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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Positioning the brand
Few organisations operate in a static environment. As we move toward the last years of the 20th century, the pace of change in Markets...
Responding to changing customer requirements the drive towards wellness
Consumer research shows that people are looking to adopt healthier lifestyles. Newspapers and television channels bombard us with health information and messages about the...
Pricing the product
Pricing is one of the most important decisions made by any business organisation. Economists use the term market clearing price to identify a price...
Delivering business objectives staff development
Sodexho is the world’s largest food and management services company. Set up in 1965 by Pierre Bellon with a single catering unit in Marseilles,...
Communicating through the “world game”, for brand and corporate reputation
Football is the 'world game' and Coca-Cola is the brand name of the world's biggest selling soft drink, so it is hardly surprising that the two...
Effective recruitment and selection
Asda is the UK’s second largest supermarket. It was founded in 1949 under the name of Associated Dairies and Farm Group but shortened this...
The importance of accounting standards
PricewaterhouseCoopers was created in July 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots...
The benefits of budgeting
Zurich Insurance Group is a leading global provider of insurance services. Zurich’s mission is to help customers understand and protect themselves from risk. The...
The role of investment trusts in the capital market
The capital market enables individuals and organisations with spare capital (money which they want to invest) to channel these funds to businesses and other...
Operating globally through technology
This case study focuses on how information technology enables Morgan Stanley Dean Witter to operate within the global financial market place and maintain a...
Managing Stock To meet Customer Needs
McDonald's is one of only a handful of brands that command instant recognition in virtually every country in the world. It has more than...
Using customer service to position a business
However, customer service is only a small part of the overall offer. For example, a customer may expect good service when buying some new...
Meeting needs in a competitive sector
Go-Ahead is one of the UK's leading providers in the fields of bus, rail and aviation support services. The company employs over 24,000 people...
Balancing stakeholder needs
A stakeholder is anyone who has an interest in what a business does or an influence upon the business.
Large organisations have many different stakeholder...
Developing enterprise skills
In a world in which young people follow the National Curriculum and then prepare for examinations, it is easy to ignore some of the...
Beyond corporate social responsibility
Primark is a subsidiary company of the ABF (Associated British Foods) Group. The company was launched in 1969 in Ireland trading as Penny's. By...
Highways Agency PEST analysis
The strategic road network in England consists of motorways and major 'A' roads. It represents only 3% of all roads in England yet carries...
Using skills to respond to the external environment
Businesses do not operate in isolation. They are constantly faced with internal and external factors that impact on the dynamics of their operations. Monitoring...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Promoting Social Inclusion through access to legal services
which it manages its economic and social role. For example, it now owns very few manufacturing or service industries as many public corporations have...
Using innovation to create a competitive advantage
We live in a digital age. Music, video, phone calls, information creation and information consumption are all, by and large, done digitally. A huge...
Health safety in the modern workplace
The importance of Health & Safety
Health and Safety lies at the heart of an organisation's commitment to the people that work for it and...
Our business theory pages cover all the topics you need to know in business.
Financial information and decision making
The finance department of a company generates a variety of financial information that is helpful in decision making, including:
Profit and Loss accounts provide details...
The principles of marketing
The principles of marketing involves a range of processes concerned with finding out what consumers want and then providing it for them. This involves...
Market research and development
Market research and development involves collecting, recording and making sense of all the available information which will help a business unit to understand its...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Industry Insights: Ways To Improve Workplace Safety In Logistics
Do you work in a busy logistics environment or manage a team of busy removal company workers? If so, then it's important to understand...
Injured on the job here is what to do next
Nobody wants to think about getting injured on the job. However, sometimes, despite rigid health and workplace safety protocols, accidents can happen. The great...
Importance of manufacturing in India
India arguably has one of the largest labour forces in the world, owing to its massive population. With over 500 million, India’s labour force...
The psychological perception of luck in business success
It is a well-known fact that a successful business is the result of hard work and intuitive foresight. While the technical strategies associated with...
Common misconceptions about these 3 steps that made strategic planning easier
For any organization to operate successfully one needs to plan the activities strategically so that at the end of the given time period the...
Lifesaving services how to launch a medical supply business
With the medical equipment and devices industry expected to be worth a huge $389 billion this year, it’s clearly big business with a lot...
