical business practice
The role of the accountant
In today's increasingly competitive and uncertain business environment, organisations fighting for customers face a number of factors and issues which...
Responding to a changing market
Golden Wonder has been one of the most easily recognisable household names for over fifty years. It has developed a product portfolio which includes...
Championing competition
An Office of Fair Trading case study
We live in an economic system that is generally good at channelling scarce resources towards meeting consumers' needs....
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Using IT to energise sales and marketing
Information technology is causing fundamental change in almost every organisation and market-place. The effective application of such technologies has become a key resource central...
Teaching youth to build businesses
Many people dream of owning their own business and being their own boss, but most hesitate to take the plunge. Like them, you may...
Developing a communications strategy
This case study examines the way that a multi-product, multi-national company has developed an integrated Corporate Publicity Programme to improve communications both externally and...
Our business theory pages cover all the topics you need to know in business.
Staff training and development
Recruitment takes place from the point when a business decides that it needs to employ somebody up to the point where a pile of...
Remuneration incentives job satisfaction
Remuneration (pay), incentives (such as bonus payments) and job satisfaction are all important in creating motivation at work.
Remuneration and incentives
The sum paid for a...
Estimating the profit or loss of a business
By law companies are expected to produce financial statements each year. These statements appear in Company Reports.
There are two main financial statements:
1.The profit and...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Safety Management Tips Every Organization Should Practice
Many are the instances that employees have sued the organization due to accidents encountered in their workplaces. When determined by the court, most of...
Learn How to Switch to Customs Declaration Service – Only a Week Left
All traders moving goods to and from the United Kingdom should make themselves familiar with the Customs Declaration Service. CDS is the UK’s new...
5 Severe Pitfalls to Avoid When Hiring an Animation Company
Are you seeking to venture into exquisite videography as your go-to marketing strategy? Video marketing has proven quite efficient at attracting long-term clients and...
How adapting to change is vital
Especially if you are a small business, and as we move through the first month of 2019 some entrepreneurs are reflecting on the past...
What are the Biggest Challenges Facing Restaurant Businesses Today?
The coronavirus pandemic is creating challenges in every industry but few are facing as many problems as the restaurant industry. Obviously, lockdowns and Government...
Some great advantages of incorporating your business
Incorporating a company is a process in which you legally
form a corporate entity or a company. There are several great benefits by
incorporating your business...
3 Tips for expanding your business overseas to America
For any business owner, the decision to expand their business overseas and explore new markets is one that should not be made lightly. Whether...
Critical pieces of technology during COVID-19
The Coronavirus has forced a huge number of innovations to be made across many different industries. There isn’t a single line of work that...
Local B2C businesses: Ensuring your post-Brexit future
At 11 pm GMT on 31st January 2020, the UK left the EU Single Market and Customs Union, a move that affects citizens and...
Marketing agency inventurex crowdfunding review
InventureX is one of the best crowdfund marketing agencies that work with investors and entrepreneurs looking to get funding for their ideas and projects....
Do I need to register my business for Plastic Packaging Tax?
The tax applies to plastic packaging produced in or imported to the UK and does not contain at least 30% recycled plastic.
PPT is thought...
How to Successfully Lower Your Tax Bill With the Charitable-Donation Deduction in 2024
Navigating the complexities of tax laws and deductions can often seem overwhelming for many. However, with the right knowledge and strategies, you can turn...
6 Tips to Improve Your CV for Your Next Job
A CV is a detailed document showing your professional and academic achievements. It is the first document based on which your prospective employer is...
Want long-term, loyal, hard-working employees? consider allowing remote work
Your employees directly impact your profitability. If you have dedicated, hard-working, loyal employees, you’ll do better than a business with lazy, uncommitted workers. How...
Key strategies to improve employee retention
Retaining the right talent is a key factor of success for any business. Employee retention is an integral part of any company and can...
5 things businesses need know exhibiting
If your business is going to be heading to some sort of exhibition in the future, then you’ve got to be prepared. You would...
Debounce is the best solution for email verification
Do you run a business that provides the "register by email" option? Do you run digital marketing that is always in contact with customer...
How and why marketers should use promo codes
Concept of promo codes is rapidly developing, which is being used by many people all across the world. It’s no wonder that the majority...
How writing skills help in earning money online
Not all students can bear to spend their college years concentrating just, particularly in case they have a school loan to pay. That is...
What are the benefits to get an education in Ireland
If you’ve been contemplating studying
abroad, you should consider going to Ireland. Aside from being a beautiful
country, its educational systems are sturdy. If your English...
4 pitfalls stay away
Case studies are powerful marketing tools that can positively impact your business’s sales and attract new customers. Case study articles feature real customers who...
What happened with William Hill and how they could have avoided it
William Hill appears to be in sharp decline with the company's future already having been in doubt before the coronavirus crisis that has played...
The Business of Entertainment: A Look at Online Platforms
In the rapidly evolving digital era, entertainment has experienced a significant transformation. The business models of entertainment have been heavily influenced by technology, thereby...
Are land based casinos slowly being replaced by online casinos
The online casino industry is booming, with
hundreds of online casinos to choose from and several new casinos being
launched every month. But does this mean...
Trends in the video game market in 2021
In 2020, the Covid-19 crisis has significantly impacted many industries but it has certainly accelerated many trends in the gaming market, contributing to a...
How online gaming developers can reach a wider audience
The online gaming sector represents one of the largest and most lucrative digital industries in existence. Large firms such as Betway attract millions of...