A tri fold approach to COVID-19 federal government relief
The Coronavirus epidemic, also known as COVID-19, produced a profound catastrophe of which the global community had yet to see in this lifetime. The...
Business advantages of using a US based translation company
As the globalization is advancing every day on a greater level, it allows businesses to reach out to different countries or areas where the...
Horse racing worth €1.8bn Irelands economy
Horse racing is big business. In the United Kingdom and United States, the biggest horse races each year bring in millions of pounds. The...
CCI indicator vs RSI: Everything you need to know about
Are you looking for the best oscillator that will work fine for you? Well, first you will have to learn as much as possible...
China Fears – Is the Stock Market Facing a Storm?
The fears surrounding the Chinese economic slowdown have raised concerns among investors that the Chinese stock market might be headed for a storm. The...
Revise your trading strategy periodically
We always face problems with our jobs. Whether it is making mistakes preparing paperwork or your poor performance in fieldwork, it will happen now...
Navigating New Horizons: Empowering Women in the UK Maritime Industry
The UK maritime industry, steeped in tradition and history, has seen significant strides towards gender equality. And women's empowerment in recent years. With an...
Importance of control & freedom for independent workers
The independent workforce is constantly evolving and a part of the work market that has been growing exponentially for a few years now as...
How Benefits Can Boost Engagement and Build Employee Relationships
The disparity between companies with high employee engagement and those without is glaringly evident. The former enjoys the presence of staff who are constantly...
7 simple ways to personalize your beloved steel mugs
Whether you want to give out a mug as a gift or make one for a friend’s birthday, nothing suits a special gift than...
5 Powerful marketing tools for your business in 2020
Marketing can’t be done without tools in 2020. A business without a marketing stack won’t stand anywhere especially when all your competitors use marketing...
Hоw Tо See Which Website Gets The Most Traffic?
Do you own a website? Are you seeking to check out your website ranking? Well! A website ranking by traffic lets you determine your...
Salary vs. Hourly pay: Which is best for tutors?
Why this discussion?
Everything is moving at a fast pace in this digital era, where payment is still a bone of contention for not only...
How Elearning Can Help You Stay Ahead In Your Specialist Education
Continuing your education throughout your career will help you keep up with the latest trends and knowledge, but it can be difficult to find...
Teacher to Business Owner: Alex Dyer’s Journey
If you’re a teacher considering a career change, as many have before you, and are wondering if the leap from teaching to entrepreneurship is...
The best times to play bingo
Are you expecting to read: “anytime is Bingo time!” Although this can be true for a lot of bingo lovers, unlike what you might...
Casino Night Recipes. Top Tips
What could be more fun than spending an evening at the casino with £20 free no deposit? Perhaps spending an evening at the casino...
The Intersection of Esports and Betting: How Bookmakers Manage to Attract New Audiences
In recent years, esports has exploded in popularity, becoming a multibillion-dollar industry with a massive following. Esports refer to competitive video gaming, where players...
Top 3 Places To Buy A League Of Legends Account: A Detailed Guide
League of Legends has become the top pick for every young adult now when it comes to online gaming. Also, with the growing edge...
How online gaming developers can reach a wider audience
The online gaming sector represents one of the largest and most lucrative digital industries in existence. Large firms such as Betway attract millions of...
Top mobile game marketing strategies you must know
Most people now use their mobile
phones to play games, rather than the traditional means of a PC or laptop.
According to a recent report, mobile...
Tips for choosing the right flower for the right occasion
Flowers are the best way to express your feelings and emotions for someone you care about. They are the beauty of Mother Nature. Despite...
Philanthropic gifts Advancing the healthcare industry
Sometimes it can feel like every time you turn on the TV, scroll through the news, or check your emails. You are bombarded with...
Starting a CBD Business in the UK? 3 Reasons Why It’s a Good Idea
The UK CBD industry is getting bigger every day, thanks to more people realizing the benefits of CBD products. Successful UK companies such as...
How to watch the premier league live
The premier league is one of the most-watched leagues in the world. The top teams have attracted many followers on all continents. The number...
3D harm and use
3D is popular. Films and videos of the format are colorful,
realistic but not as safe as it may seem at first.
According to the
researches of...
Up Your Golf Game With These Science-Backed Tips
For every novice golf player, mastering the right technique is crucial, especially if they covet to become a professional in no time. However, you...
What financial options are available for subprime customers
There are approximately 6 million people in the UK who classify as being subprime customers and having bad credit ratings. This makes up around...
Steps to help you enjoy better financial stability later in life
In order to learn about how to manage your finances in a better way, you should be willing to do some research and gain...
How to Easily Find a Suitable Credit Card for Yourself
A credit card is a convenient tool to manage your expenses and set your monthly budget. Since there are a lot of options to...
How to pick the right motorcycle insurance
Riding a motorcycle requires you to have insurance. It is a law, but more importantly, you need insurance to protect yourself, passengers, your investment...
Financing a car purchase – a guide to buying a car the smart way
Very few people are blessed with living in an area where public transportation is both reliable and sufficient to make commuting easy. For the...
How technology is impacting the automotive industry
Technology is making a significant impact in just about every industry globally. As well as making life easier for people, it is also creating...
How to protect an open construction site from frost and ice
The HSE Approved Code of practice sets out the importance for businesses to ensure that they minimise the risks that can occur as a...
What is the cost of decluttering a house?
A messy home is an unhappy home! Having too much stuff lying around that you don’t really use can create a cramping atmosphere. You...
7 Things You Must Factor In When Starting A Construction Business
If you have construction experience or have the necessary connections in the construction industry, starting your own construction company can be profitable. You need...
What are Canadian national pardons and how do you get one
Canadian national pardons have the roll of erasing a crime from your criminal record. This means that you can become fully rehabilitated in the...
Sunday market guide for first time solo traveller in London
There is no better way to spend a Sunday morning in London than walking the lively street markets of the capital, picking up cool...
10 Essential Expat Tax Tips for Americans
Living and working overseas comes with many perks. You get to see new sights, meet different people, and in most cases, enjoy a lower...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Top 3 reasons – Why should every business opt for VOIP technology now in the COVID-19
We’ll demonstrate in-depth analysis on how switching your business communication system to VoIP telephony or Internet telephony can improve your business during the COVID-19...
How does an IT company help businesses?
In today's business industry, getting in touch with a reliable IT company is the best gift you can give to your business. With increasing...
Translating IT Complexity at the Heart of a University of Phoenix Faculty Leader’s Work
For Sharon Golett, technology is a powerful tool for solving problems and understanding the world we live in.
As an information technology instructor at University...
How to reduce costs related to home IT infrastructure
Running a business right from your home is both exciting and challenging. With technological advancements, working from home or anywhere else on the planet...
How to protect your online business from DDoS attacks
As we move further into the digital age, the risk of attacks by cyber threats becomes more prevalent. Of the many cyber attacks which...
The Key to Achieving Stable Diffusion: A Comprehensive Guide
Unlock the secrets to achieving stable diffusion with our comprehensive guide.
Russia’s Digital Currency – Can it Help Avoid Sanctions?
Russia has embraced the use of digital currency as a means of overcoming the sanctions placed on them by the international community. As a...
Curious about the Hanging Man Candlestick and how it can impact your trading strategy
Curious about the Hanging Man Candlestick and how it can impact your trading strategy? This article covers everything you need to know about this...
Business and cryptocurrencies in the UK: regulation and perspectives
In this article, we will explore important aspects related to the relationship between business and cryptocurrencies in the UK context. Particular attention will be...
Top Apps for High School Students
By the time students get to high school these days, they are experts in technology. They use it for everything, which is why schools...
Online Verification with Temp Phone Numbers
Online verification is a crucial step in accessing various services or creating new accounts on online platforms. While it’s important for security reasons, the...
How to promote an app
Promoting an app is becoming increasingly challenging. Why? Over the years the number of mobile apps have increased significantly. As of today, there are...
How To Make Your Website Work For You: 6 Expert-Approved Tips
People used to hand out business cards to help them get known and recognized. Nowadays, things are different. All you have to do is...
Compare Online Hosting Launches Offering Comparison of the Best Web Hosting Services
Finding good web hosting services isn’t always easy if you’re setting up your eCommerce shop or even a business website showing your business information....
A quick guide to selling an online course through a wordpress website
The web is filled with articles that talk about eLearning courses as a great way to earn some extra cash. Thanks to technologies like...