How COVID-19 spurs the development of VR
This pandemic has shattered global economies and transformed our lives. With consumers stuck in their homes, many businesses are reinventing themselves. Virtual reality brings...
Myle vape in Dubai
Vape cartridges are becoming more popular in the present day, especially among young people. As a result, the market performs a variety of designs,...
Reasons to invest as much as you can when you buy running shoes
If you love to
run then you will no doubt get excited when it comes to looking for a new pair
of running shoes, a topic...
Sapphire Hair Clinic Hair Transplants – What to Expect in the First Weeks
Hair is a valuable asset for all. It defines female beauty and a sense of personal grooming. What’s more? Most people spend a lot...
The case of sustainability in sporting events
Sport is a phenomenon that gathers masses wherever there is a game, or anything related to its popular teams and athletes. Thanks to their...
Is technology spoiling sport
There is no doubt that technology has improved all of our lives. This is from lifesaving medical procedures to everyday uses such as smartphones,...
General Guide to Icon Paintings and Sacred Art
What is an icon? It has a myriad of definitions, so it is easy to get confused. In general, an icon is a sacred...
Invest in whisky things you need to know before an investment
Find out the best place to invest yourself or your money is difficult at this time. Alternatively, even many people chose the wrong path...
Setting Up a Trust Fund to Avoid Inheritance Tax: Is it Legal?
Inheritance Tax (IHT) is a concern for many individuals and families across the UK, particularly those with sizable estates. One strategy that has gained...
How to get cheaper insurance quotes
The goal of most people when considering an insurance product purchase is a cheaper quote. This means that the estimate is lower which also...
How to do a historical MOT check
If you are thinking of buying a used car, make sure to do a historical MOT check before signing on the dotted line.
Buying a...
Nexen N Blue 4 Season, Nokian Weatherproof, Michelin CrossClimate Plus: The best tyres for every season
Choosing the right tyres for your vehicle is crucial to your safety and performance on the road. Depending on the weather conditions and time...
5 Things to know before signing a car loan
Purchasing a vehicle might be an exciting event, but it may also be stressful. There are a few things you should check for before...
Things you need to know about Eames chairs
Charles and Ray Eames married in 1941. The Eames couple
comes up with an idea of making a chair with molded plywood in 1946. The...
Top 5 business interior design trends in 2020
Today’s companies are becoming increasingly aware of the need for office designs that are conducive to productivity, staff engagement, and health and wellbeing.
With technology...
Residential Manpower: Facts and FAQs When Hiring a Scaffolding Company
Building a house sure is a tough job! It requires time, money, and of course, manpower. If you are a homeowner, or soon-to-be one,...
Tips To Choose the Best Canadian Train Trips
The best way to see Canada’s spectacular scenery is through train journeys. The vast and diverse landscape of Canada can be fully appreciated if...
5 business travel tips for frequent corporate travellers
What a
nice thought to have, traveling professionally and frequently, getting to see
what other businesses provide at lunch or the types of hot drinks they...
Get your information about boating fines in Manibota from this article
When it comes to Canada, all the authorities which are authorized (for instance, Royal Canadian Mounted Police, RCMP for short and even police forces)...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
How in-memory technologies transform business
In recent years, most companies have undergone a digital transformation due, in some part, to its apparent benefits, but also due to necessity. Digital...
Edges of using a virtual landline number
What is a virtual landline number?
Virtual landline numbers utilize IP technology and innovative call-forwarding features. This eventually enhances your chances of taking each and...
5 Ways to Boost Office Productivity with Technology
Boosting office productivity is a common goal for a lot of business owners. We want our employees to get as much done as they...
Security and convenience with portable storage
Shipping containers are often seen on the back of trailer trucks. But if you are exploring a convenient way of accessing additional storage, then...
Reason To Instigate Data Rooms In Your Business
If your organization is as yet working in an old-fashioned manner and has physical rooms loaded up with file organizers, then, at that point,...
Raid data recovery system information
RAID systems (arrays of hard drives that operate against the operating system as a single drive) are by definition very reliable. In general, they...
Business and cryptocurrencies in the UK: regulation and perspectives
In this article, we will explore important aspects related to the relationship between business and cryptocurrencies in the UK context. Particular attention will be...
Ethereum’s Big Merge Will Have a Big Impact on Cryptocurrency
Ethereum's big Merge will have a big impact on cryptocurrency and will impact more than just its blockchain. An event of this magnitude is...
Where Crypto Fits In Wealth Management
Cryptocurrency has been a hot topic in the financial world for the past few years. With the price of Bitcoin and other cryptocurrencies rising...
Tips to extend your phones battery lifespan
Image source: lifedailythings
How do you feel when you are out, and your phone’s battery dies or is about to die? Well, the most common...
How to monetize an app?
When you develop a mobile app, there are always two reasons for creating it: making your audience happy and earning from that developed app.
Monetizing...
A brief history of radio who invented radio
The first
questin is in our mind who invented radio? Let’s read today this article where we are going to
explain overview and history of radio...
What is web analytics? A beginner’s guide
Image Source: PixaBay
If you have a website, the best way to track what your viewers are doing and what they respond to is through...
Post Brexit: Appointing the Right GDPR Representative for Your Business
Since the United Kingdom left the European Union, many companies based outside the UK or EU are now legally required to appoint a UK...
Design Tips for Comparison Websites
With so much of information available on the internet, it has become exceedingly difficult to shop around for products and services. For every single...